In this episode of The Rectified Podcast, Sandy is having a conversation with Ryan Li, the co-founder of Revert Technology, a company that has developed a product focused on sustainability. The product is an AI-driven device that helps users conserve energy by automatically turning off appliances when they're not in use and turning them back on when needed. Ryan discusses the challenges and support they received during the product's development, including funding from investors, state grants, an...
Oct 23, 2023•34 min
In this podcast episode, Sandy welcomes Scott Schwab, co-founder of Mett Naturals, an agri-tech startup in the industrial hemp industry. They discuss the misconceptions surrounding CBD, challenges in marketing CBD products due to regulations, the difficulties in finding banking solutions, and navigating the complex landscape of shipping hemp products across different states. Scott also shares his personal journey and how CBD products have had a positive impact on his life. Mett Naturals Website:...
Oct 02, 2023•29 min
In this episode of The Rectified Podcast, Sandy is having a conversation with Brian Schultz Founder of The Freshwater Pearl Company. Brian, a former corporate professional with 20 years of experience in the hospitality industry, shares how the loss of his mother to breast cancer in 2020 inspired him to leave the corporate world and start the Freshwater Pearl Company. He now creates unique freshwater pearl jewelry and donates 2 percent of gross sales to cancer research and non-profit organization...
Sep 18, 2023•28 min
In this episode of The Rectified Podcast, Sandy is having a conversation with Erica Rankin, Founder and Chief Everything Office of Bro Dough. In this interview, Erica shares her entrepreneurial journey and how she dealt with rejection and challenges. She discusses the importance of authenticity and transparency in building a brand, as well as the impact of sharing her journey on social media. Erica also emphasizes the value of mentorship and the importance of not being afraid to ask for help whe...
Sep 04, 2023•26 min
In this episode of The Rectified Podcast, Sandy is having a conversation with Wave Wyld, known as the "Queen of Trend Alerts" on TikTok. They talk about the importance of original content while acknowledging that trends can still be strategically used. She also mentions the #tiktokmademebuyit movement and advises product-based businesses to showcase their products, go live, and use TikTok stories to connect with their audience and build a community. Wave’s Website: https://www.wavewyld.com/ Wave...
Aug 28, 2023•36 min
In this episode of The Rectified Podcast, Sandy is having a conversation with Andrew Neelon about the advantages of transitioning from online to brick-and-mortar retail. Andrew highlights the importance of data analytics and tracking customer behavior in both online and offline channels to optimize the omnichannel experience. 1REC Website: https://www.1rec.co/ Andrew’s LinkedIn: https://www.linkedin.com/in/andrewneelon/ Andrew’s favorite book: https://amzn.to/3QN2Cm3 Find me here: Instagram: htt...
Aug 21, 2023•34 min
In this episode of The Rectified Podcast, Sandy is having a conversation with Fabio Zeppilli, co-founder of Bad Monkey and they're talking about how Fabio went from being a lawyer to building a popcorn empire. Bad Monkey Website: https://badmonkeypopcorn.com/ Bad Monkey's Instagram: https://www.instagram.com/badmonkeypopcorn/ Fabio's favorite book: https://amzn.to/47rxezi Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https...
Aug 14, 2023•27 min
In this episode of The Rectified Podcast, Sandy is having a conversation with Jake Karls, one of the co-founders of Mid Day Squares and they're talking about how Jake, Nick, and Lezlie are building a chocolate empire by sharing everything about their journey with their audiences. Mid Day Squares Website: https://www.middaysquares.com/ Jake's Instagram: https://www.instagram.com/jakekarls_/ Jake's favorite book: https://amzn.to/3Qtivxy Find me here: Instagram: https://www.instagram.com/sandydedei...
Aug 07, 2023•23 min
In episode no.32 of The Rectified Podcast, Sandy is having a conversation with Jimmy Jim, CEO of Sendlane and they're talking about the power of email marketing in increasing a direct-to-consumer brand's sales and their customer's LTV. Sendlane Website: https://www.sendlane.com/ Jimmy's LinkedIn: https://www.linkedin.com/in/jkimsendlane/ Jimmy's Twitter: https://twitter.com/yojimmykim Jimmy's favorite book: https://amzn.to/3QeiVYI Find me here: Instagram: https://www.instagram.com/sandydedeian/ ...
Jul 31, 2023•31 min
In episode no.31 of The Rectified Podcast, Sandy is having a conversation with Arian Radmand, CEO of IgnitePost and they're talking about how to use surprise and delight in your customer journey to create customers for life. IgnitePost Website: https://www.ignitepost.com/ Arian's Instagram: https://www.instagram.com/aradmand/ Arian's favorite book: Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: https://www.linkedin.com/in/s...
Jul 24, 2023•31 min
This is episode no.30 of The Rectified Podcast and in this episode, Sandy is having a conversation with Carole Bardasano known as The Digital Buzz, creator of Run Your Instagram Like a CEO course. Run Your Instagram Like a CEO: https://www.thedigitalbuzzus.com/run-your-instagram-like-a-ceo Carole's Instagram: https://www.instagram.com/thedigitalbuzz/ Carole's favorite book: https://amzn.to/3rBeY5V Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sa...
Jul 17, 2023•36 min
This is episode no.29 of The Rectified Podcast but the very first episode after the re-launch! In this episode, Sandy is having a conversation with Nima Sotoadeh, founder of Broya, a direct-to-consumer bone broth brand from Canada. Broya's website: https://broyaliving.com/ Broya's Instagram: https://www.instagram.com/broyaliving/ Nima's favorite book: https://amzn.to/3pCtXft Find me here: Instagram: https://www.instagram.com/sandydedeian/ TikTok: https://www.tiktok.com/@sandydedeian LinkedIn: ht...
Jul 10, 2023•33 min
Today's Guest is Bonnie Wix. She's a brand strategist who believes in selling a feeling and not a product. Listen to this episode and learn about the 4 Vs that define your brand. You can find Bonnie here: Website: https://www.bonniewix.com/ Instagram: https://www.instagram.com/bonniewix.biz/ Pinterest: https://www.pinterest.com.au/bonnie_wix/ TikTok: https://www.tiktok.com/@bonnie.wix Free brain clarity workbook: https://www.bonniewix.com/Brand-Bible-Template Recommended Books: When Breath Becom...
Sep 21, 2022•26 min
Today's Guest is Meera Kothand. She's an email and content marketing strategist for small business owners who aims to help her customers pinpoint their ideal clients and produce customized content and websites that will draw them in. Meera has been doing this type of work for almost seven years now, and though she has built her reputation pristinely, she ended up in this industry by chance. She was originally in international relations and marketing, but after pregnancy and a health scare, she t...
Aug 10, 2022•26 min
Our guest today is social media and marketing strategist Cara Carosielli. She is here to break down the strategy of creating content for social media and adjusting this content to the specific platform you are utilizing. You can find Cara here: Website: https://simplybloomsocial.com/ Instagram: https://www.instagram.com/simplybloomsocial/ Facebook: https://www.facebook.com/simplybloomsocial TikTok: https://www.tiktok.com/@simplybloomsocial Pinterest: https://www.pinterest.com/simplybloomsocial/ ...
Jul 13, 2022•25 min
How do you grow your business if you don’t have the funds in your marketing budget to hire a large agency to scale your business? We sat down with Lucas James from Twiz.io and we talked about all the ways you can adopt to grow and scale your business. You can find Lucas here: Website: https://twiz.io/ Twitter: https://twitter.com/getagencygo YouTube: https://www.youtube.com/channel/UCIUGunv3GTfBZn0_4jP3xxg LinkedIn: https://www.linkedin.com/in/lucascapestany/ TIkTok: https://www.tiktok.com/@agen...
Jun 01, 2022•22 min
Marketing automation services provide ease and simplicity to businesses trying to grow their platform by offering tools to create engaging campaigns. Still, these products can often be inaccessible to small-business owners because of the high associated costs. Enter Adrian Tobey, founder of marketing automation and CRM platform Groundhogg and expert in applying a zero-dollar marketing strategy to your marketing campaigns. Tobey believes that you can still see success in your marketing campaigns ...
May 11, 2022•29 min
Search Engine Optimization is the newest and best way to design your website and content, so it’s accruing the most traffic, in turn getting your business more hits and more sales. Unfortunately, It’s also the least well-understood strategy for many new business owners, so we’ve brought SEO Strategist and Expert, Kim Fischer, to break down what SEO is, how and when to apply it, and what you can do to improve your content marketing today! You can find Kim Here: Website: https://13emeraldsmarketin...
May 04, 2022•24 min
Growing your business on Instagram to the famous 10K follower mark seems almost impossible today. Everyone is telling you that you have to go live, post 4 reels a week, post on stories 5 times a day, use carousels, use hashtags, etc. It can be a complex strategy to navigate for small businesses. In today's episode, our guest, Sarah Huguet, and I are talking about the best strategies you need to adopt to win on Instagram in 2022. You can find Sarah Here: Instagram: https://www.instagram.com/socia...
Dec 01, 2021•34 min
In today's episode, I'm having a discussion with Alisa Meredith. She's a product marketing and Pinterest pro and in this episode, we talked about Pinterest best practices and what we need to focus on for 2022. You can find Alisa Here: Instagram: https://www.instagram.com/alisammeredith/ Twitter: https://twitter.com/alisammeredith Pinterest: https://www.pinterest.ca/alisammeredith/ LinkedIn: https://www.linkedin.com/in/onlineinboundmarketing/ Website: https://alisameredith.com/ Download her "5 mi...
Nov 10, 2021•28 min
In today's episode, I'm having a discussion with Erika Peter, Founder of The Grindd, about marketing strategy for small businesses. Erika was the head of content at a major Canadian agency and she’s now on a mission to help as many creative marketers and service-based entrepreneurs to grow thriving businesses with classes taught by real experts with significant years of experience. You can find Erika Here: Instagram: https://www.instagram.com/thegrinddofficial/ Website: https://www.thegrindd.com...
Sep 28, 2021•30 min
In today's episode, I'm having a discussion with Christopher Dedeyan, peak performance coach, about how perform at our peak as entrepreneurs and small business owners. This was a fun episode with so many AHA moments to record! Grab your notebook and start listening! You can find Christopher Here: Instagram: https://www.instagram.com/christopherdedeyan/ Facebook: https://www.facebook.com/ChristopherDedeyan/ Twitter: https://twitter.com/chrisdedeyan YouTube: https://www.youtube.com/channel/UChYsxi...
Jul 01, 2021•40 min
In today’s episode, my guest Samantha Vlasceanu, also known as the TikTok Coach, and I are talking about TikTok! Samantha will give us all the tips to leverage your brand on TikTok and NO you don't need to dance to do that. Samantha Vlasceanu is the owner of "The TikTok Coach" where she works with businesses wanting to utilize Tiktok as a sales funnel. Whether you're new to TikTok or been using it for a while, she has positioned herself as the go-to expert in the field. Her company has worked wi...
Jun 22, 2021•28 min
In today’s episode, my guest Arman Ananian and I are talking about Facebook advertising and how you can use it in your small business. We are also discussing how you can choose the right agency to do your ads or to help you set up your advertising campaigns on Facebook's Ads Manager. Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and Grant Cardone, where he built ads for more than 200 companies and acquired top-level know-how on onli...
May 31, 2021•28 min
In today’s episode, my guest is Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social...
Apr 15, 2021•21 min
In today’s episode, my guest George Kapernaros and I are talking about the power of e-mail marketing and the number of ways to drive profits from it in your business. We’re sharing why it MUST be a part of your 2021 strategy, how you can harness the power of it, and what you need to do to start growing your list with the RIGHT people. You can find Georges Kapernaros on: LinkedIn: https://www.linkedin.com/in/george-kapernaros/ Website: www.georgekapernaros.com FREE Webinar: https://georgekapernar...
Mar 09, 2021•33 min
Are you on Pinterest already but lost about what goals you should set for your Pinterest marketing strategy? In this episode, I'm telling you about what you need to do to set the right goals for 2021. If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ Download the FREE Getting Started on Pinterest Checklist: https://learn.rectified.co/...
Mar 06, 2021•6 min
Does Pinterest need SEO? Absolutely yes! In this episode, I'm giving you a tutorial about how to find the right keywords to optimize your SEO on Pintereat. If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sandyded...
Nov 25, 2020•8 min
In today's episode, I'm talking to you about the basics of Pinterest Marketing. I am getting into the details of how to set up your profile, create your pins, and start pinning! If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus ep...
Nov 12, 2020•10 min
Today's episode is all about Pinterest! I will be explaining to you what Pinterest really is and why is it important for you, as a business owner, to be on this platform. More about Pinterest Marketing will be available in the upcoming episodes! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus ...
Nov 05, 2020•9 min
