I'm trying to think of new ways that we can start the podcast every single week. I have recently been telling you like a silly joke or what is actually happening behind the scenes right before I press record. So I thought today, why don't I share another behind the scene little thing that happened just before I hit record, actually, let me tell you something's happening in real time. The dog and the cat are wrestling, right outside the office door and hear Wall-E. He's our Boston Terrier. His like, collar is jingling and jangling with the dog tags and he's like trying to attack our kitten. Don't worry, they're friends. They get along fine. But they fight all day. And I mean, when the kids aren't here, I'll leave the office door open. But then I still have to shut it because I Hear them squabbling in the other rooms. Oh, that's happening in real time. But what was happening right before I hit record was, I jotted down some notes for this episode because even though I know all the things that I want to share with you today, I want to tell you that I still even more than 200 something episodes into my podcast because I have 188 episodes for this podcast. And I have over 100 in The Poddy Report, which is my daily show, which we're going to talk about here in a second. So I guess that's closer to almost 300 episodes, I still plan my content, even if I know exactly what I'm going to talk about. And I can just put down like four points on a post it note and I could talk about it at length without being too like going off in a bunch of different directions. But the reason why I still write an outline line before I hit record is to make my life easier in post production. Because while I'm talking right now, and this will eventually be turned into a transcript on the back end, I still need an outline for whenever I go to create show notes. So I thought I'd give you that little tip before actually got into what we're talking about today, which is the question, should you have a daily podcast, so let's get right to it. Welcome to the profit podcast where we teach entrepreneurs how to start launch and market their podcast. I'm your host, Krystal Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?
Okay, so I've been Just going to go out and say it right from the get go. I don't recommend a daily podcast for most new podcasters. Okay, I'm just throwing it out there right here at the beginning. I don't want you to sit in suspense for the rest of the time that we're here today and say, okay, is she gonna tell me that this is for me, or it's not for me. So I'm gonna go ahead and throw it out there that this format won't apply to most podcasters. But there are some big pros and big cons to having a daily show. So I wanted to give you this option, if it's something that you're exploring, so this idea really applies to brand new podcasters or if you've been podcasting for a while, and you're like, you know what, I think I want to spice things up for the next quarter to see what happens or I'm going into a different season of Life. And I think that shorter daily episodes could be something fun to try out. So wherever you are in your journey, I just want you to know that there are definitely pros and cons to having a daily podcast. And what I'm going to teach you here today won't necessarily translate to every single type of podcast, every industry, every niche, every audience. However, I have been successful with my show, and I love it. So this is why I wanted to talk about it today, even though I know it doesn't apply to everybody. But I think that you should still listen in to see if you can implement some of these strategies. Or you may even come to realize that you've been stressed out with your weekly podcast and switching to a daily format could be the thing that saves your sanity.
Okay, so, first and foremost, let's go through the pros, right. What's kind of like that good news, bad news kind of thing. You want to hear the good news first, okay. I'm not really giving you the option. I'm gonna give you the good news first. But there are four pros and four cons. Okay, I know I was I just wanted everything to be very balanced. I didn't want to seem like I was like skewing you one way or the other. So I have four pros and four cons for you. So the first Pro, if you end up having a daily podcast, Oh, hang on, let me back up. What do I mean? Like what is the definition of a daily podcast? To me, it means putting out an episode Monday through Friday, every day have a quote unquote work week. It doesn't mean seven days a week, I think of a daily show as Monday through Friday. So that's the the way that we are approaching this as far as the time length goes. That still varies from person to person. For my show, the Poddy Report which is my daily podcast, I set a time constraint to every episode. Be under five minutes. So if you go listen to that podcast, it is literally five minutes or less on every single episode. And that's something I set up from the very beginning. So that's the definition of a daily podcast. Now let's go into the pros.
So the first pro of having a daily podcast is you will get more downloads faster. Now, this is pretty subjective, right? Because we don't create our shows just based on the numbers. How shallow was that we aren't those kind of shallow people that are just concerned with downloads and how many numbers that we can rank up and listens. No, no, we are not those type of people. But having a daily show will get you downloads that much faster. How do I know this? Well, because my daily show ranked up so many for downloads than my weekly podcast, and it's the simple fact that one Episode put up every single week has the ability for one listener to listen to it roughly one time. So that's one download per listener of your podcast. And if you have 50 people listening to your show, then you probably have about 50 downloads whenever you upload an episode. Now, in contrast, if you had a daily show that put out five episodes a week, that is the ability for those same 50 people to listen and download five different episodes now Hang on, I'm going to try this math and maybe terrible at it. But if I had five episodes times 50 regular listeners, that's 250 downloads that could happen in a week's period, as opposed to just 50. Do you see where the math is on that? Okay, so you have the potential to get more downloads faster now. I will say that again. Could be harder to grow your audience if you have a daily podcast because maybe they're like, well, what's this show about? How does this fit into my regularly scheduled programming because I know from experience having a daily podcast and a weekly podcast that I put out to twice a week for the profit podcast, that my growth for The Poddy Report has been so much slower than what it was for this show. Now, there's a few other factors that play into that. And that's simply because I don't promote The Poddy Report as much as I do the profit podcast simply because this is the main event right? Like The Poddy Report is my asides and like if you want to go deeper, you want to hear from me on a more regular basis, then you would listen to that podcast but I don't put a lot of like advertising dollars and a lot of energy behind The Poddy Report simply because those are like my die. Hard fans that listen to that that want to nerd out on all things podcasting, just like I do. And so that's one of the reasons why I believe that show hasn't grown as fast as this one. It's simply because I don't talk about it as much. I've had people say, Why don't you talk about your daily show more? Why don't you bring it up more often? And I've simply say, Well, my energy goes to the profit podcast. This is my main podcast. It's one I concentrate on. But The Poddy Report is a demonstration podcast that I created for my Poddy People members. So it's my membership communities podcast, I go in there, I show them everything like, hey, these are the downloads. The stats, this is how I create content is how I upload it. So I wanted a place where I could show them how everything works on the back end. And that's really the main reason why I created The Poddy Report, but it's also become something that I absolutely love and I look forward to every single week and it's much fun creatively to express myself that way with another podcast. Okay, that was a very long winded very first pro but I wanted to explain how you can get more downloads faster but it doesn't always translate to every single podcast.
Okay, so pro number two for having a daily podcast is it gets people really invested in your content. Now like I just said, if you have a weekly show people are hearing from you once a week. On contrast, if you have a daily show, they're hearing from you Monday through Friday if they choose to so they could say I want a dose of Krystal on a Monday and on Tuesday morning and on a Thursday afternoon and maybe even on a Friday morning when I'm walking the dog. That is a lot of me. So those of you that are diehard fans, like you listen to this podcast and that one, I congratulate you because I don't even know that I can listen to my own voice that much. That is a lot of fun. guessing but I so appreciate you so, so much you really mean the world to me that y'all digest all this podcast information. But it really does get people invested in who you are. As a podcaster. As a host, you have the opportunity to introduce your audience to more of your quirks and kind of the silly things that happen throughout your day throughout your life because you have to be creative with how you come up with your content. We're going to talk about that more here in a second, but it really gets people invested in your content and on your podcast journey.
The third pro that I want to share with you is you can actually have much shorter episodes and really get away with it. So like I said, The Poddy Report has episodes that are five minutes or less. That was the timeframe that I said I don't want any of the episodes to me any longer than five minutes because I can sit down and record an entire battle. Like a week's worth in less than 30 minutes, that was my goal. Five minutes times five shows is roughly 25 minutes of recording, I could have an entire week's worth of podcast episodes in under 30 minutes. That was my goal. It's what I was shooting for. And that's what you can do as well if you have a daily show. And now if you have a weekly show, you're probably producing anywhere from 10 to 45 minutes. It really just depends on how long your episodes are. But with a daily show, you can get away with much shorter episodes, which can be very inviting to a brand new podcaster who was like I don't even know how to talk by myself in a room for that long. So I want to encourage you to think about a daily podcast if the links of like a regularly scheduled programming right like a 30 minute podcast episode is really daunting for you. Then I want you to explore this idea of having A daily podcast.
Okay, so pro number four, is there is less editing? Yes. Like, this is what like, I want you to pay attention you brand new podcasters because I know you are freaked out because of the editing, you're like, Oh my gosh, I don't know what to do. I'm gonna mess up. I don't know how to do. Like I said, I'm too much I said, like I said, so I said all these things you could hear me breathing, all the things I know, I know all of your quirks, all of the things that you're afraid of. When it comes to editing your podcast, you don't understand the software you don't know where to get started with the software, you're afraid to even try it because you're gonna break something something's gonna like it. The world is gonna melt down. If you hit the wrong button in your podcast software. I get you I see you. I know that these are your quirks. So I want to tell you that if you have a shorter daily podcast, it is as simple as and I've done this before. If you start recording and you mess up, just scrap the whole thing. Recorded again, right? Because if you're recording shorter episodes, and you totally flub over your words, or you mess up, I've done this multiple times where I'll start an episode of The Poddy Report. And then I'm like, Oh, crap, what was I gonna say? I totally lose my train of thought. Or I looked down at the wrong notes, and then I get confused. And I'm just like, wait, what, what was that talking about? What was that gonna say? But all I have to do is simply hit stop trash, I can delete the whole thing like Ctrl A, where I select all and I delete that bad boy and I just start over, because my episodes are shorter. So I don't even have to worry about all the editing and actually, like, behind the scenes, I don't edit at all on The Poddy Report. There's no music. There's no fancy intro outro there's no podcast main theme. It is literally just me saying welcome back to another episode of The Poddy Report and then I go into what I'm Want to talk about and then I have my tagline for that show, which is keep it fresh, keep it fun and just keep going. And that's it. Like there's no editing like I just click Save unless there's a big interruption one of the kids like bursts in which has happened before, then I'll simply just rerecord it or I'll stop it when they come in and then I'll start recording. But usually there is no editing done on the daily podcast simply because it's so short. It is so short anyway that why would I edit it to take out anything extra and y'all know me if you've listened to this podcast for a while, you know, I don't edit out my mistakes. I leave them in there and I just don't make as many after you've done 300 something episodes, you get a lot better about how you formulate your podcast episodes and so the production time as a lot less or excuse me, let me say the editing time is a lot less because we are going to talk about that. production. So let me go back through the four pros. So number one, more downloads faster. Number two gets people really invested in your content. Number three, you can have much shorter episodes with a daily podcast. And number four, there is less editing. Okay, so that's like the sunshine sparkles and rainbows version of a daily podcast.
Now, let's talk about the dark side. Okay, we're going to talk about the the cons because I have had a daily podcast since March of 2020. That's when I officially launched it. So I'm gonna, I'm totally gonna do the elementary, I'm counting on my fingers. So that's April, May, June, July, August. We're in the middle of September right now. So it's almost six months, we'll call it five solid months of the podcasts that I've had. So I feel like that's a pretty good determination that I can give Positive or negative feedback on what this experience has been like because I've been doing it for five months.
But the cons is that it is a little more time consuming whenever you're doing the daily shows. Now, what do I mean by that? Well, when you're doing a weekly show, you can sit down and you're thinking of one thought the entire time the entire way through when you produce your show notes, when you do your marketing all the things right, like you were simply focused on one specific topic. When you're doing a daily show, you kind of have to creatively jump around in that can be a little strenuous for some people. I know that I have had weeks where I just, like, blow through the whole thing, no mess ups. I'm totally good. And I just have like five notes written on a sheet of paper. And I just, I'm like, man, I aced that. It was incredible. Then I have weeks where I take forever just to come up with the ideas. I'm just like, what, like, what was I gonna say, and I just don't even where was I gonna go with this. And so it can be more time consuming to come up with the content and create it for a daily show and you have to be spot on. Like you got to be quick with the content ideas and keep it fresh. You can't just keep talking about the same one idea over and over again, because no one, no one will listen to a show. That's the exact same thing over and over again every single day. So that's number one. It's very time consuming.
Number two, it's harder to batch, lots of content. So if you have a daily show, and let's say you do put out five episodes, and that takes you around 30 minutes. Well again, going back to coming up with the time consuming and the planning and all that stuff. It can be really hard if you thought about batching a month's worth of podcast ideas for a daily show because that's 30 ideas like I'm just using the general rule of a month has 30 days. So let's hang on, let's take that back. Let's go back to four weeks, okay? If there's four weeks in roughly every month, right, some of them have five, but we're gonna go with the average of four. So if there's four weeks in a month, you have five episodes in a week's time. Four times five is 20. So you would have to sit down and batch 20 episodes. Now, depending on how long they are, that's still a lot of content. So it gets a little bit harder. It's doable. Don't get me wrong, it's 100% doable to batch, a daily show podcast just as easy as it would be to batch a weekly show. But it does take a little bit more precision and planning and making sure you're not repeating yourself. I can't even tell you how many times I've had an idea like, Oh my gosh, this is so good. I'm going to talk about this on the podcast. And I go back and look at previous episodes. And I'm like, already talks about that. I actually talked about it twice already in two different ways, how I talk about this in a different way. So it does get a little bit harder to batch your content. For the future episodes, it's doable, but it gets a little bit harder. So that's pro number, or sorry, con number two.
The third con is ideas for content. So like I just said, it's very easy to repeat yourself with the Daily Show, simply because you're like, Okay, what am I going to talk about now? And maybe you go grab an idea that you already did and try to put a different spin on it, but you might end up sounding exactly like you did on the first one. So it gets harder because I have shared y'all. I have if you haven't listened to that podcast, I have shared stories on there. I feel like I'm just pulling things out of thin air. Now like if I get stumped on like, well, what should I tell About sometimes I'm just sharing personal stories like I talked about the kids going back to school, there was this whole kind of series about my laptop saga of 2020. My laptop was shut down for about two weeks, and I didn't know what to do. And I just kind of went on a rant over there. So I do get to share more I personality and go on a little bit deeper journey with my audience, but I also kind of get strapped for content at times. I'm like, What am I talking about this week. So that is a con of having a daily show.
And then the fourth one is more production time. So earlier we were talking about one of the pros is less editing, right, like you don't have as much editing to do or if you have shorter episodes, you can simply hit stop, scratch it all, throw it in the trash and start over. But the production time is if you have one episode a week, right you have a weekly podcast, that is one show that you're producing But if you have a daily podcast, that's five times you have to come up with an episode title five times you have to come up with an episode description, an episode number you have to upload it into buzzsprout and all the things so you do have to do that and think about that the production time is a little bit more with a daily podcast. Now. All of that being said, I will say there are some tips and I'm gonna give you real fast learning from having a daily podcast I use Hindenburg This is the audio editing software that I've chosen. I started using it earlier this year I switch from audacity and I've never looked back it's been so incredible and if you're looking for an affordable option like you're, you're kind of you like audacity you like GarageBand but you want it just something a little bit step up that's a little bit more professional, but still very easy to use. I highly recommend him And one of the things that they have done is they have an integration directly in the platform that allows you to publish straight to buzzsprout. So if you're a buzzsprout user, and you've been thinking about Hindenburg, first of all, they have a trial within your buzzsprout platform. So you can go in to your buzzsprout account, and I think it's a 90 day trial to the 60 days or 90 days. I'll link to it in the show notes, but KrystalProffitt.com/Episode188 and go to your buzzsprout portal. And there is I think it's under Resources. You can get a trial of Hindenburg, y'all, it has blown my mind. I love it so much. I didn't go with the pro version. I just have Hindenburg Journalist. But what I can do is whenever I'm creating my daily podcast, I simply go up to publish and I can publish it directly to buzzsprout. I don't have to save it as an mp3 or a WAV and export it and do all those things. I can just publish it directly. To buzzsprout, which does save me in production time. But you can't do that if you're using audacity or GarageBand, or anything like that. So I wanted to make like that's like a pro tip. If you use Hindenburg and you're a buzzsprout user.
But the last thing I want to say is, if you're thinking about doing a daily podcast, and you're like, I think I think I want to try this out, I think this sounds right for me. Or if you're like, I don't know, like, what if I try it out and it doesn't work? Or what if I hate it? So here would be my advice. I would try it out for one month, one month, just say okay, and maybe start on like the next month. So if you're listening this in September, and you're thinking, Okay, I'm gonna try this for October, and see how it works. I want you to commit, commit to doing it for one month. Even if you hate it, you get into week one, you're like, Oh my gosh, this sucks. I don't want to do it. Still commit, do it for one month. Because if you go back and forth, and Switch too much between your format, it's going to confuse your audience. But if you let them know, Alright guys, or even if you're launching, you don't have to say anything. But if you're, you've had another format, maybe you tell your audience or just give them a heads up on social media or on your weekly emails and say, Hey, guys, I'm trying out this new format. We're gonna do it for the whole month of October, and I'm going to do a daily podcast, they're going to be shorter episodes. But I'm going to be able to tell more stories and share more strategies more often about different topics. So let me know like, I'd love to hear your feedback on what you think about this, but commit to it for one month.
And then I want you to remember, you can always change it up later. You do not have to commit and I actually want to tell you the story, my mom, so Nannette shout out ninette she has The Edible Gardens podcast. I'll link to it in the show notes and she is actually she told me earlier this week that she just recorded her 100th episode. So all My gosh, congratulations, Mom, I'm so proud of you. This is so incredible. But when she first started with her gardening podcast, she said, Krystal, I just have so much information like I have four lifetimes worth of content that I just like, I have to get it out of me. And I love her saying she was like, I felt like I was 11 months pregnant in the month of July, just like ready to give birth to all of these ideas. Just like, Oh my gosh, it still cracks me up so much that she said that, but it was true. She was just she had so much content. She was like, I got to talk about this. And I got to share this. So she had a daily podcast when she started and I don't think hers were five minutes or less. I want to say that they were closer to like, the 1520 minute mark. So five episodes for I want us she did that for probably the first two or three months of her podcast and then she got to the point where she was like, okay, like this is a lot. This is a lot of information, it's a lot to keep up with. It's a lot to keep track of. And I've gotten to the point where she had a better handle on how she wanted her show to work. And she understood her audience better. And she was like, I think I'm gonna switch to just doing a weekly podcast. And that worked out perfect for her, she was able to make the transition, she didn't lose a lot of listeners. And she's actually seen her show grow really well, really consistently, since she started her podcast. And so I want to just share that with you and let you know that you can change it up later. You don't have to select one type of format, commit to it and then never change anything up. I'm going to encourage you to get creative if you feel a little stagnant, a little stale. In your podcast, if you've been podcasting for a while and you're just like, I want to spice things up a little bit. I'm bored talking about the same thing or talking to the same people if you're doing the interviews, like I get it, but I don't Want you to quit, I don't want you to get burned out. So creating or switching to a daily podcast format could be the thing that helps you out.
Actually, I have another client of mine, Amy. So Amy Connell shout out she has the greatest health podcast. And she did this over the summer. She said Krystal, I really want to try something different over the summer. So I think I'm gonna do these like five minute workout tips instead of my weekly show. And I said, awesome, like, try it out, see what happens and then report back to me and let me know how it worked out. And so I need to reach back out to her. So Amy, if you're listening to this, we want to know in the profit podcast Facebook community, how your daily podcast over the summer, like how that worked out for you. But I love that she tried it. And if she didn't love it, she knew from the beginning she said if I don't like it, I can always go back to what I was doing because I know that that works. But I want to try this out. Just to See what will happen. So I want to just leave you with that thought that if you're going to do this, if you're going to start a daily podcast if you're going to switch to a daily podcast format I want you to try for at least one month before you make any other big changes.
But that's all I have for you today guys. I hope that you enjoyed this and if you did, I would love for you to subscribe if you have not already. Take a screenshot wherever you're listening to this and share it out on social media on most platforms. I'm at Krystal Proffitt TX Krystal with the K Proffitt with two F's and to to to also say to ease that's not right two F's and two T's t x on the end like Texas, take a screenshot share it on social media tag me and if you have not join us in the profit podcast online community Facebook group, we share tips and insights this where people come to ask questions and get their questions answered. And I love the collaboration and feedback that happens in there. But that's all I have for you today. So go check out the show notes. KrystalProffitt.com/Episode188. And remember, keep it up. We all have to start somewhere.