The Ray J. Green Show - podcast cover

The Ray J. Green Show

Ray J. Greenwww.rayjgreen.com
The Ray J. Green Show is for operators and founders who are already doing the work — but know that working harder isn't the same as getting it right. Each day, Ray J. Green — investor, operator, and founder of MSP Sales Partners — brings the sales tactics, leadership decisions, and strategic thinking he's learned from leading turnarounds, advising hundreds of B2B and MSP businesses, and making his share of costly calls. Some episodes are frameworks you can use tomorrow. Some are the thinking underneath the frameworks — the part nobody teaches. Most are both. From Cabo, where he lives with his family. No hype. Just what's working, what isn't, and how to think about the difference. Visit for fresh episode daily: https://podcast.rayjgreen.com
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Episodes

What is a Productized Service?

Join consultant and entrepreneur, Ray J Green, as he takes you on a journey of business transformation. In this episode, Ray shares his firsthand experience of scaling his business and boosting profitability through the implementation of standardized offerings – productized services. Discover the key steps to effectively integrate productized services into your own business, from gaining a deep understanding of your target market to streamlining delivery processes. Whether you're a consultant, f...

Jul 08, 202310 min

Service Provider with Introductory Diagnostic Productized Service

Are you an independent consultant looking to break through your income plateau and establish unwavering trust with clients? Join us on this captivating episode as Ray Green, a highly successful consultant, shares his invaluable insights on how he shattered a $40,000 monthly barrier. Discover the secret behind Ray's triumph, a diagnostic productized service as an irresistible introductory offer. In this episode, Ray reveals the undeniable importance of marketing and sales in the consulting indust...

Jul 01, 20237 min

Why Vision Founder Fit is before Product Market Fit

In this episode, Ray explains the concept of vision-founder fit and why it should be prioritized over product-market fit. Learn why aligning your personal vision with your business vision is crucial for long-term satisfaction and success. Ray shares practical steps to achieve vision-founder fit, including setting boundaries, clarifying your personal vision, and designing your business around your goals. Don't miss out on this valuable advice that can transform your entrepreneurial journey. Watch...

Jun 26, 202310 min

Use These Tools to Jack Up Your Sales

This week we confront the "curse of knowledge," a common stumbling block for professionals trying to sell their services. We delve into the power of simplicity, showcasing how models and metaphors can transform complex jargon into relatable insights. Tune in to discover how these tools can amplify your sales process and make your message resonant and memorable.

Jun 19, 202312 min

How I Saved 180+ Hours of my Life with One Hire

Join Ray Green, as he breaks down his journey from being a corporate CEO to a successful solo entrepreneur and finally, to a business owner with more free time. He shares how he managed to escape the burnout of a one-person show and bought back 180 hours of his time by hiring a well-rounded salesperson. Listen in to learn the importance of time auditing, strategic delegation, and effectively utilizing freed-up time. Ray emphasizes the significance of systems and people in regaining your time. Wh...

Jun 12, 202314 min

How I Booked $53k in Opportunities

In this episode, Ray shares his recent marketing campaign success and provides valuable insights on how you can replicate it. He reveals the five key steps he took to achieve outstanding results in just 48 hours, including booking 14 qualified calls, filling his coaching program, and generating $12,000 in cash. Ray emphasizes the importance of creating an irresistible offer, writing a compelling sales letter, building a master list of lists, coordinating the launch with support from friends, and...

Jun 05, 202314 min

The Cost of “Pivots” in your Business

Join Ray Green in this eye-opening podcast episode as he delves into the untold ramifications of pivoting your business. Drawing from personal experiences, Ray shares the initial allure of pivots as a sign of progress, only to uncover the hidden costs that plague solopreneurs. Discover the crucial importance of brand establishment and reputation, and how each pivot resets your progress and credibility. Ray offers invaluable insights and three actionable strategies to minimize mistakes, reduce th...

May 29, 202311 min

3 Ways To Earn More as a Consultant with Better Positioning

In this episode, we explore strategies to boost your earnings as a consultant or coach. In this episode, Ray shares three powerful ways to increase your income through effective positioning. Discover how specializing in a specific market, solving a particular problem, or offering a unique process can command higher rates and establish your expertise. Get ready to unlock your earning potential by intentional positioning. Tune in now and elevate your consulting game.

May 22, 20239 min

The Power of Creating a Clear Vision and Plan for your Business "Michael Morrison Interview"

In this episode, Ray join Michael Morrison on the Business Ownership Simplified podcast to share the importance of having a clear vision and plan for your business beyond just making money. He discusses his process of Vision, Founder Fit, which involves doing a personal audit, identifying your superpowers, and determining your business vision. Ray emphasizes the significance of beginning with the end in mind and provides practical advice on developing a strategy and tactics to implement your vis...

May 15, 202320 min

4 Secret Ingredients to Boost Close Rates

In this episode, we use a metaphor to discuss the four secret ingredients for spicing up your sales process and increasing your conversion rates. Just like a four-course meal, each part of the sales process represents a crucial piece of the experience, and missing one can screw up the whole thing. We start with the appetizer, the first impression that potential customers have when they book a call with you. We explore why the booking process must be simple, frictionless, and intentional, just li...

May 08, 202319 min

1 Insanely common Marketing Mistake Solopreneurs make (and How to Fix it)

In this video, we reveal the crucial marketing mistake many solo entrepreneurs make and provide a solution to overcome it. Discover the importance of defining your marketing strategy before diving into tactical decisions. We'll walk you through the five essential questions to ask yourself, including identifying your ideal client, the problem they face, their desired result, the value of that result, and why they should choose your services. By answering these questions, you'll be able to create ...

May 01, 202312 min

The Power of AI: Discovering Opportunities, Benefits, and the Paradigm Shift ft. Manuj Aggarwal

In this podcast episode Manuj Aggarwal discusses the potential of AI to transform society . He explores the benefits and opportunities that AI can offer individuals and society, while also addressing common concerns and fears. Additionally, he explains the impact of AI on various industries and shares his perspective on the paradigm shift it brings. Ultimately, Manuj encourages people to embrace AI and view it as a catalyst for growth and innovation.

Apr 24, 20231 hr 3 min

How to Double your Close Rates on Consultative Sales Calls

In this episode, Ray shares how to double your close rates for sales calls. Learn the importance of proper preparation and discover the right way to build rapport with clients by demonstrating competency, confidence, and genuine care. Ray also explains how to set the agenda upfront to establish control, manage time constraints, and lower defenses for a more successful call. Follow these first three steps from Ray's 10-step playbook and see a significant improvement in your sales call success. Wa...

Apr 16, 202310 min

10 Bad Advice on Client Acquisition

In this episode, we debunk 10 common pieces of bad advice that solopreneurs receive when trying to get new clients. As a solopreneur, building a client-based business can be challenging, and it's crucial to avoid common pitfalls that could set you back. We discuss misleading advice such as posting content every day, starting with small clients, putting too much emphasis on scalable systems, and the importance of professional-looking websites. Furthermore, we address misconceptions about expertis...

Apr 09, 202320 min

Pricing for Solopreneurs - 1 Improvement and 1 Mistake to Avoid

In this episode, Ray discusses the most common mistake he sees solopreneurs make when selling professional services - pricing on the wrong part of the service. Clients often think they want the professional's time, but they really want their expertise. Pricing based on time doesn't make sense for most knowledge workers or professional services. Ray recommends pricing services based on the outcome that they will deliver. Clients want to change something, and every change has value associated with...

Apr 01, 202310 min

The Cost of Doing the Wrong Thing in Business

In this podcast episode, Ray talks about the common mistake people make in business when they continue to do the wrong things before figuring out the right ones. He draws a comparison with getting a car stuck in mud or sand and how stepping on the gas instead of using the right technique only digs you deeper. Ray shares personal examples of how he made this mistake in his business by not knowing how to package, price or productize his services, among other things. He also discusses the cost of d...

Mar 25, 20237 min

Building a $1 Million Coaching Business with Marcus Chan | Ray J. Green

Marcus A. Chan is an influencer and sales coach helping AE’s + B2B sales pros earn $50K-$100K and more this year and become the Top 1%. In his first business, he built a thriving and growing business. He may have zero funding, but he grew the business exponentially while maintaining industry-leading profit margins. His courses and training resources were able to impact thousands of reps around the world with and work with over 300+ sales professionals helping them win at sales and teaching them ...

Feb 02, 202339 min

5 Ways a Vague Target Market will Bankrupt You

Do you have a narrowly defined target market? Did you know that for you to charge a lot of money, your service has to be really effective? And in order for your service to be really effective, it has to solve a specific set of pains, a specific set of problems for a specific target audience. So, you need to identify and define your target market. But if your target market is vague, what are the repercussions to your business? Unfortunately, it is one of the causes of sometimes potentially outsta...

Jan 26, 202313 min

The Checklist I Use to Define a High ROI Niche

Looking at your ideal client profile, Ray can tell how many solopreneurs or service providers enjoy their work, how much money they make, roughly, give or take, and whether or not they burn out a lot. If you have an ideal client profile in place and have it dialed in, and it's evident, you'll get paid a premium to do high-quality work that you like. And if you don't have one, everything you do will feel 3, 5, or 10 times harder. It will be less rewarding because your business is built around you...

Jan 19, 20239 min

Vision, Strategy, & Luck with Robert Perkins I Ray J. Green

When big companies need someone to solve a specific problem, they call on Robert Perkins. Has a unique background and worked with many high performers across different disciplines, including Apple, Michael Dell, Nike, Playboy, Pizza Hut, and Calvin Klein, among other big names. He was an advisor to the topmost influential people in Washington. In this episode, Rob talks about the importance of consistent management in more prominent organizations, strategy, and does Luck plays a vital role in yo...

Jan 05, 20231 hr 7 min

10 Simple Questions to Guide Your Year-End Review I Ray J. Green

Do you believe in New Year's resolutions? Did you know that about 9% of people successfully keep their New Year's resolutions? Most people quit with the new year's goals before January ends, and more than 40% of people are most likely to give up on their new year's resolution by February. It doesn't mean that the resolutions are a complete waste. If you want a lasting change from those good intentions, then you need better support systems to make them work. This episode will help you work on ref...

Dec 28, 202215 min

Build for Scale | Ray J. Green

Building for scale or getting scalability in your business is reserved for tech entrepreneurs who want to take their business into hypergrowth or build the next unicorn. It is because we talk about scale when we're making for aggressive growth. You're creating for scale is usually associated with an increase. It can include an increase in revenue, growth in your team size, change in your offerings, and growth in the ops. Many service-based businesses or solopreneurs need to consider this concept...

Dec 21, 202214 min

Repeatable Revenue - Reloaded I Ray J. Green

Welcome to Repeatable Revenue, a show for online entrepreneurs, remote business builders, and those aspiring to be. I'm your host, Ray Green, and I will share everything I've learned about building my online consulting and coaching businesses from a remote Mexican beach on this podcast. We'll get into practical business applications like marketing online, how to productize your services, and how to scale your service. We'll also go deeper into what separates elite entrepreneurs from those just s...

Dec 15, 20222 min

Playbooks Gone Wild | Ray J. Green

Playbooks are all the buzz in sales, marketing, and business in general. But what exactly are they? Why do we create them? And what makes them effective (or suck)? In this show, Ray breaks down some of the key reasons you need playbooks to improve execution and performance with your team as well as some of the most common mistakes when creating them. Resources Mentioned: Repeatable Revenue - https://members.rayjgreen.com...

Sep 18, 202126 minSeason 2Ep. 4

Moving Fast & Breaking Things + a Quick Guide to Marketing Agencies | Ray J. Green

The first half of this episode covers how fast your team moves, and why. If you move too slow, you can get left behind. Some of the world's most successful companies, like Facebook, have achieved their success because they are able to move fast and break things. However, activity is not productivity. The other thing to remember is that perpetual change is expensive and counterproductive. You want to be able to move fast & change direction when necessary, but always keep your focus on what yo...

Sep 07, 202118 minSeason 2Ep. 3

Hiring your First Salesperson as an Entrepreneur | Ray J. Green

In this podcast, we explain how sales is quite different than marketing, and why the smartest thing you can do before you hire your first salesperson is get your marketing engines revved up. The repeatable way to generate revenue is to develop fantastic systems and processes, not hire unicorn employees. Good marketing systems are crucial to your success. Then, once your marketing engine is generating leads, you handle your own sales in the beginning, even if it is not your strong point. The prod...

Aug 30, 202139 minSeason 2Ep. 2

Shifting Gears | Ray J. Green

In this short chat, Ray Green explains the shift from Sales Leadership Foundations to Repeatable Revenue, and reveals the new direction that the podcast will go moving forward.

Jul 02, 20219 minSeason 2Ep. 1

Success by Design | Marcus Chan

In this meeting of the minds, Ray Green and Marcus Chan discuss the mental aspects of sales, sales management, and entrepreneurship, focusing on how you can design a work structure and system that maximizes your time and effort so that you can achieve true success in a sustainable, effective, and streamlined way. Resources Mentioned: Six Figure Sales Academy , Marcus Chan 7 Habits of Highly Effective People by Stephen Covey Awaken the Giant Within , Tony Robbins...

Jun 24, 202157 minSeason 1Ep. 9

#8: Culture Starts at the Top | Alex Newmann

Ray is joined by Alex Newmann to discuss how to develop employees and build a company culture from the ground up. Alex is the CEO of Newmann Consulting Group. He was the co-founder & CEO at FinanceFuel, COO at Storefront, founder & CRO at TechDay & VP of Sales at PivotDesk. Topics Include: The crossover between sales and tech startups How storytelling informs sales The value of an MBA Alex's transition from sales into management The skills required to be in a leadership position Lear...

May 13, 202158 min

#7: Don't Overthink it | Scott Leese

What do addiction, athletics, and sales all have in common? In this episode, Ray connects with Scott Leese to discuss how to build a strong sales team from the ground up in any industry, what Scott's health issues and battle with addiction taught him about how to sell, and much more. Topics include: Startups and sales Industry experience versus sales experience Building remote sales teams Bosses as mentors Company culture Recruiting talent Building a network on LinkedIn And other topics... Resou...

Apr 29, 202156 min
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