When others have an opinion about the way you should be running your business, you might find yourself overwhelmed with feedback — both good and bad. The question is what do you do with it, how do you handle these feelings and the weight of it when you're trying to grow a business? Whether it’s feedback about a presentation, a random internet stranger commenting on your content or a well intentioned family member offering ideas… knowing what to say and how to emotionally navigate these moments i...
Jun 27, 2022•46 min•Ep. 155
What if I told you that one overarching shift in your messaging could change the quality of the customers you attracted? If you’ve ever found yourself frustrated because you’ve attracted freebie seekers, looky loos or clients that are super draining— today’s conversation will be a game changer. This episode is short and sweet - so tune in to hear this one thing that has made not only a tremendous difference in my business (and my career) and get ready there's going to be some Sager rants. EPISOD...
Jun 20, 2022•23 min•Ep. 154
You are going to LOVE today’s conversation! I sat down with journalist-turned-copywriter Nicola Moors for a fascinating and insightful chat about all things copy and launching. We dig into how copywriting is a DATA driven process (which surprised me because I think of writing as a creative thing). Writing copy that converts was one of the most intimidating tasks in my business when I started marketing digital programs and I immediately wanted to outsource… maybe that’s you too? If so, you might ...
Jun 14, 2022•57 min•Ep. 153
What if I told you that the difference between business owners who create BIG impact and those who struggle to get traction, comes down to the specific language they use? Both in communicating with others, but more importantly, the words they use with THEMSELVES– out loud and IN their head. And if I could teach you EXACTLY what to say to change your outcomes, would you be open to getting a smidge uncomfortable? Buckle up. Today’s episode will FIRE you up, as I walk you through how to shift from ...
Jun 06, 2022•49 min•Ep. 152
In this week's episode, I asked my Business Coach, James Wedmore, to share the real behind-the-scenes stories of building an 8 figure online business. James has been teaching ambitious online entrepreneurs how to skyrocket their businesses for the past 15 years—and doing it himself for even longer (you’ll hear how he really got started in business inside the interview) We explore parts of James’s story that he rarely talks about publicly, geek out of communication and how to show up more effecti...
May 30, 2022•1 hr 35 min•Ep. 151
Get ready for some Sager Real Talk today. Recently I had a big realization on how entrepreneurship— specifically becoming a digital CEO, has impacted my life beyond time freedom and money. In today’s episode I’m getting SUPER real, sharing with you a story I’ve never shared along with a message that will remind you where to put your focus as you build your business. I sincerely hope you enjoy this one :) EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode150/ Send us a text Support the sho...
May 23, 2022•39 min•Ep. 150
We’ve been conditioned to believe that the more we work, the more we earn. And often we use "busy" as a badge of honor – we equate success with working more hours and how hard we put effort into our work. But I bet, there’s not a single person in the world who wouldn’t like to work less and make more money at the same time. And maybe like me, you probably started your business because you wanted to have ownership and control of how you spent your time. You do not have this dream to be chained to...
May 16, 2022•35 min•Ep. 149
I get a lot of non-speaking related questions from clients and audience members curious about how I structure my online business, how I leverage a team and continue to grow without working crazy hours. So I’ve put together a series dedicated to online business over the next few weeks just for you. In today’s episode, I’m sharing 4 key mental shifts that have allowed me to scale the digital side of my business. Looking back on my journey, these are the key insights that I attribute to my success ...
May 09, 2022•30 min•Ep. 148
How do you talk about yourself in a way that pulls your audience in without rambling a long life-back story? As an online business owner, you have to know (and share) your signature story. It's the difference between that long winded resume style answer that gets people pressing the skip forward button— and your ideal customer leaning in, thinking “I’ve got to know more”. To help you master this, we’re doing a throwback today to Episode #42 to help you master 5 insights to crafting your signatur...
May 02, 2022•56 min•Ep. 147
Feel like you have too much on your plate to focus on visibility? I get it— pitching podcasts or finding stages that get your message in front of more people is an important, yet non-urgent task. But I don’t have to tell you that if you want to grow your audience, you have to make it a priority. So today I’m sharing my five ways you can simplify your efforts, save time and get more bang for your viability buck! EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode146/ Send us a text Support ...
Apr 25, 2022•33 min•Ep. 146
Would you believe me if I told you that if you showed up perfectly for your audience, you’d actually turn them off? Learn WHY and what to do instead when you show up on stages or other areas in your business where perfection keeps you stuck in this episode. RATE & REVIEW 👇 If you’re loving this episode, please take a moment to rate & review the show. This helps me get this message to more people so they too can ditch the hustle 24/7 life. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.co...
Apr 18, 2022•40 min•Ep. 145
In this final episode of our 3 part series I'm sharing my personal habits for maintaining high energy and mental resilience so I can show up in my online business and attract clients. I just wrapped a 75 day mental toughness challenge and I’m sharing with you what motivated me to complete one of the most intense challenges on the internet— 75 Hard, TWICE. For 75 days I worked out 2x a day for 45 minutes each, (one of which was outdoors regardless of weather), drank 1 gallon of water, read at lea...
Apr 11, 2022•45 min•Ep. 144
Have you ever felt super motivated to create a plan for your business, but a week later when it’s time to do the work you ghost on your scheduled lives, abandon your content batching blocks and end up in front of Netflix with all the snacks? It’s confusing because sometimes you’re on FIRE and in flow, then the crash of the entrepreneurial roller coaster has you questioning EVERYTHING. We often joke that it’s the life of business ownership— but what if it actually was more than that? Today’s gues...
Apr 04, 2022•46 min•Ep. 143
When it comes to business content, most entrepreneurs are focused on finding a strategy that will help them stand out and get results. But what if it wasn’t about the next strategy, but rather how you’re showing up and creatively approaching the tactics you already have available to you? Many jokingly use the phrase “I’ll sleep when I’m dead” as a badge of honor while they do whatever it takes to achieve their goals. But how can you expect yourself to be creative, think clearly and show up energ...
Mar 28, 2022•50 min•Ep. 142
If you’ve felt the pull to share your story in a bigger way from stages, the question is when is the right time to get serious about it? If you’re like most business owners, you have a list, a mile long filled with competing priorities– many of which are on the “do it now” list, so “speaking on stages” just doesn’t feel urgent. But what if I told you that speaking on stages is something that can happen much sooner than you think? And what if I told you that the #1 regret my private clients have ...
Mar 21, 2022•37 min•Ep. 141
Even if you have no dreams of speaking on a stage— there are fundamental skills you must master as a business owner to effectively communicate with your audience. Especially if you have a desire to reach more people and create scalable programs. In today’s episode, you’ll hear from Speak Up to Level Up member, Serena Shoup , a CPA running a virtual bookkeeping business dedicated to helping course creators. She’s someone who would not classify herself as a speaker and hated the idea of being in f...
Mar 14, 2022•46 min•Ep. 140
In today's episode, I'm welcoming back to the show one my dear friends, Krystal Proffitt for a revealing discussion on how she has leveraged the skill of speaking to grow her brand and land every single stage on her dream list for 2021. In previous episodes, we’ve talked about the fear of public speaking, but what about the business owners who love speaking and have never been one to shy away from an audience? Enter Krystal. She’s sharing how her natural strengths in communication were actually ...
Mar 07, 2022•1 hr 3 min•Ep. 139
I don’t have to tell you that getting your message noticed in this era of CONTENT OVERLOAD takes work. But did you know that you could actually be causing your ideal client to pass right by your amazing tips and juicy insights? It doesn’t matter how deep your experience or good your results, if your ideal client never hears, what chance do you have for them to love it, sign up for your free guide or join your program? In today’s episode, I’ll share with you one of the top mistakes I help my clie...
Feb 28, 2022•35 min•Ep. 138
When you position yourself as an industry authority, opportunities will come to YOU. You attract clients, get more recognition and get paid, very well . But in a world full of competition and endless marketing messages, how do you stand out and why would someone choose YOU? Today’s episode will show you the 4 drivers that define every industry authority and how to leverage them for your brand. You’ll learn how to be more sophisticated when talking about what it is you do, where to focus your eff...
Feb 19, 2022•53 min•Ep. 137
Do you consider yourself a good presenter? Maybe you’ve worked hard at it— or maybe you were born with natural talent. Maybe you wouldn’t classify yourself as “good” when it comes to speaking to audiences (but you’d like to). Either way, the important question to ask yourself is— what measuring stick are you using to make that evaluation? Chances are it’s all just— feeling. And while emotion is critical when it comes to speaking, it isn’t the best assessment tool ;) Truth is — it’s difficult to ...
Feb 14, 2022•46 min•Ep. 136
Are slides necessary in a presentation? Does virtual versus in person change that answer? And what do you do if you don’t have a great eye for design? Slides reinforce what you're saying and to help with understanding. And when used well, they’re a powerful tool for delivering your message more effectively. Not to worry. In today's episode, my guest Emily Hall, founder and lead creator at E + M Creative (an amazing agency that does presentations and design for speakers and online entrepreneurs) ...
Feb 07, 2022•1 hr 1 min•Ep. 135
When you sell online courses or coaching programs, you can outsource a lot of the tasks in your business– from your sales page to your emails, even your content creation! But there is ONE thing that cannot be outsourced for personal brand based businesses and how you approach this one thing will make or break your launch. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode134/ Send us a text Support the show 🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all ep...
Jan 31, 2022•33 min•Ep. 134
One of the best ways to connect with your ideal customers is by becoming a guest on podcasts. But the big question is how do you find shows and get the host to say yes to YOU as a guest? That’s exactly what we’re diving into on today’s episode with podcast pitching expert and PR agency owner, Christina Lenkowski. She’s sharing why pitching the “big shows” is a waste of your time, a simple strategy to find podcasts aligned with your ideal customer and what step in the pitching process is more imp...
Jan 24, 2022•53 min•Ep. 133
SURPRISE! It’s a podcast TAKEOVER! My friend Milan, who you might remember from episode 63, has graciously taken the mic while I rest and recover. Milan is an alum from my program, Speak Up to Level Up (or SULU as we call it). He runs an agency based in NYC that has been a huge asset to Team HS. Last year, when I wanted to up my video presence online, he was the first person I called and helped us grow our YouTube audience. So when it comes to helping YOU become more confident and effective on c...
Jan 17, 2022•16 min•Ep. 132
In an effort to be more concrete, more valuable and stand out from the “fluffy crap” online, far too many struggling entrepreneurs focus on packing “how to” content into their marketing. It makes sense, on the surface, we’re all tired of the fluffy training disguised as “mindset” work, so we set out to share tangible, practical information that can truly serve our ideal customers. But I don’t have to tell you that a plethora of free, “how to” content already exists on the internet. So if your au...
Jan 10, 2022•44 min•Ep. 131
Can narrowing your focus really create more opportunity? The term “niche” has become common lingo in online marketing, but surprisingly many business owners still resist, thinking, if I get too specific I’ll turn people away. So to debunk myths around niching, I brought in business growth strategist for female consultant coaches and service providers, Jessica Osborn. In this episode we’ll help you navigate how to make a huge shift in how you approach the “niche” conversation. She'll break down t...
Jan 03, 2022•1 hr 7 min•Ep. 130
As we round out the year, you’re most likely thinking about next year's goals and ways that you want to grow. I’m this episode I’ll share my take on three specific cues to point to where you might want to focus on for your next level up. Enjoy this week’s episode and hope it gets you right to the edge ready to jump and spark one little action that can ignite a huge moment of progress for you! Ps.. we’re taking a break the last week of the year! So we’ll see you back on January 3– Happy Holidays!...
Dec 20, 2021•46 min•Ep. 129
As you pause and reflect this time of year (as many of us do), I bet showing up in a more magnetic way is one of those aspirational goals you've set for yourself. And here’s the thing you need to know for next year: Pitching and guest speaking will never be an urgent task on your list. But they will continue to be one of the most effective ways to reach cold-to-you- audiences that warm quickly through the credibility the host gives you. Getting seen isn't just about booking podcast interviews. I...
Dec 15, 2021•1 hr 3 min•Ep. 128
In today’s episode I invited Braden Drake, an attorney and tax pro who helps creative entrepreneurs, his take on making his technical topics engaging (and fun)! In this unscripted conversation about business building, Braden shares how he’s used his voice and personality to build his brand. We talk about breaking the mold in the industry and how to show up for your people as your true self. If you ever wonder how to find the balance between figuring out your online business structure and infusin...
Dec 13, 2021•45 min•Ep. 127
What does a “magnetic” signature sound like? You’re about to find out as my guest this week shares his signature story, followed by our conversation where we unpack why it works and how you can design yours in a way that connects with your audience. Meet Jono Petrohilos. Million dollar course creator who started as a bootcamp instructor who was underperforming. He shares the single piece of advice that put him on the path to success, how speaking has impacted his business, how vulnerability help...
Dec 06, 2021•1 hr 2 min•Ep. 126
