How to Stand Out in a Crowded Space
Episode description
The internet, especially social media, can feel like a crowded space. And if you’re wanting to break into that space, if you want to stake your claim as an influencer, you have to stand out.
But how?
Chances are there are tons of people already doing what you’re tying to accomplish, all of whom have the advantage of experience and expertise.
The natural inclination is to do something completely different, to zig when everybody else is zagging, to come up with something so innovative and different, to be contrarian even. The idea is you’re innovation is going to be so groundbreaking that you end up creating an entirely new market.
Unfortunately, the opposite ends up happening. You create something so new and different and innovative… something that people don’t actually need nor are looking for.
Look, I’m not telling you to NOT innovate. But don’t be different just for the sake of being different, just for the sake of hopefully eking out a space in a crowded market.
Especially when you don’t need to.
To stand out in the social spheres all you need is to be authentically YOU.
You are utterly and completely unique in your perspective, your voice, your experience, and personality. Bringing that to your content, that authenticity, that humanity is what will draw your audience in. It’s what they will connect to and continue to come back for.
So regardless if there are already people doing what you want to do, show up as YOU. That’s how you’ll stand out.
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