Features vs Benefits: is this still RELEVANT?🏷️
Nov 07, 2022•7 min•Ep. 68
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Episode description
It’s an age old sales principle: share the benefits of your products and services, NOT the features. By and large it’s sound rule to operate by.
However, with the advent of the internet, is it still an effective principle to use in your online marketing strategies.
Here’s the conclusion I’ve come up with.
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