Why I Love Content Creation Part 2 - Network Marketers Pay Attention!
Episode description
I’ve already spoken on how the market has shifted in ways that have made us Network Marketers less and less relevant. Well, I think it’s actually much more dire than I originally projected.
If businesses are going more to a direct to consumer model, and relying on social media and the internet to reach those consumers, then there really is less and less need for us.
Moreover, if goods and services can be marketed directly to consumers via the internet, then the only unique offer we have is their income opportunity. And we know the trouble that gets us into.
Enter content creation and growing your influence. Creating content, growing your influence, and mastering social media and online marketing will allow us to reposition ourselves with value in the market place.
Remember, influence is an asset. And so are the skills that go along with growing that influence and continuing to serve your audience. This is the value we can offer in the company/distributor relationship. This keeps us relevant in the market place.
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