The Roofer Show - podcast cover

The Roofer Show

Dave Sullivantheroofershow.com
If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.
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Episodes

407: How to Scale Your Roofing Business Without Hiring More Staff

In this episode, Dave Sullivan and John DeLaurier speak with Scott TeBay from Rain Stoppers Roofing. They discuss strategies for scaling roofing businesses, emphasizing the importance of systems, processes, and market understanding. Scott shares his experience with financial training and innovative canvassing techniques, while John highlights the critical role of financing in increasing sales. They highlight the significance of education, technology, and continuous learning for contractors aimin...

Nov 22, 202453 min

406: This First Impression Is The Most Important Part Of The Sale: Why So Many Roofers Miss It

We have an exciting episode for you that you will want to catch! Today, we discuss the importance of effective communication in the roofing industry with AnneMarie Grisham, VP of Sales and Partnerships at Ruby. You’ll hear why it is a necessity for contractors to answer their phones promptly to improve customer service and drive sales. AnneMarie explains how Ruby's chat and reception services can help contractors manage phone calls and enhance customer interactions. We also discuss the detriment...

Nov 15, 202456 min

405: 2025 Business Essentials for Roofers: Strategies for Higher Profits

As we head into the holiday season, we must acknowledge that 2024 is almost over. Have you hit your goals? Did you have specific, written goals? What went right and what went wrong? Dave Sullivan and John DeLaurier discuss strategies for higher profits by breaking down John’s business goals at Peach State Roofing, along with how he’s planning now for 2025. If you’re feeling stuck and don’t know how to move forward, this show is for you! What you’ll hear in this episode: John’s perspective on whe...

Nov 08, 20241 hr 3 min

404: Build A Business That Does Not Rely On You: We’ll Show You How

Have you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support , which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn m...

Nov 01, 202453 min

403: The Best Marketing Strategy Starts With Building A Brand That Matters

Marketing is a huge issue for most contractors, especially when business slows down. Questions about marketing are common and frequent in contractor Facebook groups and mastermind groups. The goal is to acquire customers in the most efficient way possible, but how do we accomplish that? Dave and John are joined by two friends who have gold nuggets of wisdom to share, along with practical tips to upgrade your marketing strategy. Join us to learn more! Emily May is the owner of M and M Roofing, a ...

Oct 25, 202455 min

402: It’s Not What You Make, It’s What You Keep: End Of Year Tax Strategies For Contractors

Believe it or not, we are in the fourth quarter of 2024. What are you doing to finish strong? In today’s episode, we take a look at end-of-year tax strategies that can set you up for success and increase the revenue you keep. We also check in with John DeLaurier in Georgia about his process after a big storm. Join us to learn more! What you’ll hear in this episode: ● A check-in with John and his plan of action after a big storm like Hurricane Helene ● From John: perspectives on “speed to lead” a...

Oct 18, 202446 min

401: How to Find A-Players for Your Roofing Business with Paul Sanneman

The #1 problem in the roofing industry today affects both large and small businesses. The issue of finding A-players (and keeping them) is a huge struggle for most contractors. If you can’t afford an HR department for your business, what are you supposed to do? Today’s show has the answer! Join Dave and his guest as they tackle this major obstacle with workable solutions that can work for every roofing business. Paul Sanneman founded Contractor Staffing Source , the world’s largest recruiting co...

Oct 11, 202428 min

400: We made it! Episode #400. Check it out!

Resources Check out our YouTube channel and be sure to subscribe: https://www.youtube.com/@DaveSullivanRooferShow Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, mastermind groups, or fractional CFO services? Email me or send me a text at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors: https://ther...

Oct 04, 202444 min

399: Answer The #1 Question Homeowners Ask with Roof Quote Pro - Boost Your Roofing Sales

What is the #1 question from homeowners regarding the roofing industry? “How much is my roof going to cost?” The team at Roofle has developed a powerful price quoting tool called Roof Quote PRO that can enhance your customer service in every way. Times are changing in the roofing industry, and old-school methods don’t work with today’s consumers. Join us to learn more about this cutting-edge technology that is available now! Mike Goldenstein, the Chief Revenue Officer at Roofle, joins Dave and J...

Sep 27, 202456 min

398: It’’s Conference Season: Learn Which One’s Are Worth Your Time

It’s conference season, and there are many options. Are conferences worth your time and money? John DeLaurier shares how going to conferences is one of the best moves he’s made to sustain a profitable business. The key is to have intentionality behind the choice to attend a conference. Join Dave and John as they break down this topic with insight and expert advice about making the most of conference opportunities! What you’ll hear in this episode: Conferences: Are they a waste of time and a “cas...

Sep 20, 202437 min

397: ENCORE: How To Reduce Your Customer Acquisition Cost with Brad Akers

What is your customer acquisition cost? What it’s costing you to acquire each customer is probably way more than you think! Reduced customer acquisition costs would mean more profitability for your business, which is a win-win for your bottom line. In this episode, Dave and his guest discuss improving your close rate, focusing on better quality leads, and a sure way to get more referrals. Join us to learn more! Brad Akers from Brad Grows Businesses developed The Built Right program to create sca...

Sep 13, 20241 hr 9 min

396: ENCORE: What’s Your Roofing Business Really Worth with David Lupberger

If you’ve ever spent any time thinking about retiring or any other reason for why you might sell your business somewhere down the line, don’t miss today’s show! My guest, David Lupberger, helps contractors with strategies in exit planning when they’re thinking about selling their businesses. There’s a lot that goes into this planning, and that is what we’re going to get into today. David is not only a business coach, but he’s also the owner of Remodel Force, an author, and he currently writes a ...

Sep 06, 202451 min

395: Recession-Proofing Your Roofing Business: Essential Strategies

Is the roofing business headed for a recession? We are seeing a real drop off in leads, and it’s been a crazy year for contractors. You should be recession-proofing your business, but, in reality, you need to have a strong foundation to weather ANY storm. If you do the work upfront to build that strong foundation, you’ll not only survive but thrive in the face of a downturn. Listen as Dave and John discuss this topic and give their best tips to help you weather the storm and come out on top! Wha...

Aug 30, 202453 min

394: What’s the Best CRM for Roofing Contractors? with Scott Tebay

Today’s show answers the #1 question in Facebook roofing groups. Everyone has an opinion about CRMs, but who can you trust? Join Dave Sullivan, John DeLaurier, and their guest, Scott Tebay as they tackle the big question: “What’s the best CRM for roofers?” Scott Tebay is the owner/operator of Rainstoppers Roofing , and he’s been in the construction industry for almost 20 years. Scott is committed to providing 5-star service to every customer by being professional, responsive, and courteous at ev...

Aug 23, 202455 min

393: How Virtual Assistants Can Revolutionize Your Roofing Business with Adam Patterson

Have you considered what a virtual assistant can do for your roofing business? If you aren’t sure how the process works or what the specific benefits are, today’s show lays it all out for you. Dave and John are joined by Adam Patterson of SMA Support , which provides an amazing service that is crucial to the success of many contractors. They hire, train, and provide VAs to help improve your business process and run the nuts and bolts of your business as dedicated team members. Join us to learn m...

Aug 16, 202450 min

392: Boost Your Roofing Profits: A Step-by-Step Guide to Mid-Year Success

What You’ll Hear in this Episode In this episode, Dave emphasizes the importance of a mid-year business review to ensure your roofing business stays on track for profitability. The key takeaway is understanding your financial statements and knowing your numbers, which is crucial for making informed decisions and maintaining profitability. Dave shares a step-by-step approach to evaluating your business, covering areas like sales processes, production efficiency, and financial scorekeeping. He als...

Aug 09, 202452 min

391: This Is The Problem With Roofing Contractor Facebook Groups

This Is The Problem With Roofing Contractor Facebook Groups. Resources Set up a FREE strategy call with Dave and get a few tips on how you can improve your business: https://davesullivan.as.me/free-strategy-call Interested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at dave@theroofercoach.com. or text me at (510) 612-1450. No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofers...

Aug 02, 202458 min

390: How Scott Tebay Runs His $7 Million Roofing Business While on a 4-Week Vacation

You’ve heard it from Dave over and over: “If you can’t take your family on a two-week vacation without having your business fall apart, you don’t have a business. You have a JOB.” Vacation is the name of the game for today’s show. Dave is on vacation, John DeLaurier just returned from vacation, and Scott Tebay is currently on a three-week road trip vacation with his family. How do these guys take extended vacations and still run a profitable business? Let’s find out in today’s episode! Scott Teb...

Jul 26, 20241 hr 8 min

389: THIS Is What’s Working To Get More Roofing Leads Today with Aaron Hockel

We have a little different setup today as both John DeLaurier and I are on vacation. Since I can do the podcast from anywhere in the world, I’m handling things on my own with a great interview with Aaron Hockel of AltaVista Strategic Partners . He shares his wisdom and expertise about marketing in today’s shaky economy. Roofing leads are dropping off, and we’ve got to know what works and what doesn’t in today’s market. Join us to learn more about how you can get a bigger piece of the pie! What y...

Jul 19, 20241 hr 12 min

388: Use This Sales Process To Sell More Jobs

Welcome to another great episode of The Roofer Coach! We have a great topic for you today as Dave and John discuss the best sales process you can use in 2024. This topic comes up often in our mastermind group, and we think a deeper look will be helpful for our listeners. Learn how a better sales process will help you close more deals and increase your profit margins. Join us to learn more! What you’ll hear in this episode: How a coach will help you implement a better sales process and stay on tr...

Jul 12, 20241 hr 7 min

387: Your Roofing Business is NOT Making a Profit: You Just Don’t Know It!

I’m building on last week’s show, Episode 386 , about the “halftime” or mid-year review in your business. It’s time to gear up for the 2nd half, run out of the locker room, and kick some ass! If we know the score (our numbers), we can make adjustments, formulate a game plan, and come out to WIN. This episode is about building a strong foundation to withstand the many downturns of the roofing business. Join me to learn more! What you’ll hear in this episode: Know your KPIs! (sales, gross profit m...

Jul 05, 20241 hr 2 min

386: Mid-Year Roofing Business Review: Expert Tips for a Profitable Second Half

Welcome to an in-depth discussion about an often-overlooked topic in our industry: the mid-year review. Just like in a football game, we need a halftime review as we finish up the second quarter of the year. It’s time to evaluate what went right and wrong in the first half of 2024. Did we score? Did we hit our targets? Using the “I hope” strategy is not enough to ensure we have enough profitability to carry us through December! We have to understand our mistakes and adjust the game plan. Join Da...

Jun 28, 202451 min

385: If We Started A Roofing Business Today This Is What We'd Do

Solid advice from Dave and John—that’s what we have lined up for you today. This episode comes out of coaching work I’m doing with three clients right now who are coming from other industries and want to get into the roofing business. Things are different today than they were even ten years ago, and there is so much wisdom to be learned from the mistakes of others. Join us to hear A+ advice from Dave and John about getting started in the roofing business! What you’ll hear in this episode: Glimps...

Jun 21, 20241 hr 10 min

384: Insights from a $200 Million Home Service Business with Tommy Mello

I’ve got a great show for you today that’s packed with practical tips and insights. My co-host, John DeLaurier, is not able to join us today, but Tommy Mello is here. He’s the Home Service Millionaire, the author of several bestselling books, and a repeat guest on the show. He last joined us in June 2023 for Episode 348 , and he’s back for today’s show. He is the owner of A1 Garage Door Service and hosts The Home Service Expert Podcast . You don’t want to miss this episode that’s packed with Tom...

Jun 14, 20241 hr 7 min

383: It’s All About The Process with John DeLaurier

As we are close to the halfway point of 2024, it’s time for the halftime huddle. This is the time to review our first half, evaluate our game plan for the second half, and make the necessary tweaks. It really is ALL about the process, and that’s our topic for today’s show. John DeLaurier of Peach State Roofing joins Dave to talk about the process and the components of the all-important three-legged stool: sell work, do work, and keep score. Join us! What you’ll hear in this episode: Inquiries, l...

Jun 07, 202457 min

382: A Marketing Masterclass For Roofers with Jim Ahlin

Welcome to The Roofer Coach! If you are a regular listener, you know that we are in the middle of a rebranding, and we are excited about what the future holds! I’m joined by my co-host, John DeLaurier, who is the younger part of our duo still in the thick of running a kick-ass roofing business in Savannah, Georgia. On today’s show, we talk about the crux of your roofing business: marketing and lead generation. Everything you do to become more profitable hinges on how you handle this aspect of yo...

May 31, 20241 hr 26 min

381: Markup Your Jobs The Right Way with Michael Stone

We’ve got a great show for you today with Michael Stone, the author of Markup & Profit: A Contractor's Guide . He joined us some time ago for Episode 309 about this topic, and it became one of our most popular shows. We see regularly that a lot of contractors are falling short in this area, so Michael is here to explain how to mark up your jobs the right way to make the profit you SHOULD be making. Join us to learn more! Before Michael joins us, I want to share a call with Reuben, a contract...

May 24, 202446 min

380: How to Dominate the Neighborhood at Every Sale with SendJim

Welcome to The Roofer Coach podcast! We have made some changes and improvements and are rebranding the podcast, business, and platforms from The Roofer Show to The Roofer Coach. Everything we do here is to help you grow a more successful roofing business! We want to help contractors, and we keep it simple by giving you tools to make things happen. I’ll be joined each week by my co-host, John DeLaurier, who brings a wealth of knowledge and experience to the table. We are excited that a new, weekl...

May 17, 202455 min

379: Branding Your Business: A Roofer’s Guide to Professional Success with Dan Antonelli

In the roofing business, profitability and success come to those who brand the best. Branding is everything! Your brand is much more than the single elements of your company name, logo, and taglines; it is the whole picture of what your ideal customer thinks about your company—and if YOU come to mind when they need a roofer. So many roofing contractors struggle with branding, and today’s expert guest has great tips to help you, no matter the size and revenue of your business. Learn how to increa...

May 10, 202459 min

378: The Danger With Classifying 1099s: Update with Philip Siegel

Welcome! There are lots of changes and many questions about the new laws affecting our industry right now. Today’s episode is the follow-up to Episode 376 where Philip Siegel helped clarify the new laws in effect regarding the classification requirements for 1099 and W-2 employees. Philip is our trusted expert labor attorney and the go-to guy for this topic. He joins us to give more information and warnings that every contractor should take seriously. Join us to learn more! What you’ll hear in t...

May 03, 202429 min
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