Why I Love Content Creation, And You Should Too
Episode description
I have absolutely fallen in love with content creation. And the more I look at it as a piece of the marketing equation, the more convinced I am that EVERYONE should be doing it.
Here’s why:
1) IT’S FREE - financial investment isn’t required. It’s cost nothing to create and publish content on any of the social platforms. This accessibility makes content creation and publishing a great entry point for anyone and everyone
2) IT PUSHES YOU TO GROW - being an effective content creator is all about providing value. To do that consistently for an extended period of time will require you expanding your knowledge and experience in your chosen niche. Plus, the simple act of content creation and publishing is an activity that lies outside of most people’s comfort zone
3) YOU’RE BUILDING AN ASSET - Yep, that’s right. Not in the tangible sense. But with the growing influencer/creator economy, creating a presence and building your influence online gives you an asset you can leverage in whatever way you choose. It’s what I call an Asset of Influence and it’s something we should all be building
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