I use Pinterest to save recipes, holiday decor ideas and design inspiration, so whenever I hear someone preach “you should be using Pinterest for business”, I roll my eyes thinking, “who searches for business content on that platform”? Turns out, a lot of people directly on the platform and indirectly through Google (which pulls straight from Pinterest). If you’re looking to drive more traffic to your website, drop everything and listen to this conversation with Pinterest Pro, Cara Chace, who he...
Nov 29, 2021•52 min•Ep. 125
In this final episode of our 3 part series all about webinars, I’m addressing the topic of scripting. It can be a powerful way to concisely get your point across, ensure you hit the essential talking points and mail your pitch— but scripting can also tank engagement and audience retention. So join me inside this episode to learn my top 3 scripting secrets (hint: it's very limited and some very strategically). In this episode, you'll learn: What it means to use intentional scripting How to scrip...
Nov 22, 2021•29 min•Ep. 124
*This is part 2 of our 3 part series on webinars* A webinar is more than just a sales tool, it’s an opportunity to help your ideal customer understand the context of their problem, what it takes to get to a solution and make a decision. The biggest challenge most online entrepreneurs face with webinars is crafting one that actually gives value and converts. If you want to better understand what it actually means to create valuable content on a webinar in a way that works for your niche and your ...
Nov 15, 2021•38 min•Ep. 123
Are webinars still relevant? Do they actually work in today's environment? What’s the balance between teaching without over delivering, while also selling without pitching your face off? Can you host webinars without the schmucky tactics? If you're curious about the answers to these questions (and you have plans to host webinars within the next year), get your entrepreneurial heart ready, because we're tackling these head on over the next 3 weeks on the podcast in a 3 part series... all about WE...
Nov 08, 2021•55 min•Ep. 122
Struggling to best present yourself in front of camera? Here are my 5 best on camera speaking tips to help you come alive, look natural and also connect with your audience more effectively than ever. Touching on tips to equip you with things to consider, questions to ask yourself, lenses to look through so that you can fill in the gaps to be more engaging, effective and entertaining when you're speaking on camera. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode121/ Send us a text Suppo...
Nov 01, 2021•51 min•Ep. 121
Today we're digging into the question: how do I get more eyes on my business if I don't have a following? Inside I'll share with you 5 ways that you can get in front of your ideal customers, plus how to reframe outreach if you feel awkward pitching yourself. Episode Highlights Defining your and knowing what your audience size is Importance of keeping track of the numbers in your business Recognizing and honoring the idea of pitching yourself to someone else 5 Places to look at to get in front of...
Oct 25, 2021•51 min•Ep. 120
Have you ever been around someone with incredible energy that you just want to be around? I call it magnetic presence and it goes far beyond the words they say. The question is: are some people just born with it? Or can you cultivate the skill of presence? Today I want to expand our typical conversation about speaking to a broader talk around how we show up in business AND life. Because creating a magnetic presence will not only help you attract your ideal customers, it will enrich your personal...
Oct 18, 2021•33 min•Ep. 119
***We’ve marked this episode as explicit because I dropped a swear word (once). We keep it real and unfiltered around here so we didn’t cut or bleep it out. It’s late in the episode, but wanted to give you a heads up in case there’s small ears around*** Have you ever felt this pull to do something bigger? Inevitably there comes a point where you doubt yourself and start second guessing all your decisions. Maybe they’re big life questions. Or maybe it’s little things, like which lead magnet to go...
Oct 11, 2021•34 min•Ep. 118
Confidence. It’s the word that I hear most when people tell me their goals related to speaking. People often consider it a feeling that you either have or must fake it until you magically do. How is it that we can be so confident in some areas, but insecure in others? Today I’m sharing with you where confidence comes from and how you can consistently grow it for yourself. So if you’re struggling with confidence because you're venturing into something new or struggling with self doubt, this messa...
Oct 04, 2021•13 min•Ep. 117
Hooray! You’ve booked yourself on a podcast, virtual summit or other speaking event! Most likely you’re not collecting a fee for this work, instead hoping the visibility will pay off on the back end. Today, I’m sharing three specific ways you can monetize (aka get paid) from that free speaking gig without feeling like a slimy sales schmuck. Inside this episode you’ll learn: Getting more visible doesn’t necessarily equate with growing your audience Being an INTENTIONAL entrepreneur Three specific...
Sep 27, 2021•36 min•Ep. 116
It is often said that practice is the key to attaining high levels of skills in any discipline. And while true, if spend all your time practicing without ever actually putting the skill into real situations— you won’t grow. This is particularly important when it comes to your voice. So today, I’m sharing with you exactly how to get results from practicing your speaking skills. Inside this episode you’ll learn: Why practicing on your own isn’t going to cut it The big challenge that happens when y...
Sep 20, 2021•38 min•Ep. 115
Have you ever felt uncomfortable calling yourself an “expert”? On one hand, you have incredible experience and knowledge with your topic, but on the other, it feels there are so many more people who are qualified. Leaving you with the question, who am I to… ...speak on that stage. … Post that video. … Create that program. … call myself an expert. It’s likely you’ve felt this before. You know that you have a great deal of expertise and know that your experience is valuable that it can help and te...
Sep 13, 2021•32 min•Ep. 114
Your style is something that makes you unique. A big part of this is how you show up, what you're wearing and how you're styled. They all come together and create a story. That’s why I brought in this week's guest, Trish Taylor, a stylist and a brand embodiment coach who helps online entrepreneurs grow their brand and confidence and show up authentically. We talk about practical styling tips and how your style can help bring your brand to life in photos and video. We also take a little woo woo t...
Sep 06, 2021•1 hr 7 min•Ep. 113
As we think about entering this next quarter with the end of the year coming into view, it might feel tempting to coast for the next few months. Today is a reminder that you have big goals and NOW is the time to make them happen. Today's guest, business coach Katie Wussow will help you create a strategic plan for the fourth quarter and will share some mistakes people make when it comes to the planning process, specifically goal setting and how you could avoid them (hint: if you’re a dreamer who ...
Aug 30, 2021•55 min•Ep. 112
So you’d like to start charging (or charge more) for speaking gigs, but aren’t feeling confident with how to approach this with potential clients. Today I’ll walk you through the main factors to consider when choosing your speaking fees plus tips for confidently presenting on speaking inquiry calls. Inside this episode you’ll learn: Whether or not to charge for speaking Factors that influence your speaking fee How to confidently choose a rate you’re excited about Tips to navigating an effective ...
Aug 23, 2021•32 min•Ep. 111
Are masterminds all hype or all help? Are they really that transformational? What’s the difference between a coaching program and a mastermind? Why do they cost so dang much?? These questions and more will be discussed in this episode featuring my guest, Jen Argue, CEO and head mastermind facilitator. Find out exactly what a mastermind is, what it’s not and decide if this kind of community just might be what you’re missing in your business. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episo...
Aug 16, 2021•45 min•Ep. 110
If you're ready to declare THIS is your year of getting more eyes on your biz, this episode is for you. I'm sharing 3 specific areas of your business to AUDIT so you can maximize your results. Inside this episode you’ll learn: the empowering way to critique your own work to build confidence and skills without negative self-talk the 3 absolutes you must include in your content every time you give a talk or interview how to leverage your social media platforms to make your guest speaking “sticky” ...
Aug 09, 2021•49 min•Ep. 109
Today we're going to dive into one of the traps that I see happening a lot in the online space—the MARKETING PARROT TRAP. Listen to this episode and give yourself the gift of uniqueness to ensure that when you do show up, it is truly YOU coming out. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode108/ Send us a text Support the show 🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode shownotes: https://heathersager.com/blog 📣 The Signature Talk Accel...
Aug 02, 2021•39 min•Ep. 108
Most marketing gurus tell you to nail your messaging you have to know exactly who you’re talking to. And they’re not wrong, but what if your audience doesn’t sound like you, look like you, or even live on the same continent? You’re about to meet Meera Kothand, a digital marketing strategist and Amazon best-selling author who built her successful online business working with clients on the other side of the world. Get ready for a refreshing, insightful and tactical conversation on elevating your ...
Jul 26, 2021•59 min•Ep. 107
It’s one thing to write words, another thing to speak them. As you’re building your brand online, it's important to bring your personality to BOTH. Today’s guest, strategic launch copywriter Zafira Rajan will help you get comfortable bringing your uniqueness (and weirdness) into your brand voice. Plus we dig into the role of diversity in online marketing, as Zafira shares her direct experience as a woman of color speaking on a well-known virtual stage in 2020. This conversation is a must-listen ...
Jul 19, 2021•1 hr 4 min•Ep. 106
Have you noticed how the mentors you follow online seem to have this magnetic pull? That podcaster in your ears has become a trusted biz bestie that you rely on each week, you find yourself saying the phrases of your fav business coach, you jump at the chance (or at least pay attention) when you see that they’re speaking at an upcoming virtual summit even if you’ve heard them speak many times. Whether that’s Brendon Burchard, Amy Porterfield, Lewis Howes, Anthony Trucks, Rachel Rogers, Brene Bro...
Jul 12, 2021•40 min•Ep. 105
There's a shift happening in the online business space as consumers are becoming increasingly turned off by overt selling tactics. So how can entrepreneurs adapt to the new way of selling online? This is a question that today's guest and Sales Enablement Strategist, Luis Báez will answer (plus a whole lot more). We focus much of our conversation on the innovative tool (and my new obsession), VideoAsk, where you can “interact face-to-face with your audience & build stronger business relations...
Jul 05, 2021•56 min•Ep. 104
What the heck is 75 Hard? Why did 2 moms + business owners with already busy schedules commit to making their lives intentionally harder? And what happened when we followed the program for 75 intense days? This episode is for those feeling the need for a kick in the pants. Maybe you’ve been in a rut or are just craving a level up with your habits, health, productivity or mental resilience. I recently sat down with my friend, Frannie Wilson, co-founder of Ampersand Studios to talk about our indiv...
Jun 28, 2021•1 hr 39 min•Ep. 103
If you're feeling burned out (or super intimidated) with live webinars and are looking for a way to engage with your audience and launch your program to a group of engaged and excited buyers, listen in to my conversation with challenge pro, Zach Spuckler. A 6-year online marketing veteran, who's generated over a million dollars from a launch-based business, he's been featured on top podcasts like EO Fire, The Online Marketing Made Easy Podcast, The Mind Your Business Podcast, and The Art of Paid...
Jun 21, 2021•59 min•Ep. 102
Do you find yourself wondering if what you're putting out online is working? Are you constantly searching for the next course or swipe to figure out the right phrasing to click with your ideal customer, but are starting to feel frustrated. You know your messaging is off, but not entirely sure why or how to fix it. Today we’re going to dive into one of the top messaging mistakes that I see so many entrepreneurs making and more importantly, how to correct it. This is a topic I'm deeply passionate ...
Jun 14, 2021•34 min•Ep. 101
Putting yourself out there can feel HARD. And being completely real, BOLD and opinionated? It can be terrifying (what will people think?!). So while many say they WANT to stand out, they choose instead to blend in. But not today’s guest. I wanted episode 100 to be special, so I sat down with the incredible Jill Stanton of Screw the Nine to Five for a real talk convo about life, business, being a mom and making noise. In this episode, Jill opens up and shares her struggle of self-doubt, how she s...
Jun 09, 2021•1 hr 3 min•Ep. 100
I just wrapped up the 75 Hard Challenge where I fully committed to my health, growth and development for the last 75 days. And I've gotten lots of questions around, how do you do all these things and still show up consistently? Join me today on my morning walk as I share a quick real conversation around the idea of letting go of this vision of needing to get everything perfect and just go get things done to move your business and life forward. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/ep...
Jun 07, 2021•9 min•Ep. 99
You've most likely heard of the concept of batching (doing similar tasks together to free up time) and love the idea. But if you find it challenging to adopt the concept into your business, it might be because of the way that you work. For most content creators who come from corporate, teaching or other professions, what made them a "success" in those environments won't create the flexibility and freedom you seek as a business owner. Enter my productivity obsessed guest today, Cara Harvey of A P...
Jun 02, 2021•46 min•Ep. 98
Join me on my morning walk for a special edition of the Monday Motivator episode all about CONFIDENCE (chirping birds included). When most people come to work with me, one of their top goals is to grow their confidence. The challenge is, how do you grow such an intangible feeling? Today I give you a recipe to follow. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode97/ Send us a text Support the show 🔗 Grab the latest FREE resources: https://heathersager.com/start 🔗 Browse all episode ...
May 31, 2021•9 min•Ep. 97
Leadership is defined simply as influence (John C Maxwell). If you want other people to look to you as an authority and listen to your message, you have to step up and be a leader for other people. This week I’m sharing with you my interview on the Intentional Optimists Podcast where I share my experience leading teams for the last decade to help you show up as a leader for your audience. EPISODE SHOW NOTES 👇 ➡️ https://heathersager.com/episode96/ Send us a text Support the show 🔗 Grab the lat...
May 26, 2021•1 hr 5 min•Ep. 96
