Emerging Stronger in the Next-Economy - Stirling Murray, CEO of Red Tree

On this episode of The Reboot Chronicles, industry veteran Stirling Murray, CEO of Red Tree, the UK's leading international brand consultancy, joined me to discuss the challenges facing the global health, beauty and wellness industries.

Deep Roots

Stirling’s roots are deep in the beauty industry, having worked for copious companies, including Unilever, Estee Lauder, and Chanel globally. Red Tree is one of the top action-oriented consultancy groups that provides strategic advisement to a mix of large and startup brands, and the group also manages certain brands in specific regions around the world. He calls it “country managers” managing brands internationally, a new gig-economy type service that I think most startups and many large companies, across sectors will be considering in the 20's.

“This crisis has taught us - if we didn’t know this before - that we have no control over most of what happens. Yet the things we can control - our reaction to events - need to step up big time.” - SM