Scott Brady from Progressive Property Management, a successful property management company in southern California, is back on The Property Management Show, talking to us about an updated Blue Ocean Strategy that a property management company can use for the current market. You might remember that he joined us in 2015, when he introduced the […] The post 3 Blue Ocean Strategies for Growing Property Management Companies with Scott Brady appeared first on Fourandhalf Marketing Agency for Property M...
Apr 06, 2023•31 min
The current economic climate is a double-edged sword for property management companies. On the one hand, we are seeing increasingly high demand for rental property as people look to downsize and move away from homeownership. On the other hand, with reduced job security and income levels, tenants may find themselves unable to pay rent or […] The post Weathering the Storm: How to Recession-Proof A Property Management Business w/ Kim & Scott Hampton appeared first on Fourandhalf Marketing Agenc...
Mar 30, 2023•31 min
Greg Crabtree, CPA is back on The Property Management Show to talk about marketing spends and the return on investment (ROI) that property management companies should expect to see on marketing budgets. If you’re not already familiar with Greg, he’s an accomplished entrepreneur, financial expert, and the author of Simple Numbers, a book that every […] The post How to Set a Property Management Marketing Budget According to Greg Crabtree, CPA appeared first on Fourandhalf Marketing Agency for Prop...
Mar 23, 2023•1 hr 6 min
Dave Gorham is back as our guest on The Property Management Show. He is a co-founder of Realty Solutions in New Jersey, and we’re diving into his philosophy around customers for life, and how it’s important to align a business with the idea that you’re going to serve your customers in some capacity for as […] The post Creating Customers for Life appeared first on Fourandhalf Marketing Agency for Property Managers ....
Mar 09, 2023•40 min
On The Property Management Show today, we’re speaking with Andrew Smallwood, who is the Chief Customer Officer (CCO) at Second Nature and the host of the Triple Win podcast. We’re diving into the difference between lifetime value and transactional value and how understanding that difference will help you have a successful property management business. Building […] The post Lifetime Value vs. Transactional Value appeared first on Fourandhalf Marketing Agency for Property Managers ....
Feb 23, 2023•37 min
Andrea Hardaway from First Property Management is blazing a path of success as she has published her book, Property Management Freedom, and recently gave an inspiring talk on the topic of market consolidation at PM Grow Summit 2022. Despite hefty acquisition offers by larger management companies coming in their direction, Andrea and company remain determined […] The post The Power of Purpose-Driven Property Management appeared first on Fourandhalf Marketing Agency for Property Managers ....
Feb 09, 2023•35 min
We’re back on The Property Management Show with Kathleen Richards. In Part I, she shared her story about buying and selling a property management business, and how she introduced herself to her new employees and clients. We ended the chat talking about toxic owners and how to deal with them while acquiring a business. […] The post Retention in the Face of Acquisition – Part 2 appeared first on Fourandhalf Marketing Agency for Property Managers ....
Jan 26, 2023•33 min
The prospect of acquiring a property management business is very exciting. The hard part comes when the deal is done. How can you handle the baggage that comes with a book of business? How do you protect yourself from the potential loss of owners and employees? Our guest on today’s podcast has personal experience […] The post Retention in the Face of Acquisition – Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers ....
Jan 12, 2023•29 min
Retaining Employees and Clients in a Way that’s Purposeful and Profitable: A Chat with Jan Leasure from Monterey Bay Property Management Wouldn’t it be nice if you had a team who was in it for the long haul? How do you define the long haul in property management? Is it 10 years or maybe […] The post Retaining Employees and Clients in a Way that’s Purposeful and Profitable appeared first on Fourandhalf Marketing Agency for Property Managers ....
Dec 29, 2022•36 min
Managing Properties in One of the Country’s Toughest Places What does it take to get an amazing reputation, not just on Google, but also on Yelp? Our guests on the podcast today are from R.E.M. Residential. It’s one of the highest-rated residential property management companies in all of New York. They have not had a […] The post Managing Properties in One of the Country’s Toughest Places Without People-Pleasing appeared first on Fourandhalf Marketing Agency for Property Managers ....
Dec 15, 2022•42 min
Note: The names in the video are swapped. The first guest shown is Tommy Chambers and the second is Chris Harold. We welcome you back to the Property Management Show with your hosts, Marie Tepman and Brittany Stephens. In Part 1 of our conversation with Chris and Tommy of Chambers Theory, we talked about […] The post Balancing Profit, People, & Customer Experience appeared first on Fourandhalf Marketing Agency for Property Managers ....
Dec 01, 2022•36 min
Note: The names in the video are swapped. The first guest shown is Chris Harold and the second is Tommy Chambers. The Property Management Show is back with Marie Tepman and Brittany Stephens from Fourandhalf, and today we’re talking about customer lifetime value. When we think about customer lifetime value, the biggest variable that […] The post Expanding Customer Lifetime appeared first on Fourandhalf Marketing Agency for Property Managers ....
Nov 17, 2022•15 min
Customer Lifetime Insights and Marketing Let me ask you a question. When was the last time you made a big purchase? Imagine you realize that you need a new car. What would you do next? If you’re like most people, you would probably head over to Google or your preferred search engine. What would you […] The post Customer Lifetime Insights and Marketing with Marie appeared first on Fourandhalf Marketing Agency for Property Managers ....
Nov 03, 2022•15 min
Customer Analytics with Aurelie Lemmens Today’s guest on The Property Management Show is Aurelie Lemmens, an Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University in The Netherlands, and Academic Director of the Expert Practice on Customer Analytics at the Erasmus Center for Data Analytics. Dr. Lemmens is an expert on the […] The post Customer Analytics with Aurelie Lemmens appeared first on Fourandhalf Marketing Agency for Property Managers ....
Oct 20, 2022•26 min
Welcome back to The Property Management Show. If you joined us on Part 1 of this podcast with Ray Hespen, you learned about why it’s important for property management business owners to pay attention to churn. You need to do more than pay attention – you need to measure it. We’re back to talk […] The post How to Deal with Owner Churn appeared first on Fourandhalf Marketing Agency for Property Managers ....
Oct 06, 2022•31 min
On The Property Management Show today, we’re talking with Ray Hespen, who has been here before to talk about maintenance, data, his company PropertyMeld, and the dangers of ghost maintenance requests. Today, we asked him to discuss what some of his recent data has been telling him about customer churn in the property management […] The post What Factors Affect Owner Churn? with Ray Hespen appeared first on Fourandhalf Marketing Agency for Property Managers ....
Sep 22, 2022•30 min
Daniel Craig on Why Customer Churn is a Silent Killer Daniel Craig from ProfitCoach is joining us on The Property Management Show today to discuss the problem of churn and the value of retention. Walk down memory lane with us for a bit, and you’ll remember that Daniel’s first benchmarking study led to the NARPM […] The post Why Customer Churn is a Silent Killer with Daniel Craig appeared first on Fourandhalf Marketing Agency for Property Managers ....
Sep 08, 2022•35 min
Meet Ray Hespen! He is the CEO and Co-founder of Property Meld. You might recognize him if you attended PM Grow Summit 2022, where he spoke about maintenance as an owner retention tool. He’ll be on the podcast talking about Owner Churn. The post Podcast Sneak Peek: Owner Churn with Ray Hespen appeared first on Fourandhalf Marketing Agency for Property Managers .
Aug 08, 2022•2 min
Meet Aurelie Lemmens! She is the Academic Director of the Expert Practice on Customer Analytics at the Erasmus Center for Data Analytics in The Netherlands. She’ll be on the podcast talking about Customer Churn. Check out the video for a sneak peek of our interview with her. The post Podcast Sneak Peek: Customer Churn with Aurelie Lemmens appeared first on Fourandhalf Marketing Agency for Property Managers ....
Aug 04, 2022•3 min
We’re thrilled to announce a new season of The Property Management Show Podcast. Watch the trailer to see what this season will be about! The post The Property Management Show is Back! appeared first on Fourandhalf Marketing Agency for Property Managers .
Jul 07, 2022•2 min
3 Steps to Profitability with Kathleen Richards On The Property Management Show this week, Kathleen Richards is joining us to talk about profitability. She’s been on the podcast several times, and we’re asking her a pretty simple question: how can property management companies set themselves up to make good money? Kathleen Richards: An Intro […] The post 3 Steps to Profitability with Kathleen Richards appeared first on Fourandhalf Marketing Agency for Property Managers ....
Jan 10, 2022•47 min
Catching Up with NARPM Women’s Council for Property Managers Christina Wade and Kesha Jenkins of the Women’s Council for Property Managers join The Property Management Show to talk about the progress that’s been made since the last time we talked about the launch of this initiative. We’re revisiting the mission of the council and […] The post Catching Up with the NARPM Women’s Council for Property Managers appeared first on Fourandhalf Marketing Agency for Property Managers ....
Nov 11, 2021•31 min
This week on the Property Management Show Podcast, Marie and Brittany are joined by Michael Lushington, CEO of Fourandhalf, and Ethan Lieber, CEO of Latchel, to discuss PM Grow Summit 2022. Fourandhalf and Latchel are co-presenting the upcoming conference, which focuses on the future of property management. How is the future of property management […] The post What to Expect at PM Grow 2022 with Michael Lushington and Ethan Lieber appeared first on Fourandhalf Marketing Agency for Property Manag...
Sep 30, 2021•15 min
Do Guarantees Work? Chuck Hattemer of Poplar Homes is on The Property Management Show today, talking about the property management guarantees his company implemented more than six years ago, and how they’ve helped him build a better property management business. The Idea behind Making Guarantees a Marketing Strategy Chuck and his business partner have been […] The post Do Guarantees Work? with Chuck Hattemer appeared first on Fourandhalf Marketing Agency for Property Managers ....
Aug 26, 2021•38 min
Misconceptions about Property Management Leasing Automation We’re talking about leasing automation today on The Property Management Show, and our specific discussion centers around what it is and what it isn’t. We’re also talking about how it can help property managers save time and improve their reputation. Our guest is Abi Wasserman, sales manager at ShowMojo. […] The post Misconceptions About PM Leasing Automation with Abi Wasserman of Showmojo appeared first on Fourandhalf Marketing Agency f...
Aug 19, 2021•28 min
The podcasts we publish on The Property Management Show usually inspire us to talk about the topics that we cover, long after the guests have left us. On today’s show, we’re sharing some of what we captured when Marie and Brittany were discussing the most common blind spots that property managers miss when it […] The post Blind Spots in Property Management Marketing appeared first on Fourandhalf Marketing Agency for Property Managers ....
Aug 12, 2021•29 min
Brittany and Marie joined Ethan Lieber on the Latchel podcast to discuss marketing gaps and how property managers can compete in an industry that’s only growing more crowded and more competitive. Ethan wanted to know how a property management company can position itself and build relationships to add the marketing fuel that’s needed to grow. […] The post Closing Marketing Gaps to Compete in the New Normal appeared first on Fourandhalf Marketing Agency for Property Managers ....
Aug 05, 2021•1 hr 11 min
Summary: The Property Management Show is back this week to continue our conversation with Ray Hespen of Property Meld. In the last episode, we talked about property management maintenance trends and increasing costs. Today, we’re mostly talking about how property managers can position themselves to have effective conversations with owners about maintenance. Key Takeaways: […] The post How Remote Work Is Impacting Property Management Maintenance | Part 2 appeared first on Fourandhalf Marketing Ag...
Jun 03, 2021•30 min
Summary: It’s been a year since we had Ray Hespen, co-founder and CEO of PropertyMeld on The Property Management Show podcast to talk about COVID-19 and its impact on property management maintenance. The last time he was with us, we discussed ghost maintenance – the idea that all these tenants were at home with […] The post How Remote Work Is Impacting Property Management Maintenance | Part 1 appeared first on Fourandhalf Marketing Agency for Property Managers ....
May 20, 2021•20 min
Summary: Ethan Lieber from Latchel is our guest on The Property Management Show, and in this podcast we’ll talk about these behemoth venture-backed companies that seem to be entering the property management space in record numbers right now. We want to know why they’re here, what motivates them, and how smaller property management companies […] The post How to Compete with Venture-Backed Property Management Companies appeared first on Fourandhalf Marketing Agency for Property Managers ....
Apr 29, 2021•35 min
