Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, is interviewed by Doug Bell, Fractional CMO & Partner at Chief Outsiders, in this episode of the Revenue Marketing Report. Camela shares why so many marketers struggle with reporting and it has everything to do with their CRM. For the complete guide to Campaign Setup for SFDC Admins, visit: https://calibermind.com/playbooks/a-salesforce-administrators-guide-to-campaign-setup/ Connect with Camela on LinkedIn: https://www.li...
Aug 13, 2024•27 min•Ep. 157
Neil Cohen, The Marketing Therapist, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Neil shares why the first six months are a marketer’s most impactful time at a company and how to recapture the magic. Neil’s LinkedIn profile: https://www.linkedin.com/in/neilcohen/ And for more great content like this, check out www.CaliberMind.com
Aug 06, 2024•44 min•Ep. 156
Ryan Milligan, VP of Sales and RevOps at QuotaPath, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ryan shares why a North Star Metric (NSM) isn’t what you think it is, how to socialize it with the rest of the business, and how to assign KPIs to marketers that ultimately point back to that North Star. Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanemilligan/ For more great content like this, c...
Jul 30, 2024•33 min•Ep. 155
Riley Timmins, Director of Marketing at Cacheflow, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Riley shares what to look for in a community partner, how to market to community members, and what’s working in the world of demand gen. Connect with Riley on LinkedIn: https://www.linkedin.com/in/riley-timmins-4a264b96/ Check out Cacheflow at getcacheflow.com For more great content like this, visit https://calib...
Jul 23, 2024•44 min•Ep. 154
Justin Norris, host of the RevOps FM Podcast and Director of BDR and Marketing Operations at 360Learning, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Justin shares his insights and how years of experience sitting at the executive table representing marketing changed his views about which numbers matter most and why. They also geeked out over why MQLs are evil, how to build a ritual around data, and why B2B...
Jul 16, 2024•36 min•Ep. 153
Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares how to set expectations clearly and create a roadmap for an employee’s exit. Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Jul 11, 2024•23 min•Ep. 152
Amy Vosko, CMO at Evisort, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Amy shares why so many CMOs and CEOs struggle to communicate, how to get your priorities prioritized, and how to think about the board. Connect with Amy on LinkedIn: https://www.linkedin.com/in/amy-vosko-marketing-leader/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jul 08, 2024•26 min•Ep. 151
Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to find your inner voice and the communication wheel that can help you discuss difficult topics more effectively. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast:...
Jul 01, 2024•16 min•Ep. 150
Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana talks about the dreaded question, “Why did you leave your last company,” and what needs to happen before you should answer it. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcas...
Jun 27, 2024•16 min•Ep. 149
Hana Jacover, Leadership, Executive, and Performance Coach, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Hana shares how to take steps to align sales and marketing, spot a difficult personality, and know when to avoid conflict. Connect with Hana on LinkedIn: https://www.linkedin.com/in/hanajacover/ Learn more about Hype House Coaching: https://hypehousecoaching.com/ Listen to The Hype Within podcast: https:...
Jun 24, 2024•15 min•Ep. 148
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares which channels to leverage, including a unique approach to community marketing. Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Jun 20, 2024•20 min•Ep. 147
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares what to look for in an influencer and how to maximize your collaboration. Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
Jun 18, 2024•14 min•Ep. 146
Vahbiz Cooper, Sr. Executive of Digital Marketing at Demandbase, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Vahbiz shares how to grab your audience’s attention by differentiating your brand. Vahbiz’s LinkedIn Profile: https://www.linkedin.com/in/vahbizcooper/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Jun 17, 2024•18 min•Ep. 145
Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares how to use attribution models to answer different questions and why changing your model may not always be the right choice. Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Jun 07, 2024•16 min•Ep. 144
Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy. Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Jun 07, 2024•14 min•Ep. 143
Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy. Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Jun 05, 2024•12 min•Ep. 142
Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares why marketing often takes the fall, the signs your teams are at war, and how to fix it – or tell whether fixing it is even possible. Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/ SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/ SoundGTM: https://www.soundgtm.com/ For more great content like this, visit https://c...
May 16, 2024•21 min•Ep. 141
Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares what CEOs, CROs, and CMOs can all do to ensure they’re aligned on how to best succeed as a business. Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/ SoundGTM’s LinkedIn Page: https://www.linkedin.com/company/soundgtm/ SoundGTM: https://www.soundgtm.com/ For more great content like this, visit https://calibermind.com/thought-leadershi...
May 15, 2024•10 min•Ep. 140
Jenn Steele, CEO & Co-Founder of SoundGTM, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jenn shares her extensive experience reporting to the board as a CMO and CRO and how that impacts her view as a CEO. This also gives us an interesting peek behind the curtain to get some insight into why things seem so strained for marketers in the boardroom. Jenn Steele’s LinkedIn Profile: https://www.linkedin.com/in/jennsteele/ SoundGTM’s LinkedIn Page: https://www.l...
May 15, 2024•14 min•Ep. 139
Jeff Loeb, Partner & CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares when an ABM strategy makes sense, when it doesn’t, and how to build a winning strategy around the high-value offer. Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses. Jeff works closely with sales, product, and customer success...
May 10, 2024•22 min•Ep. 138
Jeff Loeb, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares his definition of ABM, the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy. Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses. Jeff works closely with sales, product, and customer succe...
May 10, 2024•20 min•Ep. 137
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares common faux pas in marketing data presentations and how to catch the attention of your CEO in a good way. Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
May 08, 2024•17 min•Ep. 136
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares which KPIs make the most sense at different stages, why marketers should embrace them, and how often to discuss them. Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
May 01, 2024•14 min•Ep. 135
Ian Michels, Sr. Technical Account Manager at Adobe, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Ian shares the tell-tale signs of a marketing organization that isn’t committed to using data and hallmarks of those who are. Connect with Ian on LinkedIn: https://www.linkedin.com/in/ian-michels/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Apr 30, 2024•14 min•Ep. 134
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why marketers must pay attention to the market and why this is a watershed moment. Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Apr 26, 2024•16 min•Ep. 133
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares what every marketer must do to remain a marketer in the next decade and why attribution still matters. Doug Bell’s LinkedIn Profile: https://www.linkedin.com/in/dougbell1/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Apr 24, 2024•12 min•Ep. 132
Doug Bell, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Doug shares why he thinks B2B marketers struggle to move away from the reputation of a cost center and how to fix it.
Apr 23, 2024•13 min•Ep. 131
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren’t used to thinking through the customer’s lens and why missions and values need to be part of every day corporate life. Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/ For more great content like this, visit https://calibermind.com/thought-leader...
Apr 17, 2024•16 min•Ep. 130
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead. Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/...
Apr 16, 2024•13 min•Ep. 129
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization. Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/ For more great content like this, visit https://calibermind.com/thought-leadership...
Apr 10, 2024•13 min•Ep. 128
