Reboot Chronicles Episode 8 - CEO McDonald’s, Steve Easterbrook

In this very timely no-holds-barred discussion with Steve Easterbrook, McDonald’s CEO, we learn why he has returned to the largest foodservice retailer in the world—and get pre-announcement sneak-peaks into their digital initiatives, rumored Chicago office, new partnership with Kraft and their turnaround plans.  On the heels of disappointing sale results, Steve goes on to share his insights with the audience about how McDonald's is transforming the brand, the team, the menu and of course the experience in 35,000 restaurants serving 70 million people in 100 countries every day.