You’re a life-long learner, I know that. You’re committed to your craft… but if you’ve ever told yourself (or someone else) that you’re “not business-minded”... then this episode is for you. Business mastery is not easy. It comes with discomfort, feeling like a beginner, associations with all kinds of cringy, pushy sales tactics, etc. So in this episode, I want to try and change your perception of investing in your business. What if you could invest in your business: - Knowing that it will enabl...
Aug 31, 2023•23 min•Ep. 54
The business of wellness is a funny one… there are stories and deeply engrained social constructs that often stand in the way of financial success. “What if I make a lot of money and people think I was only in it for that?” “Healthcare and wellbeing services should be available to everyone… I can’t charge that much” I answer these questions and more in this episode. The focus is on illuminating the beliefs and barriers that are getting in the way of you making money as a wellness expert or healt...
Aug 24, 2023•20 min•Ep. 53
Dr Rupy Aujla is, by his own admission, an ambitious entrepreneur. He’s sharp, funny and ready to roll his sleeves up and do the work to create a powerful legacy. As a qualified medical doctor, he’s leveraged his years of experience of working with real people with real health challenges, to create a brand and platform that is changing lives. In this episode, he opens up about: Finding peace with his entrepreneurial drive to build a profitable business AND change lives What his motivation is for...
Aug 17, 2023•59 min•Ep. 52
Contrary to what you might think (or assume), your ideal client doesn’t always know that they have a problem. For this reason, your focus needs to be on better communicating the symptoms that your audience are experiencing… that they consider to be NORMAL. If you want to get your ideal client to get their wallet out and pay for your support… you have GOT to let them know you understand them. So, in this episode, I’m explaining why: You must be focusing on helping your clients to see that their s...
Aug 10, 2023•22 min•Ep. 51
She’s been building her online presence for 10 years… but in this episode, Dr Hazel Wallace opens up about her more recent foray in the world of “entrepreneurship”. That’s not to say that Hazel hasn’t been successfully monetising her expertise as a medical doctor, nutritionist and personal trainer… But, as you’ll hear in this episode, she’s been on a journey in recent years to fully embrace her identity as a business owner, too. In this episode, Hazel and I talk about: The early, messy days of l...
Aug 03, 2023•56 min•Ep. 50
Everybody knows that word-of-mouth is the most powerful marketing tool of all. In practical terms, this takes the form of client testimonials that become social proof of your work as an expertise. But it’s not always easy to nail clients down… and in this episode I’m going to tell you why that it, and what you can do to change it. We’re talking about: Why social proof is so powerful (including how “trust transfer” works to get you clients) The reasons why you aren’t getting testimonials (includi...
Jul 27, 2023•24 min•Ep. 49
This podcast has a NEW LOOK and a NEW NAME! Welcome to The Profitable Wellness Expert. My goal, as your host, is the same… to empower wellness experts and health practitioners, like you, with the strategies and tools you need to master the “business side” of things. Because I know that you have the expertise and the knowledge to transform lives... But nailing down the marketing, your pricing, creating programs and offers (and the rest) can be overwhelming. This show is designed to teach you prac...
Jul 20, 2023•20 min•Ep. 48
It probably doesn’t sound that left-field now – but when I met Jody Shield in circa 2015, she was what most people describe as pretty “woo woo”. She was pioneering a more spiritual, self-enquiry-type wellbeing modality – incorporating layers of deep, intuitive introspection and metaphysical thinking. Upon meeting her for the first time, I remember feeling as if she could see into my soul. In today’s episode of EXPERTS (and 8 years on), Jody and I are diving headfirst into the business journey sh...
Feb 23, 2023•57 min•Ep. 47
A very normal fear for many wellness experts is that you’ll say the wrong thing, and end up being another victim of “cancel culture”. It’s a very real fear, and one many of my most successful clients have had to live through. In the case of today’s guest, it was other industry professionals who intentionally reported her to the governing board! My guest is leading UK Dietitian Nichola Ludlam-Raine. She regularly appears on BBC TV and other leading media outlets… deeply respected as an authority ...
Feb 16, 2023•50 min•Ep. 46
“Working 1:1 just isn’t sustainable”... I’m sure you’ve heard it before. But here’s the thing… What I’m realising more and more, is that sometimes this statement is being misinterpreted. You see… 1:1 rarely is sustainable… But for SO many reasons, it’s also really, really important. In today’s episode of EXPERTS, I’m giving this statement a bit more context. You’ll hear me talk about: Why working with clients 1:1 is critical to help you build confidence, demand for your expertise, and a strong r...
Feb 09, 2023•24 min•Ep. 45
This week’s guest is nothing short of exceptional. Dr Heather McKee is a behaviour change specialist and a former business coaching client of mine. Heather is a shining example of getting comfortable with being uncomfortable – as she shares her courageous journey from academia to building an expert business. With an extraordinary client roster that includes Vodafone, Tiktok, Starbucks, HSBC, Deloitte and more – Heather has built an expert business that truly works for her, rather than the other ...
Feb 02, 2023•1 hr 12 min•Ep. 44
In this week’s episode of EXPERTS, I welcome my first guest in a little while. Lydia Kimmerling is a Master Life Coach with a thriving business, living her best life in Ibiza, transforming the lives of her clients. She also runs an ICF-accredited training for life coaches. But it hasn’t always been sunny island living and happy days. In this episode, we unpack Lydia’s business journey and dive into: How she picked herself back up when her first membership offering failed The grassroots strategie...
Jan 26, 2023•45 min•Ep. 43
The ultimate irony for an expert in the wellness industry, is having built a business that has no space to prioritise your own wellbeing. There are a few main reasons that growth can start to feel dogged, draining and in some cases, stop completely! In this episode, Hannah and I are diving head first into what these reasons are and how to overcome them. We’re talking about why experts need to: Stop deviating from a clear, simple, laser-focused business model and getting distracted by “shiney obj...
Jan 19, 2023•27 min•Ep. 42
The landscape for experts in the wellness industry is changing. These changes signal the dawning of a new era, requiring you to carefully consider your own way of marketing and communicating your expertise! In the latest episode of my podcast, EXPERTS, Hannah and I are naming 4 of the critical trends that we believe will influence the future for experts in wellness. We’re talking about: Why the proliferation of influencer-type experts in wellness is both a blessing and a curse for you How to lev...
Dec 22, 2022•25 min•Ep. 41
In this episode of EXPERTS, I'm introducing you to someone who has made a tremendous impact on my life and business over the last two years. You're meeting Hannah Materne, the Co-Founder of my latest venture, Beyond Seven. We're going right back to the serendipitous moment that first connected us, and how multiple disappointments and mismatched timings, ultimately led us to our greatest achievements and creations together. You’ll get an insight into:➤ Why life is working out for you, even when i...
Dec 15, 2022•41 min•Ep. 40
In the previous episode, I shared the news that I have recently exited my first business, Welltodo. It has been an 8 year journey that started with a simple idea, and became a globally recognised brand and platform for wellness industry professionals, entrepreneurs and investors. In this episode, I’m sharing some of the honest conversations I had with myself that catalysed this decision, and helped me to take big, uncomfortable action. I’m talking about: ➤ Why your entrepreneurial identity is so...
Dec 09, 2022•26 min•Ep. 39
After a 12 month hiatus, the Experts podcast returns with an announcement that has been 8 years in the making. In this episode I’m opening up about why 2022 has been one of the most emotionally challenging years of my entrepreneurial journey so far… And why it has concluded with my exit from the business I founded 8 years ago. It’s official – Welltodo is now part of Fitt Insider. In this honest conversation, I am sharing: ➤ Why and how I started Welltodo ➤ When I first knew I wanted to exit ➤ Th...
Dec 07, 2022•33 min•Ep. 38
My EXPERT guest is Becki Rabin, who I am so honoured to call both a friend and a client; somebody I have celebrated and supported and admired as a true leader in her field. In this episode, we talk about how Becki transitioned from a high-powered career in the publishing industry to an entrepreneurial journey that encompasses multiple iterations and a powerful journey of self-discovery, too. We talk about why it’s so critical to get started and why this enabled Becki to lean into her true purpos...
Jun 09, 2021•55 min
My EXPERT guest is… Roger Frampton, a renowned Movement Coach specialising in functional performance and creator of the Frampton Method. He’s also an author and has recently launched an app to great success. Roger and I talk about why it’s been so powerful to have such a clearly defined niche, and the difference between real, paying customers and social media followers. Roger and I get to the heart of building a career that you are truly passionate about and the advice that has shaped his 20 yea...
Jun 02, 2021•53 min
My EXPERT guest is… Kimberley Wilson, a Chartered Psychologist, author, and passionate advocate for whole body mental health. As well as regularly featuring on TV and radio, Kimberley is also incredibly humble and, like so many of my guests, had not necessarily thought of herself as building an expert business. In this episode, I’m quizzing Kimberley on how she’s drawn in such a vast and highly-engaged audience – by focusing her message, being clear on her values, and knowing what she is and isn...
May 26, 2021•49 min
My EXPERT guest is…Koya Webb, whose unlikely rise to success is underpinned by humble beginnings, deep passion and a determination to help others. She’s an international holistic health coach and author who, starting out as a personal trainer, has built her career incrementally and knows all too well that good things happen for those who persist, work smart, stay open to opportunities and take self-care as seriously as business strategy. In this episode, we talk about why building a successful e...
May 19, 2021•46 min
My EXPERT guest is… Jacqueline Hurst, one of the UK’s leading life coaches. She’s worked with everyone from elite professionals to billionaires and more… and we’re talking about how she’s cultivated the confidence to trust herself, know the worth of her expertise, and the advice she’d give to someone starting out in the industry today. Jacqueline talks about how she attracted clients in the beginning and how conquering her own limiting beliefs has been key to building an expert business with lim...
May 12, 2021•37 min
My EXPERT guest is… Naomi White, a PR guru and who has worked with leading wellness brands to achieve compelling media coverage that boosts revenue. More recently, she’s turned her attention to helping wellness experts to get clear on their message, understand how to pitch to the media, and how to maximise the opportunity. So, if you want to be the next leader in your field, featuring in Vogue, Forbes, Women’s Health, etc, then this episode is a must-listen. Naomi and I are talking about how to ...
May 05, 2021•51 min
My EXPERT guest is…Hollie Grant; an award-winning Pilates instructor, author, and founder of The Bump Plan. Hollie is such a great example of an overnight success 10 years in the making. In this episode we’re diving into exactly what the journey really looked and felt like. From failed careers, to fighting the mainstream perspectives on women's fitness, Hollie is open, candid and refreshingly honest about the highs and lows of building an expert business. We talk about money, launching, learning...
Apr 28, 2021•56 min
My EXPERT guest is… Shahroo Izadi, a Behavioural Change Specialist. Shahroo is somebody who from our very first meeting, has inspired me deeply with her commitment to her expert craft, her clients, and her message. In this episode, you’re not only going to learn powerful habit change strategies that will help you to grow your business, but also get an insight into how Shahroo went from working in prisons to speaking on stages, being offered book deals, waking up one day to 400 new client request...
Apr 21, 2021•54 min
Do you ever find yourself giving away (free of charge), your valuable expertise? The expertise that you’ve personally and financially invested in and worked so hard to build. Perhaps you’re struggling with actually converting leads into clients because your sales strategy is just not effective, or tailored to your audience? Today I’m going to talk you through my tried and tested ‘Clairty to Convert’ model for high-converting sales conversations. I’ll unpick 5 common mistakes I see time and time ...
Apr 14, 2021•20 min
My EXPERT guest is… Cory Wharton-Malcolm – who, like so many of my guests, considers himself overwhelmingly lucky to be able to get paid to just spread a message he feels deeply passionate about. Cory took the simple concept of running, recognised a problem that he had (that frankly he felt the running world was really quite boring), and realised that he could solve it for himself and for others. You’ll hear how he quit his secure corporate job, focused intently on building community and network...
Apr 07, 2021•1 hr 1 min
My EXPERT guest is… Sandra Greenbank. Sandra is a leader in fertility nutrition and has built a phenomenal career as an expert in supporting couples who have struggled to conceive, to do so naturally. In this episode, she talks about leaving her career as an accountant to pursue a more fulfilling path – one where she could truly create a legacy. We also talk about how to reverse engineer your big goals, and how Sandra scaled her expert business using courses, education platforms and more recentl...
Mar 31, 2021•47 min
My EXPERT guest is… Phoebe Greenacre, Founder of The Self Care Space and a dear friend to me. In this episode, Phoebe is sharing the unlikely steps she's taken to build her expertise as a coach, somatic healer, therapist and yoga teacher – and how an unfulfilling career in marketing led to her first of multiple business ventures. What eventuated... is Phoebe's life work, The Self Care space, a wellness platform that provides practices for nourishing the body and mind. We talk about practical tip...
Mar 24, 2021•40 min
Do you find pricing your services as an expert difficult? Are you stuck in the same pricing strategy you’ve had for years? Do you have aspirations to earn big? Today I’m going to help you get clear on how to price your expertise, how to identify when you need to raise your prices, and the importance of reverse engineering goals. I’m also sharing some of my biggest secrets to scaling up and how this impacts your pricing model. If you’re struggling with pricing your Expert service or you fancy con...
Mar 17, 2021•25 min
