TPC Gold | Why Auctions Are So Emotional (And What To Do About It)

Auctions can be intense… and it’s not just the bidding that drives the pressure.

In this bonus episode, Bryce chats with behavioural economist and psychologist Phil Slade about why auctions trigger powerful emotions, how time pressure and competition can cloud judgement, and what you can do to avoid falling into the bidding war trap.

For the original episode, tune in here: Episode 338 | Going Ape S#!t: How To Hack Your Brain To Make More Money.

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