If your brain feels fried… If your niche keeps changing… If your Instagram content is sounding just like every other practitioner you follow… Then this episode is for you. I’m sharing: The surprising mindset shift that unlocked my most productive 3 days in months Why writing, even if it’s never published, can transform your clarity What the “butterfly effect” has to do with your next big breakthrough Why wellness experts must go deeper, not wider, to attract clients right now The simple way to r...
Jun 20, 2025•13 min•Ep. 84
Ever feel like you’re sharing “too much” in your content? That if you give away all your best information for free, no one will want to work with you (or buy your stuff)? This episode will change the way you think about visibility, value — and the real reason clients buy. You’ll learn: Why holding back content is hurting your authority The truth about what clients actually pay for How to create trust that leads to consistent sales And the story of how I paid £300 for information I technically al...
Jun 12, 2025•17 min•Ep. 83
Episode 82: The Era Of The Hyper Wellness Niche Is Here (You Must Respond) Feeling invisible online? Wondering why people aren’t engaging with your content — let alone buying from you? In this episode, I’m sharing why hyper niching is the secret weapon for wellness experts who want to stand out and consistently attract clients. You’ll learn: Why vague, feel-good messaging no longer works in today’s market The psychology of urgency and how it drives people to invest in their health A proven check...
Jun 05, 2025•14 min•Ep. 82
Episode 81: Why Being Seen on Camera Is Non-Negotiable for Wellness Experts Are you showing up, sharing content, offering value… but still not getting the client enquiries you were hoping for? Here’s the truth most wellness experts avoid: people don’t just buy from those who teach them — they buy from those they trust. And the fastest way to build that trust? It’s not another carousel post. It’s getting on camera. In this episode, I’m diving into: Why video is your most powerful marketing tool (...
May 29, 2025•19 min•Ep. 81
“Give an inch and they’ll take a mile…” is true when it comes to even the best of paying clients. If you feel like you’re overdelivering, struggling to find time to work *on* your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries. Great client relationships are so important for you as a wellness expert – because they’re key to ensuring you have the energy and capacity to look after yourself, too. In this episode, I’m talki...
Apr 04, 2024•17 min•Ep. 80
It feels noisy – and your Instagram feed is showing you every other expert in the world that’s doing what YOU want to do… And that can make it feel like the industry is saturated and that there isn’t room for you. In this episode, I’m helping you to focus on 3 important things when self-doubt creeps in or you wonder whether you’re going to make it, including: ➖ What to do when everyone else seems to know more than you, have more experience than you or know what they’re doing with their business ...
Mar 28, 2024•17 min•Ep. 79
You’re on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you’re SURE that the prospect is thinking it’s too much. Or…. is it simply that you’ve not given them a chance to process the investment in a supportive, spacious, and effective way? In this episode, I’m talking about how to address price in your sales calls with more ease and confidence, as well as overcoming ...
Mar 21, 2024•28 min•Ep. 78
So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session. In this episode, I’m talking about the key differences between what you think your clients want versus what they really want, including: ➖ Why volume doesn’t correlate with value ➖ How to create a safe and emotionall...
Mar 14, 2024•19 min•Ep. 77
Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future. In this episode, I’m bringing this identity to life and inviting you to step into it with confidence. When you do, you’ll be able to: ➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth ➖ Have full permission to do life-changing work and make life-changing mon...
Mar 07, 2024•17 min•Ep. 76
The art of storytelling has the potential to explode your business beyond comprehension. Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future. In this episode, I’m explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience. You’ll learn: ➖ The power of both personal storyte...
Feb 29, 2024•22 min•Ep. 75
Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant. In this episode, I’m focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including: ➖ The way in which technology is driving greater personalisation of health and wellness ➖ Why this poi...
Feb 22, 2024•20 min•Ep. 74
Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you? Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer. In this episode, I’m talking about how: ➖ You can start using social media as a learning tool rather than for procrastination ➖ How to unpack what’s working for other wellness...
Feb 15, 2024•20 min•Ep. 73
I don’t usually use the podcast to share with you, directly, what I’m doing in my business. In this episode, I share WHY I usually steer clear of this… and the reason I’ve decided to ignore that. Then, I unpack the key lessons I learned from our highest revenue month to date, including: ➖ My recent reminder of the importance of finding a mentor – and a warning on what to avoid! ➖ Whether you actually need to believe that success is possible? ➖ Why it’s easier to build a very complex business and...
Feb 08, 2024•32 min•Ep. 72
Your ideal client isn’t just somebody who exhibits a range of symptoms that you can help to resolve. Equally, they aren’t just somebody who has a goal to achieve that you know you can support with. In this episode, I talk about how to define your ideal client with a fresh perspective, including: ➖ Getting clear on the characteristics of a client who you’ll LOVE working with ➖ How to set these standards in your own life so that you naturally attract this type of person ➖ Examples of the type of c...
Feb 01, 2024•21 min•Ep. 71
If you want to start attracting clients consistently as a wellness expert – then there is a fundamental practice that can help you achieve that FAST. The principle is: “Make Daily Offers”... and in this episode I’m breaking down: ➖ What it means to make daily offers (including the 2 different types) ➖ Why you’re afraid or uncomfortable with the idea of making regular offers ➖ The most important mindset shift that will enable you to do this with confidence ➖ Exactly HOW to make daily offers to yo...
Dec 21, 2023•21 min•Ep. 70
She’s a best-selling author, leading weight-loss specialist with a thriving online clinic, prolific content creator and supplement brand owner – but she didn’t achieve all of this overnight. In fact, as Pippa shares, she started with humble (local) beginnings and built things brick by brick… undeterred by her lack of business experience or know-how. Pippa unpacks, with raw honesty, the reality of becoming a respected wellness specialist. We talk about: ➖ Why it’s so important to have a clear are...
Dec 14, 2023•43 min•Ep. 69
It’s that time of year. A time to reflect and to make decisions about how next year will look. For wellness experts like you, perhaps you’re ready to make 2024 different. If your goal is to make the next 12 months your most financially successful yet, then this episode is for you. I’m sharing 5 things you might want to change in order to make more money, including: ➖ Focusing on becoming a wellness specialist (with the long-term goal of industry authority) ➖ Why providing unparalleled value is g...
Dec 07, 2023•22 min•Ep. 68
As a wellness expert, accessibility matters to you. The more people that can access your services, the more lives you can touch. But what if you’ve been thinking about it in the wrong way? And in doing so, sabotaging the desired outcome. In this episode, I’m talking about why narrowing your focus, getting specific on a set of symptoms or problems that only you can solve – better than anyone else can – is the real secret to greater impact! Tune into this episode to learn: ➖ Why you’re currently a...
Nov 30, 2023•16 min•Ep. 67
Just over a year ago… I was hell-bent on building a business that didn’t require me to show up online. I wanted to help people like you, but I was fed up with the pressure to post. But something changed. In fact, quite a few things changed. In this episode, I’m sharing 7 things that helped me fall in love with social media (and that I hope will help you do the same), including: Why being laser-focused on who you serve makes content EASY to make How your ego might be getting in the way The power ...
Nov 23, 2023•26 min•Ep. 66
Whether you call it a discovery call, a strategy call, a chemistry call or something else – the objective is the same… To find out if and how you can help your prospect; and if you can, give them the next steps. In this episode, I’m unpacking the keys to an effective sales call, including: – The 6 stages you’ll need to move a prospect through to get the sale – What happens if your sales calls lack structure – Why you think you’re bad at sales (and how to change that) – The 6 keys to a compelling...
Nov 16, 2023•25 min•Ep. 65
The answer to this question might seem obvious. Yes, of course you want to change lives. But answering “YES” to this question requires a greater level of conviction and readiness than most wellness experts and health practitioners understand. In this episode, I’m challenging you to consider: – Whether your desire to change lives is matched by your desire to master the business side of things – Whether your conviction is great enough to get you through the hard moments of rejection, disappointmen...
Nov 09, 2023•22 min•Ep. 64
If you’re at a loss as to WHAT type of content you should be sharing as a wellness expert… And I mean content that moves people into ACTION (i.e. buying from you and not just likes)... Then this episode is for you. In it, I’m sharing 5 types of content that will help you to: – Build a reputation as someone who is an EXPERT in their field – Showcase your knowledge in a way that attracts paying clients (not other experts) – Create content that connects more deeply – Leverage client results to attr...
Nov 02, 2023•23 min•Ep. 63
Sweaty palms, racing heart… that sinking feeling in the pit of your stomach as you share the price with a potential client… In this episode, highly acclaimed nutritionist Nicola Moore, whose work has been featured by The Telegraph, OK!, Grazia, Daily Mail and more… takes us behind the scenes of her profitable online business. In this episode, Nicola reveals, with refreshing honesty: – Her journey with money and getting comfortable raising her price – How she’s mastered client delivery through si...
Oct 26, 2023•1 hr•Ep. 62
Real trust from your audience (the kind that makes them buy from you) isn’t easy to build… It takes time and it requires you to be someone that is dependable. In this episode, I’m talking about how to create that dependability – through consistency in your content, your messaging and just showing up for your audience like it matters. We’ll dive into: – Why consistency matters (and how it translates into sales) – What happens if you’re not consistent (from a trust perspective) – How to approach c...
Oct 19, 2023•33 min•Ep. 61
What if you stopped worrying about giving away your best ideas and instead, embraced it? In this episode, my guest Sarah Almond-Bushell , a specialist paediatric dietitian with 25+ years of experience, explains why she’s opted to share as much value as possible with her audience (for FREE!) and how it’s turned her expertise into an extremely profitable business. Sarah shares a candid look behind the scenes of her successful online business, as we explore: – Sarah’s willingness to learn about and...
Oct 13, 2023•51 min•Ep. 60
To use your name OR not to? That is the question! I’ve been there, made the mistakes AND quizzed some of the leading industry-experts in wellness on why they DID or DIDN’T use their own names to build a brand. If you’re stuck on what to name your business, are fearful about putting your own name out there, or aren’t sure what is important to consider – then this episode is for you. I’m going to help you to: - See the pros and cons of brand name vs personal name - Share a real example of an indus...
Oct 05, 2023•20 min•Ep. 59
Everyone says to be visible… but you show up, share great content and NOTHING happens. If you’re in that disillusioned state, wondering if the algorithm is for you or against you… or whether you’re really cut out for this… then this episode is for you. I’m teaching you: - Why your current content is better suited to your colleagues than your ideal client - The disconnect between what you know about your ideal client and what they know about themselves - What your ideal client REALLY needs from y...
Sep 28, 2023•16 min•Ep. 58
What does a total stranger holding a mysterious black box, asking you to stick your hand inside it, have to do with you offering free *discovery* calls? In this episode, I’m explaining exactly why that GENEROUS and THOUGHTFUL offer you’re making to have a free call with prospects… just isn’t working. You’ll learn: - Why the majority of people don’t want to get on a call with you – even if it’s “free” - What the actual customer journey looks like – from finding you for the first time to buying fr...
Sep 21, 2023•18 min•Ep. 57
That dreaded two-letter word: NO. It can leave you feeling deflated, disappointed and leave you wanting to hang up your hat and hide in a corner. The good news (or at least it’s reassuring) is… that you’re supposed to hear “no”, that it’s not a personal rejection, and that it’s the thing that’s going to make you powerful, resilient and highly-sought after expert. In this episode – I’m giving you a big, virtual hug and reminding you of the 3 most important things to remember when you hear “no” on...
Sep 14, 2023•22 min•Ep. 56
Those “passive income” promises sound awfully alluring… In this episode I want to bust a few myths that get banded around by “marketing gurus” – that don’t take into consideration the nuances of your role as a health or wellness expert. I’m also sharing my own experience with the demands on building an online course so that you can learn: - That anyone can create an online course – but why not everyone should! - What “passive” revenue REALLY means and the reality of building an online course - T...
Sep 07, 2023•30 min•Ep. 55
