97: Add This Feature To Your Website And Get More Qualified Leads with David Scheppler
Feb 08, 2019•35 min
Episode description
You spend a lot driving online prospects to your website. In today’s interview, you’ll learn how to convert those visitors into qualified leads using live chat. Most websites convert less than 3-5% of their visitors to sales. Don’t let yours be one of them.
What you’ll hear in this episode:
- How Live Chat works to convert website visitors to leads, which is THE BOTTOM LINE
- Dave’s background is 5+ years with Apex, which celebrated its 10th anniversary recently and works with over 4000 contractors across the US
- Why use Apex Chat? What’s in it for me?
- It is used as a conversion tool to generate more leads
- It gives an option for clients who don’t want to make a phone call
- It is an effective and preferred method of collecting contact info
- It is a viable option for small companies who don’t have the resources to handle it on their own
- A look at the numbers:
- 79% of consumers favor live chat
- 42% of customers selected live chat as their preferred method for contact info
- 42% of leads generated by Apex come after regular business hours
- Over 150 chat agents are trained with a customized script for each client
- Questions help the agent decide if that customer is a good prospect for the business, and then a free estimate is scheduled
- The full transcript of the live chat that goes directly to the contractor within minutes
- Other features available with Apex Chat:
- Connecting the client directly to the business by phone during preset hours/days
- The “text us” button that allows clients to text instead of making a phone call
- The texting feature can be linked to your Google AdWords campaign and your Google My Business page
- Live chat shows that you WANT to connect with clients and makes your small company appear larger than it is
- Customers show an increase of 30-40% more leads when live chat is added to their website
- With Apex, there is no long-term commitment, but a month-to-month basis, and the retention rate is over 90%
- How live chat helps you keep people on your website longer and adds to the mobile web experience
- The cost with Apex: It’s a pay-for-performance pricing model, meaning you are only charged for the qualified leads they deliver, at the rate of $18 each
- The conditions that must be met to classify a “qualified lead,” including name, contact info, and more
Resources:
Apex Chat (Get 50% off the one-time set-up fee for listeners))
Call Dave: 925-237-9202
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Or Call Ruby at (844) 326-7829
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