The Ramble Refinery with Heather Sager - podcast cover

The Ramble Refinery with Heather Sager

Heather Sagerwww.heathersager.com

You can’t spell message without mess—because big ideas don’t show up fully formed. They start rough, unrefined, and a little all over the place. But that’s not a problem, it’s part of the process.

The best speakers, thought leaders, and business owners don’t wait for the perfect message—they refine it by showing up, sharing, and shaping their ideas in real time.

That’s what The Ramble Refinery is all about.

Welcome to the place where we normalize the messy middle of speaking, marketing, and business growth. Whether you’re leading workshops, speaking on stages, or showing up on podcasts, your voice isn’t just a marketing tool—it’s your most valuable business asset.

Hosted by Heather Sager, a speaking coach and business strategist who helps experts get their ideas out of their heads and into the world, this podcast dives into the raw, unpolished side of refining your message, using your voice, and growing your impact.

Because every great message starts as a mess—so get ready to ramble.


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Episodes

How This Speaker Got 19 Speaking Gigs (And Counting) With One Talk Featuring Nicole Hatherly

Be honest: Do you have a graveyard of talks you’ve delivered 1, 2 or 3 times? Do you feel like you’re creating a new talk for almost every speaking opportunity? If you’re picturing your Canva dashboard packed with slide decks, right about now, you’re in good company. Many of my Signature Talk Accelerator students come into the program with a bunch of talks, before honing in on a signature talk topic that’s versatile enough to be used over and over again. Nicole Hatherly, a Global Brand Strategis...

Sep 07, 20231 hr 3 minEp. 214

Clarifying Your Message One Stage At A Time With Merritt Onsa

Is your message catnip to your audience? Clarity in your message comes from taking action over and over. The more you speak, the more you learn about what creates those “aha” moments where your message clicks with your audience. Yet, so many business owners try to think their way through why their messaging isn’t landing. They’re caught in the perfection trap leading them to believe they don’t belong on stage until everything is figured out. The truth is they’d get a lot further faster by testin...

Aug 31, 202347 minEp. 213

Taming Imposter Syndrome with Sydnea Lewis

Imposter syndrome can strike anyone, leading to battles with self-doubt and an inner voice who notices every fumble so it hisses unhelpful things like, “you don’t know what you’re doing” or “you’re an idiot.” After 20+years as a speaker, I know first-hand that voice never quite goes away. But, I’ve also learned there are plenty of ways to shush it. And that’s what Sydnea Lewis, a Signature Talk Accelerator alumni, joined me to discuss. Sydnea is an experienced brand and marketing strategist and ...

Aug 24, 202343 minEp. 212

Serve, Speak, Transform: Creating Lasting Impact From The Stage

Dream of making an impact with your message? Whether you’re a seasoned speaker or have a message in your heart you know the world needs to hear, your voice is the most powerful tool in your toolbox to reach the people you want to serve. By sharing your ideas and experiences it’s possible to profoundly impact your audience's lives. In fact, I’ll step up onto my soapbox and say if you have the ability to help others it’s your duty to do just that. Often people with a desire to help people feel con...

Aug 17, 202339 minEp. 211

The Hidden Cost of Winging It with Presentations

Are you an 11th hour presentation prepper? Pride yourself on your knack for ‘speaking off the cuff’ on stage? Consider yourself charismatic? While these qualities can help you navigate all kinds of scenarios, if you've developed a habit of preparing your talk at the last minute, then there’s a good chance your message is getting muddy. Consequently, making it difficult for your audience to decide if they want more from you, because you’re forcing them to weed through stories, details, and ideas ...

Aug 10, 202350 minEp. 210

Speak for Free? When to Say Yes (or Gracefully, No)

Every opportunity to speak on someone else’s stage is a privilege because they’re trusting you with their audience.. But where is the line between it being a great opportunity to grow your business and selling yourself short? Yes, free speaking can be a powerful tool in your marketing strategy…however without a purposeful plan in place you can end up adding another to-do item to your task list without any real payoff for all your hard work. A worthwhile trade-off for speaking on stage for free c...

Aug 03, 202350 minEp. 209

From Plans to Pivots

Have you ever beat yourself up when things don’t play out like you planned? Oftentimes, we become so obsessed with our expectations, we feel disappointed or give up when things don’t go perfectly . Even though we logically know that life rarely goes as planned. In today’s episode I’m sharing with you the behind the scenes of my life and business on how “plans” have evolved in little AND big ways over the last 6 months. Fom selling our home in a difficult market, the surprising twist of merging t...

Jul 27, 202345 minEp. 208

Visibility Strategies: Breaking Through the Noise with a Small Following

Creating amazing content is half of the marketing battle…the other half comes from rolling up your sleeves and earning eyeballs on your business. Maybe one of those questions you’ve wondered about is this: How do I get more eyes on my content if I don't have a large following? It’s a question I’ve heard on repeat over the last year that’s why I’m tackling it on today’s podcast episode. So if you’ve been frustrated by slow audience growth, feeling like you’re constantly creating but the only peop...

Jul 20, 202352 minEp. 207

From Self-Doubt to Self-Made – A Conversation with Jill Stanton

Are you ready for a mind shift that could change your life? Join us in today’s episode as we do a throwback to my interview with the incredible Jill Stanton of The Wealthy Course Creator duo and The Millionaire Girls Club. Get ready for a deep dive into the power of our thoughts, how they can either uplift us or pull us down and the crucial role of mindset to reach our goals. Jill offers insight into how to recognize these negative thought spirals that often hold us back—interrupt them and then ...

Jul 13, 20231 hr 3 minEp. 206

Speak to Sell: How to Make Money On The Back End of Speaking

When most entrepreneurs think of speaking, they think of either professional speakers charging a fee for their talk or speaking for free to get experience to eventually command a fee. But this concept of trading money for time wasn’t why you built your business, and speaking for free without a strategy isn’t going to lead you towards the results you want. The good news is that this isn’t the only way to speak to get results in your business. In today's episode, I'm sharing with you my interview ...

Jul 06, 202336 minEp. 205

Time To Rethink Your Relationship With Your Business? Gloria Chou Has Advice.

Get ready for a thought-provoking conversation with the remarkable entrepreneur, Gloria Chou as we challenge the go-to definition of success and dive deep into Gloria's transformative journey. Gloria is an expert in helping small business owners, especially bootstrapped founders and women of color, amplify their message and be seen and heard in the world. Despite her unconventional path to the world of PR, Gloria has unlocked the secrets to success in her own unique way. In this episode, you'll ...

Jun 29, 202342 minEp. 204

How to Ramble Less and Resonate More

Whenever I share that I’m a speaking coach, I always hear a version of… “Omg I need you, I ramble too much.” The struggle is real when it comes to getting your ideas out of that brain, through your mouth and easily understood by your audience. Now the question is, how do I fix this problem? In today’s episode, I'm sharing my specific recipe—the exact exercise that I follow and I've used all the time to train my mind and mouth to sync faster and get better at articulating my thoughts. This will b...

Jun 22, 202342 minEp. 203

5 Strategies to Supercharge Your Selling Skills

I see it all the time. Working with my private clients, talking with my students in my group coaching program, the conversations in my Instagram DMs…one of the biggest struggles in starting and growing a business is feeling confident in the most important part of the process —selling! Whether it’s selling your ideas, yourself or your offers, selling can feel uncomfortable. And if you feel icky about it, or think you’re not good at it, or simply the thought of selling your stuff makes you cringe ...

Jun 15, 20231 hr 7 minEp. 202

From Self-Doubt to Self-Assured: A Pathway to Business Mastery

We’ve all been in moments where we question our own ideas or capabilities. Heck, even the most successful entrepreneurs openly talk about experiencing impostor syndrome. The question is, how much of your time is sneakily stolen by doubt or worry? If you find yourself in seasons where you can’t seem to make progress, chances are it’s far more than you think. In today’s conversation, I’ll share with you exactly how I navigate those moments and build what I call, your Belief Bank Account. You’ll al...

Jun 08, 202347 minEp. 201

Navigating Seasons of "Busy" Without Bringing Stress Vibes to Your Work

It takes a lot of work to run a growing business. It's always this constant pursuit of growth—personally, professionally and financially. And with all the plans to execute, targets to reach, content to create and more, you might find yourself feeling stuck, constantly running on a hamster wheel of busyness with all the back-to-back client calls, podcast guesting, little admin tasks, and you can't get out! But the beautiful thing about you being an entrepreneur is you get to choose how you run yo...

Jun 01, 202338 minEp. 200

Profit Over Perfection: How Prioritizing Results Can Transform Your Online Business with James Wedmore

When it comes to starting and growing your business, there’s A LOT to think about— from creating your products and programs to lead generation, making sales, operations… etc. It’s challenging to get your head around all these moving parts..but as my Mentor and Business Coach James Wedmore says—how you see business determines what's possible for you. In today’s episode, I’m welcoming James back to the show for a fun and valuable conversation around the most important things you need to focus on i...

May 25, 20231 hr 25 minEp. 199

The Power of Consistency: Achieving Sustainable Revenue in Your Online Business

Freedom and flexibility is one of the main reasons most people want to be an entrepreneur and become their own boss. I mean, who doesn’t want the freedom to decide what work you do, when you do it, and where you do it?! If you’re thinking you’ll never ever go back to being an employee, you’re my people, because it means you’ve decided this business of yours will be a success. The honest truth is…wanting it just ain’t enough because it doesn’t happen by default or manifestation alone..Success fol...

May 18, 202349 minEp. 198

The Intersection of Speaking and Email in 2023

On today's episode, we’re talking about a cornerstone of any successful online business: building an email list. I know that you know how important this topic is— yet so many experts place it far too low on their list of just do activities. As an online business owner, you likely spend a lot of time creating content, whether it be through courses, digital products, social posts, blogs and more— but if you're not actively building your email list, you may be missing out on a significant opportuni...

May 11, 202345 minEp. 197

How Successful Online Entrepreneurs Stay Ahead: 7 Habits Revealed

Hustle is one of those things that's required to achieve big goals, but it should not overtake your life—remember, we’re building our business so that we can live. If you’re wondering what it takes to really create a sustainable and profitable online brand using the Hint of Hustle philosophy—meaning we know it's gonna take work, but it doesn't mean it needs to consume ALL of our time and energy! Today I’m going to share with you 7 specific habits that will set you up for success—these are not da...

May 04, 202350 minEp. 196

The Money Block I Didn't Realize I Had

Money can be a sensitive topic for many of us, and it's not uncommon to feel embarrassed or ashamed when discussing finances– business, personal or otherwise. But did you know that these feelings can actually be a block to your next business breakthrough? On today's episode, we're taking a deep dive into the world of money mindset and exploring how our beliefs about money can impact our ability to earn and grow our wealth. I’ll be sharing with you my super raw and personal experience attending a...

Apr 27, 202345 minEp. 195

It's Not About the Money with Scarlett Cochran

The stories we tell ourselves and how we let the world affect us matter so much around money—that’s why it’s crucial to choose what story is going to be true for you. Scarlett Cochran, attorney, financial expert, entrepreneur and the founder of One Big Happy Life, shares her approach in understanding and growing money in a way that is aligned with your unique vision of what a rich life looks like (​​rather than following society's definition). We also dive into the money stories that stop us fro...

Apr 20, 202352 minEp. 194

How to Dress for Your Brand [Recast]

It's the whispered question that I get asked a LOT. …Working with a coach on an upcoming keynote presentation for a conference of 5000. …An executive for his debut TEDx talk. …A digital course creator for her upcoming masterclass. I even get it when chatting with peers about doing a meet up at a conference. "But Heather... what should I wear?" When it comes to showing up as a personal brand, your style should be consistent and intentional. Not only can you become more familiar to your audience, ...

Apr 06, 202354 minEp. 193

Mastering Your Mindset for Business Success: The 5 Beliefs You Need to Embrace [REMIX]

What is it about those top personalities in your industry that seem to have this natural ability to shine, seemingly effortlessly? You might be over here just trying to keep up with the latest tactics and marketing strategies touted online, that showing up in a big way feels… out of reach. So the question stands, does “success” really come down to tactics? Or is elevating your presence online more about the way in which you show up? In this episode, you’ll hear the 5 incredible breakthroughs tha...

Mar 30, 202345 minEp. 192

Building a Business with Intention: How to Stay Focused and Avoid Distractions

Do you find yourself constantly busy, but unsure if all the activity is actually leading to anything meaningful for your business? As an online business owner, it can be challenging to navigate the distractions and stay on track with your core goals. But what if we told you that working harder is not always the answer? Or that it isn’t about being more productive or disciplined? In this episode, we’re talking about the "I'm too busy" mindset and the challenges entrepreneurs face when building th...

Mar 23, 202357 minEp. 191

Crafting a Signature Talk: Tips for Customizing Your Message to Any Audience

Have you ever wondered how to customize a talk for a different audience? It's a question I get asked all the time. In this episode, I'll share with you the approach I teach my clients to craft and tailor their message. You’ll learn tactical tips on how to expand or contract your talk, and the three levels of engagement that you can use to create a customized engagement activity that resonates with your audience. In this episode, you’ll learn: Why having a signature talk can help establish you as...

Mar 16, 202323 minEp. 190

Getting Paid To Speak: The Importance of Valuing Your Expertise With Lindsay Rogers

Lindsay Rogers is a former journalist and founder of Raw Strategy where she teaches people to tell stories for a living, yet she found herself facing something relatable: having difficulty figuring out how to tell her own story and how to translate the message in her marketing materials to the stage. That’s why when she was asked to speak, Lindsay raised her hand to join my signature talk program and later on, work 1-on-1 too. Lindsay’s story is proof you don’t need to earn the right to get paid...

Mar 09, 202348 minEp. 189

The Results Of Practicing Your Signature Talk In Public Over 200 Times With Liz Wilcox

Liz Wilcox is the Fresh Princess of Email and a keynote speaker, a former client of mine who built her signature talk in my program. She’s got a big vision in mind, but she’s flexible about how she’s going to get there. Right now, Liz focuses on building towards that future one talk at a time. Because each talk she gives is an opportunity to connect with another person, build a new relationship and share her expertise to people who need it. Over the last 12 months, Liz has spoken on over 100 sta...

Mar 02, 202349 minEp. 188

Hot Take: I Failed, Publicly and Here’s What I Learned

In August, I merged my speaker coaching business with Emily Hall’s presentation design agency… and last week we announced our decision to untangle ourselves back to separate companies. I won’t try to hide it – it’s been an emotionally difficult few weeks, but we’re both super optimistic (and still BFFs). In this episode, I'm getting real, raw and vulnerable as I share with my the behind the scenes that lead to this decision, what I’ve learned along the way and a message to remind you that when y...

Feb 23, 202355 minEp. 187

Sound Polished & Professional When You Speak

The way you communicate impacts how others perceive you and your business. When you sound polished and professional, you’re seen as knowledgeable, trustworthy and confident – which establishes your credibility and helps you attract new clients. And poor communication skills are COSTLY because when others don’t understand what you do and how you can help them, they certainly won’t buy from you. That’s why raising your level of awareness and being intentional on how you communicate with your words...

Feb 16, 202345 minEp. 186

4 Strategies That Will Amplify Your Results from Stages in 2023

Stages are the BEST way in 2023 to accelerate your authority, build trust and generate HOT leads who want to pay you (not just download your free stuff). Now, does that mean that you should chase all of these stages and say YES to every opportunity? Heck no. While booking more stages could get you bigger results— the reality is it’s what you DO with those opportunities that matters most. So the question is — what do YOU do when you have the mic? In this episode, I dive into how you can show up i...

Feb 09, 202353 minEp. 185
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