Rebooting Vegas, Travel and Leisure - Atif Rafiq

The travel and leisure industry has been devastated in 2020. I invited my friend, colleague and digital thought leader, Atif Rafiq President at MGM Resorts International on the Reboot Chronicles to explore how he is helping to reboot Vegas and the global hospitality industry.

Over the years, Atif has worn a variety of hats as an exec. at Amazon, McDonald’s, and Volvo. Now, at the $14 billion dollar Fortune 300 company, Atif has a full plate overseeing marketing, sales, revenue management, direct marketing, digital products, IT, and business and corporate development. Additional key components include rebooting MGM's growth strategies including business models, customer experiences and commercial approaches. Bringing a diversity of experience, Afit describes his career pivot as “an art as much as it is a science”, with an evolving toolkit of tips you can use when rebooting your organization