Do you have a strategy for your podcast? This has been a question that I've asked myself many times, it's been ones that I have proposed to my students, my clients, members of my community. And I think it's something that often gets overlooked. But as I am planning for quarter two of 2021, I have to talk about strategy. I feel like we all need to talk about strategy, because it is such an important component of how I run this podcast, but also how I create any of my
content. So we today are specifically going to talk about how to use dynamic content in a strategy for you to launch your next thing, whether it's a book, an event, a program, a course, like whatever it is, we're going to talk about how to do that today. So let's get right to it. Welcome to the Proffitt Podcast where we tea h entrepreneurs how to start launch and market the r podcast. I'm your host, Krystal, Proffitt, and I m so excited that you're here. Thanks for hangi
g out with me today. Because if you've been tryi g to figure out the world of podcasting, think f this show as the time saving shortcut you've be n looking for. So let's get right to it, shall w
So I want to put out a fair warning to my brand new baby podcasters. Okay, I feel like this is storytime, like gather around little children. Let's talk about some podcast stuff. But I want to warn you that if you are brand new to podcasting, like you have only been doing this for three to six months, and maybe you haven't even launched your podcast, you are just still playing with the idea. And you have not put it out into the world and you are publishing
episodes on the regular. This topic today may be a little bit of a head scratcher. It might be it may be a little bit over, like over what you're trying to do. But also, it's super important to understand before you get too deep into your podcast. So if that is you, if you've raised your hand, and you're like, uh, I think that is me, it's probably you. And I want you to take everything that you listen here today with a grain of salt, okay, maybe you don't listen to today and
go put it into action. Maybe you listen to this episode today. And you revisit it in three to six months. Whenever you have an established publishing schedule you like you feel like you've gotten your groove and you know what you're doing. But I really, really want to just reiterate, for my brand new baby podcasters Today's episode is a listen only, not necessarily a listen and learn.
Now for the rest of you. Okay, this is a tough love conversation for you. Okay, like the newbies, they get a pass. But if you have been podcasting for six to 12 months, we need to have another discussion, okay? Because you need to be using dynamic content and your own podcast ads within your show. Okay, this is very important. It's something I'm so so passionate about. And I think that a lot of people are missing the mark by saying, oh, I'll do that one
day. Oh, I'll eventually figure that out. No, no, we are not doing that. Because you are missing huge opportunities for your business, for your podcast for your free platforms, like whatever it is that you're trying to promote. Like, why are you podcasting? That's the first like, question we need to ask. And it's not for me, like I love to know why you podcast. I think it's fantastic. Like I love hearing your stories and hearing the reasons why you're doing this, and you're
committing to showing up every single week. But I want you to know for yourself, why are you actually podcasting because if you don't have a goal, whether it's to create a deeper connection with your audience, or establish your business, or bring in leads, bring in new clients, bring in sales, whatever it is that you're trying to do with your show, you have to have that figured out because that is the root of how doing dynamic content and having your own podcast ads will
really play out in the future. Because what I'm going to share with you today is a strategy that has helped me get more sales, grow my online community and really establish myself as having it together. Okay, that's really one of the reasons why I get so excited about dynamic content. So, first and foremost, I'm gonna have a lot of references podcast episodes, you too videos and other places to point you to today, like as we're
talking. So I definitely want you to take notes like this is one of those like, pull out your pen and paper, pull out a Google Doc, while you're listening to this or kind of like bookmark things. If you're running, you're driving, and you can't do that right now, bookmark this episode to come back and listen to it, or at least at the bare minimum, go look at the show notes. So you can see everything that we're talking about here today, how it plays out how it applies to your podcast.
So I'm going to tell you the show notes. So you're going to go to KrystalProffitt.com/episode242, for everything that we're talking about today, b cause we're talking about dynamic content, and you're like, wait, what is dynamic content? If you don't know what that is, I'll give you a br ef overview. But then I want you to go listen t the podcast episode where I go into depth ab ut what it is, how to use it, and all the things.
ut dynamic content at a like a super high level is the ads that you place at the very beginnin of your podcast. And when I say ads, I'm not talk ng about just sponsored content, right? where so ebody pays you to put an ad spot on their podcast, or you read an ad and you say, Oh, I love this com any, go get your free trial app, blah, blah, bl
h, that is sponsored content. I'm talking about yo promoting your own stuff, whether it's a membersh p, a book, a live event, a promotion that you're d ing with an affiliate partner, whatever it is, t ose are the things I'm talking about today. A d dynamic content is something that I use within b zzsprout. It's my podcast hosting provider if you've been around here, you know, I talked a out buzzsprout all the time, they're my favorite platform, it is what I recommend. And it's wha
I used. I've been using them for three years no . I love them, I love them so much, because hey have it at the center of their message, like the principle of their business is to help
ndependent podcasters. So they just keep coming o t with these fantastic tools that really help us ucceed in dynamic content, specifically, like wha we're talking about today is one of those th t we've been asking about, I feel like this has been a question for years, like when are we going to be able to put a audio clip at the very beg nning of an episode or at the very end, and be a le to make it timely, right? Like somethin like, Hey, we have this promotion, hey, we have
omething going on? Well, you can do that with dyn mic content. So I want you to go listen to Episo e 220, where we talk about how to, you know use dynamic content with your own ads, I give you some ideas on how to use this. But that's not really w at we're talking about. Today, we're talking bout how to use dynamic content strategi
ally. And the reason why I brought this up is li e I said, I'm planning for quarter two of this pod ast and all of my content, to be honest, you know I have YouTube newsletter, promotional things t at I have going on all the things, and I want the all to align. And dynamic content is a great to l that can help me get important messages in front
of my audience whenever they're relevant. Right. S a perfect for example, that's relevant right no , as of this episode airing, is we're doing a ig promotional giveaway in the middle to end of A ril. And I am going to be using dynamic content o talk about it. So pretty soon you'll see an a that's placed at the very beginning of every si gle episode, not just the relevant, like current
nes. But every single episode, whether it's Epi ode One of this podcast, Episode 50, Episode 01, whatever it is, every single one of those wi l have this one ad. And that is dynamic content. And it'll be at the beginning. And it'll be about our giveaway that we're doing in April. If you'r listening to this in the future, and it's way past April 2021, then whatever add is the very beg nning of the show is whatever is relevant to what
e're talking about now. Do you get that Oh, I fe l like we're just like time traveled between odcasts like reality, and like future and past and all? I don't know, it's like, I'm not really a sci fi person. So I tried. I tried with that ana ogy, it probably fell flat.
But what I want to talk about today is the strategy of planning out your dynamic content in three easy steps. Okay, so I'm going to link in the show notes to like I said, I'm using dynamic content, I'm going to link to some YouTube videos that I've created to help you really understand this concept about how it works. But I really want to talk about three very basic things that I'm doing right now like in real time to prepare for what I'm going to promote over the next three months of the year.
So first thing that I do is I look at my promotional calendar, every single quarter, if you've listened to this podcast for a while, you know that I do things in quarters,
like, it's just how my brain works. I have a wall calendar, I actually have a YouTube video I'll link to as well, where I talk about how I plan out my content, every calendar, but I love that I can just look over and see like, okay, like, this is what's going on in the next three months, I don't have to look at the whole year and feel overwhelmed with like, Oh my gosh, there's so much to do not enough time or look at, you know, the next six months and say, How am I going to get it
all done, or there's not enough time or, like on the flip side of that is I want to do everything in the next six months? No, my brain works in three months at a time, I only focus on what I'm doing over the next three months. So when I look at my promotional calendar, I make sure that I have plenty of time to go all out on my upcoming promotions. And then I asked myself, are these promotions that I need to add to my podcast using
dynamic content? Previously, it was Do I need to add, you know, add in mentions whenever I'm creating my podcast content, but now I can add it to the dynamic content. So it doesn't really mess up the jive of what's happening in the podcast episode. And so like, here's a perfect for example, I'm just gonna tell you what's coming up over the next three months. And in April, we have our giveaway, I've talked about it, we're doing a podcast review giveaway, and there's a few
different reasons why we're doing it. I've been wanting to do a review giveaway for a long time because people asked me about it. So I'm doing it because one giveaways are so much fun, I love I'm going to be giving away copies of my book, I'm going to be giving away access to my course, I'm going to be giving away a huge grand prize, oh my gosh, I can't wait to tell you other things about the grand prize, this is gonna be so awesome. But
that's what's going to happen in April. And then in May, I'm doing an affiliate promotion that I can't quite talk about just yet. But it's gonna be good, I promise you, it's gonna be so good. And then in June, we have our yearly bc stack promotion, which is for people that are in kind of the blogging community that want to transition to podcasting. So that's what I'm concentrating on for April, May in June. So those are the different types of content that I need to create dynamic ads
for. So when I look at my promotional calendar, that's the first thing I do is I say, What am I doing over the next three months? Do I need to promote it on the podcast? And if so, what does that look like? Okay, so that's step number one, this is what I want you to do. I want you to go and look at the next three months, you don't have to look at your whole year. You don't have to look at the next six months. Look at the next three months. Even if we're you're not listening to this
in quarter one, quarter two of 2021. Like you're listening to this in the future. Look at the next three months. What do you have going on? Are you launching something? Do you have a live event coming up? Are you promoting a book is your course like launching out into the world? Are you teeing up your membership? Or maybe you have a low ticket offer? Whatever it is, okay, you know, your own promotional calendar, and the different products
and services and programs that you're offering. So first and foremost, look over the next three months, what are you launching? When are you launching it? And do you need to talk about it on your podcast? Okay, step number one.
Step number two, is to look at your content calendar. Okay, this is what I've done. So I have a very simple spreadsheet. Okay, I have tried to go the route of trying fancy like programs, I've done a sauna I've done click up. But honestly, a simple spreadsheet is what works best for my brain, because again, I can divide it up into quarters, like each tab has its own three
month period. And that's all I'm looking at. I'm not looking at the whole year, I'm looking at three months at a time again, just how my brain works. So I go to my content calendar. And since buzzsprout added dynamic content, all I've done like to kind of change up and adapt my content calendar is I've added a column that now includes
dynamic content. So I know this is like a super visual thing but just bear with me for a second so it on my spreadsheet I have and I'll do a screenshot I'll take a screenshot and add it to the show notes but I have the day of the week then episode publishes. Then I have the actual air date so I can keep in like keep track that I have the title or the topic of what I'm going to talk
about. Then I have the actual episode number. Now this is really important because if I throw in a bonus episode I Don't want to throw off my numbers and have everything like jacked up. So I like to look at the episode number plus, whenever I'm creating my episodes like I am today, I will write the episode number down on like a sheet of paper, or I'll make sure that I'm looking at like to see what episode is this, I need to reference the show
notes for it. So I like having that. And then I have just general notes or promotions or anything like that in the last few columns. Well, recently, I added the dynamic content column. That way, I know what dynamic content ads are out there, like what is actually being promoted right now. And then I decide, well, how long do I want that specific thing being promoted? Right? Because I don't want someone that listens to this podcast regularly. To hear the same thing for like four
months in a row. Come on, guys, like you got to, you got to change it up. Okay, you can have dynamic content for a while, like, leave it there. Because I think it's really powerful that people hear the same message a few times, and hopefully, then they take action. But it doesn't add up there for three to six months, like, let's just be really, really honest, I'm a fan of like, two to three weeks, even if it's the same message, but
you just change it up a little bit. Whenever you change the cadence of how you say something, or maybe you change, like, it's a minute long ad and I'm gonna change it to like 30 seconds, or I'm gonna change it to five minutes, whatever it is, I think that the act of changing it up kind of just interrupts people's brains to where they don't, they're not just hearing white noise, when they listen to your ads, they are paying attention
because like, Oh, wait, it's something new. I need to listen to this, I need to see what's going on. So what I'll do is I look at my dynamic content. And I see, okay, I talked about this for two or three episodes, it was already in there. Now, when do I need to change it? When do I need to change it? Do I need to wait another week? Should I go in and talk about the podcast audits like these happen on a monthly basis. And it's something that people need to know about about a week and a half,
two weeks before they actually happen? So I will back my like my content up to make sure like, Okay, this needs to start airing two weeks before they actually happen. So people have a chance to
register. And then I looked down and say, Okay, well, I'm launching something in five weeks, when should I actually start talking about the launch that's coming up, because I don't know if y'all know this or not like in my Proffitt Podcastin , students shout out because you know, this, this s a very, very important lesson that we teach in t e program. But we talk about the launch runway f your podcast. And I want you to apply that sa
e idea to what we're talking about here. Because t e sooner you start talking about this, the bette . And I actually recently did a real about my ta k that I did at a spark Christian podcast conferen e in 2020. And oh my gosh, all this real took of . And it was talking about launching a podcast. A d one of my favorite pieces of that is a link to n the show notes is one of my favorite YouTu e videos. But it is Stu McLaren and Christie, righ . And they're talking about the idea of a laun
h runway. And how a blockbuster movie doesn't ju t become a blockbuster movie, because they just p t it out there. Like I think about Disney or Marve . Right? Like y'all. I have known that avatar, t e next one is going to come out. Like I think th t they started talking about like two years ago. A d I know that there's a Black Widow movie. We' e huge Marvel fans, by the way. If you did not kn w I know. Like the sequential order. I know there s a future Guardians of the Galaxy coming. I kn
w there's a new Thor movie. I know that there is a Loki show. We're already watching Falcon in t e winter soldier. We just finished one division li e all of y'all that watch Marvel, you're noddi g along and you're like, yes, these are so goo . Everybody else, you probably think I'm a hu e nerd. But I have three boys. Okay. And Chr s Hemsworth. I mean, hello. It's why I agreed o say, Yes, I will watch all of the Marvel movi
s with you. And can we watch Thor Ragnarok at lea t four more times, okay, like, let's just, we' e just going to be really honest about this. B t going back to the alliteration of Marvel a d Disney, when they launch something, they sta t talking about it way, way, way in advance. So it s what I want you to do too, and you can use yo r dynamic content to make that happe
So when I look at my promotional calendar, I look at my content calendar and I see
where can I drop in ADS? Where can I actually make the day the dynamic content work for me and then the third thing and i'm just going to be really honest because i have not been doing this but it's going to like it's on my to do list okay i want you to hold me accountable for this but the idea in a perfect world is to have a dedicated url that is only given out in your dynamic content so you can measure your results okay i'm gonna say that again a dedicated url that you only give out in
your dynamic content to measure the results now what do i mean by this i mean that if you have your own website or if you have a shortener link app like bitly or i know that there's other ones i use pretty links i have a wordpress site and i will use pretty links and i can create whatever url i want to to get it to point to whatever web page wherever i want it to go so a perfect example is i have whenever i did the dca launch i was an affiliate for amy porterfield digital course
academy and i was an affiliate in the september 2020 launch and whenever i did this i created links that were to like specific landing pages on my website but i would say oh it's at Krystal proffitt.com slash dca and that's where people went like that is a dedicated link that would take people to this specific promotion now if i were doing that same launch all over again what i would do is create the same web page like duplicate it clone it whatever word your wordpress or website
provider uses like some of them are duplicate some of them are clone i know kajabi use the word uses the word hang on duplicate or clone hang on now i'm confusing myself either way either way doesn't matter duplicate clone all the synonyms for making a copy and what i would do is take that exact same page that people could get to from anywhere like we're talking about traffic from your email your social media like youtube podcast whatever i would set up different funnels to see what when i say
that on my podcast are people actually going from the podcast or are they going from my social media or did they click on it from my email list or did they see that on youtube you don't know if you send them all to the exact same page so instead what you could do is i could have set up a page that said Krystal proffitt.com slash now or slash dca yay i don't know i'm just got christopher off.com slash yay i'm just saying whatever url you want to set it up as then that way you know okay
i'm getting a lot of traffic to this page and i know it's from my podcast because i haven't mentioned this link anywhere else like it's like you can't find it you wouldn't even know that this existed if you didn't go to my podcast and listen to it so this is something i'm working towards in the future so i can have measurable data on how my content is working i want to know is find a dynamic content i don't know why i'm getting like a stutter when i try to say dynamic dynamic
content i'm like the dynamic i don't know what it is so yeah i don't we're just gonna roll with it because that's how that's how we do it here so if anybody's listening and you're like you have to speak perfectly on a podcast no you don't you just got to keep rolling with it just keep on keeping on right but i want to know how dynamic content is working compared to any other organic places or maybe you are doing facebook ads or google ads or whatever you're doing you want to know how they
are all working and the only way to do that is to have specific individual urls for each part of the funnel.
Y'all i know that this is definitely a more advanced piece of the puzzle but it's one that i want you thinking about now even if you're brand new and you're listening to this you're like oh my gosh my head is about to explode i don't even know or maybe you've been podcasting for a while but you're just now kind of stepping into course creation or a membership or thinking about a live event like that's okay that's okay you don't have to go and do all of these things right now right
this second but i will will advise you first and foremost you got to have a content calendar if you don't have that that's where we need to start we need to start with the content calendar because all the things like More advanced strategies, you won't even be able to comprehend those at all. If
you don't first have a plan for your contents. And what I do, and actually I'll link to some YouTube videos maybe like a playlist on because I've done several on how I create content, how to brainstorm content, because I think it's so important to have a plan. It doesn't have to go exactly as planned. Oh my gosh, y'all. If I told y'all what I really had on my calendar, for January to March of 2021, it would not look at all like what I actually did
this quarter. It wouldn't, because I changed things up like, you know, ideas come out meet y'all clubhouse came at me. The first of 2021 I didn't have that planned, I hadn't even thought about it. I don't even know really what it was or how I could use it. But yet, that has been something that has been very successful in my, my podcast content calendar of quarter 120 21. And so I just keep kind of shifting everything down, right? Like you get a new idea, plop it in your
content calendar and save it for later. Don't let it escape you this, why think it's so important to have a running document or running Google Sheet, whatever it is, like however your brain works, but you got to have a content calendar first, to really take advantage and use this strategy strategically. On no strategies strategically, it's all the same words, but you know what? clone duplicate copy, like? Yeah, I'm just, I don't have to use fancy words. Okay, because I just, I'm not
a fancy word person. Anyway, discombobulated is about as fancy as we get over here. And let's just be honest, it's just really fun to say, especially when you mess something up. This episode today is discombobulated. Wait, hang on, I got a better one. This episode is sponsored by discombobulated calm. I don't actually know if that's a Google domain or you know, a domain period. But I may go look it up as soon as I stop recording this because that just sounds like a really good URL to
have. Oh my gosh, we're getting off on so many tangents. I'm gonna wrap this up. So podcast show notes for today. KrystalProffitt.com/episode242. Go look at all these resources. If you're just getting started, and you're like this episode today blew my mind. I don't even know where to get started. I'm going to link to everything we talked about in the show notes. But I want you to be using dynamic content, I want you to be thinking about how can I use dynamic content because oh my
gosh, it is so powerful. It is so dang powerful. And you're missing huge opportunities. If you do not use this if you just let it sit there. And by the way, if you're a buzzsprout user, this is free. This is free. We haven't even talked about this yet. It is 100%. Free in your buzzsprout account right now. It's not an upgrade. It's not Oh, you have to be on the highest plan. Here it is free, it is free. If you are on a paid account. I don't know if it's on the free like the 90 day
free trial account. But if you have a paid plan with buzzsprout, whether you're just paying the lowest amount or the highest amount, it's free, use it, please use it. And then I want you to come tell us in our Facebook group, how you're using it, how it's working for you, and share some ideas so other people can learn and get even better with dynamic content. But that's all I have for you today. Oh my gosh, so much fun. I love this stuff. I love this higher level strategy, because I think
that a lot of y'all are there. I think that many of you have been listening to this podcast for a while and you're like, I want to level up. And I want to help you. I want to show you how. So definitely try dynamic content. And I want you to
share what has worked for you. I'm actually when this episode airs, I'm going to put put a post in our Facebook group and I want you to share if you've tried it, if you've not tried it, if you're thinking about trying it, how you're going to use it share in our Facebook group, I'm gonna have a link in the shownotes to our Facebook group. But if you are just now tuning in for the first time, please subscribe to the show and leave us a rating and a review. Like I said in April, we're doing a
huge giveaway. And if you leave a review now it will actually count towards what we're doing at the end of the month. So you want to make sure that you get that review in and oh, I just can't wait to share more details. It's going to be so much fun. But check out the show notes KrystalProffitt.com/episode242. And, as always remember, keep it up. We all have to start somewhere.