PROMO CODE: RECTIFIED15 for 15% off In this episode of the Rectified Podcast, I’m having a conversation with Julia Kirouac, the founder of Nud Fud. Julia shares the inspiration behind her brand, which focuses on producing clean, wholesome, and 'nude' food products. As a holistic nutritionist, she explains the importance of looking at the body as a whole and how diet plays a crucial role in overall health. Julia also discusses her journey from individual nutritional consulting to creating her own...
Jun 20, 2025•31 min
PROMO CODE: RECTIFIED for 15% off Join me as I sit down with Jackie Prince, the founder of Guests on Earth, and discover the journey behind creating the best-smelling, best-looking, and hardest-working non-toxic cleaning products on the market. Are you ready to build a massive, non-toxic, sustainable brand from scratch? In this video, we'll take you on a journey to creating a successful brand that benefits the environment and resonates with your target audience. From defining your brand's missio...
Jun 13, 2025•38 min
PROMO CODE: THERECTIFIEDPODCAST for 10% off In this episode of the Rectified podcast, my guest is Clara Yalmanian, co-founder of Nayiri Jewelry. Clara discusses the inspiration behind the Armenian-made brand Nayiri, highlighting its meaning 'land of many rivers' and its rebranding journey. The discussion touches on how the brand began from Clara’s personal wish to create artisan jewelry in Armenia, emphasizing the craftsmanship and affordable pricing due to local material costs. Clara shares her...
Jun 06, 2025•29 min
PROMO CODE: PROMO1642 for 15% off Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand. Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local identity in brand-building, and the meticulous efforts that went into developing a distinctive product ...
May 23, 2025•31 min
Welcome to a new episode of the Rectified Podcast! Join us as we delve into the world of copywriting with expert Evelina Kaganovich. In this episode, Evelina shares her journey into copywriting, the importance of understanding your audience, and how strategic copy can impact your marketing efforts. Learn practical tips on tailoring your content for different platforms, leveraging AI tools, and ensuring consistency in your brand voice. Discover real-life examples of how small tweaks in copy can l...
May 12, 2025•33 min
PROMO CODE: rectifiedpodcast In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir. Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and how it differs from other fermented products like milk kefir and kombucha. Through resilience and determ...
Apr 25, 2025•30 min•Ep. 65
In this episode of the Rectified Podcast, my guest is Kevin Joseph, a seasoned retail expert with extensive experience with brands like PepsiCo, Kind Bar, and various startups. Kevin shares insights on why direct-to-consumer (DTC) e-commerce brands should consider expanding into retail. He discusses the long-term profitability of retail, the benefits of reaching new audiences, and common pitfalls to avoid. Kevin also explains when and how a DTC brand should strategically plan their move into ret...
Feb 08, 2025•44 min•Ep. 64
Join us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and wellbeing. Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights on the health benefits of cold plunging, the process of developing their unique products, early busin...
Jan 31, 2025•35 min•Ep. 63
PROMO CODE: therectifiedpodcast20 ➡️ https://mateina.ca/discount/therectifiedpodcast20 In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate. He details the process of launching his brand, Mateina, from selling loose-leaf Yerba Mate to creating ready-to-drink beverages. Nicolas discusses the unique energy and...
Jan 17, 2025•38 min•Ep. 62
In this episode of the Rectified Podcast, we sit down with Savonne Anderson, founder of Aya Paper Company. Join us as Savonne shares her inspiring story of launching and growing a sustainable greeting card business in the digital age. Learn about her journey from a graphic designer to an entrepreneur, her passion for creating meaningful and authentic products, and her strategies for business growth. Savonne opens up about the impact of social media, the importance of building community, and how ...
Nov 29, 2024•41 min•Ep. 61
In this episode of the Rectified Podcast, our guest is Katrina Owens, founder of Knockout Marketing Directive Agency. Katrina provides valuable insights on building a personal brand and leveraging public relations to grow your business. Discover practical tips for integrating personal branding into your routine, the importance of founder-focused brands, and strategies for securing speaking opportunities and investments. Learn about effective social media use, the significance of engagement metri...
Oct 24, 2024•39 min
In this episode of the Rectified Podcast, I’m having a conversation with Inder Bedi, founder of Bedi Studios, to discuss the evolution of sustainable fashion and the challenges of building a brand in today's market. Inder shares his journey from founding Matt & Nat to creating Bedi Studios, emphasizing the importance of using recycled materials, improving transparency, and educating consumers about sustainable choices. Insights are given into how small brands can compete with fast fashion gi...
Oct 09, 2024•33 min
In this episode of the Rectified Podcast, I’m having a conversation with Meagan Williamson about how businesses can skyrocket their brands using Pinterest as a key marketing tool. Discover the power of Pinterest for business, content strategies, and the importance of high-quality content. We also discuss Pinterest's evolving platform, ad saturation, and the significance of seasonal planning for major shopping events like Black Friday and the holiday season. Tune in for valuable insights on how t...
Sep 11, 2024•51 min
In this episode of the Rectified Podcast, host Sandy sits down with Mariela Katz, renowned for her impactful networking events and successful entrepreneurial ventures in Montreal. Mariela shares her journey from starting a marketing agency to the organic growth of her 'Let's Connect' networking events, and her latest business venture, Nutterie. They discuss the crucial role of networking in entrepreneurship, the cultural differences in business networking, and the challenges and triumphs of buil...
Aug 15, 2024•42 min
In this episode of the Rectified Podcast, Sandy welcomes back Christopher Dedeyan, a professional speaker and peak performance coach. They delve into imposter syndrome, particularly among entrepreneurs, discussing why high achievers often feel like frauds. Christopher shares his journey, expertise in coaching top-tier executives and entrepreneurs, and offers crucial advice on managing imposter syndrome. Key topics include the importance of having a clear 'why,' understanding one's skill sets, an...
Aug 07, 2024•40 min
In this episode of the Rectified Podcast, I’m having a conversation with Roxane Champagne Duval, founder of Alea Protection. Roxane shares her journey in creating a brand focused on making clean, sustainable, and accessible period products. With a mission to provide healthier options made from organic cotton, Alea Protection innovates by offering vending machine solutions for businesses, schools, and organizations. Roxane also discusses the new Canadian legislation mandating free period products...
Jul 17, 2024•29 min
In this episode of the Rectified Podcast, we dive into the world of sustainable period and personal care with Marilyn Austin, co-founder of Hempress Hygienics. Marilyn shares how the company was started as a college project, their journey through setbacks and legal issues, and the innovative use of hemp in their products, making them more sustainable and less harmful than traditional period care products. Learn about the challenges and triumphs of creating a new product from scratch, the strateg...
Jun 26, 2024•31 min
Join us in this episode of the Rectified Podcast as we sit down with Trina Assur and Gabrielle Gomes, the co-founders of Dinner Service New York. Discover how they transformed their passion for sustainability into a unique apparel brand that collaborates with up-and-coming artists and cultural icons. Learn about their journey from their corporate careers to creating a brand built on transparency, ethical supply chains, and innovative design. Tune in to hear about their challenges, triumphs, and ...
Jun 19, 2024•35 min
Welcome back to another episode of the Rectified Podcast! Our guest today is Mike Pilkington, co-founder of Key Sparkling Water. Mike shares the inspiring story behind the creation of Key Sparkling Water and how it addresses consumer needs in a crowded market. He discusses using real fruit and carefully considered carbonation levels to create a unique beverage. Mike also touches on brand development, marketing strategies, and lessons learned from previous ventures. Tune in to hear about their jo...
May 22, 2024•29 min
In this episode of the Rectified Podcast, host Sandy interviews Nina Smith, one of the founders of Fri Period, a company that produces sustainable, ethically made, chemical-free period underwear. Nina shares the inspiration behind Fri Period, emphasizing the desire to create an environmentally friendly alternative to single-use period products, spurred by the shocking waste statistics discovered during lockdown. With a background in human rights law, Nina emphasizes the importance of ethical pro...
May 09, 2024•25 min
In this episode of the Rectified Podcast, Sandy has a conversation with Cassandra Osborne, founder of Hernest Project. Cassandra shares the origins of her brand, which focuses on sustainable and comfortable clothing for lounging and sleepwear. Despite initial hesitations about marketing herself as a sustainable brand, Cassandra discusses how her commitment to sustainability has become a core aspect of Hernest's identity. She shares insights into her journey as an entrepreneur, navigating challen...
Apr 17, 2024•25 min
In this episode of the Rectified Podcast, Sandy’s guest, Vivian McCormick, shares insights on her journey from practicing law to entrepreneurship. With a background in law and experience at the Business Development Bank of Canada (BDC), she transitioned to consulting for female founders before co-founding Wilet. McCormick talks about leveraging capital smartly, starting with a loan from Futurepreneur and transitioning to BDC financing as the business grew. She highlights the importance of unders...
Mar 25, 2024•33 min
In this episode of the Rectified Podcast, Sandy interviews Rachaelle Rempe, the founder of Auraiha Beauty, a sustainable skincare brand. Rachaelle shares her non-linear journey from playing soccer in the US to working in design and ultimately creating her own skincare brand. She discusses the unique aspects of Auraiha, emphasizing affordability, inclusivity, and sustainability, with a focus on clean ingredients. The conversation delves into Rachaelle's marketing strategies, the challenges of shi...
Mar 11, 2024•25 min
In this episode of the Rectified Podcast, Sandy interviews Dylan Jones, the CMO of Podium Nutrition. Dylan discusses the importance of a nuanced marketing strategy beyond social media and emphasizes the need to align marketing efforts with the brand's core values and goals, especially focusing on capturing first-party data. The conversation delves into the intentional branding choices made by Podium Nutrition, from packaging to influencer partnerships, as they navigate the competitive landscape ...
Feb 26, 2024•31 min
In this episode of The Rectified Podcast, Sandy interviews Kyle Huber, co-founder of Earthy, a unique supplement brand with a focus on adventure in its social media strategy. They discuss Earthy's unconventional marketing tactics and transparency strategy. Kyle shares insights into their financial journey, including a crowdfunding campaign and a $300,000 pre-seed round. Despite challenges, he emphasizes the significance of supportive partners and a positive mindset in the entrepreneurial journey...
Feb 12, 2024•33 min
In this episode of The Rectified Podcast, Sandy interviews Mireille Dimitri, the founder of SeedMe, a Montreal-based healthy snack company. They discuss Mireille's journey from being an accountant to a successful entrepreneur, the challenges of the food industry, the importance of including her kids in the business, and her aspirations for SeedMe. The episode also covers marketing strategies, community involvement, and Mireille's experience being featured on Global News. Tune in to learn more ab...
Dec 05, 2023•23 min
In this episode of The Rectified Podcast, Sandy Dedeian interviews Jessica Bosman and Bryn Davis Williams, founders of the innovative bra brand Doubl. The guests discuss the inspiration behind Doubl, which offers a made-to-measure bra experience using 3D image technology. They share insights into their entrepreneurial journey, the integration of AI and technology in the fashion industry, and their strategies for marketing and growth, including utilizing social media, email marketing, and a futur...
Nov 27, 2023•25 min
In this episode of The Rectified Podcast, Sara Feldstein, founder of Barumba Play, shares her journey from being a tax accountant to creating a kids play couch company. She discusses the unexpected challenges she faced during the pandemic, her decision to transition to e-commerce, and the creative process behind developing her unique play couch product. Sara also touches on the logistics of manufacturing and shipping large products, her marketing strategies, and the unexpected therapeutic benefi...
Nov 20, 2023•24 min
In this episode of The Rectified Podcast, host Sandy interviews William Gassner, co-founder of StackInfluence, discussing the current state of influencer marketing. William emphasizes that influencer marketing is not on its way to extinction but acknowledges challenges, particularly the diminishing trust in larger influencers due to perceived insincerity in product promotions. He highlights the shift towards smaller creators, nano, and micro-influencers, who are seen as more authentic and trustw...
Nov 13, 2023•30 min
In this episode of The Rectified Podcast, Sandy is having a conversation with Jay Davis, founder of Pillow Cube, a specialized pillow for side sleepers. They discuss the importance of sleep, product development, marketing strategies, the role of angel investors, and the efficiency of lean teams in the consumer product industry. Pillow Cube’s Website: https://www.pillowcube.com/ Pillow Cube’s Instagram: https://www.instagram.com/pillowcube/ Jay’s favorite book: https://amzn.to/3FJqO1M Find me her...
Nov 06, 2023•22 min
