Trending News: March 8, 2023
Goldman Sachs reveals 99% of borrowers with mortgage rates below 6%, Black Knight shows sellers retreating from the market, and real estate takes a drubbing in Q4.
Mar 08, 2023•20 min•Season 3Ep. 18
The Real Look
Named "Best Realtor Podcast" by Feedspot, The Real Look is your all-access ticket into the real estate industry! Tune in each week with host Chase Williams as he brings you 'Northern Lights' interviews with Mega Agents in the Northwest. Learn best practices, challenges, and everything in between in raw discussions about the journey to the top. If you're a real estate agent, or aspiring to be one, hit the subscribe button now.
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Episodes
Northern Lights: Juan Murdoch on Doubling His Business with Leverage, Playing Matchmaker, and Growing Profitability
LISTEN: Guest Juan Murdoch joins us with Keller Williams Realty East Idaho in Idaho Falls. He’s been in the business for nearly two decades with plenty of lessons learned along the way: from scaling up, to scaling back, to pushing through the Great Recession and finding light at the other side, it’s clear why he is the dominant agent in his market.
Mar 03, 2023•29 min•Season 3Ep. 17
Trending News: March 1, 2023
‘Anywhere’ sees major profitability dips, ‘Redfin’ loses over $60M in Q4, and new ‘NAR’ report shows existing home sales fell every month in 2022.
Mar 01, 2023•17 min•Season 3Ep. 16
Northern Lights: April Florczyk on a $1.7M Average Sale Price in Luxury Real Estate and How She Tripled Her Business By Adding Leverage
LISTEN: Guest April Florczyk with Keller Williams Realty Boise joins this episode sharing her journey in new homes and luxury real estate. From building an exclusive brand, to nurturing relationships with builders / developers, and the most unsuspecting way she closes deals…just by having fun. Did we mention April’s also a single mom of three kids? Talk about doing it all!
Feb 24, 2023•28 min•Season 3Ep. 15
LIVE from Family Reunion! February 22, 2023
Bruce and Chase are coming to you live from Anaheim, California sharing their key takeaways from Gary Keller’s Vision Speech. They discuss crucial projections for the year ahead, realtors charging the storm, and the unknown future of homebuilders…what does it all mean for buyers?
Feb 22, 2023•22 min•Season 3Ep. 14
Northern Lights: Dave Nelson on REO Adventures, Failing Forward, and Consistency
LISTEN: Guest Dave Nelson joins the show from Keller Williams Realty East Idaho in Idaho Falls. He may run a team of 7 serving a massive area spanning three MLS’, but he had to learn the hard way to reach success. Turns out, real estate isn’t always as sexy as it sounds!
Feb 17, 2023•31 min•Season 3Ep. 13
Trending News: February 15, 2023
Inventory drops as mortgage rates increase, housing affordability ends 2022 at record low, and…will iBuyers be obsolete by 2025?
Feb 15, 2023•17 min•Season 3Ep. 12
Northern Lights: Yassi Jazayeri on Earning Client Trust through Education, Starting a Non-Profit, and Her Biggest Mistake
LISTEN: Yassi Jazayeri joins us with Keller Williams Realty Bellevue sharing her journey from investment banker, to Rookie of the Year, to Mega Agent, to…Philanthropist? She lets us in on her proven tricks to communicate effectively with clients, the opportunities she discovered through coaching, and the one thing Yassi would’ve done differently.
Feb 10, 2023•37 min•Season 3Ep. 11
Trending News: February 8, 2023
Biden administration rolls out renter protections, inventory and purchase applications fall, and investors ponder Fed’s rate path following Dell Technologies’ 5% layoff.
Feb 08, 2023•17 min•Season 3Ep. 10
Northern Lights: Lance Davis on Working Your Database, Embracing Community, and Being Your Own Best Client
LISTEN: From Korean cryptologic linguist in the US Army to top producing agent with Keller Williams Alaska Group , Lance Davis doesn’t shy from a challenge. In today’s interview, Lance shares how scaling his business down helped him grow profit, plus the opportunities that excite him in this market shift.
Feb 03, 2023•29 min•Season 3Ep. 9
Trending News: February 1, 2023
U.S. District Court sides with NAR, HomeSmart acquires Solid Source, and CoStar looks at a Move acquisition.
Feb 01, 2023•12 min•Season 3Ep. 8
Northern Lights: Joe Platz on Expanding Across State Lines, Finding a Cultural Fit, and the Watershed Moment
LISTEN: What started as a “happy accident” for Joe Platz transformed into one of his greatest passions: real estate. Joe lets us in on the highs and lows of his journey, from surviving the Great Recession, to doubling his business in a year after joining Keller Williams Realty Everett , to building his team of six (P.S. he’s hiring!).
Jan 27, 2023•31 min•Season 3Ep. 7
Trending News: January 25, 2023
Anywhere Real Estate makes more cuts, BoomTown gets acquired, and housing inventory falls under 1 million (again).
Jan 25, 2023•10 min•Season 3Ep. 6
Northern Lights: Sunny Burruss on Pop-by Lead Gen, Investing in Education, and Avoiding the Hamster Wheel
LISTEN: Get ready for a throwback as we time travel to a 19-year-old Sunny Burruss entering the real estate biz in the mid-90s! Single-page purchase & sale agreements, floor time, and this new thing called the internet? Fast forward to today, Sunny leads the top producing Sunshine Luxury Properties team with Keller Williams Realty Bothell in Bothell, Washington. Don’t miss today’s Northern Lights interview!...
Jan 20, 2023•33 min•Season 3Ep. 5
Trending News: January 18, 2023
Opendoor fights for survival, single-family rental market gets slammed by headwinds, and NAR reports new record for the number of REALTORS®.
Jan 18, 2023•11 min•Season 3Ep. 4
Northern Lights: Megan Jumago-Simpson on 2nd Generation Succession & How Leverage Saved Her From Drowning
LISTEN: Today’s Northern Lights guest is Megan Jumago-Simpson with Keller Williams Realty Professionals in Portland, Oregon. She gets real on lead gen in the relocation game, facing her fears as a leader, and listening to your gut…”not all business is good business”.
Jan 13, 2023•33 min•Season 3Ep. 3
Trending News: January 11, 2023
Home price predictions for 2023, Compass launches another round of lay-offs, and purchase lock counts drop to 9-year low as Fed signals more rate hikes.
Jan 11, 2023•16 min•Season 3Ep. 2
Northern Lights: Darren Ricketts on Self-Motivation & Seeking a Mentor
LISTEN: Today’s Northern Lights guest is Darren Ricketts with Keller Williams Eugene . He shares his journey from IT nerd, to house flipper, to top agent with 500+ transactions under his belt, and all the lessons learned along the way.
Jan 06, 2023•33 min•Season 3Ep. 1
That’s a Wrap on Season 2: Lead Gen, Wealth Building, and the Shifting Market
LISTEN: In this episode, we’re bringing you our favorite moments from Season 2 of The Real Look. Our highlight conversations with top agents spanned from Lead Gen to Wealth Building to the Shifting Market, and everything in between. Plus, we’re giving you a special announcement on what to expect in Season 3.
Dec 30, 2022•32 min•Season 2Ep. 52
Real Estate in Yakima Valley: W. Brad Chandler and Dana Phillips
LISTEN: November saw record mortgage rates kill existing home sales, and builders pull back on single-family construction as confidence hits a full year of declines. In this episode, we welcome two guests from Keller Williams Yakima Valley ! W. Brad Chandler gets into flipping houses and the power of coaching, while Dana Phillips shares lessons learned from year one in the industry....
Dec 23, 2022•50 min•Season 2Ep. 51
Nicole Burnett: Leading a Team, Staying Learning-Based, and Adventures in Expansion
Inflation sees a moderate boost, investors sweep Lennar rentals, and lending standards loosen. Guest Nicole Burnett joins us from KW West Sound in Gig Harbor, Washington sharing 9-years worth of industry lessons. From growing her team, to expanding her team, to building her wealth - she’s seen it all.
Dec 16, 2022•45 min•Season 2Ep. 50
Melisa Wight: Being a “Girl Boss”, Adopting an Abundance Mindset, and Competing With Yourself
Pending home sales decline, home appreciation slows, and new home sales continue to yo-yo. Guest Melisa Wight of KW Greater 360 joins us, sharing how she achieved success as the new kid in real estate in the small town of Poulsbo, Washington. Step one: Building her sphere of influence from the ground up!
Dec 09, 2022•41 min•Season 2Ep. 49
Rebecca Del Pozo: Mastery through Teaching, Facing the Shift, and Ditching Limiting Beliefs
Conforming loan limit jumps and demand for mortgages is on the rise as rates fall. Guest Rebecca Del Pozo of KW Puyallup joins us, sharing how she transitioned from lead receiving to lead generation and discovered authentic relationship building - beyond the transaction.
Dec 02, 2022•43 min•Season 2Ep. 48
Jordan Hemp: Career Launch in a Pandemic, Staying Learning-Based, and Future Property Brother
Homeowner equity nears $30 trillion, Opendoor faces iBuyer headwinds, and real estate agents struggle to pay rent. Guest Jordan Hemp of KW Yakima Valley shares tales as a “hungry” young agent launching his real estate career in a pandemic - plus, how his journalism degree helped him get ahead.
Nov 25, 2022•39 min•Season 2Ep. 47
Barb Pexa: Investment Properties, Doing Right by the Client, and Finding Zen in a Market Shift
Real estate companies lose billions, mortgage buydowns are on the rise, and household debt hits new high. Guest Barb Pexa of KW Bellevue shares how she fosters a “Pay It Forward” company culture, builds her business through doing what comes naturally to her, and promotes full transparency with her clients - no-bulls**t here!
Nov 18, 2022•50 min•Season 2Ep. 46
Jamie Reece: Systematizing Your Business, Growing Your Database, and How Love Led Him To Real Estate
Mortgage demand declines reach a slowdown, while Opendoor and Offerpad see big losses. Guest Jamie Reece with KW North Seattle shares his unique perspective on how to run a successful real estate business with your spouse: growing your database through client events, choosing which fires to fight, seeking counseling, and staying in communication.
Nov 11, 2022•49 min•Season 2Ep. 45
Chase Craig: Real Estate Syndications, Correcting Your Mistakes, and Business Beyond New Construction
Pending home sales take a dive, real estate heads the wrong direction from the U.S. economy, and Anywhere looks to make a change following a 50% profit fall. From a $0.25 raise at Home Depot to selling 2,500 homes in his first five years in new construction, Chase Craig with KW Boise shares his rollercoaster journey to success. Visit this episode’s Show Notes to download his 75-Touch Plan, scripts, and more…just for our listeners....
Nov 04, 2022•46 min•Season 2Ep. 44
Starr Mikkelson: 36 Transactions in Year One…But Who’s Counting?
Mortgage apps reach lowest level in 25 years, while homebuilders predict housing starts to fall further. We’re joined by Starr Mikkelson with KW East Idaho in Idaho Falls, who shares lessons learned in her first year as a realtor: practice your scripts, never assume anything, and go slow to go fast!
Oct 28, 2022•37 min•Season 2Ep. 43
Kirk Godman: Recommitting, Cold Calling, and Setting “Scary” Goals
Mobile home values skyrocket, BofA reports 40% mortgage production decline in Q3, and real estate brokerage valuations are changing. Guest Kirk Godman joins us with KW Premier Partners in Vancouver, Washington sharing a true story of commitment after a devastating first year in the industry. Find out how exactly he became a top agent in the Northwest after a challenging start.
Oct 21, 2022•36 min•Season 2Ep. 42
Kenny Klaus: Building a (Profitable) 22,000-Home Farm and Perfecting the Marketing Model
Fannie Mae predicts home price falls in 2023, mortgage demand plunges, and Compass settles agent recruiting suit with Anywhere. Kenny Klaus of KW Integrity First Realty joins today’s episode, getting real on what it takes to run a wildly successful geographic farm: connectivity, community, and consistency.
Oct 14, 2022•50 min•Season 2Ep. 41
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