Speaker 1: Artificial intelligence has been a hot topic Oh, my goodness, like it has been one of those things that everybody is talking about. Everyone has an opinion and everyone just wants to know how are you using it? This is the question. I had three separate conversations in the last 24 hours about chat GPT, about using AI and your content and what it looks like for content creators, so I thought I would join this conversation, as I've really been sitting back and watching and observing. If you listen to the podcast regularly, then you heard Craig and I talk about chat GPT several episodes ago And since then there are some updates to how I have been using it in my content and a brand new feature from Buzzsprout. that is freaking, blowing my mind, and I cannot wait to dive more into it because it is a game changer. So let's get right to it.
Speaker 1: Welcome to the Profit podcast, where we teach you how to start, launch and market your content with confidence. I'm your host, crystal Prophet, and I'm so excited that you're here. Thanks for hanging out with me today, because if you've been trying to figure out the world of content creation, this is the show that will help be your time saving shortcut. So let's get right to it, shall we? So, as of me recording today's episode, i'm doing some batching and I was like you know what, i'm gonna include this because it's super relevant. And so I put out a poll today on my Instagram and it just says Sunday morning question for you. And it says how do you feel about using AI to help you create? And of course, i'm talking about creating your content, creating your podcast, creating blog posts, doing your website. There's so many different ways that you can interpret the word create, and the choices were one it's amazing, i use it all the time. Two, i'm playing with it, but how is it not plagiarism? The third option was nope, not for me. And the fourth option is I have no idea how to get started with it, and it's funny because no one said nope, not for me. Of course, it's still a little early in the day. I only posted this poll about six hours ago, but I'm looking at the results and it's really in between. It's amazing. I use it all the time and I'm playing with it, but how is it not plagiarism? These are really where the two camps, which it's kind of what I figured, and maybe by the end of the poll, like, i'll have a more definitive answer where the majority of my Instagram audience lies, but I really think that it's right around that like, oh my gosh, i love it, i adopted it early and I'm embracing it and it's helping me do all my things, or it's like I'm playing around with it. But I don't feel great about this Like, where does this information come from?
Speaker 1: I was actually talking to my friend, anna, and we were going back and forth on how she's had a few people on her team like look at it and see ways that they could use it, and she knows a few creators that are doing it. And we were just talking about like, where does the actual information come from? Like you type something in to chat TPP and then it spits all this back at you. but where is the original source? And I think so much of it is because we are used to like an apples and orange comparison of like what you can do on Google, so you can type in how to start a podcast and you get all of the list, all the results. You get pages and pages, thousands of options of how to start a podcast, and then it could be a blog post, it could be a checklist, it could be something like paid ads, it could be a YouTube video, it could be, you know, tiktok or Facebook video. Like there's so many different options, whereas with chat, tpp, you type it in, you get an answer And then you're like but is this the best answer? So those are the two camps. I find people that people are like oh, it's so great, i've been using it, it's fantastic. And other people are like I don't really know. I don't really know, so it's totally fine. Wherever you find yourself, i still think it's super early in this journey anyway to say like oh, i'm dead set, i'm absolutely gonna use it in this way.
Speaker 1: I have been very open to finding tools that use AI that I already use in my process already. So here's a great example I think Calendly, which you know you can call it, and they're like Crystal. That's not really AI To me. It is a tool that I implemented really early in the beginning of my journey with podcasting. That is an automation tool, right? So it's not AI, it's automation, and the reason why I love it and I'm happy to pay for it every single month is because it makes my life easier. So when I'm looking at AI, i don't look at it as, oh, i wanna find things that make my life more complicated. I'm like where can I find something to make my life easier? And I have to tell you I have found it. I have found it and I can't wait to share more about it. Because Buzzsprout I mean, you've heard me.
Speaker 1: I've talked about Buzzsprout a bajillion times on all of my content YouTube, video, podcast, email, like I talk about it everywhere. I've used them since 2018. I have seen their tool grow, develop, become better. I have done so many beta tests with the different things that they've done. This one is, and I thought dynamic content was a game changer. Okay, dynamic content was incredible.
Speaker 1: I still remember when I got to play around with dynamic content for the first time and I was like, oh my gosh, this is what we have been missing. This is what we have been missing, but this may be just a step above that. I know I'm hearing myself say that and I'm like ooh, that's like, don't try to check your butt, can't cash. Is that the right way? Saying some really dumb analogies lately, and I'm like, as it's coming out of my mouth, i'm like is that how my grandma or my grandpa used to say it? I don't really remember. Anyway, i digress, that's not important.
Speaker 1: What is important is what BuzzF短 is doing with co-host AI is incredible. So this is this new tool. I got a ping and we have our own little like. I'm a BuzzF短 creator and so we have our little base camp group where we're all chatting and we share information behind the scenes and we get some exclusive things. Like we get to know about things before the public does and we get to be beta testers.
Speaker 1: I about fell over in my chair the first time I tried co-host AI. It was so incredible And I felt like I wanted to scream because I couldn't share it with you immediately. So it's one of the reasons why I haven't said anything is because I was asked like okay, like when we do these beta test things behind the scenes, it's like you can't share it. Like it's part of the agreement, it's like we'll give you access but you can't share it with the general public yet until it's ready, and I'm like, oh my gosh, we have to tell everybody about this. Like I just could not help.
Speaker 1: I was playing with it. I was uploading episodes for the potty report, my daily show, i was doing stuff for the profit podcast And I was like, oh my gosh, does this, does this, does this? it is so incredible. So I've been using it for a while and it's amazing. Like it is as amazing as like I still have that energy that I had at the beginning and it is so incredible.
Speaker 1: So let's just break it down. Like, well, what is it, crystal? You're making it such a big deal, like what is it So? cohost AI. I'm actually just gonna read exactly what Buzzsprout says, so I'm gonna link to. They have a blog post on their website and I'm gonna tell you what it is. But it's an AI tool that will give you the ability to use AI to build out the details of your episodes. We've built cohost AI into Buzzsprout to make your upload process easier and more streamlined, allowing you to focus more on your episode content.
Speaker 1: Now this is where, when we go back to what we were talking about earlier, that Instagram poll, where some of you are like how is it not plagiarism when you use AI, like if you go to chat, gpt or use some other tool to help you create like? oh, that makes me a little uncomfortable With this. What is so stinking cool about this tool is you are starting with your audio file. Okay, so this imagine you've done whatever you do, whether you use some other kind of AI tool to create your content. I want you to think about once you have that finished audio file, however you created it, whether it's an interview or a solo episode you have a finished file ready to go. You're gonna go upload it into Buzzsprout and when you do that, now the process if you have co-host AI enabled, well, it processes that and it will take a little bit longer. It does take I will say that it's added some lead time on how long it takes to just upload an episode, where previously it was like upload audio file, boom, it's ready. Put your title in, do the things like okay, you have an episode ready to go. This one takes a little bit longer simply because it's processing and doing the. So I'm so excited. I'm just can you tell Like I'm like I can't even get the words out because I'm so excited. It takes a little bit longer, but that's because it's doing its job. It is processing your data, it is reading your audio file and it's going to spit out so many cool things. So, while your episode is processing, cohostai will be handling the details Just like any great cohost. Cohostai will give you some episode title ideas, draft an episode description, define chapters and transcribe your episode. Once it is done, you will see all this information in your episode to review and adjust. So again, let me recap those one more time.
Speaker 1: Episode titles So many of you tell me like I don't know how to title this episode. Where do I get these ideas? It will spit out several options for you to choose from. I think it's up to five, let me see. Let me see. Yeah, five different options. So if you're like I don't do really well with titles, i just kind of throw something out there. It gives you five and you don't have to use any of these. But for me, what I have found is the first one's usually pretty spot on. I'm like oh, that's good And it's already optimized for the SEO keywords that I was going to use, so that's fantastic. And then sometimes the second or third options are just as good, but maybe I need to tweak like one or two words, like maybe the main idea is out of order and I want to put it at the front or I want to put something at the end of it. But all of the options are better than nothing. Okay, let me throw that out there.
Speaker 1: If copywriting is not your strong suit and you struggle with titling your episodes, this can help you. So so much So episode titles and then episode descriptions. I know many of you really don't like to write these. I don't like to write these most of the time And I will struggle at times to say, gosh, you know how do I say this. But don't give all the juicy details away, but give enough of a hook that it wants people to listen. These have been like 95% of what it spits out I use. I will tell you that much. But again, what's cool is it's using my audio. It's using my audio. That's where it came up with the idea is it's not going out to the internet and grabbing a whole bunch of stuff. It is using my audio file to create what the episode description is. So sometimes it is quoting me.
Speaker 1: In the episode description I get will start off with like a question that I ask, probably within the first five minutes, like it grabs that question and plops it right into the episode description And it sounds. I'm like, oh my gosh, i forgot I even said that and it sounds really good And the grammar's great and the punctuation is there. I do still have to tweak because of course, my name is crystal profit. Crystal with the K, profit with P R O F F I T T, like it's. It's never getting that right, but that's okay, i don't mind changing it. So I'm saying it gets me like 95% of the way there, whereas it used to take me probably 15 or 20 minutes to come up with the title, write a description and do all those things. Like it's taking me seconds, now seconds, seconds to do something that used to take me 15 or 20 minutes. I'm giving you the gift of time by telling you about this feature. Okay, But that's titles, descriptions.
Speaker 1: It will also do chapters, so it will define chapters for your episode. So, if you have never seen this, i actually have a YouTube video that I did a while back about chapters within bus sprout that you can go check out. But basically, if you've ever watched YouTube videos that have chapters, it's the same thing. Bus sprout has this feature And, to be really honest, i haven't been doing it because I don't really care that much about chapters. I don't like I don't look at chapters.
Speaker 1: Let me just throw this out there I don't look at chapters or listen to quote chapters when I'm listening to a podcast. When I listen to a podcast, like I'm committed If I started I'm, there's like a 95% chance that I'm going to finish a podcast episode as soon as I started. I really do. That's my listening habit. I will listen to a full episode, but with the chapters it's cool if you have things that you want people like. Let's say, you have a two hour episode and people are like I really just want like the nuts and bolts of what's going on, or I just want to hear when they're actually interviewing the person or whatever. Like there's multiple reasons to have chapters. But that's super cool that it automatically does chapters within your episode. And then the last one is it transcribes your episode.
Speaker 1: I know so many of you are using Rev or Otter or Descript to use transcripts and you all have told me you're like it's just another tool, like I'm adding more and more tools to my toolkit and it's getting expensive. I have to go here for this and there for that. Well, if you have Buzzsprout and you add on magic mastering and now you add on cohost AI, you may not need some of that other stuff. You may be able to get rid of one of those subscriptions or one of those yearly or monthly costs. So again, it's incredible. I'm so, so stoked about this. But here's again how it works. I'm going to break down. I'm still just looking at Buzzsprout's article here and I'm going to link to it so you can go check it out with the screenshots. But it says using cohost AI on your episodes is really simple Go to episodes and then you're going to go into cohost AI and enable it on your account And you will see it working on new episodes automatically.
Speaker 1: Now Let me go back real fast, because this is important. I've had people ask me well, does it go back and retroactively work on previous episodes? It does not. It does not Unless you upload a brand new audio file after you've enabled it. It's not gonna work. It's only gonna work on, like today forward. So I do wanna like preface it with that, which is fine. You don't need to go back and retroactively do a whole bunch of stuff. Just do it from today moving forward, and it will be great. Okay, let's just keep going. When the episode is processed, you will see your co-host AI summary on your episode details page. Now that page will break down all the information that co-host AI provided to you and you can review it and decide if you wanna use it, adjust it or remove it. Now what I like is and I'm gonna make some YouTube videos about this, so don't you worry, they are coming But when I think about really looking at and reviewing what it's created for me, it gives me a bigger picture too on how I'm recording my content.
Speaker 1: Now stay with me here for a second, because, again, what it's doing is it's ingesting my audio file and creating content from that file, so it's transcribing it, then it's creating the chapters, then it's doing the description and then it's doing the episodes or, sorry, the episode titles. I don't know if that's the technical order that things are happening, but that's how I imagine it's working. It's starting with the audio, then the transcript, then the chapters, then the description, then the titles. It's kind of like the reverse order of piecing everything together And when you do this and you upload your file and you go into an episode that has co-host AI enabled, it will give you a snapshot of what it did.
Speaker 1: Now I went and changed things. So, for example, i'm looking at right now, we had Kathy's recent episode where she had her listener submitted questions. It was all about the podcast Evolution, exploring new topics and keeping it fresh, like that is the title of her episode. And on this page I'm looking at my Busbrot account there's a tab that says co-host AI summary and when I go in there it shows me exactly what co-host AI created Not what I kept, because there's some things that I changed, but it shows what it created. And now I can look at this and see, okay, this is what it believes, it being the AI it believes are the most important pieces of my content. So now when I go to record in the future, if I want things to sound a little different whenever it's finished, like on this end of it, when it gets to the description, then maybe I need to say it a little bit differently whenever I'm recording an episode.
Speaker 1: Of course, this is me just being super meta and like looking at podcast stuff about podcasting while I'm podcasting. I know I get it, i'm super nerd over here thinking about all these things, but it just gets me really excited because you can also go directly into the transcript once it's processed and edit it right in there. So again, if my name is misspelled so, for example, kathy's name is spelled with a C and it defaulted to her name starting with a K. So I went in, i changed it in the description and I went through and made sure that it was updated. I made sure that I mentioned the profit podcast community, so I had to make sure that had two Fs and two Ts. The thing that I really wanna hit home with this is that 95% of my work that used to take minutes is now done in seconds. Like I'm gonna keep saying it over and over and over again because this is how I want you thinking about AI.
Speaker 1: Not well, what can I do to be a lazier creator and just have it all done for me? Because this is what I'm seeing. This is the majority of what I'm seeing online. It's like, oh, do this thing one time and then you'll spit out like 75 blog posts for you and then you don't have to do anything. You can post it to your website, get lots of SEO and you can sit back and collect your million dollar checks. I am not joking like it's not far off from what I'm seeing out there. It's absolutely ridiculous The promises that people are making about AI and I think it's very irresponsible and dangerous.
Speaker 1: It's reckless really to treat it that way. It's kind of like cheating on an exam. That's how I think about it is if you are creating content with someone else's ideas, then how are you a credible person to be delivering that, to be teaching it, to be saying, like this is my thing, like I'm an expert in this thing and all you do is Google stuff? It's like you're googling things while you're telling somebody oh yeah, sure, i'm an expert in underwater basket weaving and you're also googling how does underwater basket weaving work? That's what it feels like and I just think it's shady. I don't think that's how we should think about AI. I think we should think about it.
Speaker 1: Is this assistant that is helping you increase the things that you're already doing really, really well? it's helping you grow, it's helping you get better, it's helping you optimize the things That you are already doing so well and it's taking it to the next level. It's expanding on what you already do and it's helping you streamline processes. It's a tool. It is a tool. It should not be a replacement of you creating genuine ideas or brainstorming ideas that can help your community or In like, the biggest like.
Speaker 1: I almost feel like I shouldn't have to say this, but I'm going to you shouldn't take other people's ideas. Do I need to say that? do I feel like I feel like I need to say that? and it makes me feel like a kindergarten teacher, like okay class, like treat others the way you want to be treated. But If I knew that there were bots out there just crawling my website and taking everything that I worked really hard to create you know some of it.
Speaker 1: I spent years creating blog post and show notes and Podcast episodes and YouTube videos and if it's just reading all that and then spitting it back out to someone else for them to copy it and paste it and put it on their website And then they get all this credit for it, like that, just it's a deep cut. I don't. I don't like it. I don't like it at all. I don't like it at all and I hope that that's not how People in this community are using it either. But I do think it's something that we need to adopt and it's something that we need to figure out how it's going to work in your workflow And the thing that I keep going back to is it's a creative assistant.
Speaker 1: That is exactly what it is. It helped me build the most recent. If you go to crystal profit dot com forward slash course. This is my Sales page for profit podcasting. I was talking about it like we did the recent relaunch of the whole program and I've been talking about it a lot, and I used AI to help me build that web page.
Speaker 1: I was doing a lot of coding and I mean, okay, let's, let's be really honest, i don't know HTML like the back of my hand and I'm barely no CSS like I know enough to be dangerous. So anybody that's listening, that's got a design background. You're like oh, crystal, you barely even said those letters in the right order. I know like this is. This is how dangerous I am with doing that kind of technical stuff, but that's what I'm doing. I'm like you know what this is, what I want to build. I can see the vision in my head Of what I'm trying to create and instead of spending hours on YouTube or googling so many things and reading help articles and doing this, i am just asking my creative assistant, which is chat, to be at this moment and I say how do I create HTML to build a slider?
Speaker 1: There's a slider on my web page that was so proud of. It doesn't really do anything super fancy, but I wanted to build it. Just to say that I did. You can go check out the slider on my page that has the prep of method on there. But I wanted to build this thing and it spit out something to me there's the HTML version and then I was like that's not exactly what I want. So I asked it like Make it wider, make it have more points in it, because it only had a, you know, beginning and a middle and an end and I needed five. I needed five different points where I could insert text. So I started playing with it and say, okay, now I want this, now I want to change the font size, now I want to change the color. And it kept giving me it was getting smarter and smarter and smarter. And I think that that is the point of this entire episode is how can we use AI and these types of tools to help us create better content? How can we help it get smarter and help it learn our voice and how we are creating content to help our people? and I'm just super excited about it. I mean, obviously you can tell, you can do, i'm excited.
Speaker 1: Now let me get into the nitty gritty before we completely close out this episode, because I know some of y'all are like that sounds great, crystal. But is this a paid feature for best route for cohost AI? Is it going to cost me millions of dollars, like how much is actually going to cost? so, as a me recording this, i'm reading this directly from bus sprouts website says how much is cohost AI? It says this is an adoption or so adoptional. I just I threw a whole bunch of words together. It is an optional add on for any paid plan in bus sprout, so you will pay an additional monthly fee relative to your bus sprout subscription, which will allow you to process all of your future episodes through cohost AI. So if you have the three hour bus sprout subscription, it'll be $10 a month. If you have the six hour plan, it will be $20 a month and if you have the 12 hour plan, it is an additional $30 per month. So Super cool, super super cool. And it says busbrow is partnering with podium to generate your episode details using AI. So they are using a third party integration to make all of this work And instead of you paying order or descript or any of these other programs, think about consolidating some of these things down into one subscription, so you're not paying for multiple things and you have everything in one place.
Speaker 1: And if it's going to make your life easier, i am all for it. Again, anything that streamlines my processes and makes everything one place like super simple, i'm here for it. And the interface doesn't change. I think this is one thing about busbrow They do really well too is everything's very clean, even they're adding these new features, and it's not cluttering up the experience. It's very seamless and it's super cool. So, again, going to be having some super fun YouTube videos coming out about this. So stay tuned for those. But it's all I have for you today.
Speaker 1: If you have not checked out busbrow, if you're not a busbrow user I am a partner, i'm an affiliate for them You can go to crystalprofitcom forward slash busbrow to check them out Again. Like I said, i've been using them since 2018. And I love all the features that they have. They are my people I love. I know the founders, i know so many people that work there and they are incredible and they have their hearts in it to help independent podcasters and creators, and I am just super stoked about these new features.
Speaker 1: So go check them out if you're already an existing busbrow user And if you're not, go try out their free plan. Go see what it's about. You won't be able to use some of the paid features that we talked about here today, but go check it out. They have so many cool tutorials and I'll link to a bunch of their resources in the show notes, but that's all I have for you today. So I would love it if you would tag me like, take a screenshot of this episode, tag me, tag busbrow on Instagram and sharing your stories like the coolest AI feature that you're seeing with cohost AI, or how this has helped you streamline your episodes, because I would love to hear from you. But, as always, remember, keep it up. We all have to start somewhere.
Speaker 1: Welcome to the Profit podcast, where we teach you how to start, launch and market your content with confidence. I'm your host, crystal Prophet, and I'm so excited that you're here. Thanks for hanging out with me today, because if you've been trying to figure out the world of content creation, this is the show that will help be your time saving shortcut. So let's get right to it, shall we? So, as of me recording today's episode, i'm doing some batching and I was like you know what, i'm gonna include this because it's super relevant. And so I put out a poll today on my Instagram and it just says Sunday morning question for you. And it says how do you feel about using AI to help you create? And of course, i'm talking about creating your content, creating your podcast, creating blog posts, doing your website. There's so many different ways that you can interpret the word create, and the choices were one it's amazing, i use it all the time. Two, i'm playing with it, but how is it not plagiarism? The third option was nope, not for me. And the fourth option is I have no idea how to get started with it, and it's funny because no one said nope, not for me. Of course, it's still a little early in the day. I only posted this poll about six hours ago, but I'm looking at the results and it's really in between. It's amazing. I use it all the time and I'm playing with it, but how is it not plagiarism? These are really where the two camps, which it's kind of what I figured, and maybe by the end of the poll, like, i'll have a more definitive answer where the majority of my Instagram audience lies, but I really think that it's right around that like, oh my gosh, i love it, i adopted it early and I'm embracing it and it's helping me do all my things, or it's like I'm playing around with it. But I don't feel great about this Like, where does this information come from?
Speaker 1: I was actually talking to my friend, anna, and we were going back and forth on how she's had a few people on her team like look at it and see ways that they could use it, and she knows a few creators that are doing it. And we were just talking about like, where does the actual information come from? Like you type something in to chat TPP and then it spits all this back at you. but where is the original source? And I think so much of it is because we are used to like an apples and orange comparison of like what you can do on Google, so you can type in how to start a podcast and you get all of the list, all the results. You get pages and pages, thousands of options of how to start a podcast, and then it could be a blog post, it could be a checklist, it could be something like paid ads, it could be a YouTube video, it could be, you know, tiktok or Facebook video. Like there's so many different options, whereas with chat, tpp, you type it in, you get an answer And then you're like but is this the best answer? So those are the two camps. I find people that people are like oh, it's so great, i've been using it, it's fantastic. And other people are like I don't really know. I don't really know, so it's totally fine. Wherever you find yourself, i still think it's super early in this journey anyway to say like oh, i'm dead set, i'm absolutely gonna use it in this way.
Speaker 1: I have been very open to finding tools that use AI that I already use in my process already. So here's a great example I think Calendly, which you know you can call it, and they're like Crystal. That's not really AI To me. It is a tool that I implemented really early in the beginning of my journey with podcasting. That is an automation tool, right? So it's not AI, it's automation, and the reason why I love it and I'm happy to pay for it every single month is because it makes my life easier. So when I'm looking at AI, i don't look at it as, oh, i wanna find things that make my life more complicated. I'm like where can I find something to make my life easier? And I have to tell you I have found it. I have found it and I can't wait to share more about it. Because Buzzsprout I mean, you've heard me.
Speaker 1: I've talked about Buzzsprout a bajillion times on all of my content YouTube, video, podcast, email, like I talk about it everywhere. I've used them since 2018. I have seen their tool grow, develop, become better. I have done so many beta tests with the different things that they've done. This one is, and I thought dynamic content was a game changer. Okay, dynamic content was incredible.
Speaker 1: I still remember when I got to play around with dynamic content for the first time and I was like, oh my gosh, this is what we have been missing. This is what we have been missing, but this may be just a step above that. I know I'm hearing myself say that and I'm like ooh, that's like, don't try to check your butt, can't cash. Is that the right way? Saying some really dumb analogies lately, and I'm like, as it's coming out of my mouth, i'm like is that how my grandma or my grandpa used to say it? I don't really remember. Anyway, i digress, that's not important.
Speaker 1: What is important is what BuzzF短 is doing with co-host AI is incredible. So this is this new tool. I got a ping and we have our own little like. I'm a BuzzF短 creator and so we have our little base camp group where we're all chatting and we share information behind the scenes and we get some exclusive things. Like we get to know about things before the public does and we get to be beta testers.
Speaker 1: I about fell over in my chair the first time I tried co-host AI. It was so incredible And I felt like I wanted to scream because I couldn't share it with you immediately. So it's one of the reasons why I haven't said anything is because I was asked like okay, like when we do these beta test things behind the scenes, it's like you can't share it. Like it's part of the agreement, it's like we'll give you access but you can't share it with the general public yet until it's ready, and I'm like, oh my gosh, we have to tell everybody about this. Like I just could not help.
Speaker 1: I was playing with it. I was uploading episodes for the potty report, my daily show, i was doing stuff for the profit podcast And I was like, oh my gosh, does this, does this, does this? it is so incredible. So I've been using it for a while and it's amazing. Like it is as amazing as like I still have that energy that I had at the beginning and it is so incredible.
Speaker 1: So let's just break it down. Like, well, what is it, crystal? You're making it such a big deal, like what is it So? cohost AI. I'm actually just gonna read exactly what Buzzsprout says, so I'm gonna link to. They have a blog post on their website and I'm gonna tell you what it is. But it's an AI tool that will give you the ability to use AI to build out the details of your episodes. We've built cohost AI into Buzzsprout to make your upload process easier and more streamlined, allowing you to focus more on your episode content.
Speaker 1: Now this is where, when we go back to what we were talking about earlier, that Instagram poll, where some of you are like how is it not plagiarism when you use AI, like if you go to chat, gpt or use some other tool to help you create like? oh, that makes me a little uncomfortable With this. What is so stinking cool about this tool is you are starting with your audio file. Okay, so this imagine you've done whatever you do, whether you use some other kind of AI tool to create your content. I want you to think about once you have that finished audio file, however you created it, whether it's an interview or a solo episode you have a finished file ready to go. You're gonna go upload it into Buzzsprout and when you do that, now the process if you have co-host AI enabled, well, it processes that and it will take a little bit longer. It does take I will say that it's added some lead time on how long it takes to just upload an episode, where previously it was like upload audio file, boom, it's ready. Put your title in, do the things like okay, you have an episode ready to go. This one takes a little bit longer simply because it's processing and doing the. So I'm so excited. I'm just can you tell Like I'm like I can't even get the words out because I'm so excited. It takes a little bit longer, but that's because it's doing its job. It is processing your data, it is reading your audio file and it's going to spit out so many cool things. So, while your episode is processing, cohostai will be handling the details Just like any great cohost. Cohostai will give you some episode title ideas, draft an episode description, define chapters and transcribe your episode. Once it is done, you will see all this information in your episode to review and adjust. So again, let me recap those one more time.
Speaker 1: Episode titles So many of you tell me like I don't know how to title this episode. Where do I get these ideas? It will spit out several options for you to choose from. I think it's up to five, let me see. Let me see. Yeah, five different options. So if you're like I don't do really well with titles, i just kind of throw something out there. It gives you five and you don't have to use any of these. But for me, what I have found is the first one's usually pretty spot on. I'm like oh, that's good And it's already optimized for the SEO keywords that I was going to use, so that's fantastic. And then sometimes the second or third options are just as good, but maybe I need to tweak like one or two words, like maybe the main idea is out of order and I want to put it at the front or I want to put something at the end of it. But all of the options are better than nothing. Okay, let me throw that out there.
Speaker 1: If copywriting is not your strong suit and you struggle with titling your episodes, this can help you. So so much So episode titles and then episode descriptions. I know many of you really don't like to write these. I don't like to write these most of the time And I will struggle at times to say, gosh, you know how do I say this. But don't give all the juicy details away, but give enough of a hook that it wants people to listen. These have been like 95% of what it spits out I use. I will tell you that much. But again, what's cool is it's using my audio. It's using my audio. That's where it came up with the idea is it's not going out to the internet and grabbing a whole bunch of stuff. It is using my audio file to create what the episode description is. So sometimes it is quoting me.
Speaker 1: In the episode description I get will start off with like a question that I ask, probably within the first five minutes, like it grabs that question and plops it right into the episode description And it sounds. I'm like, oh my gosh, i forgot I even said that and it sounds really good And the grammar's great and the punctuation is there. I do still have to tweak because of course, my name is crystal profit. Crystal with the K, profit with P R O F F I T T, like it's. It's never getting that right, but that's okay, i don't mind changing it. So I'm saying it gets me like 95% of the way there, whereas it used to take me probably 15 or 20 minutes to come up with the title, write a description and do all those things. Like it's taking me seconds, now seconds, seconds to do something that used to take me 15 or 20 minutes. I'm giving you the gift of time by telling you about this feature. Okay, But that's titles, descriptions.
Speaker 1: It will also do chapters, so it will define chapters for your episode. So, if you have never seen this, i actually have a YouTube video that I did a while back about chapters within bus sprout that you can go check out. But basically, if you've ever watched YouTube videos that have chapters, it's the same thing. Bus sprout has this feature And, to be really honest, i haven't been doing it because I don't really care that much about chapters. I don't like I don't look at chapters.
Speaker 1: Let me just throw this out there I don't look at chapters or listen to quote chapters when I'm listening to a podcast. When I listen to a podcast, like I'm committed If I started I'm, there's like a 95% chance that I'm going to finish a podcast episode as soon as I started. I really do. That's my listening habit. I will listen to a full episode, but with the chapters it's cool if you have things that you want people like. Let's say, you have a two hour episode and people are like I really just want like the nuts and bolts of what's going on, or I just want to hear when they're actually interviewing the person or whatever. Like there's multiple reasons to have chapters. But that's super cool that it automatically does chapters within your episode. And then the last one is it transcribes your episode.
Speaker 1: I know so many of you are using Rev or Otter or Descript to use transcripts and you all have told me you're like it's just another tool, like I'm adding more and more tools to my toolkit and it's getting expensive. I have to go here for this and there for that. Well, if you have Buzzsprout and you add on magic mastering and now you add on cohost AI, you may not need some of that other stuff. You may be able to get rid of one of those subscriptions or one of those yearly or monthly costs. So again, it's incredible. I'm so, so stoked about this. But here's again how it works. I'm going to break down. I'm still just looking at Buzzsprout's article here and I'm going to link to it so you can go check it out with the screenshots. But it says using cohost AI on your episodes is really simple Go to episodes and then you're going to go into cohost AI and enable it on your account And you will see it working on new episodes automatically.
Speaker 1: Now Let me go back real fast, because this is important. I've had people ask me well, does it go back and retroactively work on previous episodes? It does not. It does not Unless you upload a brand new audio file after you've enabled it. It's not gonna work. It's only gonna work on, like today forward. So I do wanna like preface it with that, which is fine. You don't need to go back and retroactively do a whole bunch of stuff. Just do it from today moving forward, and it will be great. Okay, let's just keep going. When the episode is processed, you will see your co-host AI summary on your episode details page. Now that page will break down all the information that co-host AI provided to you and you can review it and decide if you wanna use it, adjust it or remove it. Now what I like is and I'm gonna make some YouTube videos about this, so don't you worry, they are coming But when I think about really looking at and reviewing what it's created for me, it gives me a bigger picture too on how I'm recording my content.
Speaker 1: Now stay with me here for a second, because, again, what it's doing is it's ingesting my audio file and creating content from that file, so it's transcribing it, then it's creating the chapters, then it's doing the description and then it's doing the episodes or, sorry, the episode titles. I don't know if that's the technical order that things are happening, but that's how I imagine it's working. It's starting with the audio, then the transcript, then the chapters, then the description, then the titles. It's kind of like the reverse order of piecing everything together And when you do this and you upload your file and you go into an episode that has co-host AI enabled, it will give you a snapshot of what it did.
Speaker 1: Now I went and changed things. So, for example, i'm looking at right now, we had Kathy's recent episode where she had her listener submitted questions. It was all about the podcast Evolution, exploring new topics and keeping it fresh, like that is the title of her episode. And on this page I'm looking at my Busbrot account there's a tab that says co-host AI summary and when I go in there it shows me exactly what co-host AI created Not what I kept, because there's some things that I changed, but it shows what it created. And now I can look at this and see, okay, this is what it believes, it being the AI it believes are the most important pieces of my content. So now when I go to record in the future, if I want things to sound a little different whenever it's finished, like on this end of it, when it gets to the description, then maybe I need to say it a little bit differently whenever I'm recording an episode.
Speaker 1: Of course, this is me just being super meta and like looking at podcast stuff about podcasting while I'm podcasting. I know I get it, i'm super nerd over here thinking about all these things, but it just gets me really excited because you can also go directly into the transcript once it's processed and edit it right in there. So again, if my name is misspelled so, for example, kathy's name is spelled with a C and it defaulted to her name starting with a K. So I went in, i changed it in the description and I went through and made sure that it was updated. I made sure that I mentioned the profit podcast community, so I had to make sure that had two Fs and two Ts. The thing that I really wanna hit home with this is that 95% of my work that used to take minutes is now done in seconds. Like I'm gonna keep saying it over and over and over again because this is how I want you thinking about AI.
Speaker 1: Not well, what can I do to be a lazier creator and just have it all done for me? Because this is what I'm seeing. This is the majority of what I'm seeing online. It's like, oh, do this thing one time and then you'll spit out like 75 blog posts for you and then you don't have to do anything. You can post it to your website, get lots of SEO and you can sit back and collect your million dollar checks. I am not joking like it's not far off from what I'm seeing out there. It's absolutely ridiculous The promises that people are making about AI and I think it's very irresponsible and dangerous.
Speaker 1: It's reckless really to treat it that way. It's kind of like cheating on an exam. That's how I think about it is if you are creating content with someone else's ideas, then how are you a credible person to be delivering that, to be teaching it, to be saying, like this is my thing, like I'm an expert in this thing and all you do is Google stuff? It's like you're googling things while you're telling somebody oh yeah, sure, i'm an expert in underwater basket weaving and you're also googling how does underwater basket weaving work? That's what it feels like and I just think it's shady. I don't think that's how we should think about AI. I think we should think about it.
Speaker 1: Is this assistant that is helping you increase the things that you're already doing really, really well? it's helping you grow, it's helping you get better, it's helping you optimize the things That you are already doing so well and it's taking it to the next level. It's expanding on what you already do and it's helping you streamline processes. It's a tool. It is a tool. It should not be a replacement of you creating genuine ideas or brainstorming ideas that can help your community or In like, the biggest like.
Speaker 1: I almost feel like I shouldn't have to say this, but I'm going to you shouldn't take other people's ideas. Do I need to say that? do I feel like I feel like I need to say that? and it makes me feel like a kindergarten teacher, like okay class, like treat others the way you want to be treated. But If I knew that there were bots out there just crawling my website and taking everything that I worked really hard to create you know some of it.
Speaker 1: I spent years creating blog post and show notes and Podcast episodes and YouTube videos and if it's just reading all that and then spitting it back out to someone else for them to copy it and paste it and put it on their website And then they get all this credit for it, like that, just it's a deep cut. I don't. I don't like it. I don't like it at all. I don't like it at all and I hope that that's not how People in this community are using it either. But I do think it's something that we need to adopt and it's something that we need to figure out how it's going to work in your workflow And the thing that I keep going back to is it's a creative assistant.
Speaker 1: That is exactly what it is. It helped me build the most recent. If you go to crystal profit dot com forward slash course. This is my Sales page for profit podcasting. I was talking about it like we did the recent relaunch of the whole program and I've been talking about it a lot, and I used AI to help me build that web page.
Speaker 1: I was doing a lot of coding and I mean, okay, let's, let's be really honest, i don't know HTML like the back of my hand and I'm barely no CSS like I know enough to be dangerous. So anybody that's listening, that's got a design background. You're like oh, crystal, you barely even said those letters in the right order. I know like this is. This is how dangerous I am with doing that kind of technical stuff, but that's what I'm doing. I'm like you know what this is, what I want to build. I can see the vision in my head Of what I'm trying to create and instead of spending hours on YouTube or googling so many things and reading help articles and doing this, i am just asking my creative assistant, which is chat, to be at this moment and I say how do I create HTML to build a slider?
Speaker 1: There's a slider on my web page that was so proud of. It doesn't really do anything super fancy, but I wanted to build it. Just to say that I did. You can go check out the slider on my page that has the prep of method on there. But I wanted to build this thing and it spit out something to me there's the HTML version and then I was like that's not exactly what I want. So I asked it like Make it wider, make it have more points in it, because it only had a, you know, beginning and a middle and an end and I needed five. I needed five different points where I could insert text. So I started playing with it and say, okay, now I want this, now I want to change the font size, now I want to change the color. And it kept giving me it was getting smarter and smarter and smarter. And I think that that is the point of this entire episode is how can we use AI and these types of tools to help us create better content? How can we help it get smarter and help it learn our voice and how we are creating content to help our people? and I'm just super excited about it. I mean, obviously you can tell, you can do, i'm excited.
Speaker 1: Now let me get into the nitty gritty before we completely close out this episode, because I know some of y'all are like that sounds great, crystal. But is this a paid feature for best route for cohost AI? Is it going to cost me millions of dollars, like how much is actually going to cost? so, as a me recording this, i'm reading this directly from bus sprouts website says how much is cohost AI? It says this is an adoption or so adoptional. I just I threw a whole bunch of words together. It is an optional add on for any paid plan in bus sprout, so you will pay an additional monthly fee relative to your bus sprout subscription, which will allow you to process all of your future episodes through cohost AI. So if you have the three hour bus sprout subscription, it'll be $10 a month. If you have the six hour plan, it will be $20 a month and if you have the 12 hour plan, it is an additional $30 per month. So Super cool, super super cool. And it says busbrow is partnering with podium to generate your episode details using AI. So they are using a third party integration to make all of this work And instead of you paying order or descript or any of these other programs, think about consolidating some of these things down into one subscription, so you're not paying for multiple things and you have everything in one place.
Speaker 1: And if it's going to make your life easier, i am all for it. Again, anything that streamlines my processes and makes everything one place like super simple, i'm here for it. And the interface doesn't change. I think this is one thing about busbrow They do really well too is everything's very clean, even they're adding these new features, and it's not cluttering up the experience. It's very seamless and it's super cool. So, again, going to be having some super fun YouTube videos coming out about this. So stay tuned for those. But it's all I have for you today.
Speaker 1: If you have not checked out busbrow, if you're not a busbrow user I am a partner, i'm an affiliate for them You can go to crystalprofitcom forward slash busbrow to check them out Again. Like I said, i've been using them since 2018. And I love all the features that they have. They are my people I love. I know the founders, i know so many people that work there and they are incredible and they have their hearts in it to help independent podcasters and creators, and I am just super stoked about these new features.
Speaker 1: So go check them out if you're already an existing busbrow user And if you're not, go try out their free plan. Go see what it's about. You won't be able to use some of the paid features that we talked about here today, but go check it out. They have so many cool tutorials and I'll link to a bunch of their resources in the show notes, but that's all I have for you today. So I would love it if you would tag me like, take a screenshot of this episode, tag me, tag busbrow on Instagram and sharing your stories like the coolest AI feature that you're seeing with cohost AI, or how this has helped you streamline your episodes, because I would love to hear from you. But, as always, remember, keep it up. We all have to start somewhere.
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