There is No Such Thing as Certainty
Episode description
There is. But not where you might think.
In as volatile and frantic a world as the one we live in, the need to create certainty and stability in your life is a natural reaction.
However, it’s a fools errand because it’s actually impossible to achieve certainty externally. It doesn’t exist.
You can however cultivate internal certainty. Not to say that you can one hundred percent control your circumstances and the things happening around you. But you can definitely control how you respond to those things. You can develop resilience, esteem, and confidence that you can manage whatever life throws at you.
If we don’t cultivate inner certainty, if we’re always looking ti our external circumstances for certainty, we leave ourselves open to manipulative marketing practices. It’s out there. Some of the oldest fundamentals in sales and marketing that still get taught and are practiced to this day were built on human psychology. These tactics prey on our innate hardwiring and leave us susceptible to manipulation.
So keep this in check. Develop and cultivate your inner certainty. You’ll be much better off.
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