Okay, so if you've been listening for a while, you know, I share from time to time the behind the scenes of what I'm actually doing right before I start recording. And today, I gotta tell you something real funny. Okay, so the title of this episode has to do with crosscasting. And I'm not gonna lie, I was thinking to myself, okay, I've heard this term. But is that the actual right term? Because at the end of the day, it's really like a cross
promotion strategy. But that's a little bit different than what I'm specifically going to teach you here today, because we are actually talking about crosscasting. And don't worry, I'm gonna explain all the things. I'm gonna give you all the definitions, the pros, the cons, every like the good, the bad, and the ugly. But I had to look up I was in the the old Google looking at what is crosscast? Like, what does that actually mean? Am I using the
term correctly? Because in the podcast industry, it's what I always refer to, but then I was like, Wait, am I thinking of another word? So of course, I look it up. And it has to do with fishing. So I'm just cracking up because my granddad was a fisherman. My brother loves to fish. My husband loves to fish. My kids love to fish, like all the things, and I'm just cracking up because I'm like, Well, duh, that's what it means crosscast, like you're
casting the real. So anyway, just know, if you often are googling things, making sure you're looking up like you're actually saying the right term. You are not alone. You are in good company, because we are going to talk about all things crosscasting today. But it has nothing to do with fishing. Okay, we're actually talking about podcasts. So let's get right to it. Welcome to the profit podcast where we teach entrepreneurs how to start launch and market their podcast.
I'm your host, Krystal Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?
Okay, so like I said, in the beginning, today, we are going to talk all about a crosscast or crosscasting, whichever way you want to explain it, or you want to tell others about it. Because I know that you are curious about it. Even if you just hear that term, you're like, wait, what does this mean? And I promise by the end of this episode, you're going to be really curious to ask yourself, who who can I do a crosscast with? Because it sounds like so
much fun. So that's my little like, up front to tell you that. I hope that you do this, because it can make your life easier. And it can actually get your podcast in front of more people. Oh, yep. You just perked up a little bit? there didn't? Yeah. So first of all, what is a crosscast? What am I even talking about?
So what I define a crosscast, and if you're new to my worlds to my podcast, and the way that I teach things, I make up a lot of my own definitions. Okay. This isn't something that you're going to Google like, maybe I should start my own podcast dictionary, like the way I define things. Because if you didn't already know this, what some people call show notes. I call an episode description. And what I call show notes may be called something else to another
person. So that's like, my little disclaimer that Krystal kind of does whatever she wants to with words. Yeah, it's, it's just how it goes around here. So a crosscast is whenever you have an interview with two people, right, you as the podcast host and another person, you have an interview, and then you decide to air this episode on both of your podcasts. So this is not an interview that you do with someone who is not a podcaster.
Maybe they have a YouTube channel, or they have a blog, or maybe they just are on a different kind of platform. But this is a conversation between two podcasters that is going to be aired on each podcast. Okay, are you with me here? So, technically, one person would still be the one that steers the conversation because you don't I mean, you can't have to host of a show where people are just
talking back and forth. I guess you could, I guess you could like do like a timeframe where you say okay, I'm gonna let you ask me five questions. And then I'm gonna ask you five questions and we're gonna swap like, you know, I don't know you could figure that part out but for the sake of explaining the definition of a crosscast, it is recording one piece of content You will share on two different podcasts. Okay, are you with me? Okay, good. So I hope you're
nodding along. So a crosscast that I have been a part of is I was on, or actually he was on my podcast first. So if you go listen to the interview that I did with Thomas, stat, I'm gonna link to it in the show notes. So KrystalProffitt.com/episode209. He has the novel marketing podcast as well. And we were talking about my upcoming book. And this was I say upcoming The book has already launched, but at the point of us recording that episode, earlier in 2020,
the book had not launched. And he had offered we had met earlier in the year at the spark Christian podcast conference. And I was like, You know what, I would love to have a conversation about your podcast journey. And he said, you know, it'd be really cool if we could do a crosscast. And we could do like a book coaching, where we chat about your book and the plans that you have. And I could give you some advice, because that's what he does, he helps
authors get published. And so what we did is we recorded our interview. And then he took parts of the interview, I don't know that he used all of it. And then he kind of added an intro to say, Hey, this is what we did on you know, this is on the Proffitt Podcast, this is what we talked about. And then he aired, like I sent him, he had all the audio files, and he aired our interview on his
podcast. Now we can go into probably in another episode, I can go into the mechanics, the logistics of how you would format, a crosscast to make sure it's beneficial to both audiences.
But I wanted to talk about the pros and the cons, right? Because it's not all sunshine and rainbows. Whenever you're you have someone approach you and they say, Oh, my gosh, it would be so fun to do an interview with you. Let's do it. And let's air it on both of our shows. Okay, there are some pros and cons to doing this. So let's cover the good stuff first, right? The pros. And what I love about it, is it gives each podcast more exposure. So let's pretend that you and I are brand
new baby podcasters. Right. And we are walking hand in hand into this podcast journey together. But neither one of us have an audience, right. And neither one of it like we're both starting from scratch. And we're like, okay, I kind of have some like pool in this network. So I think that I might be able to get some people to listen. And the other person says, Yeah, I think you know, this, I have, you know, a
little bit of a network too. Why don't we have a conversation, and then we can share this conversation out to both of our networks, and I'll talk about my podcasts, you'll talk about your podcast, and then at that point, we'll we will have had doubled our exposure, because I'm getting in front of your audience and you're getting in front of mine. Does that make
sense? Like we're gonna have more exposure, simply by airing this episode in front of, it's almost like you're standing on two stages simultaneously, in front of different audiences. Okay, so that's the number one pro that I have for this is for all you new podcasters. They're trying to get in front of people. Now. I don't want to really call this a con, this is more like a caveat to that is, you can't just do a crosscast with someone that's not in your industry, or not even close to
your industry. So a perfect example is if I were to go on a fishing podcast like this would not make a lot of sense. If I were to talk about podcasting, then they would be like, wait, we don't care about that. We want to know about the best bass fishing spots in Texas, we don't care about your podcasting stuff that you're talking about, can you just go back to talking about fishing, and I would say, Oh, I'm not the person you want to interview for your show, then because we're not a good match.
So you want to make sure that the person that you decide to do this with is aligned with your audience in some way. Like they have people in their audience that would eventually become listeners of your show, and vice versa. So that's number one, you can definitely get more exposure with the right parameters in place. So the second Pro, is you only have to create one piece of
content. Oh my gosh, like this is so appealing to everyone that feels like oh my gosh, I'm on the hamster wheel of creating content. You know, I need a new piece every week. And I'm running out of ideas. And I know this is a lot of you. This is a lot of you. You tell me Krystal, I've talked about my 10 favorite ideas that I had for my podcast. Now I don't know what to talk
about anymore. And I'm like, Well, first of all, we need to have another conversation because I've had so many episodes, I will link to them in the show notes about brainstorming content ideas and coming up with new pieces of content. Okay, this is really important. This is one of my goals in life is to never have another podcaster Tell me, they don't know what to talk about on their podcast. Okay, this is my superpower. So I want to make sure you go check that out again.
KrystalProffitt.com/episode209, I'm gonna have some resources for you to create content, but you only have to create one piece of content whenever you do a crosscast. So it is one conversation. And then you are using that in two different places. Okay, you're not doing
two separate interviews. It's not like you're setting up two separate zoom calls, or getting on squad cast at two different times, or recording on squad cast for an hour, and then hitting stop and then saying, Okay, now we're gonna do the other interview. Now, it's too much, that is a lot. There are reasons why you would do that. But that's not what we're talking about here. Today, we are talking about crosscasting. Okay, that is exactly what we're
talking about. And when you record an interview, with the intention of using it in multiple places, it makes content creation that much easier. So here's the caveat to creating just this one piece of content, you have to set it up in a way that will benefit both audiences. So let's go back to the example of me and you, right, I'm just going to pretend that you have a podcast that is
related to business. So if you wanted to know some of the higher level strategies of how you can use a podcast for your business, because that would benefit your audience, then I need to go into those, but also touch on some of the things that I know, my audience would appreciate as well. So it's like you're blending the two audiences together. So you know, earlier I said, you're taking one piece of content and you're speaking it on two separate
stages? Well, when you're actually delivering the content, right, you're creating this interview, I want you to have a blended approach. It's like you're taking two rooms of people, and you're smashing them together into one big room. So you can appeal to both rooms, both people. Does that make sense? I hope that makes sense. It makes sense in my mind, but maybe you're like Krystal, you're in your own little world. I don't know what you're talking
about. If that's you reach out to me, and we can have another conversation because I want to make sure that you understand that we are just making sure that there is a through line between the two audiences. Again, going back to me talking to the bass fishing pros that thought they were going to hear about crosscasting, crosscasting, whatever. And I really know what that means. I just saw a bunch pictures of like rods and reels on Google. And I was like, Oh, no, we're
not talking about that. I don't even know what that means. I know at least know what rod and reel is right. But that's not what we're talking about here today. So again, the pros are more exposure for both podcast and only creating one piece of content.
Now, let's talk about the cons. Okay, and we've kind of already tiptoed into this area. But the first one is your audiences don't align, like you have this idea in your head of like, Oh, my gosh, this conversation is going to flow smoothly between these two audiences. But then you get to talk and you realize, my audience doesn't care about this, or the other person is
talking. And they're just like, I don't really know that this is gonna fly with my audience, or to jump right into the second con, this particular episode could perform really well for one audience, and be a total dud, flop zero, nobody for another audience. So that is a
con. And that's kind of what you have to go into the first crosscast you ever do a little bit, I don't wanna say skeptical, but like you want to, like kind of ease into it, like don't have these high expectations that just because you have a great crosscast partner that you're going to do a promotional podcast with you. It doesn't matter. Even if they have a huge audience, it may not translate to both audiences. I've had this happen to me
before. I had someone come onto my show, they had this giant social media following. And I was really under the impression that if I just got this person on my show, and you know, I shared it, then they would share it, and I would get all these listeners and I would have millions of downloads and thousands of listeners forever and ever. Amen. That did not happen. Okay, like sorry, boop, I'm gonna burst a bubble. That
didn't happen for me. It probably won't happen for you, unless you walk into it, knowing that your audiences are 100% aligned, and that both are going to perform really well or it's going to perform really well in front of both audiences. And there's honestly no way to guarantee that there's no way to guarantee Because I can tell you, I could be on, let's just say Amy Porterfield podcast, right. And then I could do this interview with her. And maybe it performs really well on her
show. And then I air it on this podcast, the Proffitt Podcast, but you don't care about what we talked about on her show, because her show is about online marketing. And maybe you're not here to learn about, you know, webinars or creating online courses, you're here to learn about podcasting. So you have to know your audiences on both podcasts and be able to understand, like, kind of, like, have the pulse of what both audiences really want from you.
So this is kind of just an introduction into crosscasting. And I want to do another episode that goes into the format and logistics of how it will actually work when you're setting up your very first crosscast with another podcaster. Because, honestly, and maybe this is just me, and I don't call them rules. Okay, y'all probably heard me say this before. I don't like rules. I like the word guidelines. I have a few guidelines that I live by, before I have a guest on my
show. Before I will even email someone that emails me like, I email them back reply to them, whenever they pitch me for a podcast guest like I have very specific guidelines that I adhere to. And I bring those into crosscasting as well. Like, if some rando on Instagram sends me a DM and they're like, Hey, yo, do a crosscast, I'm gonna be like, Whoa, like, that's kind of jumping the gun? No, no, that's not how this works. So I want you to be the same with your
show. Even if you have a baby podcast, even if you're just starting it is in its infancy. I want you to protect your show. And not just have someone it's almost like taking advantage of you, right? Like taking advantage of your platform. If they're like, Oh, I'm just getting started. Can we do this? And you know, have this conversation and I'll promote it on mine and you promote it on yours? Well, if you aren't, if you're not feeling it, if you're not jiving with that then don't
do it. And don't feel like you have to. Okay, I see this all the time where people are saying more often in groups that they had a conversation with someone, and they thought it was amazing. And the person shared all this information. But they didn't really know this person. It was like an outside pitch. It wasn't a referral. It was someone that just randomly, you know, email them. Well, now they're asking
them to retract it. I see this so often now, and it's coming up more and more where people are saying, I don't actually want you to share that on the podcast. Can you take it down? Can you take that down? Because I don't. Y'all, this never happens to me. Okay, like, I've never once had a guest come back to me and say, can you take our episode and I've done lots of interviews I have done, oh my gosh, I'm like scared to even
put a number out there. I would say 60 or more interviews, probably higher than that. probably getting closer to 100 interviews. And I've never once had someone asked me to take the interview down. But I see this all the time. And it really baffles me. But then I started thinking Well, it's because I don't take random people on the internet that asked to be on my podcast. Even when I was like I was gonna say younger, even when I was a little baby podcaster even when I was just starting
out. I knew this about me because I know that the integrity of my podcast and keeping that relationship with this audience, you listener, like I hold our relationship higher than I do. pleasing someone. I can't even tell you, y'all. This is like, it's funny, because I'm not this is not a brag worthy thing. This is one of those things that I just want to tell you. If this happens to you. It happens to me all the
time. I have probably 70 VMs right now and Instagram, haven't responded to I should probably just delete them, right? But it's people telling me how amazing they are and how incredible they would be for my podcast. But I don't even know who they are. And they've never once said, how they could add value to my show. It's just about how incredible they are. And I'm like, I don't care about you. My audience doesn't care
about you. Like you got to give me something more than that for me to even consider listening to you to SAS that sounds harsh. When I say it out loud. I'm like, that sounds a little harsh Krystal, maybe you should rein it in and not really show your true colors. But it's true. It's true. It's because I want to add value to the show. I don't care about the randos that are emailing me and sending me stuff
on Instagram. I care about the people that I know first of all, most of the interviews that I get are by referrals or a few trusted companies that pitch me often in Most of the time, like 90% of the time I say yes, immediately, because I've vetted these people, and they know the
good matches for my show. So I feel like I'm going on like a totally different tangent, but I just want you to know that it's okay to be picky with who you do your podcast with, whether it's interviews, or crosscasting, or your co host, it's okay to be picky, I want you to be picky, I want you to hold the relationship that you have with your audience to a higher standard than these strangers who are telling you that their fortune 500 CEOs, and they've made millions of dollars, and
they won all these awards. I don't care y'all I don't, I really don't like I have had better conversations with people who in their own words have not succeeded at like anything in life. But the conversations are amazing. Whenever I talk to someone who just isn't full of themselves, oh my gosh, I feel like I'm going off on totally different tangent, we're gonna wrap this up. We're gonna wrap this up for today. Because that feels like a ranty thing that I need to explore a little bit
more on the potty report. So we're gonna put a pin in that go check out the potty report next week. And we'll probably have some conversations about that. But to sum up, what is a crosscast? It's where you're having one interview, and you're promoting it on two separate podcast. Like I said, we're going to have an upcoming episode. That's going to tell you the logistics and the formatting of how you actually do this well, but I wanted to introduce this concept to you.
So going into your next year calendar you can look at, okay, how can I add in some crosscast promotions for my show.
So that's the definition the pros are it gives you more exposure for you and the person you're doing the interview with. So both of your podcasts will get in front of your audiences. The second Pro is you only have to create one piece of content. Hello, this is incredible. And it will make
your life so much easier. We do have some cons, you have to make sure that both of your audiences align because if they don't, it could be a total flop like that's the second con, it could do really well for one and not so well for the other. So you want to make sure that your audiences are at least somewhat aligned. It can't be to total polar opposites of like people that would never listen to another type of show. But that's
all I have for you today. So make sure you go check out the show notes. KrystalProffitt.com/episode209, to check out all the things that we talked about here today, and I'm just really excited for some of the fun things that we have coming up. And actually, I wanted to tell you about something really cool. So I am part of the buzzsprout creator program. And they are trying out some new features that I really can't wait to get your feedback
on. So if you heard an ad in the middle of this episode, tell me what you thought about it. Was it a little like kind of off putting was it? Did you like it? Did you enjoy it? Did you say oh my gosh, how did Krystal do that? Did she do that herself? No, I did not. This is actually a test that we're doing with buzzsprout. And I'd love to hear your feedback. So reach out in the Proffitt Podcast online community, you'll see a link to it in the show notes. If you're
not already there. This is our Facebook group, where we have conversations with podcasters every single week. I share stories there I don't share anywhere else. And there are chances for you to promote your own podcast. Whenever we do our Wednesday plug your podcast post. So check that out in the show notes. Let me know what you thought about the ad you heard in this episode. And, as always remember, keep it up. We all have to start somewhere.