46: 5 Marketing Myths Debunked with Mark Harari

Marketing for contractors is constantly changing. What worked yesterday for you may not work today, but so many myths still abound. Today I sit down with home improvement marketing expert Mark Harari and talk about debunking the top 5 marketing myths that may be holding you back from growing your roofing business to its full potential.

What you’ll hear in this episode:

• Mark’s background: 20 years in marketing, 18 of which are in the construction business
• The value of peer groups and “the power of WE”
• “Isolation is the enemy of success.”
• Marketing Myths (and the real Truth):
  • “I can’t email my list more than once a month”
    • Email as often as possible. They want to hear from you if it’s valuable content.
    
    
  • “I need to have a super-pretty newsletter template”
    • Build relationships in every email; text-based is best
    
    
  • “I need to be #1 in SEO”
    • SEO is constantly changing and you cannot keep up. Focus on putting out consistently valuable information
    
    
  • “I need to be on every social media platform”
    • Impossible! Pick 1-2 where your target clients spend their time
    
    
  • “A marketing budget and marketing plan are the same”
    • The budget is ONE component of a marketing plan. A good marketing plan is a 40-50 page document
    
    
  • Remodeler’s Advantage: Find out more about their Roundtables program, upcoming live events, consulting services, and the podcast, Powertips Unscripted.
  
  

Resources:

Remodelers Advantage

Power Tips Unscripted

Power Tips Podcast