The Ramble Refinery with Heather Sager - podcast cover

The Ramble Refinery with Heather Sager

Heather Sagerwww.heathersager.com

You can’t spell message without mess—because big ideas don’t show up fully formed. They start rough, unrefined, and a little all over the place. But that’s not a problem, it’s part of the process.

The best speakers, thought leaders, and business owners don’t wait for the perfect message—they refine it by showing up, sharing, and shaping their ideas in real time.

That’s what The Ramble Refinery is all about.

Welcome to the place where we normalize the messy middle of speaking, marketing, and business growth. Whether you’re leading workshops, speaking on stages, or showing up on podcasts, your voice isn’t just a marketing tool—it’s your most valuable business asset.

Hosted by Heather Sager, a speaking coach and business strategist who helps experts get their ideas out of their heads and into the world, this podcast dives into the raw, unpolished side of refining your message, using your voice, and growing your impact.

Because every great message starts as a mess—so get ready to ramble.


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Episodes

Courage & Confidence: How Kristine Richer Built Her Business Under the Stars

Putting the work upfront allowed this guest to create a business that fueled her passion. Meet my friend, mastermind buddy and award-winning photographer, Kristine Richer. She made the leap to full time online teaching in 2020 and has now taught thousands of students how to create stunning images of the Milky Way. The one in the sky, not the candy bar ;) In this episode, Kristine shares how she hustled through her twenties to establish her career to now running a business that literally fuels he...

Feb 02, 202349 minEp. 184

Visibility & Vulnerability: How Much to Share as a Personal Brand

You know you need to be more visible in your business, but does that mean you need to be vulnerable too ? According to the definition of the word – YES . Vulnerability is about exposing yourself to potential harm, physically or emotionally, and when you’re a personal brand who puts themselves out there– online or on stage, that’s inherently VULNERABLE. So if you’ve ever asked yourself questions like: How much of my story should I share? Did I over share? Should I be more vulnerable? How much is ...

Jan 26, 202340 minEp. 183

Curiosity, Pivoting & The Pep Talk You Didn’t Know You Needed with Ellen Yin

Evolution is a natural part of our lives, and our entrepreneurship is no exception. Building a brand is a process of iteration—and today’s guest, founder & host of Cubicle to CEO® Ellen Yin, has much to say on the matter. Ditching her 9 to 5, with zero back up plan, she’s been making things work swimmingly ever since. But was it profitable from the get go? How many times did she pivot? What were the skills that helped her breakthrough to her next level? Tune in and get ready to be inspired b...

Jan 19, 202349 minEp. 182

The 4 Business Pillars That Allow Me to Only Need a Hint of Hustle

If you listen to any episode, let THIS be the one! The law of the vital few says that 80% of your results come from 20% of your efforts, the question is: where are you spending your time? After spending 15 years hustling my way up the corporate ladder I developed a work style based on busy work – which I brought into my business. In this first official episode of Hint of Hustle, I’ll share with you the real story of how I ditched overwhelm and intentionally designed a business that fits my life,...

Jan 19, 202348 minEp. 181

A peek into the new show: Hint of Hustle

Welcome to HINT OF HUSTLE, formerly the Heather Sager Show. Our first epiosde drops January 19th, but you can catch a peek in this mini-epsiode. This is the podcast for entrepreneurs who believe that building a business is a marathon, but sometimes requires a sprint. The secret to success is knowing when and where to change speeds. Host and former executive turned entrepreneur Heather Sager brings her 20 years experience in sales, speaking and business coaching to help you show up with greater i...

Jan 12, 202316 min

The Final Episode: My 2022 Wrap + What's Next

Another year of wins and lessons learned, and my goodness, was it a year of BIG THINGS! From launching a new company, new programs AND our first event, we have a LOT to talk about. Join me in this week’s episode for a candid, unscripted and very cheeky recap from my year. Tune in to the full episode and listen to my special announcement at the end. :) Episode Highlights: The launch model that surprised the heck out of me in 2022 (and became my favorite!) What really motivated me to say YES to a ...

Dec 20, 20221 hr 5 minEp. 180

My Top 10 Pro Tips for Attending Events & Conferences

Events are back—and there’s nothing that compares to the energy in a room filled with creative, ambitious and like-minded people. It’s my love language in business (and that’s saying a LOT as an introvert!) When deciding whether or not to attend an event, most people focus on the question “what will I learn?”, but today I want to encourage you to think differently about investing your time, money and energy by attending events. I’m sharing with you 5 event attending perspective shifts to calcula...

Dec 13, 202251 minEp. 179

Here's How to Nail Your Messaging in 2023

Ever heard a business coach tell you that selling is “just a numbers game”? They say that if you can just get your offer in front of more people, eventually you'll start making sales. But if it really was as simple as putting offers in front of more potential buyers, why are there so many broke content creators? Harsh truth, I know. But those business coaches aren’t entirely wrong, they just left out a critical piece of information. It isn’t about getting the offer in front of more people, it’s ...

Dec 04, 202237 minEp. 178

Steal 4 Pro Secrets from My Conversion Copywriter, Sara Vartanian

Whether or not you signed up to “be a writer” when you started your business, the truth is that clearly communicating your ideas through great copy is a requirement. Between newsletters, blog posts, video descriptions, captions, lead magnets, promotional emails, sales and check out pages (those last 3 are the money makers btw) writing is part of building an online brand. But what if you don’t consider yourself a great writer? What if you struggle to come up with ideas or “get into flow” when you...

Nov 22, 202254 minEp. 177

Planning Guest Speaking & Visibility for 2023

I bet reaching more people and creating a meaningful impact is one of your aspirational goals. And as an online business owner, you’re trying to blend marketing strategies designed to reach the masses with a more personable, relationship focused approach. So the question is: how can you truly connect with people through relationships AND grow at the speed you want? And if people don’t know who you are or what services you offer, how can you expect them to pay attention and to trust you? In this ...

Nov 15, 202229 minEp. 176

What To Do When Your Confidence Gets Shaky

When was the last time your confidence took a hit? Maybe a failed launch, or not getting enough views on your Instagram stories? How about unsubscribes from your list? Or a negative review. Shaky confidence happens to everyone, especially entrepreneurs building businesses. Think about it. You’re quite literally building something you’ve never done before, constantly learning new skills, tech and tactics. Of course you’ll question yourself, feel like a fake or consider burning it all down, every ...

Nov 08, 202238 minEp. 175

One Ridiculously Simple Strategy To Increase Sales Before The End of the Year

It’s no secret that you wear a lot of hats running a business, and if you’re anything like most online business owners, the majority of your time is spent on content creation, admin and other behind the scenes work. But how can you expect to make money in your business if you spend the majority of your time on things that aren’t directly tied to sales or designed to make sales down the road (and the road keeps getting longer)? In today’s episode, I’ll share with you my ridiculously simple strate...

Nov 01, 202229 minEp. 174

Make Better First Impressions Through Your Style with Kristina Pernfors

As an online entrepreneur, we are often the face of our companies. Everything about us speaks, from the way we groom ourselves to the way that we physically show up AKA our appearance—all these things matter. It is an extension and enhancement of our brand which sends a message to our prospects and our audience (whether we like it or not!) But the question is, are you happy with the message that's being shared? Today's guest, Kristina Pernforns, an Image and Interior style specialist is going to...

Oct 25, 202250 minEp. 173

Let's Talk Money: Confidently Handling Your Business Financials with my CFO, Serena Shoup

Whether you’re just getting started as a business owner or you’ve been at it for years, it’s essential to have a firm grasp and a complete understanding of your business financials. Part of being confident in your brand is also understanding your finances—and there’s no one I trust more when it comes to this than my CFO, Serena Shoup. I ask Serena, who you might remember from episode 140, has graciously taken the mic while I rest and recover my voice. Serena is a founding member from our program...

Oct 18, 202231 minEp. 172

Don't Let This Powerful Entrepreneurial Trait Sabotage Your Progress

Entrepreneurs are creative and courageous, generating more ideas than they can handle. And while this level of innovation is an asset, it quickly becomes an unnoticed liability. So buckle up because this episode gets spicy as Heather delivers one of her infamous mono-ramble-logues on calling out and raising your awareness around how your perceived strengths might actually be holding you back from reaching your goals. Episode Highlights: The mistake too many entrepreneurs make online when they se...

Oct 11, 202229 minEp. 171

How Speaking On Stages Opened Doors They Never Thought Possible

Today’s episode is a BONUS episode replay from an Instagram Live I did, bringing a couple of our clients from The Speaker Co to share their journeys of how leveraging their message and their voices in the last year has made a bigger impact with their business. Remember, there are people who are waiting that you know you can help but until you take the bold move, you pick up the microphone, you turn on the camera or you pitch that opportunity– how are they ever going to hear your message? So this...

Oct 04, 202252 minEp. 170

Speaker Series: How 4 Business Owners Leveraged Speaking to Grow

If you have big dreams and want to truly make an impact in the world, you can’t do so by staying silent. You have to leverage your voice. Today’s episode is a special one—I’m passing the microphone to real business owners just like you. I thought it might be helpful to hear how other entrepreneurs take courageous action, get results and believe everything is possible if you just start taking that first step to step up and help your ideal clients. I hope the stories that you hear today unravel so...

Oct 04, 202223 minEp. 169

Speaker Spotlight: How Penny Took Action on Her Goal of Speaking on Stages (and then won Speaker Slam!)

If you were handed a mic and 5 minutes to share your message, could you do it? Would you be able to distill your story– the things that have made you, YOU , into those few precious moments? That was the exact situation today’s guest was in when she was presented with the opportunity to compete at Speaker Slam. This was a shock even to her, as she has JUST made the decision to finally act on her long time goal of becoming a speaker! In this conversation, she shares her personal journey on how she...

Sep 27, 202247 minEp. 168

10 Stages You Could Be Speaking On Now to Attract Clients

When you have big dreams of speaking on big stage, it can feel a little daunting and out of reach. You keep asking yourself how do I get my message out there while making an impact? How can I start showing up for my people while getting more tangible and relevant results to grow my business? – and that's exactly what we're going to tackle in today's episode. I’ll break down the 10 stages that are available to you RIGHT NOW to speak (some will be familiar, some will be outside the box but ALL of ...

Sep 20, 202241 minEp. 167

Partnership Behind The Scenes: The Making of The Speaker Co

I finally get to introduce you to my new business partner, Emily Hall! She’s a THREE time guest of the show, but this is the first official appearance since announcing The Speaker Co this summer. If you’re like me– super curious and intrigued by what other business owners think about – then you’re going to LOVE this unscripted convo where we take you behind the scenes to how we got here, where we’re going next and what YOU can expect moving forward. EPISODE SHOW NOTES 👇 https://heathersager.com...

Sep 13, 20221 hr 8 minEp. 166

The 5 things I’d Do If I Had to Start Over (Speaking Edition)

If I were to start today from scratch building my online business through speaking there are FIVE core things I’d focus on and today I’m sharing them with you. So whether you’re just getting started with crafting your message or you’re looking to be more effective when you show up— today's episode will help you: intentionally get on the RIGHT stages put yourself in front of your ideal customers gain credibility & position yourself as an authority build an engaged audience who wants to work w...

Sep 06, 202237 minEp. 165

5 Ways That Live Video Will Turn You Into A Better Speaker

One of the best ways to get better at public speaking is to do it. But most people only practice when they are in front of a live audience (or are too terrified to get started). Wouldn't it be great if you could practice more often? Or find a low stakes way to build your confidence? Cue: live video. Live video on social media is an unexpectedly useful tool for developing confidence and skill with public speaking. Not to mention video a fire strategy that connects you with your audience. That is ...

Aug 30, 202249 minEp. 164

Let's Talk About Stage Performance, Storytelling & All Things Speaking with Mike Ganino

This week you’re getting TWO speaking coaches in one episode! For the first time EVER on the show, I’m sharing my mic with my “competitor” to bring you the most amazing conversation on all things speaking, storytelling and the five stage languages YOU must master to become magnetic on stage. You’re going to be obsessed with today’s guest: speaking coach, storytelling and communication expert— Mike Ganino. So whether you're a first time-speaker or a seasoned speaker, this episode is going to make...

Aug 23, 202251 minEp. 163

What Visibility Means and Why It's important for Your Online Business

Visibility is about getting your message seen and heard by the people you want to attract. The more visible your business is, the greater the potential for paying clients. Tune in to find out what you can do today to get traction as I share what visibility is, why it matters for your business and where to NOT waste your time and energy. It may be more important to your business than you think. EPISODE SHOW NOTES 👇 https://heathersager.com/episode162/ Send us a text Support the show 🔗 Grab the ...

Aug 16, 202238 minEp. 162

I launched a new business

I’m launching a new business 😱 Yep, you read that right! I’ve been hinting at something big for weeks and I can *finally* tell you all about it. I’m merging my business with E+M Creative, forming the Speaker Co. Listen to the full episode as I’ll share with you the story of WHY and WHAT we’re doing and what’s you can expect moving forward🎉 EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode161/ Send us a text Support the show 🔗 Grab the latest FREE resources: https://heathersager.com/st...

Aug 09, 202222 minEp. 161

Why your email list isn't growing (and how to use speaking to accelerate it)

We know that building our email list is important but let’s be real—growing it is never as easy as we'd like it to be especially when we’re trying to grow organically. Tune in on today’s episode as I uncover four specific reasons why your list isn’t growing (and what you should do to get more traction). So if yours is growing painfully slow or worse, it’s been crickets on your list, it could be because you’re making one or more of these mistakes. I hope you enjoy this week’s quick but tangible c...

Aug 01, 202225 minEp. 160

How to Nail Your First (or Next) Podcast Interview

Wooooo! You landed a podcast interview—congratulations! Whether this is your first podcast appearance or your 20th, you're probably wondering what you can do to maximize your ‘onstage’ moment and ensure you sound good in the interview! Get ready for this masterclass of an episode! I’m sharing EXACTLY what to do before, during, and after every podcast interview to fully leverage this opportunity for your business. This one is SO good, we created a PDF guide so don’t worry about taking ferocious n...

Jul 25, 202243 minEp. 159

[Conference Debrief] Craft + Commerce Takeaways & What to Know About Live Events Post Pandemic

Live events are slowly making their return and business owners are also slowly integrating back in— but if you’re like me, you’re craving to be back in person to feel the electrifying energy and connection of a conference. So the question is— are they still that? What’s changed with live events since the pandemic, what should you keep in mind when choosing events moving forward? This week, I’m joined by my friend Emily Hall of E+M Creative (who attended the event with me) to answer these questio...

Jul 15, 20221 hr 1 minEp. 158

Why to NOT batch your weekly content (and what to do instead)

You've most likely heard of the concept of batching (doing similar tasks together to free up time) and love the idea. But if you can’t seem to make batching work in your biz, here's the secret spoiler – I discovered that NOT batching like the gurus glorified led to the most amazing momentum. Curious to know more about this? Tune in to find out why I actually recommend you do not batch (especially when you're newer in your business) and what you should do instead. We're gonna dig into that in tod...

Jul 11, 202240 minEp. 157

How to Make Showing Up for Your Brand More Fun

Ok let’s get real this week— does visibility sometimes feel like a chore in your biz? Showing up consistently can start to feel draining and a lot of business owners are publicly sharing how “over” they are with social media, but the harsh truth is that if you’re feeling burned out or annoyed by “having to show up” for your business— your audience is going to pick up on your vibes. Instead of fighting it— let’s make it ENJOYABLE. I’ll help you navigate just how inside this episode. These are rem...

Jul 04, 202231 minEp. 156
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