Okay, here is the dealio. I actually, I looked up that term just for recording. I was like, Where does that come from? Like where I mean, and I don't I don't often say that obviously, I was just saying it to be funny at the beginning. here's the dealio. I have no idea where that comes from. So of course, I go over to handy dandy Google to see and it said it was made popular and a Missy Elliott song. And I'm like, really like that was she was the first one to say, What's the dealio? Like,
no one before that. And then of course, it had like, Gru from Despicable Me and Michael Scott from the office, who if funfact if you didn't know that is the same person. It's Gru Steve Carell. Michael Scott is Steve Carell. Anyway, this is not about like, pop culture stuff today. But I just what is the dealio with people being lazy with titling their content, naming their content, figuring out what they are going to name their stuff, because I'm
frustrated. I'm real frustrated with looking at how many an original ideas are out there. And we're that that's what we're going to talk about today. So let's get right to it. Welcome to the Proffitt Podcast where we teach entrepreneurs how to start launch and market their podcast. I'm your host, Krystal, Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today.
Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?
I was really trying to figure out how to talk about today's topic, without blatantly calling out shows that are doing the thing that are annoying me, right because I don't like to throw people under the bus. I don't like to say hey, you and like point my finger right in their face and say stop it. You are not behaving the way that you're supposed to behaving. Because then I have my mom hat on right? Like then I'm parenting. I don't want to parent content creators. I don't want to tell you, you are doing things wrong because there's no content creation jail. I guess there is if you get slapped with like a cease and desist right from copying someone else's work. But it just frustrates me so much. And I have been checking out some new shows that have been recommended to me and I'll go into you probably know this if you've been listening to the podcast, but I listen to all my podcast on good pods so you can come go download good pods come follow me. It's like the good reads of podcasting and I rate episodes, I will drop little nuggets in there. If I'm like, Hey, you should go listen to this. There's a few in particular that I'm obsessed with lately. I love comedy podcast I love Show podcast like Yellowstone and the new Sex and the shit that also say sex in the shisha taki Yeah, I don't wanna say that. The Sex in the City show just like that. And just like that is officially what it's called. But like, of course, office ladies like there's so many shows that I listened to that are centered around television or movies. And then I listen to a lot of comedy podcast and online business marketing. Like it's just a whole array of it's all over the place. But I was on there looking for a particular episode. And of course, she go to the search bar and I'm typing in what I want to find in the amount of liquor alikes, copycats the ones that are just trying to be just like the one that's very popular. It was ridiculous, okay, I'm just pointing my finger I'm wagging my finger so much in today's episode, because it's frustrating. People are being lazy with titling either their entire podcast or the title of each individual episode. And the reason why I wanted to talk about this because at first glance it's really not that big of a deal right? You're like Krystal calm down. Like they didn't take their name like it's, it's not trademarked or it's not copyright like whatever, okay, like it's it's so far beyond that. Because what I find is frustrating is if I go to all my hard work of creating a piece of content, and let's let's imagine that something goes viral. then that's when you'll see copycats of that exact same piece of content. Like they're just trying to piggyback off of it. It's like the idea of someone that gets famous. And then all of a sudden, all their second 2018 cousins come out, and they're just like, Oh, you got money now, like, you remember when you owe me, you know, $200 from back in the day, we'll actually that's we've added interest to that now it's gonna be you know, they're just trying to get money. They're trying to they're trying to suck the life out of everything that you have worked so hard to achieve. That's how I feel. When someone's just trying to copycat someone else's content. That's really what it feels like. And it's, oh, it pisses me off. Oh, let's just throw that out there. This is me when I see it, because I know how hard how hard y'all are working. I know how hard content creators are working. So this episode today is basically me just coming here. And reminding you or letting you know, if you never knew that this was a thing, that it is something that is really frustrating for content creators. But also, it's something for those of you that are brand new that I want you to avoid. Because I have seen especially on YouTube, there have been I don't want to say like, it's it's bad information or misinformation, I really know what you would categorize it as, but it is a strategy to grow your channel by siphoning off of someone else's success. Well, that's like the best, what do you Okay, look, for anybody that doesn't know what siphoning is. Maybe I shouldn't know this group in a small town. There are a lot of crazy things that happen. I personally never did this, I think it's illegal. But you know, you would go and you would siphon gas out of someone else's gas tank, you would put I don't even know, like a special hose. I think it's done with a water hose. But basically, you like you take it from one tank of a car, and you put it into another tank of a car with I don't even actually know how it all works. But you're sucking the life out of someone else's content. And you're trying to say, Oh, this was my original idea. Or this is exactly what I created, blah, blah, blah. And I see this in other facets of online business to where someone will take a course and they basically regurgitate everything that they learn into their own program. And they try to sell it as like, Oh, these are all of my original ideas, like pay me 1000s of dollars, because I thought of this all on my own. I see what I see I see it a lot more than it should be happening. And it's your siphoning off of someone else's success. And again, it may not seem like it's that big of a deal when it comes to you know, episode titles or things like
that.
But all I'm trying to remind you of today is to be original, because it just turns into clickbait. That's really what it feels like. It feels like it's the equivalent of having clickbait on like a blog article or social media post or something that's misleading people. It's like the knockoff version of Yeah, I can't even think I'm thinking of all kinds of knockoff, the first thing that comes to mind is food. It's not, it's not really the
knockoff. It's like the generic version of something you really really love, right? It's like the oh my gosh, ah, I'm speaking of comedy podcast, I think about uh, Jim Gaffigan has this great skit when he talks about cereal. The you have like, the name brand cereal is in these, you know, beautiful boxes that have probably spent 1000s of dollars getting it designed and
everything else. And then he talks about the generic is in a bag like it's just in a sad bag, basically almost on the floor, because it gets the bottom shelf and the grocery store. And that's like, I don't even know where I'm going with the name brand and generic comparison. But it's just it's so frustrating to see someone that works really hard to create a piece of content and other people just come in and they copycat it and they can't, they just can't think of an original idea on their own.
So I didn't want this episode to be just a full rant of me talking about my own issues that I have with content creation and the things that are wrong. So what can we do about this right as content creators as maybe you are inspired by a mentor of yours or someone that you've really looked up to? And what is it it's like imitation is the highest form of flattery. I may have just totally butchered that
quote. I don't know where it comes from, but I've heard it Over and over and over again, because I've been in the creative space for a long time. If you didn't know this, I've been a writer. I've been a blogger, I have been doing a lot of things creatively for a while. And I've followed lots of people, lots of lots of people I've followed. movie directors, I've followed authors I followed, I don't follow singers, because that's not my jam. But I do follow people that
are songwriters. And so collectively, I could say a lot of the information that I have learned over the years is, it's not my own. Like I try not to teach things that aren't from my own experience. So this is really what I want to hone in on is what you hear me say on this podcast, what you hear me say in, you know, my YouTube videos and my newsletters, I try to bring in my own experience into the content, because then it's mine. It is my own experience.
It's part of my journey. People could sit here all day and talk about being a parent and being a content creator. That's pretty generic. But whenever I come to you and say, Oh, I am a mom of three boys, they are 12, nine and six, like it gets a lot more like oh, that's that's a lot more specific. We live outside of Houston, Texas, okay, that's getting even more specific, you know, we like I can go on and on about the dynamics of who I am
as a person. And that is what molds and shapes your content. So don't try to just look at what is already successful out in the world. I mean, I think that's great to follow people's blueprints, and maybe even some of the templates that they use to create their content but you've got to find the ways that you are uniquely you. i I've told you a few things about me today, you know, I'm obsessed with comedy podcast. I love the new and just like that show. I love Yellowstone. I've been
And I am challenging you in this episode today to get out of your comfort zone of keeping everything so black and white, where it's just all instructional you're just like okay, you know, maybe you're a you have a business and you are a consultant or you teach people things I love this y'all you know I love this I I've talked about how to start a podcast or there's so many things of this podcast that are how to how to I love a how to episode. But if you are just like hitting record in spitting off, here's the five ways to do this 123 For five, then see you next week. It's boring. It's so stinking boring. And I want you to pull out the pieces of who you are, and share it in your content because that will be what helps you stand out. Because maybe you've been doing the click Beatty, things you didn't know any better. That's okay after today, you don't have that excuse, you know better now, okay, I've lagged my finger at you, you know better or you've been reprimanded, however you want to look at it, just know that that's not okay. But we can fix it. It's it's not the end of the world. If this is something that you've been doing, what I'm going to encourage you to do is think of ways that you can pull out your personality and let that shine in your content. Whether it's your podcast, whether you're starting to do YouTube, to whether you want to stand out on social media, in your email, list, whatever it may be. I think it's really important that you try this work. It's It's time consuming. I'm not gonna say it's not to figure out what do I share about my life? Like, where are the little things that I can be more of myself, it is going to take time, it's going to take practice, it's going to take lots of practice. When people ask me about my newsletter, they're like, how do you think of these stories to write on your newsletter? I'm like, I've been doing I've been writing my newsletter since 2017. Yeah, I've been doing it since 2017. I've been writing emails for five years, to an audience of people that I'm like, Okay, what would they want to hear about that is at least once a week for five years. That is a lot. And that has been really how I've honed and crafted, what I want people to do all this is and this is such a true story. I recently sent out this has been a few weeks now. An email my Friday newsletter, if you're not on there, if you go to the show notes, KrystalProffitt.com/episode328. You go all the way to the bottom, there's a way for you to join our newsletter if you're not on there. And I sit out one where I said, which one do you prefer? Which version of Brad Pitt? Do you like? Is it Legends of the Fall? Or is it Fight Club, Brad Pitt? I got so many people emailing me back, like, oh my gosh, this woman I'm not gonna call her out by name. But it was so funny because she said, I'm blushing and drooling at my desk right now. It's gonna ask what I'm drooling over because I'd put two chips in the email of Brad Pitt, Tristan from Legends of the Fall, and the Fight Club version of Brad Pitt. And I was like, these are two movies that I genuinely love. I love Brad Pitt too. Like, by the way, like, super, we were just talking yesterday. World War Z is one of my favorite movies of all time. I love this movie so much. But it's like, that's what I do. I share stories like that you're getting to know me by sharing. I love Brad Pitt. I love Legends of the Fall, we could I could do a whole podcast episode about how much I love that movie so much. And then it's like these little I love Fight Club too. So it's my personality. It's me sharing with you little details about my life that bring you into my world. But I'm not exposing myself to you know, you hacking into my my computer and knowing all the intimate details of my life or, you know, chasing my kids down at school or anything like that. I think these are all the the mental things that we think about whenever we start putting ourselves out there. As creators, we get a little nervous about like, how much to share how much to not share, but it's the thing that helps you stand out when you pull out the pieces of your personality that you can share with other
people. listening to that podcast is well, office ladies, I could talk about my love my you know basically it's it's an obsession with watching friends and Schitt's Creek. I love copy a cop copy. That's not the right word. Coffee. Okay, obviously, I guess I haven't had enough today. I love coffee. I love the intricacies. This is where I'm gonna take it a step. Like you're really get to know me in this episode. I love the different kinds of coffee that
you can make. And I did not realize this was a weird thing until I started talking to my mom about it. Because I was thinking like, Oh, everybody just knows this about coffee. No, no, most people know. You, you know, just a poor, not even a pour over wood that's even getting fancy. But just drip coffee, right? Either at a coffee maker or a K cup. That's typically where people stop.
It's like, oh, that's coffee. I started getting into pour overs and lattes, americanos espressos a Breve latte a I mean, I could just go on and on about all these different things that I've learned because I'm obsessed, I love coffee. So, so much. This is unique to my personality.
When people start getting into this, like, oh, I need to share more of myself, because you'll hear me say that, like share more of who you are in your content, people get very uncomfortable because they think that I'm telling them, You got to share your social security number, where you grew up, what street you live on, how old your kids are, what their names are, how long you've been married, like all these intimate details of your life. And that's not
what it's about at all. I have shared things here with you today. And I have not once like gave away something that would be threatening to my existence. This is just who I am. This is what I enjoy. I've talked you know, about my kids about my life, you know about my husband and I we've been married for 10 years that doesn't give like throw anything out there that's like oh my gosh, like, you know, don't don't do that. But it's
relatable. It helps you as a listener, you as someone that is part of our community get to know me better.
So let's do a quick like wrap up of today's episode. First and foremost, don't be lazy and copycat what other people are doing, you can absolutely find ways to be original. And that's number two, to pull out pieces of your personality and add it into your content. And that actually just reminded me of the conversation I had with Zafira Rajan, we talked about emails and you know, just really pulling out pieces of who you are and
sharing it in your content. So I'm gonna link to that episode in the show notes because it was really good. And she she shared some other great examples of her own life. And I just I think that that's, that's really fitting for today's episode. So I'm going to have that linked in the shownotes. Go to KrystalProffitt.com/episode328 to check that out. But that's all I have for you today. I'm so happy that we were able to turn this around. I was like, Oh, I
don't want this episode. To be so ranty but I said what I said it's out there. And yes, don't copy. Don't be lazy. Be yourself because you are so special with what you have to share and the important message that you have, you just need to pull out those pieces of your personality that are going to make it shine. So that's all I have for you today. Again, the shownotes are KrystalProffitt.com/episode328. And as always remember, keep it up. We all have to start somewhere