Helping Agents Communicate their Value

Lynn joins this week’s episode to discuss ways agents communicate their value, and why it’s more important now than ever to be communicating your value to clients.

Full Description / Show Notes

• Lynn’s career background and how she got started in real estate
• The history of explaining value propositions in our industry
• Why it’s so important for agents to be communicating value
• If sellers agents should be focused on value proposition in addition to buyers agents
• Buyer representation agreements and the importance of using them
• What buyer representation agreements should include
• At what point in the relationship you should use buyer representation agreements
• How agents can articulate their value proposition
• How clients factor into your value proposition
• NAR’s ABR Designation 
• The types of services to include in value proposition