In this episode of Create Like the Greats, Ross shares insights on why he wrote “Create Once, Distribute Forever”. This book serves as a comprehensive guide for individuals and businesses striving to effectively distribute their stories and engage with their target audience. In this episode Ross provides a glimpse into the Create Once, Distribute Forever sections and how it can help you master content distribution. Don't miss the opportunity to read "Create Once, Distribute Forever" for a deeper...
Apr 11, 2024•17 min
In this episode of Create Like the Greats, Ross sits down with Vince Nero, the Director of Content Marketing at Buzzstream. They talked about evolving landscape of digital PR, link building, and SEO and provides valuable insights into the world of digital marketing, emphasizing the importance of digital PR and link building in content marketing strategies. This episode highlights the need for personalized outreach, quality content creation, and staying ahead of the ever-changing landscape of sea...
Apr 09, 2024•1 hr 7 min
In this episode of Create Like the Greats, Ross delves into dynamic conversations with some of the best marketers in the industry — Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins. Ross’ conversations with these seasoned marketing experts are all about strategies, tips, and inspiration. Detailed Breakdown: Bryan Casey reflects on the challenge of maintaining quality while considering the integration of AI-generated content into their strategy. He begins by acknowledging a Twitter com...
Mar 28, 2024•42 min
In this episode of Create Like the Greats, Ross sits down with Bryan Casey, a seasoned marketing expert from IBM, for a captivating conversation on growth, budgeting, and the essence of marketing. Bryan's extensive experience at IBM offers invaluable insights into constructing a robust marketing engine for large-scale brands while navigating personal growth within the dynamic marketing landscape. From aligning marketing strategies with core brand values to positioning initiatives effectively wit...
Mar 22, 2024•1 hr
In this episode of Create Like The Greats, Ross shares a question received from an acquaintance facing a career transition, moving from a familiar industry to a completely new one, necessitating a deep understanding of a novel customer base and industry dynamics. He outlines strategies and techniques employed at Foundation Marketing for effectively onboarding and driving results for clients through comprehensive customer and audience research. Ross emphasizes the importance of becoming customer-...
Mar 14, 2024•26 min
In this episode, Ross delves into the latest research and insights derived from a survey conducted by the Foundation team. He shares exclusive findings shared with our Foundation Lab subscribers, focusing on content keyword strategies adopted by various organizations. Additionally, he explores the widespread use of AI tools in marketing and the perception of AI-written content. He also discusses the potential impact of AI on future work environments and the importance placed on AI adoption by ma...
Feb 01, 2024•38 min
In this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach search. Meet Dmytro Gerasymenko, the visionary behind Ahrefs, as he unveils the core elements that catapulted Ahrefs into a market leader. From brand essence to infrastructural brilliance, get ready for an exclusive peek behind the curtain. Tim Soulo, the marketing lead at Ahrefs, joins the conversation, spotlighting the latest innovations Ahrefs has up...
Jan 25, 2024•1 hr 5 min•Ep. 60
In this episode, Ross discusses the importance of unscalable content for brands looking to stand out in search engine results. He explores how AI can be used to create a large quantity of mediocre content but emphasizes the need for marketers to prioritize quality and human creativity in their content strategies. Ross suggests that brands should invest in creating unique and labor-intensive content assets that cannot be easily replicated by AI-driven competitors. Key Discussion Points: - Unscala...
Jan 21, 2024•15 min•Ep. 59
In this episode, Ross explores the power of ChatGPT to enhance your content creation process. He shares 30 prompts that can inspire engaging content and increase productivity. Key Takeaways: 1. ChatGPT's ability to adopt the persona of any author can assist in writing content inspired by their unique style. 2. Utilize ChatGPT to generate a list of 20 titles, but be aware that creating all the accompanying content within seconds may be challenging. 3. Leverage ChatGPT to develop content that driv...
Jan 13, 2024•28 min
In this episode, Ross, founder and CEO of Foundation, discusses various topics ranging from the inner workings of great creators to his thoughts on upcoming trends and predictions in the business and marketing world. He also provides insights into specific areas such as AI content creation, movie trailers, marketing conferences, and personal goals for the year. Key Discussion Points: 1. Apple's Continuous Success: - Apple is predicted to ride a wave of success without facing any major issues in ...
Jan 11, 2024•19 min•Ep. 56
In this episode, Ross discusses the importance of New Year's resolutions and introduces the YearCompass as a useful tool for designing an ideal life. He breaks down some of the questions from the Year Compass and encourages listeners to incorporate them into their own end-of-year reflection ritual. As the new year approaches, take the time to reflect on the past year and set goals for the future using the YearCompass. By answering thought-provoking questions and embracing the reflective process,...
Jan 02, 2024•19 min•Ep. 56
In this episode, we explore how Bankrate, a leading finance website, has successfully generated millions of monthly organic visits. By investing in high-value content and emphasizing expertise, Bankrate has established itself as an authority in the financial industry. We delve into the history of Bankrate, its content strategy, and the impact it has had on their success. Discussion Breakdown: 1. The Importance of Expertise in Content - Bankrate's emphasis on demonstrating expertise, experience, ...
Dec 23, 2023•47 min•Ep. 54
In this episode, Ross Simmonds discusses the major trends that will shape the future of content marketing and business strategies. He highlights the rise of AI, interactive and engaging content, the power of memes, and the importance of niche content assets. Ross discusses the transformative changes that have occurred in recent years and predicts the future trends that will shape the way we do business. From the rise of AI to interactive content and the untapped potential of niche channels, Ross...
Dec 15, 2023•16 min
In this episode of Create Like the Greats, Ross Simmonds explores the growing trend of audio AI and its potential impact on various industries. He discusses the benefits and risks associated with audio-driven AI, including the possibility of deep fake voices, the automation of tasks such as audiobook narration and podcast hosting, and the future of call centers powered by AI. Audio AI is bound to reshape various industries and our daily lives, effectively challenging the status quo. While there ...
Dec 11, 2023•28 min•Ep. 53
In this episode, Ross shares his expertise on preparing and delivering impactful presentations. He emphasizes the importance of identifying a theme, incorporating applicable case studies, research, and data, and personal storytelling to engage the audience. Ross also discusses his approach to planning presentations and creating meaningful connections with the audience. Ross is a master at content marketing presentations. With his emphasis on applicable case studies, research, and data, combined ...
Dec 01, 2023•17 min•Ep. 51
In this episode, Ross explores the ongoing debate between long form and short form content. He emphasizes that the length of the content doesn't determine its value, and instead, the focus should be on delivering quality information quickly. Ross acknowledges the benefits of long form content in generating backlinks, press, and traffic, but emphasizes that it must still provide value. He also highlights the value of short form content and how it can effectively engage users. Detailed Breakdown: ...
Nov 19, 2023•9 min•Ep. 47
In this episode, Ross takes us through his journey of his last 48 hours in New York. He talks about the importance of leveraging AI in marketing and content marketing and how the experience has helped him to learn and grow. He also talks about taking time for solo activities and the opportunity to connect with industry peers and executives from SaaS companies. Detailed Breakdown When it comes to life and business, optimizing the time you have is an invaluable skill. Ross Simmonds, the founder of...
Nov 12, 2023•17 min•Ep. 49
In this episode, Ross dives into the mental frameworks used in marketing, focusing on the Pirate Metrics (AARRR) approach including acquisition, activation, retention, and referral. They also discuss mental models, the awareness and consideration stages of buying, and strategies for closing sales and delighting customers. Detailed Breakdown: Marketing is a complex and ever-evolving field and it can be hard to keep up with the latest strategies. That's why it's important to understand the mental ...
Nov 02, 2023•21 min•Ep. 48
I have invested in Personal and Professional Research and Development since the beginning of my career and then some. And I still do to this day. Investing in Research and Development is something that the biggest companies in the world has a budget for and in my opinion, so should you. On today's episode, I share just a few of the ways I've invested in Research and Development as an entrepreneur, parent, and more. From books, to courses, to mentoring, I share how you can utilize some of these R...
Oct 26, 2023•23 min•Ep. 47
The $950M Loom Acquisition Episode In this episode, Ross Simmonds dives into the incredible success story of Loom. He shares 3 simple ideas that he has taken away from Loom as a marketer, and talks about their ability to adjust their value prop to match customer needs. He also provides his insights into the importance of focusing on niche companies in regards to investing goals. More In-Depth Breakdown: Loom has captured the attention of the internet as one of the most successful start-ups of th...
Oct 19, 2023•16 min•Ep. 46
Today, Linktree has over 35 million users, and their website generates nearly 66M visits every single year. With such staggering numbers, it's clear that Linktree has become an integral part of the digital landscape. --- In today's episode of Create Like the Greats. We are going to break down the six game-changing product-led marketing strategies that catapulted Linktree to success. Dive deep with us as we uncover the six pivotal product-led marketing tactics that propelled Linktree to the pinna...
Oct 12, 2023•59 min•Ep. 46
There are some folks out there who believe that Artificial Intelligence (AI) is just a trend. I don't think so. I think it's here to stay. Now, I understand that that may be a very scary thought and makes you wonder, "where do I begin?" In this episode, I share how AI tools like Jasper, Copy.ai, Midjourney and more are helping me create more great content and improve workflows. If you're enjoying the show, don't forget to give us a 5 star rating wherever you get your podcasts.
Oct 05, 2023•27 min
In this episode, I share some of the insights that I gained while talking to Dr. Susan Rogers, Prince's staff engineer during his meteoric rise to fame. I also share my perspective on this as an entrepreneur and the lessons we can learn from Prince's life, art, and career. Listen to the full Dr. Susan Rogers Episode Here >>> Apple Podcasts: https://podcasts.apple.com/us/podcast/dr-susan-rogers-a-conversation-with-a/id1653650073?i=1000617217911 Spotify: https://open.spotify.com/episode/1...
Sep 29, 2023•59 min•Ep. 43
I am particularly excited about this episode because today I was interviewed by Matilda, an AI voice that was generated by Eleven Labs via questions that were generated by ChatGPT. I speak about my experience as a speaker and attendee at Brandweek Miami. I talk on thing like: The Future Marketer My Takeaways from Carmelo Anthony's Keynote How I landed a Speaking Gig at Brandweek Miami and more... — Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing t...
Sep 26, 2023•28 min•Ep. 42
On today's episode I sit down with the team at Dreamdata and talk about one of my favorite topics around content. and that is distribution. It is a somewhat simple concept. Companies create a lot of great content. And I mean a lot of it. But then the content falls short of expectations, or the team stops pushing, or in this case distributing that content. And that’s where this simple concept of distribution comes in. — Join hundreds of content creators, marketers and B2B SAAS brand owners and ge...
Sep 21, 2023•41 min•Ep. 41
On this episode, I share 7 lessons that I've learned from playing Fantasy Football over the years and how these same lessons apply to business. Also...Go Eagles! Know when to hold em nd when to fold em Never bench your studs Remove all personal bias Talk smack (carefully) Identify potential issues before they arise Every week is a new week Take risks — Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox...
Sep 07, 2023•27 min•Ep. 40
On this show, I speak often about creating a life that you consider great. I am committed to making my own life great as well as sharing some of the things that I’ve learned along that way that I know have helped me do just that. Some of these lessons that I’ve learned were hard lessons and some of them, I simply have reflected and found the time to articulate them in a way that I hope will help you. Episodes Mentioned In the Show Chase Dimond, The Man Building a Multi Million Dollar Brand on So...
Aug 31, 2023•20 min•Ep. 39
We say it all the time on this show. We are help to help you build a life that you consider great. And , what better way to begin initiating that life by having a conversation with executive, performance coach, Dr. Julie Gurner. We talk about being "war-torn veterans" on Twitter, Hi vs. Low leverage action items, having No Plan B, and even her farm. It goes without saying but Dr. Julie (Twitter: @drgurner) has an interesting perspective on many topics that some of the top executives in the world...
Aug 24, 2023•1 hr 7 min•Ep. 38
On this episode, I have a chat with Chris Boardman, a music industry giant in his own right. We talk about his project, The Missing Link, the power that music has had through his and others' life transitions, and the way artificial intelligence may impact the music listening experience. About Chris Boardman: Beginning his career in the film, television and recording industry in 1974, Chris Boardman has consistently worked at the top echelon of the entertainment industry. He has received an Acade...
Aug 17, 2023•58 min•Ep. 37
On this episode, I share some of the various ways that you can distribute and share your content online. Though you may be sharing your content, there are still so many platforms and strategies that many people don't think about using to share their content. I dive into distribution and some of the (seemingly) small things you can do to keep your content top of mind. From Reddit, email lists, newsletters, LinkedIn, Slack communities and more, I share ways to find your audience and get your conte...
Aug 10, 2023•31 min•Ep. 36
