In this episode of "The Roofer Show," host Dave Sullivan sits down with Aaron Hockel from Alta Vista Strategic Partners to discuss the significant challenges roofing contractors are currently facing. They delve into topics such as why fewer homeowners are interested in roof replacements, how rising interest rates are making things more challenging, and what increased competition means for everyone in the industry. Aaron offers some practical advice on how contractors can adapt, such as stepping ...
Jun 27, 2025•41 min
In today’s episode, Dave Sullivan chats with Michael Stone, the author of Markup and Profit , about why so many roofing contractors run into trouble, or even go out of business. They discuss the importance of thoroughly understanding your financial statements, pricing your jobs accurately, and maintaining healthy profit margins. Michael also shares eight red flags that can signal your business is in trouble, like not paying your bills on time or working for free as the owner. The big takeaway? S...
Jun 20, 2025•1 hr 6 min
In this episode of "The Roofer Show," host Dave Sullivan interviews Jon Starry, owner of Steadfast Roofing in Tampa Bay, FL. Jon shares his journey from IT to roofing, highlighting the company’s rapid growth, the importance of in-house crews for consistent quality, and leveraging technology like CRM systems and virtual assistants. He discusses effective lead generation, job costing, and building a strong company culture. Jon also offers practical advice on cash flow management, sales incentives,...
Jun 06, 2025•54 min
Marketing is a massive issue for most contractors, especially when business slows down. Questions about marketing are common and frequent in contractor Facebook groups and mastermind groups. The goal is to acquire customers in the most efficient way possible, but how do we accomplish that? Dave and John are joined by two friends who have gold nuggets of wisdom to share, along with practical tips to upgrade your marketing strategy. Join us to learn more! Emily May is the owner of M&M Roofing,...
May 30, 2025•57 min
What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now! Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer...
May 23, 2025•50 min
Today, Dave is excited to speak with John DeLaurier about the hurdles roofing contractors often encounter, especially why traditional coaching doesn't work for 80% of them. They dive into how crucial commitment, mindset, and smart financial management are for success. Dave also rolls out a new mentoring program that provides hands-on support, setting it apart from the usual coaching methods. They touch on the importance of quality control, effective communication with customers, and using techno...
May 16, 2025•1 hr 17 min
Today, we're excited to bring you an insightful conversation with Chris Scoville from Improvify. Trust me, this is one discussion you won't want to miss! We're exploring a revolutionary topic in the roofing industry: financing. Chris is here to explain why offering financing options is no longer just a luxury; it's essential for staying competitive and boosting your sales. He'll share invaluable insights on best practices, such as introducing financing early in the sales process and the critical...
May 09, 2025•30 min
The #1 problem in the roofing industry today affects both large and small businesses. The issue of finding A-players (and keeping them) is a huge struggle for most contractors. If you can’t afford an HR department for your business, what are you supposed to do? Today’s show has the answer! Join Dave and his guest as they tackle this major obstacle with workable solutions that can work for every roofing business. Paul Sanneman founded Contractor Staffing Source , the world’s largest recruiting co...
May 02, 2025•29 min
If you think you will just sell your business and retire, think again. Very few roofing businesses will end in a sale or transfer to the next generation. Most will just close their doors. Join us to hear how, with careful planning, you can avoid the dreaded 4 D’s that kill so many businesses. What you’ll hear in this episode: Setting up corporate structure: why you should avoid sole proprietorship structure Why your personal money MUST be separate from the company’s money Scott’s tips to avoid “...
Apr 25, 2025•52 min
Now that we are well into 2025, are you hitting your goals? Do you have specific, written goals? What is going right or wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for the rest of 2025. If you’re feeling stuck and don’t know how to move forward, this show is for you! What you’ll hear in this episode: John’s perspective on where he is right now in identifying strengths...
Apr 18, 2025•1 hr 8 min
Have you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support , which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn m...
Apr 11, 2025•54 min
Tune in today as Dave Sullivan dives into the different ways two roofing contractors, each pulling in about $2 million a year, run their businesses. Through some insightful discovery calls, Dave shares their unique stories, goals, and how they've set up their businesses. He really drives home the point about how important it is to have personalized coaching and a solid business plan. Dave also discusses why it's crucial to understand your financial statements and why focusing on profit is more i...
Apr 04, 2025•53 min
Today, Dave dives into why having a solid business plan is crucial for roofing contractors. He chats about how important it is to know where your business is headed and the reasons behind your goals. He also talks about the key role financial statements and cash flow management play in running a successful business. If you’re wanting to write a strong business plan, Dave will give you what you need to get it done, so tune in! What you’ll hear in this episode: Importance of a well-rounded busines...
Mar 28, 2025•38 min
Today, Dave Sullivan chats with Nick Peret, the founder of Better Boss, about the hurdles roofing contractors encounter with technology and CRM systems. Dave highlights how crucial it is to implement these systems properly and ensure the team adopts them to steer clear of inefficiencies. Nick brings up the idea of a fractional CTO, which offers top-notch tech expertise without the expense of a full-time hire. Tune in as they emphasize the importance of having structured processes, job costing, a...
Mar 21, 2025•52 min
In this episode of The Roofer Show , Dave Sullivan sits down with Brian Huff, the guy behind Modern Roofing Group in Denver and Littleton, CO. Brian dives into his story of how he got into the roofing world and even started his own business right in the middle of the COVID-19 pandemic! He discusses how crucial it is to build a solid reputation and tackle financial hurdles and how mastermind groups can be a game-changer for contractors. They chat about how Brian uses CRM systems to make things ru...
Mar 14, 2025•56 min
Today, Dave Sullivan chats with marketing whiz Tim Brown from Hook Agency about how roofing contractors can boost their online presence and drum up more leads. Revamping your website might seem like the first step to a better online presence, but Tim Brown suggests it’s more about functionality and traffic. Before investing in a redesign, ensure your site generates traffic and leads. Sometimes, optimizing for Google Maps or running Google Ads is more effective. They dive into some key strategies...
Mar 07, 2025•56 min
Today, Dave Sullivan and Philip Siegel dive into the tricky topic of finding skilled workers in the roofing world. Philip is a labor attorney who's been in the construction law game for 27 years and he shares valuable insights on the legal hurdles roofing contractors face, especially when it comes to immigration laws and those pesky I-9 audits. He points out that I-9 audits are on the rise with the current administration, so staying compliant is more important than ever! They also stress why it'...
Feb 28, 2025•46 min
Know your numbers! You’ve heard it here at least a million times. “Keeping score” is one leg of the three-legged stool of your business, and one of the most important numbers is your gross profit. The roofing business is packed with ups and downs around your cash flow, and you need to navigate that ride with the right approach. Join us to learn more in today’s show! Diane Gilson created Info Plus Accounting in 1994 to help business owners. She has created many workshops and classes for contracto...
Feb 21, 2025•59 min
In this episode of "The Roofer Show," host Dave Sullivan discusses addiction in the roofing industry with Kim and Paul Reed, co-founders of Roofers in Recovery. Dave shares his background in roofing and podcasting, while Kim explains their organization's mission to support individuals struggling with addiction through comprehensive recovery services. Paul recounts his personal journey of addiction and recovery, emphasizing the need to break the stigma around addiction in the industry. We highlig...
Feb 14, 2025•48 min
In this episode of "The Roofer Show," Dave Sullivan is back with Dima Sobovoy from Roofing SEO School to discuss how SEO is changing for roofing contractors. Dave, who's been in the industry for over 30 years, is all about helping contractors boost their businesses. Dima shares his journey from being a dental lab technician to becoming an SEO expert, highlighting why having a well-optimized website is crucial and how AI is shaking up search engines. They dive into some common myths about SEO, wh...
Feb 07, 2025•1 hr 22 min
In this episode of "The Roofer Show," Dave Sullivan, aka The Roofer Coach, chats about what sets residential and commercial roofing apart. With over 30 years under his belt, Dave shares his story of growing a family business into a thriving eight-figure company. He talks about why it's crucial to know your reasons for moving into commercial roofing and dives into some essential strategies like having solid reporting systems, keeping an eye on quality, planning ahead, and understanding job costs....
Jan 31, 2025•45 min
Today, we chat with Greg DeSimone from Catapult Advisory Group about figuring out what roofing businesses are really worth. We dive into why it's crucial to know your company's value, especially when dealing with private equity or thinking about mergers and acquisitions. Greg points out that having a strong management team, clear financials, and a solid strategy are key to catching the eye of potential buyers. He also shares how having niche skills can really boost a company's market value. Plus...
Jan 24, 2025•1 hr 7 min
Today, Dave Sullivan and John DeLaurier chat with Brad Akers about drumming up business and keeping customers coming back. They dive into why it's crucial to make the most of the leads you already have instead of just trying to get more. Brad points out that SEO and ads are getting pricier, so he suggests focusing on personal connections and getting referrals. John talks about the importance of having a consistent and strategic marketing plan, which should include video content and even old-scho...
Jan 17, 2025•1 hr
Today, John and I have a great discussion with Chris Scoville from Improvifi about the importance of financing in the roofing industry. We’ll explore how offering financing options can significantly boost roofing sales, talk about the ever-evolving lending landscape, and discuss the need for contractors to present financing early in the sales process. John emphasizes the importance of training contractors to sell financing effectively. Integrating financing into business strategies can enhance s...
Jan 10, 2025•40 min
Today, we reflect on 2024 and prepare for 2025 by discussing common mistakes made by roofing contractors last year. This annual tradition, replayed since 2017, highlights the top ten recurring errors. Dave emphasizes the importance of having a clear business plan, understanding one's ideal customer, and charging appropriately for services and underscores creating a business that allows for personal freedom. We hope this episode will help contractors improve their operations by learning from past...
Jan 03, 2025•1 hr 12 min
What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now! Dave and John are joined by Mike Goldenstein, the Chief Revenue Officer...
Dec 27, 2024•53 min
Welcome to this episode of The Roofer Show! My co-host, John DeLaurier, is not with us today because he is attending a seminar and learning cool, new stuff. I’m talking with one of our mastermind group members about why and when you might need an attorney when working with insurance companies. Join us to learn more! Brian Huf is the owner of Modern Roofing Group in Denver, Colorado. We are getting Brian’s take on working with insurance companies and how he’s learned to make this relationship wor...
Dec 20, 2024•44 min
Do you know that having a written business plan can make all the difference for roofing contractors? In the latest episode of "The Roofer Show," Dave Sullivan and John DeLaurier dive deep into the essentials of business planning for 2025. We cover everything from setting realistic sales goals to structuring your marketing strategies. It's more than just growing your business, it's about making it serve you, not the other way around. What you’ll hear in this episode: Importance of business planni...
Dec 13, 2024•1 hr 1 min
In this episode, John DeLaurier and I discuss our WHY, which is the most important thing about your business. Why do you want to run a roofing business in the first place? Knowing and understanding your why is the best way to come into 2025 prepared for success. Join us to learn more about aligning with your why and having a plan to accomplish it in the coming year. What you’ll hear in this episode: ● What’s new with John DeLaurier? Learn why John’s company has rebranded to Roofvana. ● The value...
Dec 06, 2024•48 min
Marketing is a common topic on The Roofer Coach for the simple reason that so many roofing contractors are doing it wrong. They hire agencies that don’t produce the desired outcomes, throw money into futile efforts, or simply don’t budget enough for the right kind of marketing. Today’s show covers how to approach marketing to become “5-mile famous.” Join us to learn more! Elizabeth Lytle is with Contractor Dynamics, the roofing industry’s leading marketing training company. Their marketing train...
Nov 29, 2024•1 hr 2 min
