Are you missing out on tens of thousands of dollars that could be coming in referrals? In this eye-opening episode of The Profitable Nutritionist Podcast, you get game-changing strategies that will take your business from 'meh' to 'HELL YEAH' — solely through client referrals that are already waiting for you. What You'll Discover: The often-overlooked types of referrals that can skyrocket your client base and fill your calendar with opportunities. How to craft irresistible, buzz-worthy messaging...
Sep 03, 2024•46 min•Ep. 153
What if your business struggles could flip into your biggest success overnight? The Profitable Nutritionist® Program student Sarah Cormack was stuck in a rut for years—until a dramatic turnaround changed everything in her business. Sarah shares how she went from doubting her business to multiplying her rates by 14x and landing her best month ever, all before taking a month-long vacation in Europe. Winning. Want to know what led to this massive success? Her answers will surprise you—and might jus...
Aug 27, 2024•47 min•Ep. 152
Today, we’re tackling the one thing every health coach and holistic nutritionist dreads: the "troubled economy." But what if everything you believe about your clients' spending habits is wrong? What if the conversation topic you fear most could be your biggest advantage? In this episode, I’ll reveal why "the economy" isn’t the monster you think it is and how to flip the script to boost your sales. Your entire approach to selling might be about to change forever. Listen and Learn: How to make you...
Aug 20, 2024•22 min•Ep. 151
Today, we're diving into a deceptively mundane yet life-changing tool: project management software. Could the key to doubling your productivity and growth be hiding in plain sight? If your business is brand new, NO. Don't even listen to this episode. But if you're working with clients and feeling the drag of recurring admin tasks week after week, this one's for you. Implementing tools like ClickUp (the project management software our team uses) can transform your business operations and help you...
Aug 13, 2024•54 min•Ep. 150
Ready for it? We're talking about hiring help. Gulp. This is a topic I've really changed my tune about over the last few years, which I explain in detail in this episode. It's also a topic that I coach my clients on A LOT inside the Streamline + Scale Mastermind because they're either totally buried in to-do's each week and it's impossible to grow their business, OR they're delegating but nervous about paying them month after month. Here's why most practitioners are nervous to hire, even though ...
Aug 06, 2024•55 min•Ep. 149
When Natalie joined The Profitable Nutritionist Program 2.5 years ago, she was looking to replace her corporate salary and made $7,000 in the first 48 hours. That was more than she had ever made in a month, even at the top of her pay scale in healthcare. Fast-forward 2.5 years, and she has now made over $550,000 selling her ONE core offer. How she did it might surprise you... Luckily, she candidly shares all the details in this episode. Listen now and Learn: How strategic hiring and delegating (...
Jul 30, 2024•1 hr 9 min•Ep. 148
That's right: Paid ads that immediately bring in more money than they cost you to run, which makes them free. Or, in the digital marketing world, what's known as a self-liquidating offer funnel . This Part 2 episode is the tactical "how to actually do it" based on an experiment I did in 2020 that I'm bringing back for 2024... And there's a real gem at the end you won't want to miss if you want to create a self-liquidating offer funnel for your business this year, too. We go deep on: The Theory f...
Jul 23, 2024•1 hr 4 min•Ep. 147
In this week's episode, I'm going to be pushing some buttons and explaining a concept that's sure to get some people really fired up.... "Selling Like A Dude". What the heck does that mean and should you be outraged at my obvious lack of PC awareness? You're about to find out. Specifically, we're going deep on: Why so many health and wellness business owners lack enough clients and feel like their marketing is talking to no one A simple action you can take weekly to make sure that doesn't happen...
Jul 16, 2024•42 min•Ep. 146
I recently attended Alex and Leila Hormozi's acquisition.com Scaling Workshop in Las Vegas and this episode is a full review of that event along with my big takeaways. (Specifically what we're doing here at TPN HQ based on the strategies shared at that event.) Listen and Learn : The Scaling Formula the acquisition.com team uses to filter through businesses they may want to invest in (and why that same formula should be applied to any small business, even if they don't want to sell) The new marke...
Jul 09, 2024•54 min•Ep. 145
If your email open or click rates have gone down and you're not sure why, it could be because your emails aren't getting to the main inboxes of your subscribers. And no amount of tweaking your copy is going to fix it. So how can you make sure your marketing emails are getting delivered to your email subscribers? Specifically, should you do a double opt-in for all forms? (Don't know what that means? Good thing you're here.) Listen to this short and sweet episode for: How to test your email delive...
Jul 02, 2024•33 min•Ep. 144
Anxiety: Let’s talk about it. Do you dwell in anxiety or try to avoid it completely? Or is it a rollercoaster of both extremes? Well, either way, I have a very tactical solution for lessenting business anxiety and that's what I'm going to share with you today. Listen and Learn: Why you’re actually feeling anxious about the future of your business (and it’s not what you think) 3 hot tips for identifying your specific anxiety triggers and addressing them fast so you can avoid spinning out in overw...
Jun 25, 2024•25 min•Ep. 143
Did you know that 10% of people take action to seek pleasure, while 90% take action to avoid pain? More importantly, do you know how to use that little factoid to your advantage in your marketing and on consult calls? If not, you need to. Listen and Learn: How to define what life could look like for your clients without your help (and how to use those specific pain points in your marketing and sales conversations) The importance of creating urgency for them to take action now (and how to do it e...
Jun 18, 2024•34 min•Ep. 142
Are you willing to let your business feel messy so you can make a lot of money and help a lot of people? I want to teach you how. Listen and Learn: How taking imperfect action, aka messiness tolerance, is a skill that’s going to pay you dividends for the rest of your career. Messy doesn’t mean sloppy or unprofessional or half-assed, by the way. It means you don’t have everything all figured out IN YOUR MIND, quite yet. Your process or path forward is imperfect. It’s unfinished. It’s incomplete. ...
Jun 11, 2024•53 min•Ep. 141
Two questions come up often from my students: What should I actually DO with my clients? How do I create a process for them? Should I work with clients for free before I start charging? This episode is a very comprehensive, tactical answer to both of those questions. Listen and Learn : How to create a process for your clients, step by step The two most profitable strategies for turning free clients in premium paying ones What to charge when you’re just starting out Connect with Andrea Nordling: ...
Jun 04, 2024•1 hr 3 min•Ep. 140
Want to learn how to start your own successful nutrition business? In this episode of The Profitable Nutritionist® Podcast, you’re getting a proven 5-step plan for launching a nutrition or wellness practice from scratch. Listen and Learn: The 5 essential steps to starting a nutrition business Tips for separating personal and business finances Recommendations for your website, legal entity, and payment processing Insights on choosing a niche and if you should work with clients one-on-one Strategi...
May 28, 2024•56 min•Ep. 139
What does a sustainable and profitable health coaching or nutrition practice look like? After coaching hundreds of practitioners successfully through starting their business and scaling to multiple six figures, I have a few secrets to share. In this episode, get the steps to generate consistent revenue, handle growth challenges, and structure your business for the long run. Enjoy. Listen and Learn: A step-by-step repeatable revenue process for holistic nutritionists and health coaches Tools for ...
May 21, 2024•1 hr•Ep. 138
PRO TIP: When two of your clients approach you and ask to talk about the unexpected and "secret" side benefits they got from working with you.... ....you get them onto a podcast episode as quickly as possible. That's what you're getting in this episode, straight from the horses' mouths: The unexpected side benefits of joining TPN (that even I didn't know about) The fear of having other practitioners steal your clients and ideas (and how to prevent it) Adopting a "Sell them what they want, give t...
May 14, 2024•1 hr 3 min•Ep. 137
Marriage and relationships can be deeply affected by the financial ebbs and flows that come with entrepreneurship and that often show up as competing for time with a spouse. Examples include: How do you handle conversations with your spouse if they aren't on board with your business or think it's taking too much of your time? Or if they think since you're "working from home" you should be doing _____ instead of _____. What if your spouse thinks your time spent on your business would be better of...
May 07, 2024•1 hr 2 min•Ep. 136
Do you remember “roll over minutes”? You know, the concept from the 2000s where if you didn’t use your entire monthly allotment of cell phone minutes, they rolled over to the next month? Today I want to introduce you to a similar concept: “Roll over behind” which is absolutely a thing for business owners. “Roll over behind” is where you carry over yesterday’s, last week’s, or last month’s unfinished tasks and “behind” into a brand new day. How do you know if you’re guilty of doing this? You wake...
Apr 30, 2024•25 min•Ep. 135
Do you resonate with the term people pleaser? I don't. (Didn't.) Until recording this podcast episode with my friend and professional people pleasing coach, Sara Fisk, that is. Turns out there's still a considerable amount of people pleasing going on in my business (and probably yours as well) when we look in the right spots... ...and I can clearly see a huge ROI coming from having a few hard conversations after doing this interview. Listen and learn: How we become people pleasers How people ple...
Apr 23, 2024•1 hr 9 min•Ep. 134
This episode marks the big reveal of the brand new website here at theprofitablenutritionist.com . It's been months in the making. And the "why" behind some of the website bells and whistles may surprise you... ...which is why none other than Jennie Lakenan, our website builder herself, had to tell you all about it so you can use these strategies for your own site. On this episode you'll hear: How Jennie and her team structured the new website to be STICKY - meaning optimized for attracting emai...
Apr 16, 2024•1 hr 2 min•Ep. 133
On this episode we're getting into the nitty gritty of Team TPN's LinkedIn Marketing Strategy and other social media platforms because there have been.... drum roll.... ....some changes brewing in this department. Specifically, you're going to hear: My 3 criteria for if/when to allocate time to social media marketing Best practices for creating viral marketing posts on LinkedIn that are working NOW The big marketing change we're making at TPNHQ later this year Enjoy! Connect with Andrea Nordling...
Apr 09, 2024•48 min•Ep. 132
I just got back from teaching an in-depth workshop on FUNNELS, and let me tell you it's one of my favorite topics. So much so that I wanted to teach you my very favorite funnel: The Welcome Email Nurture Sequence aka "The Free Course Funnel" Funnels don't have to be complicated. In fact, the simpler the better. If you're getting clients right now you already have a funnel and may not even realize it. When you deploy the strategies in this episode for exactly what to say in a nurture sequence and...
Apr 02, 2024•46 min•Ep. 131
Today we're talking about a topic that nearly gave me hives for the first 7 years of my online business: BRAND PHOTOS. Well, branding in general. Luckily, I've gotten past (most) of the resistance around this topic and I'm going to help you do the same. Listen to this episode for: Why you even need to think about branding for your wellness business 3 tips for better, more professional branding What photos you actually need for your marketing and website (and what types of photos to avoid like th...
Mar 26, 2024•44 min•Ep. 130
There have been some big projects in the works here at The Profitable Nutritionist HQ and I want to talk about the what and why behind these changes. Specifically, I'm sharing what the big company goal is for 2024 and beyond as we move past the $1M mark and continue growing and serving more clients with free and paid resources here at TPN and what the specific plan is to achieve that goal. This episode is going to be useful for you regardless of what stage your business is at right now because I...
Mar 19, 2024•1 hr 2 min•Ep. 129
Another "Ask Me Anything" inspired episode... Once a month I'm sending out requests for your Ask Me Anything questions via email, and the short video responses to those "Ask Me Anything" Q's get sent out monthly via email. (Make sure to subscribe to the AMA emails on the show notes page .) The Q's with longer answers needed will get turned into podcast episodes like this week's about MARKETING WITHOUT SOCIAL MEDIA WHEN YOU'RE JUST STARTING OUT: As a brand new business, what are the best ways to ...
Mar 12, 2024•47 min•Ep. 128
Why are some holistic nutritionist and health coaches successful in starting their own business, and some aren't? I've coached 1000's of people in this industry over the last 4.5 years, and I have the answer to that question. It's not what you think. On this episode of The Profitable Nutritionist Podcast, I disclose WHO the successful nutritionist is and dispel the myth that they know any special marketing or selling skills. They don't. The most successful practitioners in our industry don't sta...
Mar 05, 2024•37 min•Ep. 127
From single mom going through a messy divorce to thriving business owner following her passion, Jille Dunsmore has experienced all the ups and downs of being a health and wellness entrepreneur. And most recently? She's added Beloved Head Support Coach at The Profitable Nutritionist Team to her impressive resume. In this episode, Jille and I discuss: How she got into health coaching in the first place How I found her and what our hiring process looked like (so valuable to hear about when you're c...
Feb 27, 2024•1 hr 6 min•Ep. 126
After 10 years in her brick and mortar holistic nutrition practice, Debi was exhausted and didn't have much in her business bank account to show for it. She closed up shop. But there was a little voice inside wondering if she should open back up... And she did. But the second time around her experience has been MUCH different, and you're going to love hearing why. On this episode of the podcast, The Profitable Nutritionist® student Debi B. candidly shares: How she overcame burnout after 10 years...
Feb 20, 2024•53 min•Ep. 125
Remember that time my business lost hundreds of thousands of dollars over the course of two failed launches and didn't make our yearly revenue goal? I remember. Vividly. Because it was just a few months ago. And my brain freaked out the entire time. To coach myself through it, I developed a three-part framework for overcoming an unexpected lull in business growth or crawling out of a hole when you're not getting the results you want. The real magic? This framework will help you get back on track...
Feb 13, 2024•42 min•Ep. 124
