One thing that I talk about often is the intersection of technology and content...in the case of this episode: Artificial Intelligence. In this episode, I share what impact AI can have on all of us. Not just our careers but our everyday lives. You can find the link to AI Ross here >>> https://twitter.com/foundationincco/status/1683821288819654658?s=46&t=irATAyz5mBSZy-v2YYh31w
Today’s episode, which is part of a segment that I call Journal Entries, I want to share some snippets about this information that I have curated from internal and external research and how you can use this information as you grow your brand, company, or simply in your own content marketing career. — Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/new...
In this episode, I share how I took a month long workcation as the CEO of Foundation. Taking a vacation can be challenging, especially when people on your team are depending on you to answer various questions, provide approvals, etc. So how did I do this successfully? Between the power of documentation, efficient time management, a change (advantage) with the time zone change, and some self-awareness, I am so glad I did. — Join hundreds of content creators, marketers and B2B SAAS brand owners an...
The most frequently asked questions that come up when I talk to people about being shy is >>> How do you navigate through networking events? How do you navigate corporate events? How do you attend a conference and stay motivated? How can you ensure that your time is maximized at these events? How can you ensure that you’re not that shy person in the corner that doesn’t want to approach people? -- So today, I'm going to share 15 tips on how to navigate events, conferences, networking etc...
The best marketers aren't avoiding Reddit as a marketing channel. Instead, they're taking the steps required in 2023 to better understand how to use Reddit to drive traffic, build community and increase revenue. On this episode, I'll share how I've not only used Reddit to drive results for my business and clients but I've studied what companies like Pact Coffee, Beardbrand, and more have done to win on Reddit.
I'm excited to share one of the most popular keynotes that I have ever given. In this keynote, I share details about how I spent a lot of my time as a child trying to find Waldo (Wally depending on which part of the world you're in) and how the feeling of satisfaction when I would find Waldo can translate to how to uncover content market fit. The satisfaction of finding content ideas that are worth pursuing is similar to the satisfaction that I would get finding Waldo. Keywords Aren't Enough I s...
In this episode, I’m going to share seven simple yet important tips that will help you on your pursuit of creating something great. It’s a combination of a handful of different ideas I’ve spoken on in the past all brought together in one episode for you to enjoy. I’m sure that some of these ideas will be messages you’ve heard before and some might be a bit new. Either way, I hope that this Journal Entry helps you in your pursuit to create a life that you consider great.
Join me today as I speak with Dr. Susan Rogers, professor, neuroscientist, and sound engineer. Susan Rogers, PhD, is a cognitive neuroscientist and author of This Is What It Sounds Like: What the Music You Love Says About You. Prior to her science career Susan was a record producer and engineer, known chiefly for her work with Prince and Barenaked Ladies and she currently teaches for Berklee College of Music. Susan was Prince’s staff engineer during Prince’s commercial peak and worked on albums ...
In this episode, I share my Keynote presentation that I gave about the power of experimentation to the audience at MozCon, one of the leading SEO conferences in the world. I’m sure you know, consciously or subconsciously, just how powerful experimentation is. Experiments have helped us create, cure diseases, invent things like velcro, Pumpkin Spice lattes and more. So, how can you strategically experiment with your content? And one myth I want to debunk right now: Experimentation is not just for...
In this episode of my journal entries, I share a keynote that I presented at SimilarWeb on one of my favorite topics: Why marketers should think like investors in order to drive content results. This is one of my favorite things to talk about because I live and breathe this. --- I bought my very first stock in 2008. I bought the GM stock at a time when I thought, I would definitely get a return on my investment. I told myself, “it’s GM. Even in the midst of a global recession, GM won’t go bankru...
On this episode of the Create Like the Greats, we discuss how Toast's $12M+ SEO Moat helped them grow during a pandemic. We explore their strategies and tactics that enabled them to capture market share in an economic downturn, plus what other companies can learn from their success story. With these insights into SEO optimization for e-commerce businesses, you'll be able to better understand how search engine rankings work and apply similar principles when developing your own online marketing st...
In this episode of my journal entries, I share one of my most popular presentations. A presentation that I gave to many businesses around the globe and at conferences from coast to coast. In this particular episode, I’m going to be sharing the audio from a webinar I did with the team at Metadata.io about how SaaS brands can win in commoditized markets. You know. Here’s the biggest problem I see right now in our industry: Brands have forgotten that Content Marketing is a two word concept. As such...
It was 8:20PM. I was just walking out of my kids room after reading them a story called Hair Love for the second time. I walked down stairs, made a cup of tea and opened my phone. It was an email. An email from someone who worked at LinkedIn. It turned out that someone at LinkedIn had caught some of my content online and was interested in learning more about whether or not I’d be interested in recording a course for their learning platform – LinkedIn Learning. A platform where millions of people...
You've heard the boast. -- "I'm too busy to watch TV." "I'm too busy to stay up to date on the NFL." "I don't have time to watch Netflix." -- It's really a humble brag. And it's often misguided because the energy spent not "wasting" time usually just shifts to something that is ultimately just as wasteful...like engaging in activities, debates, and relationships that are out of our control. If we want to be successful, this concept of the Circle of Control vs. the Circle of Concern is something ...
On today's episode, I sat with self-proclaimed email marketing nerd, Chase Dimond and we discussed...first and foremost, being a #girldad and what that means as a business owner. Beyond that, we talked about some of Chase's big goals. Like getting to 1,000,000+ followers on LinkedIn. He shared his strategy which is a combination of 1. Good Content 2. High Volume (of content) and 3. Distribution and Engagement. I was also so intrigued with Chase's story and humble beginnings which tell the story ...
Join me, Ross Simmonds, as I speak as a guest on the Pipeline podcast with host, Dave Gerhardt. "You have to invest in what works and ask yourself 'how does this link back to our overarching goal?'...and what you'll notice is that one aspect of your niche serves your audience better than the others." On this episode, I share how to build your content distribution engine in a way that helps your content marketing strategy thrive for the long term. Avoid the tendency to underestimate the opportuni...
Join me, Ross Simmonds, as I spoke as a guest on The Marketing Millennials podcast. "The truth is that you can create a great piece of content but if it doesn't get in front of the right people, then it's for nothing." One piece of content can change your life and even your business. And on this episode I share my story, and how it got me into the marketing field. From the movie Boomerang, to studying Marketing at University, the Jetman game on Facebook, and even the beginning of RossSimmonds.co...
“Work smart not hard.” This is one of those ideas that sounds great on a billboard. Sound perfect in a tweet. And might even get someone a few email subscribers for suggest that it’s the truth. But as much as this is a great catch phrase: It doesn’t speak to the reality of who gets ahead in life. People who get ahead work both smart and hard. That’s right. You can do both. And it’s a combination of both working smart and hard that differentiates the best from the rest. Take two people with the s...
It’s the great resignation. It’s the great recession. It’s the great reset. It’s the great… RELAX. The world is in chaos right now. On this episode I share how to How to ride this wave as an individual or employee How to ride this wave as a company trying to grow I share how take ownership of your responsibilities, personal and professional growth, managing up the chain, personal growth, and how to cultivate a positive attitude (what we call "bringing the guac" here at Foundation.) And if you ar...
Your content strategy has to be rooted in deep research. Specifically, research surrounding the people that you're trying to connect with, which starts with customer research. You need to think about who it is you're trying to connect with (and sell to). You have to get inside of their head. Do that by: Talking to them. Listening to old sales calls. Looking through your frequently asked questions. Diving into the customer support questionnaires and documentation. What are they talking about? Wha...
In this episode, I speak with, conductor, Tamara Dworetz, who is quickly establishing a reputation as a dynamic and electric musical force on the podium. Tamara talks about the role of a conductor, how she prepares for performing a new piece, as well as the interpersonal skills that a good conductor has to have. We also touch on emotional intelligence, the future of the classical world and how the classical world is changing for the better. She has conducted the Paris Mozart Orchestra, Boston Po...
In this episode, I share how psychology when paired with marketing and communication can be used as a superpower. —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that...
In this episode, I share how I built a $270K Freelance Business by 27. I also share the conversation I had with Sterling Smith, the Co-Founder of Black Freelancer, a future-of-work marketplace helping Fortune 1000 businesses hire diverse talent. Whether it's through public speaking, attending events, joining a community, or building in public, this episode provides you with insights on how you can build your freelance business as well. About the Guest: Sterling is passionate about leveraging tec...
Public speaking has taken me all over the world and granted me the opportunity to speak in places that I would not have previously imagined. Beyond this, I have learned ways to land coveted public speaking gigs as well as the compensation that goes along with it. In this episode, I share with you how I got started and how you can do this too with the right approach. —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered stra...
Take a deep breath. In. and out. What do you do when there is already another major competitor in an already competitive industry? In this episode, I share what Calm did and is doing to become one of the world’s leading brands in the wellness industry. Important links and mentions: Read Foundation’s Blog Post on Calm —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https:/...
In this journal entry, I share 20 harsh truths that I've learned throughout my career and life. As I share them, I also provide insight into what they have meant to me as I move forward. My 20 Harsh Truths: The world isn't out to get you. We judge ourselves by our intentions but judge others by their actions. You're probably much more privileged than you think. Money matters a lot but it's not everything. At the end of the day, no one is going to remember your debates one that one silly thing yo...
You simply never know where one piece of content will take you. In this episode, I share how one piece of content that I created years ago landed me in a conference room full of C-Suite executives and ultimately changed the trajectory of my entire career. — Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter Ross Simmonds is the CEO and founder...
Life is more fun when you’re the underdog competing against giants. We all love a good underdog story. In this episode, I share the story of Gusto and how they’ve are creating relevant content that has undoubtedly led to a $10B valuation. Important links and mentions: Blog Post - How Gusto Uses Content to Take on Existing SaaS Giants Ross Simmonds’ YouTube Channel —-- Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straig...
Despite being a young underdog in the project management platform space, monday.com is leveraging high-quality content to compete with big names like Asana, Trello, Notion, and ClickUp. In this episode, I talk about their marketing strategies that led them straight to the Super Bowl. Important links and mentions: Monday.com’s Complete Guide to Project Management Monday.com Ad - Your Team’s Future Depends on Monday.com Monday.com Ad - What Using Monday.com Feels Like Blog Post - Any Given Monday:...
The best way to ensure that an AI doesn't take your job is to get a job in childcare. You think it's a joke. But it's kinda true. The work that is the most safe right now to not be disrupted is work that has a lot of EQ / non-repetitive tasks associated with them. An AI doesn't know how to deal with a 4 year old who just decided to throw a tantrum because the sky is blue. It has no idea. And it definitely doesn't know how to change a diaper. But here's a few things that an AI can do: It can com...
