Don’t Make These Mistakes With Your Content Marketing
Episode description
I had an interaction recently on one of my social accounts that I thought warranted sharing with you… so that you can avoid making the same mistakes with your content marketing.
It seems that this individual’s strategy is to DM accounts that could potentially be good fits for the service they provide. In the message they highlighted all the feature and benefits of their service and how they can help me improve engagement on my account.
I respectfully declined. They accepted but respectfully asked in return if I could explain why I declined.
And so I thought I’d answer in this episode.
1) I’m not looking for that service. I don’t want to outsource something I’ve not yet gained a mastery in. Sure it would be a short cut, but it would also short cut my own growth and capability.
2) I have no idea the value they bring. Sure they stated as much in the DM, but that type of cold contacting doesn’t really work with me (and I’d wager with many others). For this type of service, I want to know who I’m hiring and what they bring to the table.
That’s what content marketing allows. People opt in to more and more value until the eventuality of a financial exchange for further value. It’s so much more effective a strategy because you’re attracting clients as opposed to cold contacting.
Conversions will be higher and you won’t be limited by your ability to message people.
If you want to do cold contacting, by all means go ahead. But I suggest also making sure you have a content marking funnel as well to generate traffic that’s targeted and looking for your service.
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