The Profitable Play Podcast

If you own or manage an indoor play center, play cafe, indoor playground, family entertainment center, mobile soft play rental business or really any business that serves local children and families, and you want to operate with more EASE and JOY, all while making the living you dreamed of– I created the profitable play podcast just for you. Join me, your host, Michele Caruana, for small but mighty tips every single weekday that will all add up to a BIG impact on your mindset, your business, and your bottom line. Stick with me to keep the PASSION and GROW the profit in YOUR play-based business

Last refreshed: July 11th, 2025 at 12:32 PM ⓘ

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Episodes

240: Are You Overcomplicating Your Booking Process And Losing Out On Sales?

Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge OTHER RESOURCES: Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruan...

Oct 11, 2023•19 min

239: How To Pay Yourself As A Business Owner (Tips From An Expert)

Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Empowered 2 Profit Instagram: https://www.instagram.com/empowered2profit/ Empowered 2 Profit Website: https://empowered2profit.com/ Empowered 2 Profit YouTube: https://www.youtube.com/@empoweredtoprofit OTHER RESOURCES: Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses &a...

Oct 09, 2023•58 min

238: 10 Ways Indoor Playgrounds Can Use QR Codes To Increase Sales And Better Serve Customers

Oct 04, 2023•29 min

237: Growing Your Email List Without Ads With Tracy Beavers

As CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in marketing, sales, and business growth. With 20 years experience, Tracy has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies. She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. She is the ...

Sep 29, 2023•43 min

236: Pros And Cons Of Hosting "Pay-What-You-Want" Events At Your Space

Book More Birthdays Challenge: https://www.michelecaruana.com/2023birthdaychallenge OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: https://bit.ly/3JDkSe7 FREE 14-DAY Active Campaign Trial: htt...

Sep 25, 2023•26 min

235: Leveraging Content From Local Tik Tok Creators (For LESS $)

FREE DCA SNEAK PEAK (Thru 9/28 ONLY): https://bit.ly/sneakpeakdca OTHER RESOURCES: Join My Mentor's FREE Materclass THIS Week ONLY: https://bit.ly/468dq2s Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Web...

Sep 22, 2023•20 min

234: Selling Your Play Space Business and Finding "What's Next?" With Haley Dunkin

I am so excited to bring you this conversation with Haley Dunkin, the former owner of Nido Indoor Playground in Tennessee! In this conversation, she talks all about launching her business, deciding to sell, finding a buyer, transitioning ownership, and creating the NEXT exciting chapter of her life! Follow Haley: https://www.instagram.com/the_dunkin_adventures/ Follow Nido Play Space: https://www.instagram.com/nidoplayspace/ OTHER RESOURCES: Join My Mentor's FREE Materclass THIS Week ONLY: https...

Sep 18, 2023•34 min

(BONUS) Is This What's Holding You Back Right Now?

Attend My Mentor Amy's FREE Masterclass: https://bit.ly/468dq2s THIS WEEK ONLY! OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: http...

Sep 16, 2023•28 min

233: The Best Business (And Personal!) Advice I've Gotten Lately

Web Design Info: https://www.michelecaruana.com/play-cafe-business-web-design-services Attend My Mentor Amy's FREE Masterclass: https://bit.ly/468dq2s OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK ...

Sep 15, 2023•27 min

232: Launching, Growing, and Scaling an Intentional Indoor Playground Business With Christine Hernandez

COURSE CREATION BOOTCAMP: https://bit.ly/3sCMSYQ As a reminder, anyone who signs up using my link will also get a free 1:1, 30 minute strategy session with me at the conclusion of the bootcamp. See you there! Interview With Christine: https://youtu.be/LVu-B2lVYvU Allo Saratoga Website: https://www.allotoga.com/ Allo Satatoga IG: https://www.instagram.com/allosaratoga/ OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://...

Sep 13, 2023•44 min

231: Scale Your Indoor Playground Revenue Potential To The Moon With Digital Products (TIME-SENSITIVE)

COURSE CREATION BOOTCAMP: https://bit.ly/3sCMSYQ As a reminder, anyone who signs up using my link will also get a free 1:1, 30 minute strategy session with me at the conclusion of the bootcamp. See you there! Interview With Christine: https://youtu.be/LVu-B2lVYvU OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.l...

Sep 11, 2023•33 min

230: 7 Ways To Get More Email Subscribers NOW (And Why Doing So Is Critical Ahead Of The Holidays!)

RESOURCES MENTIONED: Facebook Ads for Indoor Playgrounds: https://bit.ly/3N7bPAI OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: https://bit.ly/3Ia4PTK Michele’s Website: https://www.michelecaruana.com YouTube Channel: htt...

Sep 08, 2023•34 min

229: Choosing Your Play Cafe Or Play Space Brand Colors With Color Psychology Expert Michelle Lewis

Choosing your play cafe or indoor playground brand colors (or indoor playground business colors!) with color psychology expert Michelle Lewis! YouTube Interview: https://youtu.be/Qm_xdNd_kJk In this interesting guest-expert interview, Michelle shares... ...Mistakes many owners make when choosing colors ...How your local area impacts your BEST and most effective color scheme ...How to choose colors for different areas of your space including check-in counter, sensory-friendly areas, classrooms, p...

Sep 06, 2023•37 min

(REPLAY) How And Where Can We Identify "Bottlenecks" In Our Businesses That Prevent Us From Reaching Our Revenue Potential? (Episode 124 from October 2022)

RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD ETSY Template Shop: https://bit.ly/40RF5D4 Michele’s Instagram: https://bit.ly/3Ia4PTK Facebook & IG Ads Course: https://bit.ly/3N7bPAI Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37y...

Sep 01, 2023•24 min

(REPLAY) The Two Revenue Types To Focus On For Success (Episode 115 from September 2022)

Next Episode In This Series: https://bit.ly/45xiHQW Buy Clockwork on Amazon: https://amzn.to/3DTtlXo Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Mich...

Aug 30, 2023•24 min

(REPLAY) Money Making Tasks vs. Maintenance Tasks and DOING vs. Designing (Episode 114 from February 2022)

Buy Clockwork on Amazon: https://amzn.to/3DTtlXo Play Cafe Academy: www.michelecaruana.com/playcafeacademy Current Owners- Apply To Play Maker Society: https://www.michelecaruana.com/play-maker-society-application-page YouTube: https://www.youtube.com/playcafeacademy What's Working 2022 Guide: www.michelecaruana.com/whatsworking Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Book More Birt...

Aug 28, 2023•28 min

(REPLAY) Stay Organized And On Top Of Your Tasks With Asana (A FREE Tool!)

Get Asana: www.Asana.com YouTube Tutorial: https://youtu.be/k0xUSDysSmc RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD ETSY Template Shop: https://bit.ly/40RF5D4 Michele’s Instagram: https://bit.ly/3Ia4PTK Facebook & IG Ads Course: https://bit.ly/3N7bPAI Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http...

Aug 27, 2023•10 min

(REPLAY) Evergreen Facebook Ads For Your Indoor Playground Business (Episode 31 from March 2022)

Part 1 of this Series: https://bit.ly/45fO8PP Part 2 of this Series: https://bit.ly/45zaKul EPISODE LINKS: Facebook Ad YouTube Channel: https://www.youtube.com/c/MicheleCaruana Book More Birthdays Paid Course: https://www.michelecaruana.com/bookmorebirthdayswithads Indoor Playground Business Courses: https://bit.ly/37yCxAC Michele’s Instagram: instagram.com/itsmichelecaruana/ Michele’s Website: www.michelecaruana.com Follow on YouTube: youtube.com/playcafeacademy Play Cafe Academy: www.micheleca...

Aug 25, 2023•22 min

(REPLAY) Generate 89% More Revenue From Your Email Marketing (Episode 2 from January 2022)

FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bP TUTORIAL For Today's Play Of The Day: https://www.youtube.com/watch?v=P8T7JoVr65k&t=14s Did you know that businesses who have a powerful WELCOME sequence for their new subscribers can see 89% more revenue ($) from their email marketing efforts and 332% more sales (# of sales), according to Active Campaign? Today I am sharing WHY a welcome sequence is so important (a few points I bet you haven’t thought of) and exactly HOW to implement...

Aug 21, 2023•16 min

BONUS: A Conversation With MY Business Mentor, Amy Porterfield

FREE GUIDE on Digital Course Creation: https://www.michelecaruana.com/amy I am so excited to peel back the curtain into my OWN business for once, and share my very own business mentor with YOU! In this interview Amy and I discuss: -What to do if you don't yet have an idea for your first or next course -How to choose which TYPE of course you should create -How to deal with unsupportive friends or partners along the way -How to PRE-SELL your course to save time, effort, and money Plus SO much more...

Aug 19, 2023•46 min

228: 9 Reasons You Should Create And Share A Business Amazon Wish List (Plus Some Tips!)

Aug 18, 2023•23 min

227: 10 Ways To Give Back To Your Community and Impact Causes You Care About (Even If You Can't Give Cash)

RESOURCES MENTIONED: Web Design Packages: https://www.michelecaruana.com/play-cafe-business-web-design-services Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Episode 128 (How To Respond To Donation Requests): https://bit.ly/47wIgmK Episode 121 (Community Baby Showers): https://bit.ly/3QFsujz Episode 37 (Creating an Internship Program): https://bit.ly/3sbKXKn OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD ETSY Template Shop: https://bit.ly/4...

Aug 16, 2023•29 min

226: 7 Tips For Any Indoor Playground Owner Still Planning Their Halloween Events

RESOURCES MENTIONED: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Episode 38: https://bit.ly/3LDJ8hb Episdoe 39: https://bit.ly/42pihuU Episode 40: https://bit.ly/3OCZ2bg Episode 97: https://bit.ly/3LuIm61 OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD ETSY Template Shop: https://bit.ly/40RF5D4 Michele’s Instagram: https://bit.ly/3Ia4PTK Facebook & IG Ads Course: https://bit.ly/3N7bPAI Play Cafe Academy & Play Makers Socity: http:/...

Aug 14, 2023•30 min

225: 6 MORE Hiring and Team Management Tips That Saved My Sanity (That I WISH Someone Had Given Me!)

Resources Mentioned: Download These Tips Now: https://www.michelecaruana.com/224 OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD ETSY Template Shop: https://bit.ly/40RF5D4 Michele’s Instagram: https://bit.ly/3Ia4PTK Facebook & IG Ads Course: https://bit.ly/3N7bPAI Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & C...

Aug 11, 2023•33 min

224: 6 Hiring and Team Management Tips That Saved My Sanity (That I WISH Someone Had Given Me!)

Resources Mentioned: Download These Tips Now: https://www.michelecaruana.com/224 Video (Kids Night Out): https://www.youtube.com/watch?v=F7OCwa3aocU&t=27s Article About Brick and Mortar: https://bit.ly/3qsKser Epsiode With An HR Expert (ep 109): https://bit.ly/456r06j OTHER RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD ETSY Template Shop: https://bit.ly/40RF5D4 Michele’s Instagram: https://bit.ly/3Ia4PTK Facebook & IG Ads Course: https://bit.ly/3N7bPAI Play...

Aug 09, 2023•27 min

223: A Conversation On Opening, Optimizing, and Expanding A Play Cafe Business With Tiffany from MY Play Cafe

Tour of Tiffany's Space: https://www.youtube.com/watch?v=wR7z9KaeJgk&t=783s Tiffany's Interview (Character Events): https://www.youtube.com/watch?v=bqQ1lR075Qk&t=2s Tiffany's website: https://www.myplaycafe.com/ Tiffany's Instagram: https://www.instagram.com/myplaycafe/ Tiffany's Facebook: https://www.facebook.com/myplaycafekc Tiffany's Throwback Coaching Call: https://www.youtube.com/watch?v=hSXhErChmOQ&t=1012s RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HE...

Aug 07, 2023•38 min

222: 5 Ideas For Increasing Customers and Sales From Instagram Using Pinned Posts

RESOURCES: ETSY Template Shop: https://bit.ly/40RF5D4 Michele’s Instagram: https://bit.ly/3Ia4PTK Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Facebook & IG Ads Course: https://bit.ly/3N7bPAI Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37y...

Aug 04, 2023•21 min

221: 17 Ideas To Take Advantage Of Current Pop-Culture In Your Business

YouTube Video (For Examples!): https://youtu.be/vtw--iA98tQ RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Michele’s Instagram: https://bit.ly/3Ia4PTK Facebook & IG Ads Course: https://bit.ly/3N7bPAI ETSY Template Shop: https://bit.ly/40RF5D4 Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N...

Aug 02, 2023•21 min

220: Are You Missing These Key Items From Your Birthday Party Contract or Membership Agreement?

RESOURCES: Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Michele’s Instagram: https://bit.ly/3Ia4PTK Facebook & IG Ads Course: https://bit.ly/3N7bPAI ETSY Template Shop: https://bit.ly/40RF5D4 Play Cafe Academy & Play Makers Socity: http://bit.ly/3HES7fD Current Owners Membership Application: http://bit.ly/3kQsNtQ Fund Your Indoor Play Business: http://bit.ly/38KbYbz Courses & Consulting: http://bit.ly/3N7bPAI Indoor Playground Business Courses: https://bit.ly/37y...

Jul 31, 2023•40 min

219: Pivoting Your Revenue Streams And Leading With Purpose With Molly Pitman

In this episode I interview owner of Sweet Charlotte's in Buffalo, NY! Molly originally opened as a open-play-and-party indoor playground, but pivoted to include preschool after 4 years. Now I get to sit down with Molly 7 years later as she has over 70 students enrolled and is now getting BACK into open play and birthday parties and chat about how all of her different revenue streams work together, what keeps her motivated in her business, and what advice she has for new and current indoor playg...

Jul 28, 2023•25 min

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