Have you heard of the five love languages? Right? Like, it's like, you know, Gary Chapman, he has the book, The Five Love Languages. And we hear people talk about them all the time. It's, let me see if I can do this off the top of my head. It's personal touch quality time, good gifts, acts of service and words of affirmation, oh, I'm gonna give myself a pat on the back as I did that off
the top of my head. But, uh, if there was a love language, that I spoke fluently, that had to do with having an online business, it would what 100% be marketing, and podcasting. I know, it's not a thing, but I'm making it a thing right now. Like, as I'm talking to you, I'm actively making my love languages of running an online business be marketing, and podcasting, because these are the
things that I absolutely love to talk about. Trust me, there's other aspects of having an online business that I'm like, Oh my gosh, I never want to deal with that stuff. Even though we do it, right. We do it because we want to have an online business even though some of the things drive me crazy. But marketing, y'all Give it to me every day. I mean, when you read books about marketing, and you tell other people, like I have, you know, my sister in law, my mother in law, they are avid
readers. They love fiction. They love some fiction books, and they consume them. They're like always, you know, swapping books, they're like, Oh, I finished this one. Have you read that one. And they're always talking about all these books that I don't know about. But for me, I love to nerd out on business books and marketing books, and they
just they make my heart. So happy. So today, I want to give you some tips on branding strategies for your podcast and how you can move forward and knowing that you are putting really smart marketing tactics in place that will help your podcast reach more people. So let's get right to it. Welcome to the profit podcast where we teach entrepreneurs how to start launch and market their podcast. I'm your host, Krystal, Proffitt, and I'm so excited that you're here. Thanks for hanging
out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?
The reason why I wanted to create this episode today is specifically because I was asked to participate. And this is like, really fun, because this is actually happening today. Like when this episode releases, which is fun, which it's always kind of weird. Look, let me just like say that when you know the air date of an episode is coming, and you want to talk about something in future tense. But I'm actually recording it about a week before this
episode airs. Anyway, just just letting you know, it's kind of a funky thing when you know that things are happening when the episode goes live, but haven't actually happened yet. So we're kind of future pacing this episode. But today, on the day that this episode goes live, I'm actually participating on a panel for podcast movement University. Yes, hallelujah. My vision board for 2019 is finally complete. This was the one last
thing lingering on my vision board. It was speaking and being a part of podcast movement in some capacity. And so today, I'm speaking on a panel with some other ladies that are part of OSSA collective. So you can go into the show notes. I'm going to link to the episode that I did with one of the OSSA ladies last year and it was so good.
Oh my gosh, it was so good. Because we were talking about podcast networks and how they work and all the things and it's really important to understand this, especially whenever you want to look at podcast advertising. I know y'all want to know about podcast sponsorship podcast advertising. How does this work? Well, podcast networks are just as important to understand. And OSSA is a fantastic collaborative environment for
female podcasters. And Marla, She's the founder, she reached out to me and was like, Hey, I would love for you to come and talk about podcast marketing on this panel that we're having. Do you have any ideas of what you would specifically want to talk about? And I was like, branding? Yes. Like this. This is my thing. So last year, or actually it might have been in 2019. I participated in OSAA that's O-S-S-A, OSSA. They asked me to help them
develop this free ecourse for podcasters. It was how to get started and they actually asked many people many podcasters in the US it can be To contribute in their expertise, and so I actually delivered the branding module for this ecourse that they put together. And so it just felt right that I talked about branding at podcast movement University. And as we're recording this, I
actually haven't participated on the panel yet. So I don't know what's gonna happen, like, on that day, how it's all gonna go down on the panel, I'm so dang excited about it. Because we're going to talk about podcast marketing and social media, we have social media experts coming to talk about how you can promote your show. But again, I want to
just stick to my lane of branding. If you've been around here, you know, I'm not a social media expert, I do not claim to be I don't have hundreds of millions of followers, like I don't have any of that. But what I know is my roots, like everything that is grounded in this entire journey is my
degree in marketing. And me really understanding and becoming obsessed with the customer journey, whether it is your audience, and they're just listening to your podcast, or it's someone actually becoming a customer, a consumer of what you are creating. I know branding, I know how to create a consistent message all the way across the board. So I have five key points that I want to
share with you today. And we're going to go deep into some of these and some of these we're just going to touch on but I want to make sure that you check out the show notes because I'm gonna link to some other awesome episodes, some really cool YouTube videos that you can check out and I want to make sure that you go to see those like, if this is something you're struggling with, you're like, I really don't know how to market my show. I need help with this, then go to all the resources.
So KrystalProffitt.com/Episode236 is where you're gonna find everything that we talked about here today. But let's start with the five things that we're going to talk about.
So first and foremost, consistency. I feel like a broken record, but I'm gonna say it again. And I'm gonna keep saying it. Consistency is so so important. So how often are you showing up for your audience? Why does this matter? Right? We asked this question all the time. But why does this actually matter? The reason why consistency matters is because if I do not see your podcast on a regular basis, how am I going to know that it's there? Because I don't
know about you. As a consumer of Podcast. I am not scrolling like the main Apple podcast feed just saying oh my gosh, I wonder what's new in podcasting? I mean, maybe that happens every once in a while. But not every time I go, like I have habitually or worked in shows that I listened to all the time. Why? Why do I listen to these
specific shows? Why do I listen to the office ladies on a regular basis, because they put their podcast information out there, not only just their podcast episode, they're posting on social media, and then the host are sharing across their stories. It's like it is out there, that this is happening on a regular basis. So this is why consistency matters. And we're gonna get into like the actual consistency of your brand. But I just want to reiterate, consistency matters so people
can see. It's like a reminder, it's that constant reminder is like, Oh, they put out a new episode. Oh, I noticed their font, they must have put out another episode, right? What we all know we're scrolling on Instagram. And then all of a sudden we see something in like it clicks like in our brain. It's the psychology of noticing colors and fonts and texts that were like, Oh, that's that one podcast out they must have put out something
new. So I know every time I see DAX shepherds, like he has this yellow color for the armchair expert. Anytime I see those colors, my brain immediately goes to his podcast like I even if it's not his stuff, even if it's just closely remotely related. And I see that color. I'm like, Oh, that's Oh, wait, that's not armchair expert. This, that must be something else. But that's where my mind goes. Because I've seen it so often, that it's habit. So this is why consistency
matters. So you have to show up for your audience, right? Even if it's just as simple as just posting an episode every single week because most people have notifications on their phone that say, oh, a new episodes out, right? Like we're all used to getting that Dean. That's like, Hey, you know, there's new podcast episodes to listen to. So that is a habit that can only be formed whenever you're consistent with your show. And you want to be known for that someone actually told me the other
day they're like I so appreciate that. Usually Just keep showing up. Like, even if it's messy, even if it's not perfect, you just keep showing up. And I have established this reputation of being a consistent podcaster being a consistent poster on my social media being a consistent leader in what I'm doing, because I just keep showing up. It doesn't have to be perfect. No, no, where have we once said, you got to show up perfect. You got to have all your shit hockey
together? No, like, we just keep showing up. That's what we do around here. That's what consistency is to me. And that's how I want you to adopt this idea of being consistent. Okay, the second part of consistency is, is your branding clear across all of your platforms.
We're going to get into marketing in just a second. But I'm talking about if I go look, right, and this is okay, hang on before we get there, because that's really going to be the marketing idea. What I'm thinking of right now is, this is where it gets complicated whenever you want to have consistency across everything. But you also want to start outsourcing pieces of your podcast or pieces of your business. Now, here's a
great example. It gets complicated when you start outsourcing your social media, or someone to write copy for your website, or someone to write your weekly email newsletter. There are many entrepreneurs that want to start outsourcing all these pieces and they can't wait. They're like, Oh, I can't wait until all I do is show up and create the podcast. And then that's all I have to do. And I'm like, please, please, please don't start outsourcing things that matter. And that
carry your message. Because things like I can tell real fast, the people that I start following that begin to outsource things, because it doesn't align anymore. How like, this is not their voice, they would have not have done it this way. If they were actually the person doing it. So you want to be consistent with your voice with your message across all of your platforms. Okay, so that's
number one consistency. Number two, marketing. I know when I get a little antsy, because I love to talk about marketing, but I'm just Okay, here we are, I should have put this as far so I could just get it off my chest. But we're here. Okay, number
two marketing. So is it clear that you are the same person on Instagram, as you are on Facebook, and as you are on LinkedIn, and as you are on Youtube, and as you are on your email newsletter, like, this is what I'm talking about the consistency, because you have to make sure that
your marketing is clear all across the board. So there's a lot of nuances that we can get into that, you know, we could just talk about for hours when it comes to the way that your messaging is in the way that you are posting certain pictures and using the different kinds of fonts like the actual branding strategies that are important behind this
is going back to consistency. Now with marketing, okay, this is one of the things that I actually learned from a blogging course that I took whenever I first got started, I'm so grateful that this was one of the assignments we had, it was
like, okay, create a brand board. because believe it or not, even though I took all the marketing classes, and I did all this, I was not creating, like I wasn't a graphic design communications major, why like I wasn't doing the designing, I was on the marketing side of like, how to talk about a business and do all these things. So I didn't know that this was so important to the process of marketing. But I want you to actually go create a brand board. I feel like I've been
giving more assignments lately, episodes. And this is a very important one. I think that you should create a brand board for your podcast that has your colors that you use, like whatever you have on your podcast artwork, or whatever, you know, colors you use for social media, all that like just write them all down. Then the fonts that you use, maybe the styles like if you're a Canva user and you use certain effects, write them down. What
kind of videos are you using? Do you have templates Do you have show notes like whatever you're currently doing, that you like your audience is responding to write it all down, and then create a simple brand board. You can do this in Canva. You could just do it in a Google Doc, you could write it down in a notebook, but you need to have all this information that you can reference at any time. Anytime you want to make sure your brand is matching what it's supposed to.
So another way that I use this and I know a lot of y'all are creating courses, you're creating memberships, you're doing a lot of things that are trying to support Your podcasts like you're trying to support your members and also generate revenue. Well, what what happens when you go create a sales page, you don't need to start from scratch, you
don't you already have your brand. You have your fonts that you use, you have your colors, you have the messaging that you want to make sure is very clear within your sales page to your podcast to whatever you do. So have this brand board and make it clear that this is what your brand board is not only for you. But for anybody that you work with. Whether you hire an outside contractor or you bring on an employee to your team, it makes things
so much easier, y'all I'm not even kidding. So much freaking easier when you can hand someone a link. And you're like, hey, by the way, these are the only fonts that we use. These are the only because I've worked with people that weren't necessarily graphic designers, but they were outside contractors. And they're like, oh, let me do it my way. And they create something and they bring it back to me. And I'm like, What is this? This? This isn't me this, this has nothing to do
with how we run things around here. But that was my fault. I didn't tell them. Oh, by the way, here's your guidelines. Here's your parameters, like you can get creative within this scope of work. But these, this is what you should use. This is your guiding post. This is your North Star, you got to use our brand board. Okay. And it just makes everything so much easier. You think, oh, I don't want to be restrictive. I want to let them they're the creative person I want them to be No,
no, no, no, you need to have this laid out. That way your brand is consistent, because I don't want you to use in script defiance for all your posts. And you're like, I really don't like that. But that's what that graphic design person created for me. And they think it looks good. So I know, you're giving away the power of marketing your podcast to your audience. Okay, so marketing is super, super important to your brand, and how your
audience sees your podcast. Oh, I feel like I'm getting on like, getting on the high horse today about marketing.
Okay, so we're gonna keep going. The next one is messaging. And I feel like this is kind of like all of these stacked on top of one another as the building blocks for branding your podcast, but message this is number three. What does your brand and your marketing say about you? When you have nothing to say? Okay, this sounds kind of weird. But it's kind of like the question of what are people saying about you when you're not in the room? And by that, I mean, when people
see that you're posting things? Is it clear that it's for them? Is it clear? Like do you have to go and explain things? Because whenever I see something, and it doesn't make sense to me, I just keep scrolling. I'm like, What pack was that? Well, who was that for? Me? It wasn't for me. So I just keep going. And I go back to and if you haven't read this book, go grab it, go grab it.
Now this needs to be at the top of your list, you need to go get the audio version, I guess there's an audio version, I'm sure there is because he does a lot of them. But building a story brand by Donald Miller. Go grab it. And I'm going to spoil it for you right here. Because the best message that you can get out of that book is if you confuse you lose. So the message from your podcast, your email, to your social media to whatever you're showing up online has to be clear,
it has to be consistent. If you've been listening to this podcast, I bet I could ask you, what are the three things that we talked about on this show? And you're gonna say, well, we joke about podcasting. I'm gonna say Yes, that's right. It's true. Okay, you know, slap in the face on that one, I get it. But we talk about how to start launch and market a podcast. That is what we do around here. If you've been listening for a while,
you probably know that. And you probably know at the very end of this episode, I'm going to say, keep it up. We all have to start somewhere. That is messaging. That is branding, when your people can come to you and say, Oh, I know what your tagline is, Oh, I know what your show stands for. That's when you know, your message is consistent. That's when you know things are working. Things are working. And people get really frustrated when I say this, because they're just like, I'm so sick
and tired of saying the same thing. Right? Like I can't even tell y'all man. I know I've said it on here before but sometimes I get like sick and tired of saying Keep it up. We all have to start somewhere. It mostly happens whenever I'm batching YouTube videos and I'm batching podcast episodes. Cuz I say it, like seven or eight times in like, a two hour period. And I'm like, Oh my gosh, if I have to say this one more time, but it's something
I absolutely believe. But it only happens like whenever you get sick of it as the creator as the person saying your tagline. That is probably when your audience is just now actually hearing it. Because if you're listening to this podcast for the very first time, you've never heard any of the other episodes, you're just going to hear the message like that, that's it, you're not going to know that that means something around here, you're not going to know that that's something of
significance until you hear it again. And again. And again. And again. And now, when people say my own tagline back to me, we all is everything. Oh my gosh, it's everything. Whenever someone will say, Well, you know, we all have to keep it up. Because we all start somewhere. I'm just like, Oh my God, I've like cried, you know, Oh, my gosh, thank you so much, you know, but it's one of those things like no one else would get that no one else would understand why that is significant. But you
do. As a listener, if you've been listening to the show, if you're brand new around here, you're like, Okay, now I know. But that is how you create that message. It goes back to marketing, and consistency, you have to have all of these pieces, we're not doing a kind of create your own path, create your own journey, all of these things we're talking about are important today, not just one of them. All of them are important. Okay, so let's
just recap real fast. So we've talked about consistency, marketing, messaging.
Now we're going to talk about the clear picture. So I know I already said Go Go get building a story brand by Donald Miller, super important that you go read this because his messages if you confuse you lose, that's where this having a clear picture really comes from. I've read that book cover to cover multiple times, I have highlights, I have like sticky notes all in it, I have referenced it. So many times when I'm doing a launch, when I'm grabbing testimonials
from my audience like it is so good. because it reminds me that I have to make sure my message is clear. And you want to make sure that your message and your branding paint a clear picture for your audience. Otherwise, they're not going to get it, they're not going to get it maybe they like you. Maybe they like your message, but they're never going to buy from you. They're never actually going to go on the journey with you. Because they're really not that invested. They don't
understand exactly how you can help them. Right. And I will come on here. And I will tell y'all and I give value and I do all the things. But I also tell you that there are really cool ways that you can work with me whether it's through profit podcasting, my online course, or joining the party people membership, or just grabbing my $37 podcast, launch toolkit or grabbing started binge worthy podcast that gives so many resources for
you. And I want you to know that my message across all of those different products that we have at profit media is very clear. They're going to help you with a podcast. Not one of those is a recipe for how to you know like, I'm just trying to think like meal meal plan meal prep, that would be a recipe that would be a meal plan. But you know, I'm saying like I don't have a lot of weird messages across those, all of those have to do
with different stages of podcasting. Remember going back start launching market, I just said member and my husband makes fun of me so bad whenever I say that member. It sticks. It's coming out today, member. So we are all about start launch and market. That's what all of these products that's that is the clear picture that I have. So you also want to make sure that I'm across your platforms is actually something we've
been working on at profit media. We're revising everything across our brand, like I'm doing this in real time. If you've noticed in the last few weeks, I totally rebranded my YouTube channel, I have done a few different things on Instagram, that I'm really working at getting my branding down. This is an always evolving process. It's not something that you do one day, like concentrate on, okay, these are my colors. We're good with our brand. It's going to keep evolving. We're actually
in the process right now. We're totally redoing our website. And it's going to be relaunching in April. So yeah, I'm excited about that. I'm a little nervous because we're doing a major overhaul. It's not like, Oh, I just changed a few pictures and we're good now. We are totally redoing our website. The reason why is because it no longer feels consistent with where my brand is today. So It's going to be an ever evolving
process. But you have to make sure that that picture is clear because I want people to land on any, any of my platforms, whether it's social media, it's a newsletter. It's a podcast, it's a YouTube video, whatever. I want it to be apparent from the very beginning of what I do, who I serve, and if I'm the right fit for them, or not, immediately, immediately, I don't want it to be like, Whoa, what does this chick do? Does she talk about underwater basket weaving? Is that what's
going on? No, I talk about podcasting. It's usually the first words out of my mouth. If you get on a YouTube channel, like our YouTube video, you can see Oh, she's like all in on podcasting. Like she's not talking about email marketing and social media, like she is just talking about podcasting. That is intentional. That is very intentional, because I want to have that clear picture.
Okay, and then the last thing I want to talk about is goals. Right? I feel like everything comes back to goals and what you're trying to go after. But what are your brand goals? Do you want to be known for something? Do you want to have this persona, like, what is the feel, I feel like this is where we're getting into the creative side of it. And I actually had my friend, so shout out, Eva, Eva Walker, she is a personal stylist, and she actually has this creative eye for color and
how to pair things together. And she's helped me, she's helped dress me on multiple occasions, like on like, FaceTime, we're talking and I'm sending her pictures in my closet. She helped me shop last year. And I'm like, please help me because this is where I struggle. It's like the colors and everything. But she had told me in late 2019. And she was like Krystal, the images that you're sharing on Instagram are so dark, like as in the background was that really dark, it's like a
really, really dark gray color. It's a brand color of mine. But it's really, really dark. And she's like, this just doesn't feel like you. You're it's it feels kind of masculine. And she's like, and I know you're not super feminine, like with pinks and lots of like, pastel II kind of colors. But she said, this just feels so dark. And you're very light, like you have this light energy. And I
really took that to heart. And she's not a regular listener of this podcast, like I'll have to tell her Oh, by the way I mentioned you are if you you know, Eva, like tag her on social media, take a screenshot and be like, Krystal was talking about you. But I think it's important to think about these things. What do you want to exude from your brand? What are some of the feelings, the emotions, like? Do you want someone to see your
stuff and say, Man, that chick is a badass? Or do you want them to see your things and say, Man, she's got her stuff together, or she really has the technology down. And she knows how to do all these things. I don't have all that. I'm just gonna tell you right now, if I don't exude that with my brand, simply because I don't go about bragging about all my equipment. I do have some really fancy stuff. I will add that I have definitely upped my game and upgraded and evolved
as we've been on this journey. But I don't have all the fancy stuff like I have it. But I don't brag about it. Right? You don't I'm saying they're like, even though I have it, how brag about it, because I don't want people coming to me, and asking me equipment questions all the time. That's
really what it comes down to. Because I know my equipment, I don't want to deal with their rails as equipment, okay, like, I don't want to be known for that I want to be known as the podcast coach that helps solo podcasters feel more confident. And that helps entrepreneurs get started with creating their podcasts in a way that's going to work for them their schedule their time, and really help their business grow in a way that helps them make a bigger impact with their
audience. These are the things that I want to be known for, I want to be known as an authority figure in the podcasting space. I want to get more leads and more sales from everything that I'm putting out there. But also, at the end of the day, I want people to know that that's not why I'm here, right? Like first and foremost, I'm here to
serve. And I'm here to add value. And I can't just say that one time on a podcast, and it means something, I actually have to show up week after week, and make sure that that value is established as part of my brand and it is consistent through everything that I put out. This goes back to consistency. This actually just made me think of, you know, if you start putting out messages that contradict each other, that's going against your consistency. So one of my goals right at profit
media, we're sitting here talking about goals. One of mine is to always be consistent. Maybe that sounds like a total like Russian nesting doll type situation. It's like an Inception idea. of what we're talking about today. But consistency is one of my goals. I want people to see what I'm doing and say, dang, Krystal is consistent. And she shows up. I want people to say that about me. So going back to what are people saying about you, when you're not in the room, I want them to say
she's consistent. She shows up every single week, every single time, she said, she's gonna put out a podcast episode, she puts out a podcast episode. And every time she says she's gonna show up, she's gonna send her newsletter, she's gonna do this promotion, she's gonna deliver on what she promises. She does it. That's what I want people to say about me. So what do you want people to say about your brand? Right? Go write it down. If you're gonna go into Canva, and do all the things
for your brand board, go write this down. What do you want people to say about you and your brand. I want you to think about all this because these are really, really important. Because at the end of the day, if you don't think about these things, and you keep just creating content and putting it out there, it's not going to be consistent anyway. So think about them. Now, whether you're just getting started whether you've been doing this for a while and branding, marketing, none of that's
ever even come across your mind. You need to start thinking about it today is the perfect time to start.
But that's all I have for you today. So make sure you go check out the show notes at KrystalProffitt.com/Episode236. You're going to find a lot of resources for branding and marketing. I have lots of videos and podcast episodes, and you want to go check all of those out. And if you are brand new around here, thank you so much for listening. I would love for you to subscribe to the show and take a screenshot and tag me on Instagram and say, Oh my gosh, you blew
my mind with your branding strategies. And tell me what one takeaway was right? Like slide into my DMS on Instagram and say this is the thing that I wish I would have known when I first started my online business or started my podcast whatever it was for you tell me your number one takeaway that you had from today's episode. Again, the show notes are KrystalProffitt.com/Episode236. And as always, I'm gonna say it Do you want to say it
with me? Okay, let's say together. Keep it up. We all have to start somewhere.