I love it whenever we can come to this podcast and have brand new conversations about topics that we've covered before. And today's guest is no different. We are covering a topic that we have talked about numerous times on this show. But every person's perspective brings something new to the table. It brings a new story, a new journey, and I'm just so excited. So today's guest is Christina Lenkowski and we are talking about podcast guesting podcasting in general, why
we love the medium so much. And we're actually covering a topic I've never talked about before. I know right? Like, this is something I've never covered on the podcast, and I'm not going to tell you what it is you have to listen to the whole interview to really get the lowdown on what that is. But I'm excited. So enjoy my interview today with Christina Lenkowski. Let's get right to it. Welcome to the Proffitt Podcast where we teach entrepreneurs how to start launch and market their
podcast. I'm your host, Krystal Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?
Alright, profit podcast listeners. I'm excited for today's guest. We were talking before we started recording. We're like, oh my gosh, like No, don't say anywhere. We got to talk about this, like, oh, well, this is gonna be an incredible episode. So welcome to the show, Christina.
Thank you. I am just super super pumped to be here in front of your audience. I just drank my coffee. And I'm just like, ready to go. So let's let's do it.
It's funny, cuz I think we got each other fired up. Like we're like, oh, like, no, no, yeah, we're gonna talk about it at the podcast. But I'm always excited to talk to other people that are in the podcasting space, whatever capacity that looks like. And I want to know, because I know you have this beautiful blend of being in PR for a long time, and also doing
podcasting stuff. So tell us a little bit about your journey and how you got to do or how you're doing the podcast stuff that you're doing today.
Yeah, absolutely. So like Krystal just said, I've actually been doing PR for 15 years, a little over 15 years. It was my first job out of college. And I just continued to do it ever since then in different capacities. And it's actually kind of funny, because when I was growing up, I was like, my mom was like, I think you're gonna be in PR. My mom was a director of executive, a nonprofit. And I was like, Mom, no,
I'm a writer. Like, you don't even get me, like you don't even understand, you know, like how all teenage girls are to their moms. And then the first like, right when I got out of college, I got offered two jobs. One was a copy editor to newspaper and one was to do PR for this comics company, in my hometown of Portland, Oregon. And I was like, well, like, I don't really want to sit by myself in this. I'm very socialist. Like, I don't really want to sit by myself in this office.
So why don't I go ahead and do the PR job. And she was exactly right. It was the perfect mix for me of still being able to write but also being able to be very social and being with other people like I, you know, I just had a lot, a lot of fun. So that's kind of what started me down the PR journey. I've worked for agencies ever since then, um, you know, up until about six years ago, which is when I had my daughter. So yeah, I work for
agencies all over the US. My husband, I lived on the East Coast for a while we now live in Boise, Idaho, but we're from from Portland, Oregon. So we've lived all over and I've done PR all over the United States. And so anyways, we we came back here. And after I had my daughter in 2014, I decided that I didn't want to be a Senior Account Executive anymore at a PR agency. And so I just took everything off. And about a year later, people started to reach out to me. And they'd
worked with me before. And they were wondering if I could just, you know, do projects for them or do some work for them. And my specialty was tourism, public relations. So that's what I specifically specialized in at the time. And so that was great for about a year I just did contracts and freelance and things like that, which was awesome. But I was seeing similar themes of the questions that people were asking and the work that they
were wanting me to do. So I ended up taking B school through Marie Forleo and was I bought it through Amy Porterfield, which I know you just did an awesome launch with Amy Porterfield of DCA, and I ended up becoming one of her 100 finishers. So 100 People that which our mutual friend Melanie How is also a finish And so I became one of those people. And I launched my first course, which was the media pitching for destinations masterclass. And even though I taught publicity, I did no
publicity for my course launch. And it was a huge mistake. For me personally, I didn't, I spent a lot of money on ads, I did all these things. And I just really didn't see the return at all. And so the next time I launched the course, I was like, Oh, I'm doing this my way. And I started getting myself booked on a bunch of podcasts. And the difference that I saw was incredible. People coming to me, people seeking me out, they wanted
to buy the course. But they also want to see how they could work with me further, things like that. And I was like, oh, man, this is something that is not talked about enough in this entrepreneurship world, like the power of publicity, and what it can do for a business. So that's really a little over a year ago, I started publicity by Christina. And ever since then, we've been pitching clients to get them booked on shows. And then we also, you know, have a training and a VIP day as well.
That's awesome. Oh my gosh, like that's what a journey, you know, to go. Yeah, I'm doing this, you know, like, really intense. Was it all corporate? Or was it like a blend in your PR, Jelena kind of different organizations? Oh, yeah,
all different kinds of organizations, I worked for some corporate, so some just directly in the PR department of some, you know, companies, but then agencies as well, where I worked with like Cirque du Soleil, to iRobot to, you know, down to like Mom and Pop type shops and that type of thing. So yeah, it was just really a blend all over the place of different kind of, you know, PR experiences. And that being
TV, print, podcast, you know, all that stuff. And again, now that I'm in the podcast world, and the reason that I really double down and only do podcasts is I truly believe that it's one of the best ways for people to get out in front of other people and to share their stories.
Yeah. Oh, my gosh, that's so interesting. So I want to know, like, right off the top of my head, what is kind of the difference between podcast guesting versus traditional PR? Like, why do you think it's so much more impactful for someone to be a guest on a podcast? versus, you know, hey, we got to get you on TV, and we want to get you in these. You know, it's so funny. I'm dating myself. I'm like newspapers and magazines. And I'm like, I don't really know that that's the thing people do
want to get in those things. So don't worry, they do they do. Um, you know, I'm really glad you asked that. Because this is a question that that comes up quite a bit for people, they'll say, Well, I'm interested in doing TV, or I'm interested in doing this or that, whatever. Um, look, I'm not here to say that those things aren't great. But what I'm here to say is
what is your end goal. And if your end goal is that you want to get people buying from you to your list, etc, being on something like a podcast, where you can give a distinct clear call to action, and tell your story is what's really going to get people over to you. When you're on TV. When you're in a magazine, there's no call to action. A lot of times, it's just something very simple.
Like I might give a quote and then says Christina Lynn Koski, founder of publicity by Christina, there's no other information about what I do what my company is anything like that. So as a credibility thing, they're great. You know, I can then put on my website, Hey, I've been featured in X, X and X X, and that does matter. But when it comes to actually getting people over to you getting people like reaching out to you, that is happening, because you're on a podcast.
Yeah, that's really that's really good. And that's like bringing up the, the call to action piece is really important, because I think that a lot of people underestimate that. Not only the call to action, but like you said, the connection that would make someone enticed to follow that call to action, because it is it's all like there's these little mini baby steps that happen in a podcast interview that I mean, anybody listening to today's episode is going to know
like, oh, I now know Christina's story. I know who she is. I know what she's about. I know, kind of like you can get on some of those soapbox principles, which we have some coming up in a second. We're gonna get we're gonna get on a soapbox. But it's like, it gives you that opportunity. And you're absolutely right. You know, I may look at something I'm thinking back to whenever I used to flip through magazines on a regular basis, and I'd see something and then say,
Oh, that's great. That's an awesome idea. Okay, that's who wrote it. Okay, next thing, you know, and it's like, it's this fleeting moment, but for whatever reason, that podcast connection, you hear someone in your, you know, in your earbuds in your pods, whatever you're listening on in your car, and your Like, I want to get to know more about that person. Exactly. Go look them up on Instagram, I want to go look at their website, I want to go see what they're doing. So I really have someone,
like I said, there's some PR for a long time. I've never seen as much connection through any kind of outlet as I do through podcasts. And that's exactly what you just said is, you know, I have people DM me that heard me on a podcast months ago. And they're like, hey, I really liked what you had to say about XYZ, that does not happen from my being in a magazine. That does not happen from other stuff. And that's what I think is so special about podcasts and why I move forward with only them.
Yeah, that's awesome. Well, now that we've we've teased it, we have to talk about it. So, Christina, we were getting, we were getting a little ranty before this started, and I was like, Wait, we have to talk. Yeah, because we've never talked about this topic before. Okay, so tell me the subject that you brought up and tell me the experience, either that you have had or that you've had clients come to you like, just tell us all the behind the scenes of what, and then we'll go from there?
Sure, absolutely. So as I mentioned before, one of the services that we offer at our agency is we pitch on behalf of our clients. So we're out there, you know, pitching them to shows that are aligned, like they're the right audience. And recently, I had a big pitch week, last week. So that's where I really focus my week, and I spent a lot of hours doing pitching.
And I got back, probably overall, those pitches, three or four responses that said, Hey, we're really interested in having so and so on our show, it would cost this much to have them on the show. And that goes towards blah, blah, blah, marketing, data, whatever. And I am here to tell you that that is a huge, huge mistake. And I'm going to break down why. And, you know, it doesn't matter the amount, it doesn't matter if you're asking for $5 $500 $5,000. The second that you have a guest
pay to be on your show, it becomes an ad. And so this is the first question that I asked when someone sends me that is I say, how do you disclose that this is a paid, this is now paid content. And I gotta tell you, out of those four responses, I got to roll me back and said we're no longer doing the fee. And the other two I haven't heard back from, because I guarantee that that's something they hadn't thought about. And what I mean by that is, you know how old when social
media got going, like Instagram got going. People like influencers didn't say that their product that they were promoting had been paid for that that brand had paid for it or whatever. That's why now you see ad or sponsored or things like that, that have to be on social media posts. Because that that exact same thing happened. People thought that that was just the opinion of the influencer, that there was no money being exchanged anything like that. They just maybe,
maybe they sent them the product. But other than that, it was it. And in reality, what was happening is those influencers are getting paid 1000s and 1000s of dollars to be promoting whatever product it was. And so I remember, FCC, someone was like, hold up, no. And so that went all that had to become a huge thing in in Instagram, or I mean, I should say, social media in general, where you had to be putting any money was exchanged, you have to put an ad or sponsored
in that post. And that's the same reason why when you look at a magazine, you know, you'll kind of see sometimes these things that look like articles, but they say paid editorial content at the tongue, because it's the exact same thing. It's, you know, it's an ad, essentially, like they're making it look like an article, but it says at the top, that this is something that was paid for. So that you know, as a as a consumer, as a reader, like, oh, okay, I can still make my own
judgment. But I know that this is something that was paid for. And I can guarantee to you that this will happen to podcasts, at some point, there will be some kind of disclosure that you need to have, if there's any kind of payment that's going into
play. Now. I did come across or one of the gals that pitches for me as part of our team, she did come across someone who does disclose, you know, they did, they actually mentioned that in their podcast, then that's okay, then that's an opportunity that I would bring to my client if I thought that it was the right fit for them to make the choice, if that's something that they wanted to do. But for the most part, I would say nine times out of 10. There's no disclosure going on.
And I'm just here to tell you that that's not right. That's not ethical. And I don't think people are doing it on purpose. I also said this to Crystal, I just think people don't know, they
don't know what happens in their mind. They're like, Oh, great, well, maybe I could just charge like $100 and that would help us go towards marketing our podcast or go towards the work that I have to do To make this podcast, but again, I'm here to tell you that that is not what it is, it's not as simple as that, it then becomes editorial content. And besides the are paid editorial
content. And besides the See now I'm getting also so boxy here, like I said, I would, um, besides the disclosure, and how important that is, know that also, that means you need to be giving me your stats. So a lot of times, you know, podcast hosts, they don't necessarily want to share how many downloads they have where people are from this and that, and that's fine. If we're doing a, just a paid media exchange, like where I'm a guest, and Crystal's on, she doesn't need to give
me that information. I should have done the research already and know who her audience is. And you know, think that that's the right fit. But if you suddenly say to me, Hey, Christina, I'd love to have you on the show. It's gonna cost $200. Okay, how do you disclose and be? What are your stats, because now I'm paying. So again, that becomes an ad, and you better be giving me the information that I need to make that decision. So there's a few things there that I want people to
keep in mind. Now, granted, there's a lot of people that you could give a fee out to, and they're going to just pay it. But I'm here to tell you that that isn't the right way for you to be doing it. If you want to charge a fee, you need to be disclosing.
Yeah. Oh my gosh, so many thoughts in my brain on the difference.
And then if you could be pointing like at things like, hold?
Well, I wanted to tell you like, I, I don't know if it's my like, I'm being naive, if I just was kind of put up blinders or I just had not come across this because this is never something I've done. I've never even thought about charging people to be on my podcast. But I was at Podcast Movement earlier this year. And I heard this there was a very big, you know, big name podcaster. That was there. We're not going to give that away. Because I'm not gonna be Shaman. There
won't people under the bus not gonna do it. But this individual was talking about, you know, being on their podcasts being on their podcast. And then somebody leaned over to me and said, yeah, if you want to pay $3,500, and I was like, what, what are you talking about? They said, Oh, yeah, if you want to be on that podcast, there's an application process, and you have to pay $3,500. And you're only guaranteed like this specific amount of time. And that was like, my eyes were bulging out of my
head. Because I was like, this happens. Like I just I just had no idea. And it's probably because I haven't tried to pitch myself and get on as many podcast and this one in particular. Wouldn't. Wouldn't jive with me any Yeah,
I think I know which one you're talking about. Which is why I'm like, yeah,
yeah, we're nodding. We're just gonna nod and smile. Yeah, you probably do. We'll have a look. This is the Yeah, the all happened after
We'll have an after da k episode!
but I mean, I just, this is, it was wild to me. But you bring up some incredible points with like, you know, FTC guidelines and like, is this right? Just like, affiliate marketing, you know, it's like, you gotta disclose that, like, you, somebody is paying to be on there. Because, and from a consumer standpoint, I
look at the content differently. I really, if you told me like, Okay, well, you know, I'm today I'm talking to Krystal and our conversation today is a paid like, she paid to be on there, I'd be like, it's really as valuable. Is it just a commercial for what they do? It is a very different perspective. So you bring up so many awesome points I'd never even thought about,
it's different. You're gonna and you're also gonna, you're gonna look at that interview differently. But you're gonna look at that host differently, at least in my opinion, I sure will. Just like you said, when you found out that there's this fee to be on this particular, you know, podcast host show, it makes you look differently even at that person. Like, you know, I mean, it's just kind of again, yeah, it's not my
thing, for sure. But if they are disclosing, and they're willing to share the information, I will pass that opportunity along to the client. It's not something that I'm going to book for them. Because it doesn't really go with what I do. But it's something that I'll pass along to the client, they can decide if they want to do that. Because at that point, it's not really a podcast interview is an ad, or it's not really like what we normally
do. It's an ad and again, that's okay. If you're just closing, if you know that that's what you want to do. And that that's what it is like, it's all good. You just have to make sure that it's clear.
Yeah, yeah, I totally agree with that. And I think it's the principle and the values that you have as a business owner, as a podcast host as a podcast guest, you know, and what you're willing to do, because like you said, I think it's totally fine, as long as it's being disclosed to the proper parties. And yeah, no one like you don't have the veil over everybody's eyes. It's like, oh, you know, you could be on the show. Particular Pay money like you got it like it
just feels like that dirty little whisper. Yeah, exactly. You never know.
Yeah. Like, I'm like, Oh, I'm gonna know. Yeah.
You're like, I'm gonna tell everybody to, like, I'm gonna work for me. Yeah. Oh my gosh, well, this is this is like such such a good direction to go in because I love talking about things that we haven't talked about on the podcast before. And another point that actually I want to give a quick shout out to I think it was Lindsey on your team. Yeah, because she did such an awesome job. So I want to tell you a little bit about the process of how Christina got on the show. Like,
Yes, absolutely. Let's do it
do that up. Because I think y'all done so well was, um, I was funny, because I've talked about my audience knows this about me, I'm really bad about my email, and I am not shy about it. I just, I don't prefer email. I don't love email. But I had had several back and forth exchanges with Lindsay. And then she was like, Oh, by the way, I sent you an email. And I was like, oh, gosh, like, because my first thought was, I bet she probably sent me an email, maybe even a
follow up email. And I've never even seen any of them. And so I'm so glad that she reached out to me on Instagram, and we had this initial connection, we're going back and forth. And then all of us, like, it literally turned from, hey, I have a great guest for you. And I was just like, please take my link, you know, help me you're like get take my money. Like I was like, yeah, just take my link, get her on the show, like, Whatever, whatever you're selling. I'm buying, because it
was just such a genuine feel. And we talked about this earlier, you know, you said you're connected really well with Angie. True bra, True Blood her team? Well, it's that same feel like y'all do this so well, because it doesn't feel like this sense of friction. I don't feel like I'm being preyed upon. So yeah, have anything to share about that? Like, is that part of your process? Is that part of the training that they'll do? Or is that just like, Do you have a conversation about we want to
be as genuine as possible? Like, tell me tell me a little bit about that.
Absolutely. Well, Lindsay, so I actually met Lindsay, about 10 years ago, she worked. She joined the agency that I worked for in Boise that I was a senior account exec at. And so she worked with me for a couple, I think about a year or so we mutually fell in love with each other. But turns out, she was already in love with a Spaniard. So she moved to Spain, which is where she's located now. It's been there for a long time. And yeah, about a year ago, I was I just had
so many clients, I needed some help. And so I reached out to her, I knew she was freelancing. And I was like, hey, is this is this Pinterest. And because I knew Lindsay, I knew that it was going to come from a genuine place, you know, and
things like that. And that is truly the vibe that we have at publicity by Christina, which is service over self promotion, we want our clients to and the clients that we decide to work with, you know, they need to be people that they have a message that they want to be getting out there. They have true real stories that they want to get
out there. And it's not just this, like, I mean, I don't know how to put it like not like a cash grab, you know, like, it's not like, oh, let's just get you on these different shows or what, like, we'll just get you on whatever shows that at whatever. When we pitch it's always trying to
bring value to that host. So you know, we're, we're really doing our research and really figuring out who is the right fit for this client before we ever send a pitch and making sure that we have story ideas that make sense for that actual for that entire, like individual Host. Yeah,
this is so good. And I just want to tell you again, I it showed in the whole process, like thank you, oh, there was intentionality. There was personality, but also, and I've had many, you know, many guests on the show where we've talked about podcast pitching and podcast guesting, and the number one thing that will get me every time is that personal connection, whatever it is, and I can't tell you if there's no template for it, because everyone
has their own different way of doing this. But the thing that gets my attention, time and time again, is a personal reference or personal connection that makes me pay attention to where you could write me your whole life story and tell me all the things in email. I'm not going to read all that I just I'm curious about that personal connection because that tells me this person cares about my audience. That's really all I'm after, like, Okay, I've let the cat out of the bag. That's that's all
I care about. I just want to know that you're trying to get on my podcast care about my audience. That's really so important to me.
It is and and I love that you said that because that's the kind of hosts that we like to work with. And so you know, before we Again, before we ever pitch like, we do do that
research ahead of time. And it's the reason why we're able to get our clients on great shows, you know, we actually reach out to that host with stuff that pertains to them and is all about their audience and what maybe their audience hasn't heard yet, but we think we could take up to another level or something like that, like, you spoke about Angie earlier. But I love the episode you do with Angie last year all about podcast pitching, why podcast pitching is important in
business, things like that. I just think she's so funny. I just really, really liked her enjoy her. And so when Lindsay and I, we knew that you've done that episode, you know, we've done our research, we've listened to it, etc. So when she goes to you, she's not pitching the same thing. Even though you know, we both do podcast pitching, she's coming to you with with a different idea. And you know, of, hey, we know that you've done this. Now, let's see, like, Would you like to do
something like this. And that actually brings up a good point of if your competitor, someone that's been on, you know, that is similar to you has a similar ideal customer to you has been on the show, do not take that as a you can't pitch that show. I actually think that that's a really great thing, because it means that that host is
interested in that topic. So what I recommend people do in that instances, send your pitch, like recognize that they've had someone on to talk about XYZ, that you really enjoyed the episode, and that you'd love to take it up to the next level, and then have some story ideas there for them or some topic ideas there for them. And I think that that works really, really well. And so it shouldn't be a look of like, oh, no, they've already had so and so on. So they're not going to
be interested. No, you just got to do your work to see what else that host could be could be potentially interested in.
Oh, this is like the perfect you couldn't have set this up any better because this is the perfect segue into what I wanted to ask you about because you mentioned about podcasts guesting 201 Right? So if anybody's listening and they've already like they're a diehard fan of the show, they've already listened to all of our episodes about podcast guesting you talked about, okay, let's imagine you've landed that guest, you know, late you booked that show. Now what? Like,
now what about that a little bit? Yeah. Now what? Dun dun dun.
Yeah, well, now I'm gonna look at my notes. Because remember, I told you, I took a copious amount of notes, because I wanted to make sure that I didn't, I didn't miss on anything, you know, huge or anything like that. But a big thing that I think is so important for before you guest on a show, even if you've listened to and I hope you have listened to their show before the day before or even the day of when I have an interview, I will re listen to an episode or I will listen to an episode of the
show. So yesterday I had crystal right in my earbuds I was taking a walk, you know, things like that, even though I've listened to our show before. But when you know you're about to be a guest, you know, you can kind of think about it differently there in there and be like, okay, she's probably going to ask me about, you know, how I started or what led me to where I am today. Like, there's a few things that you know, will kind of be the same typically from episode to
episode. So I'm thinking about it differently. How I'm going to talk about XYZ, this or that. So always, always, always listen to an episode of the show. The host knows you guys. The host knows if you've ever listened their show or not. The second you start interviewing them if you have not, I mean, I'm sure you can guarantee this, like someone were to come on your show. And they hadn't like you probably be like, Oh, wow, okay, we're not. I can tell that this is not she's like, huh, yeah,
I'm like, it may or may not have happened before. Okay, continue to
go on, go on. But I definitely think that that's something important and it's super easy for you to do, it's going to get you pumped up to to be honest with you. Like, that's one fun thing about listening the show is it definitely gets me excited to be a guest the next day. Um, and then what I, which I haven't done today, but I think is a really because it's
830 in the morning, so I haven't done it yet. But one thing that I think is really fun that I haven't that that I will do right after this is to post a little something on Instagram, tagging the host. So you might be saying like, Hey, I'm about to do an interview with you know, at Krystal Proffitt, I'm so excited for our discussion today. Something like that really simple, easy thing to do. But the host like they noticed that they
noticed that type of thing. You know, they know that you're on there, you're, you know, excited to do the interview. And that's something that they can share to their stories, you know, as well, to let people know that you're going to be a guest on their show, which I think is a really cool kind of, you know, bonus to do. Um, during the show a big thing, Crystal using the hostname. Um, I think that you know, you don't want to be like overkill
with this. But it's it's definitely nice to have that personal connection like you would have in an actual conversation of saying someone's name a few times. And I think that that's something that a couple of our clients, they're so good at doing. Like I listened to their interviews and I'm just like, crushed it. Like they always like it's so good. And it's a lot of times it's because they use the host name and they just have their natural
story to these tell stories. So, you know, it comes back to like, here's my example of what I think you should do. And here's the story why, you know, here's maybe something that I think you should be doing in your business. And here's another story that I have to tell. And so I think that the storytelling and thinking about that a little bit beforehand is a really, really good thing. But mostly, and most important to me is the
after. Okay? So a lot of times, people our guest, and like the second, they're off that Zoom call, they're like, Okay, bye. And then nothing. And as a podcast host, I'm sure crystal you can speak to this, like, Nothing is more frustrating. It is to a certain extent than that. And I'll talk about
kind of the reasons why. But one thing that I like to do and the second that we're done recording, I'll be saying to Crystal is, thank you so much for your time, because we spoke earlier about you know why people are looking to charge because it takes a lot of work to put on a podcast you guys like and you guys that do them like you in this audience, like you know, so I always want to come from a space of gratitude for them having me on their show, like that's, that's a lot for them,
you know, I know that crystal is gonna be doing the editing, she's gonna be getting everything ready to go posting it up, you know, all this type of stuff. So thanking them and then asking how I can bring value to her audience. So is there something that she wants to do? Does she want to do an Instagram Live the day that this goes live? Does she want me to speak on podcast pitching in a
membership group, anything like that? I'm happy to do to support you know, to support her and as a thank you for the time of having me come on her podcast. And I mean, I don't know how, like you feel about that. But that's to me just a huge thing.
No, I like this is something that it I don't often have people that are just like by gone. Yeah, yes. It's someone I don't know. I will do one of I will want to point this out. Because I'm thinking of three interviews in particular, where I and this these were guests on other, like one of them was a guest on someone else's show to where it was just like, okay, the interviews done, like, check out like, they just like kind of ghosted me just like hit the button
and everything went black. I was like, Yeah, okay, I guess we're finished. We're done with this conversation today. And other times where I think, and it could be like a social awkwardness for people that aren't comfortable. You know, me I'm yeah, this is my 7000 interview at this point, you know, so I feel very comfortable having that personal connection at the end. And I'm just a
natural people person. So you're so that's more introverted, I think that you just gave them some gold because they're like, yeah, oh, you're supposed to do something afterwards. I never thought about doing that. And I love this. The social connection when an episode airs, because I will have people kind of come back to me and say, but the, we talked about all that stuff in the interview, like, why would we do the above and
beyond? But Christina, and I know, the marketing, the PR, the promotion like that is, honestly, it may be even more important than just recording the initial conversation because Christina and I could give you all of our biggest insider secrets or tips, our brightest strategy, but if we don't tell anybody about it, who's gonna know
who's gonna know, I'm, I think people get really wrapped up in their head about people seeing the same thing twice, or listening to the same thing twice, or whatever. And I'm here to tell you, they don't care. Yeah, they don't. They're like, they don't care in the fact that they're not gonna be annoyed. They care what you're saying they care things like that. Sorry, I should be clear. They care what you're saying. Sorry. They don't care what you have to
say. No, they don't care what you have to say. Sorry. What they don't care about is the fact that they might hear the same thing twice. In fact, they're probably not even gonna notice that they hear the same thing twice. They're just gonna hear it twice and move on.
Yeah, and honestly, I mean, now that you say that, and I'm, you know, my, my background is marketing. And I think about the people that like, you have to hear things usually
more than one person. Yeah. In and it's one of those things what And, Christina, it's why you're here today, we're talking about something that we've already talked about multiple times and from different people, you know, I've had multiple different guests on the show, but like I said, Christina and I talked about something that's never been talked about on the entire podcast today. So if she had sent me something and we you know, I was like, oh, you know, I we've already
had someone like that. Y'all have been missing out on so many great things that you've already shared today. So I'm I'm grateful can't Can we just like have like a gratitude. Gratitude circle? Yeah, I'm grateful for the information you've shared today. Because it's one
thing though, and I'm grateful Be here now that I just told your audience that no one cares what they have to say.
Yeah. Like, thank you
nailed it. Yeah, like she's done it. Yeah. Guys, we do care, we all care. Um, so the other thing, I'm just going back to my notes here, oh, and I guarantee crystal knows this. Also, when the episode goes live, you guys as a guest, you need to be putting that everywhere. So some hosts will send you like social artwork or things like that that you can put up and they make it really easy for you to do
the promotion, some don't. It's guys, it doesn't need to be anything crazy, you can go into Canva make a little little deal or go into headliner, and create a which headliner is like one of my all time favorite tools, apps, whatever, I love that
thing. But you can make some audio grams, you can even take a screenshot of the just it the you know, on your player, what it is and put it out there, tag the host, etc. Put it in your E newsletters, put it on your website, etc. But this is something that I hear from hosts a lot that frustrates the heck out of them is that they'll do this interview, they'll spend all this time you know getting this all ready to go putting it out there. And they will never see anything from the
guest. The guest doesn't share it to their audience. The guest doesn't do anything with it. And not only is that a huge opportunity missed, that's a huge relationship Miss like a huge connection miss with the host.
For sure. And especially I'm thinking of people that I've had on this podcast, I'm more likely to go back to that person and say, Hey, I thought of a podcast topic. Do you want to come back on the show? Actually, Andy is someone it's we Angie, Liz's shout out. We're giving you all the shout outs today. But you know, I know that I'm going to be seeing her in person if she podcasts. Are you going to shoot podcast live?
Or I wish I didn't know about it. And then the dates are when we're celebrating my husband's 40th best believe I'm going to be there next year. I already put the dates on my calendar for next year. I am sure going to be there. Yes,
yes. But it's one of those things. It's like, you know, now, I have you in my back pocket to think of like, oh my gosh, we have this new topic that anytime something comes up that's like trending, like, for example, people weren't doing IG lives together. This time in 2019, when people were just starting to like they weren't doing a lot of this like because it wasn't really a thing. But now like trends happen, things
change. And I always love going back to the people, like you said, I think of will who will, I know they'll share it with their audience. I know, they'll tag me on social, so then I can share it to my audience and it like that word of mouth just continues and it keeps going. Those are the people that I think of whenever I have a new idea, or I think about I want to talk about this subject. So these these are all fantastic, fantastic points. But
I mean, I just I think that as a guest, you just need to remember that you were a guest. And so this is you know, how you say your thank yous, you know, is partially is you putting out in front of your audience as well. And then the other thing, the last thing that I wanted to mention about the after in particular was don't just share it once. And what I mean by that is I was talking about headliner, my my sweet, sweet
love of headliner. And I don't know if that's what you recommend for audio grants or do something else. But for me, I just, it's so easy, and I just love it. So what I do, though, for any interview on this interview with crystal, it'll get chopped up into 10 probably different little pieces, little segments. And then those will be on rotation in our stories, you know, in our feed, things like that. And this is where what we call
the sustained spotlight really happens. So publicity work and you guys been on your, you know, having your own podcast, you get this, it doesn't have it's not just like this huge sudden, like, you know, okay, I was on one podcast, and now 100,000 People just joined my list like, you know, that's that's not necessarily how it is. But it's this work over time, this continuous work over time that you do the builds up into the
business that you know, you want to have. And by continuously sharing places where you've been a thought leader, being a guest on a show putting, you know, these snippets out there, that's where the opportunities in my mind really start to roll in. One of our clients, he is amazing at this, he uses Meet Edgar if anyone's familiar with that, and they so he drops all the clips in and then it randomly puts them up every day. It puts like one up every day, but the host is tagged in it, you
know, all those types of things. And anyways, he puts him up on LinkedIn on Instagram, you know, all over and he has had job offers he's had offers to go speak in communities and it's and their podcasts that happened six months ago, nine months ago. It's just that he's using that same content and just getting it out again and again and again. So don't be afraid of that, you know, put put it out there as much as you can, as much as you feel
comfortable with. Because I think that's a big Miss for a lot of people.
That's really good. It's great advice, and it goes back to, you know, from like Christina's PR points. And then from the perspective of marketing, it's just that top of mind that top of mind, like when when you start when someone thinks about that topic, who's going to be the top of mind, it's probably going to be the person, even if it's sound bites, even if it's quotes from an episode they've already listened
to. Maybe it hits them differently one day whenever they see it, and they're like, Oh, that was so so good. Right? Oh, my gosh, this is like, I feel like we could just talk about this forever. No, I know. I know. I know. We got to wrap it up. Oh, yeah. No, I'm like, no, what we're, what we're gonna have to do is have an IG live whenever this goes down. It's gonna have to happen. It's gonna happen. But I do I want to switch to our rapid fire questions. Okay, these for all of our guests.
Are you up for it?
I'm up for it.
Okay, the first one is what piece of advice would you give to a brand new podcaster?
A brand new podcaster? I would say, again, don't be thinking it. Be thinking about it from a service over self promotion perspective when it comes to your audience as well. And I just started my own podcast. So this is advice. Yeah, three episodes in. So I'm really enjoying it. It's super fun. But I think that's even advice that I have to remind myself sometimes, too, which is like, this isn't the I mean, it is the Christina show. But you
know, it's for my audience. It's not just like for me to sit up here and pontificate on things that don't matter to my audience. I want to make sure that I'm bringing the value.
That's awesome. That's a great, that's great, great advice. Okay, the next question is a two part question. Okay. First one is, what is the dream podcast you would love to be on? Whoo, is your dream podcast guest that you would love to interview?
Oh, wow. Okay, this is a great question. I think that the show that I would absolutely love to be on would be Rachael Rogers, hello, seven, podcast, I love her. I read her book, you know, I listen, to subscribe to her podcasts, all that type of stuff. And I just think that she really breaks everything down really well. But she's also just very, which I think how
I am is very straightforward. Like, I'm not here to Bandy about with things like I want to tell you how it actually is kind of like an anti publicist. And that way, you know, like, really want to give you the hard facts on it. And so that for sure, I think would be my dream podcast to beyond because that audience, too, is like my people, you know, the type of people that I would want to get in front of people that are really looking to tell their story, and to get out in front of a bigger
audience. So for me, that would be a huge one, I would say, as a guest. Well, you just recently had her but I would love to have Amy Porterfield on my podcast at some point, she really was so huge, and me going down this path to what I do now. I mean, I it doesn't look like what I thought it was gonna look like a few years ago. But I absolutely love where my business is right now and what it's grown into. And I just think that her and like her encouragement and things like that, over the years
has been has been huge. So I would say to have her on my show would be pretty freakin awesome.
Those are two fantastic women that Yeah, absolutely. Absolutely. Okay, and then my last question is, do you consider yourself a perfectionist?
No, I don't. Um, I definitely am a progress over perfection type person, no question about it. I, this is something that I run into a lot with people that have taken my trainings or things like that, they, they definitely get really hung up on everything having to be perfect before they hit send on a pitch. And look, I want you to do your research. I want you to send great pitches, but also understand that we all you know, we all make mistakes and things like
that, but you just got to send the dang things. I mean, I had someone one time that was like, I've written my pitch, but I've been sitting on it for two years, because I'm so nervous about sending it out two years. Think of all those offers. I mean, I just can like think about this opportunities. I didn't say that to them. Don't worry, but think of what you've done. But no, I wish that I just wish people could get out of that perfectionist mindset sometimes. And realize that you just got to send
it out there. I mean, when I first started doing this pitch work, like the first clients that I was pitching, I didn't have one sheets I didn't have audio snippets. I didn't have anything, it was just the pitch. And we got them on great, great shows. So really what it comes down to is the personal connection, like you mentioned, and topic ideas that are valuable.
That's awesome. Oh, this is like, I feel like there's so many nuggets that you have dropped into this episode. I'm so appreciative. So grateful. Thank you today, Christina, this is awesome. Well, if someone's listening, and they're like, I want to work with Christina, I want to know more about her. Where can people find you?
Come on over. I actually have a really, really fun video quiz at podcast publicity quiz.com. And so I'll make sure that crystal has that link to put in the Lincoln bio, or the show notes. Sorry. And that's a really fun way to find out kind of what the best step is for you. The next best step and you get to see my face. Which is, which is always fun for everyone. But also follow me at publicity X Christina on Instagram. And that's Christina with a ch. And I
think we have some fun there. I like to share my Nuggets. I like to go off on rants sometimes, you know, in my stories. So anyways, that's a great place to find out more. And if you want to hit me a date with me, hit me with a DM that would be awesome.
Yeah. And so tell us the name of your podcast again.
Yeah, my podcast brand new is your podcast publicist is the name of the show. And it's all about me being real. With with all this, and if you kind of heard me throughout this episode, and you're like, okay, but like, what is publicity are episode number two is called what is publicity? And it really breaks that all down. And I I truly am saying this, just as a value add. I'm not trying to just plug it but I think that a lot of people, they have that question in their mind
of like, what exactly does that mean? And so anyways, I break it down.
Perfect. Yeah, I actually when you said Instagram, I was like, Oh, she has because I saw that sound clip that you must have made in headliner because you love it so much. And I'm gonna talk about that, because it just looks it looks so good. I'm Yes. Congratulations on launching your podcast. Like we know, it's not an
easy feat. Everybody listening to this podcast knows that it's not something that you can just throw together and then automatically have millions of downloads and 1000 right listeners, like we just we know the truth about it. But we also know how impactful it can be so 100% excited for you. So thank
you the episode that just you'll enjoy it was me and Lindsey that dropped.
Oh interface.
So you'll hear about all the common questions we get asked and you have you know, we laugh along the way. So it's fun. Awesome.
Well, everybody go check it out. We're gonna have links to everything that we talked about today in the show notes. But again, thank you so much, Christina, for coming on the show.
I am. Thank you so much for having me. This seriously been a delight. Really great way to kick off my day. Thank you.
I love it when we have such a fun conversation with a brand new guest and I just Oh, just be really honest. I love it whenever I can geek out with people about podcasting, whether it's helping other people grow their shows, or introducing you to a brand new idea that maybe you'd never thought of. But now you know to be a little bit more cautious about. I hope that you
enjoyed today's conversation with Christina. So make sure you go check out the show notes, Krystal roffitt.com/episode302 to connect with her and le rn more about the services that she offers podc sters and those that are really wanting to grow their brand and their visibility for their busin ss. But that's all I have for you today. So again the show notes are KrystalProffitt.com/epi ode302. And as always remember, keep it up. We ll have to start somewhere