323: Use This Winning Sales Process In A Slowing Economy

A winning sales process is a MUST to have a profitable roofing business. Many contractors are seeing a drop in profit as the US economy slows down. Whether your sales are trending upward or going in the other direction, there are always tweaks that can take you to the next level. Join us to learn about a winning sales process!

My co-host, John DeLaurier, recently attended the Roofing Insights Retreat with his family on Lake Superior in the snowy north. He shares his takeaways from the retreat, along with shared concerns from other roofing contractors about trends in the economy. While some roofing contractors are crushing it right now, many saw a dip in 2022 profit margins, close rates, and total revenue. Another common challenge for contractors is finding a balance between using new technology and maintaining in-person contact with the customer.  

What you’ll hear in this episode:

• John’s perspective on margins, price ceilings, and customer experience

• Why the gross profit margin is the main KPI for every job–and how to figure it

• Possible issues that lead to profit margin problems

• Questions to ask about your sales process:

• • Am I selling correctly?