How to Run Your Podcast Review Giveaway: The Debrief

giveaway. But I know that y'all have so many questions. Well, how did it work? How did you end up doing it? And I wanted to share some of the behind the scenes of what happened now that it's been more than two weeks since the giveaway is over. So that is what we're going to talk about today. So let's get right to it. Welcome to the profit podcast where we teach entrepreneurs how to start launch and market their podcast. I'm your host, Krystal, Proffitt, and I'm so excited that

you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?

first episode that we did about this. So if you go back and listen to Episode 250, which is how to run, I said that wrong, how to run a podcast review giveaway, that is the episode where I break down and kind of lay out what I was planning to do. And this is like that's like the before. And this is the after of how I actually executed everything and how everything ended up working out. Like I told y'all in that episode. It's kind

of like a scientific experiment, right? I'm like, okay, so I have my hypothesis, I have what I think is going to happen whenever I do this review giveaway. And so I want to share with you the results, what I learned what worked, what didn't work, and just just more information behind the scenes, because I know y'all love that. I know y'all love that so much. So if you are thinking about doing a review giveaway for your podcast, I hope that you find today's information helpful.

And yeah, we're just we're gonna dive into it. So first and foremost, you can find everything that we're talking about by going to KrystalProffitt.com/episode255. I'm gonna put some links in there and some information, like kind of the highlights of what we're talking about here today. But I really wanted to go back to why I decided to do this. I've had so many people ask me, Well, what happens if I get a spike in reviews? Right? Do I will I jump up in the charts?

Will I do I need to get a certain number. And there's just a lot of questions about podcast reviews that I didn't necessarily know how to answer. And I wanted to just experiment for myself.

particular dates. I had some other things going on at the beginning of April, we were redoing the website and changing some things up. So I didn't want to put the pressure on myself to do it then. But I also liked the idea of the end of April. Like it's like finalizing on a Friday. I don't know what it was, I was like, Oh, this is cool. We could do it on a Friday, April 30. And then that means like, that's the end of the month. And I don't know about you all. But you know, I love a

new beginning. And so I also love like the end of something. And so even though it wasn't like the end of a quarter, it was the end of a month. So I thought well, that could be really fun. Say hey, you know, it's like at the end of April. And it was a way for me to talk about it well in advance before giving specifics because I could say in the month of April. We're doing a review You giveaway. And so for anybody that's considering doing something like this launching anything like this

is the secret pay attention here. The secret to launching anything is talking about it way in advance. Because if I would have just sprung this on my audience on Monday, the 26th, they probably wouldn't have had as much participation, I probably wouldn't have as many questions or people reading my emails or looking at all the

information for this giveaway. And so as soon as you know you're going to do it, let's say you're going to do a review giveaway in the fall, start talking about it now, even if you don't know exactly is it going to be September, October, November, like start talking about it now like, Hey, we're going to do this really fun giveaway in the fall. And I can't wait for you to participate, start dropping those little gems and nuggets right

now, as you figure out those things. Because if you've been around here for a while, you knew that this was coming, right? It wasn't like sprung on you all of a sudden, like oh, Krystal's doing a review giveaway, like you knew because I had been talking about it. I had teased it a little bit on Instagram. And I had talked about it in an email the day before the review giveaway started. But let's go back to five days, I loved the five day timeline because it gives people enough time to

enter right like five days is enough. Like if they don't hear about on day one, there's a good chance they'll at least hear about it on day two or three, and then they can enter. And then you have a sense of urgency on that last day to really get people to jump into action and, you know, enter their review, because usually that's when you would do like your biggest prize, your grand prize winner would be announced on that last day. And that's really what I kind of predicted what

happened. And that's how it played out. I've seen other giveaways that lasts up to two weeks. And that's just too long. In my opinion, it's too long for you to keep up your momentum of like, Hey, don't forget about the review giveaway. Don't forget about it. Don't forget about it. And like people kind of lose steam. But if you only do it for one day, and you don't talk like you don't have a really big lead up to that one day, I fear that the results that you're really looking for

won't be there. So five days was a great amount of time for me, I still fairly comfortable with that. If I'm going to do this again in the future. I love a five day giveaway. It worked really, really well for me.

going to release which prizes. And this goes back to planning and we're going to talk about planning like more in detail in a second. But it goes back to laying everything out before it starts like well before it starts not the day before. Like you don't want to pick up I do a giveaway. And then yeah, I'm probably one I'm gonna announce it. No, no, we don't do that around here. We are planners.

And even if it's just a week before, I want you to get some of these thoughts out of your head onto paper in a Google Doc, wherever you want to put it on a whiteboard, but get it out of your head, because this will help you stay more organized. So what I decided was, what time would work best for me to announce winners. And I'm sure you all know this. If you've been around here, I have three kids, some of them are in school all day. I have my youngest who is at home with me three days a

week. And so I was like, Okay, what time would work best to give people enough time to enter? Right? Like so if they saw an Instagram post that morning, or one of the emails, what would give them enough time to enter. But also announce the winner for that day. before everybody else is going to sleep. You see I'm saying like you want to give them enough time to enter. But not so much where you're like, Oh crap, it's like 10 o'clock at night and I forgot to it. I'm not awake at 10

o'clock at night. By the way. bedtime is nine. I'm usually asleep by 915. Okay, like True story. That is my life because I get up at 5am. So that's, that's, that's how we roll in this house. I go to bed very, very early. So and knowing that three o'clock sounded really good because then when my older kids are home, I didn't have to worry about like, Oh man, I forgot I got to go do this. And then there's craziness in the background. I knew

that that is the time that it worked for me. So I highly recommend finding the days and the time that would work for you like if you are busy on a Sunday. Or you take Sundays off, don't do a giveaway over the weekend. Don't do it. Don't do that to yourself. Like if you're the one making the rules, don't do that. I knew I didn't want to do it over the weekend. I was like, nope, we're gonna do this, like through a quote unquote, work week, Monday through Friday. And that was it. I

wanted it to be done by 3pm. On Friday, I wanted to be done with it. So now let's go into prizes. So I knew the prizes that I wanted to give away, or perfect for this audience already knew that. And it was really validated when I started announcing them. And people were saying, all my gosh, I need this or replying to my emails, or commenting on Instagram, saying, Oh, my God, like I cannot wait like, how do I enter? What's the information? What are the details, I started

getting feedback. So that really validated for me that I was on the right track with the prizes. So my prizes for this giveaway, were signed copies of my book started binge worthy podcast. If you haven't gotten your copy, don't worry, I'm I have a link in the show notes for you to check it out. But that was something that I knew that this audience, it's related. It's about podcasting. So

that would work well. Another thing that I decided was to do coaching calls, now coaching calls, these were a little bit shorter than a typical one that I would do with clients. But I thought, well, this would be really good, because it's not, I'm not overly committing myself. And if there were multiple people that were doing 30 minute sessions, I could give away more of those than

hour long sessions. And I liked the idea of having these coaching calls available to more people instead of like, oh, there's only two of those, I was able to give away, I think up to four of those. So that was really cool. I liked that. And then access to my program, profit podcasting. So these were all of the prizes that I knew y'all will be excited about. But y'all blew me away with your excitement. This was the grand prize. Like this was the one where people were like, holy

crap. Last day, I'm getting in on this, I didn't know that this grand prize was going to be this good. And that was I had a focusrite interface. And a pod mic, microphone from road. So this is like next level podcast equipment, like it was a few $100 worth of podcast equipment that I had. And I knew oh my gosh, it would be so cool. If I could give this to a one lucky podcaster that in my mind, it was just it was kind of like this fantasy of fun to be able to say oh my gosh, it'd

be so cool. If I could give this to someone who was really into podcasting, and they wanted to step it up. And, you know, maybe someone that had never even thought about investing in equipment. This was like everything that was going on in my head. Like I imagined myself as a young podcaster like a baby podcaster just getting started and getting some like legit podcast equipment, I would just have been over the freakin moon. So that was

a lot of fun. And that was like where the posts kind of started blowing up like, Oh my gosh, you're giving I can't believe you're giving this away. And still to this day, people will go back and see those posts and say, What is it too late to enter this? I'm like, yeah, that's already gone. So congrats, again to Leah. Over in the UK. She got that prize. And it was so fun. I actually did. I've already done my coaching call with Leah. She's launched her podcast, I'm gonna have a link

to in the show notes. But I'm just like, it was so fun to see her excitement on camera. And whenever I told her, I was like, yeah, I'm gonna be sending you you know, your equipment. And this actually brings up my next point is she was like, Are you sure? Like I live in the UK. And the point that I want to make is, I actually had a lot of international winners. And so I had whenever I went to the shipping the shipping place, right, I'm like, I got all my books, I got my equipment,

and I got my five year old in tow. And we just show up. And you know, I'm like, I have all these books. And whenever I launched my book, I sent about 20 copies to a bunch of different people and some influencers and some peers, I really wanted them to have a signed copy. And so whenever I sent those, I knew that if I was shipping in the US, they'd probably be about five bucks apiece.

in Canada, we had Leah in the UK. And I felt like I'm forgetting someone else did we have three or we had four internationals. But the shipping was more, right. It was like $20 more to send it to Canada, I think it ended up being like $35 more to send everything to Australia. And then it was around $75, I think to send all the podcasting equipment over to the UK. And so I remember thinking, you know, what, this is one of those expenses, one of those costs that I'm totally okay

with. Now, I can say that, because I have my business. And I've set aside, you know, cash for doing these types of things, if you want to call it being part of your marketing budget, or being part of your, you know, I don't want to say disposable income, because that's not related to a business. But that's how I think about it, right?

If your podcast is part of your personal business, or your personal business, your personal finances, and you haven't really switched gears from doing it from just a personal standpoint into your business, then I would look at it as how much money are you willing to invest in a giveaway like this where you feel comfortable, and I felt comfortable with around $200 $200 is something

that I felt like the business could handle. And it would be something that is like a fun business like expense to send all of these incredible gifts to members of this community. It's my way of giving that to y'all in all the ways that you have supported me. And I was okay with that. But I want to turn like flip the script on for a second to everybody that's listening to this, because maybe

you don't have $200. And I get that I totally I wouldn't have had $200 whenever I launched my podcast to, you know, spend in prizes and giveaways and doing that kind of stuff. So for a second, I want you to think outside the box and say what is something that I can send that is possibly a digital product to members of your community. And the reason why I say digital is because that takes out the factor of shipping. So I want you to think about gift cards, like what a

gift card to Amazon be good? Or what about target like as target internationally, in the countries where your listeners are, or some other type of, you know, maybe I'm trying to think of other businesses and industries that would have companies like all over the world, and start thinking of what are some products or services, or maybe you have your own digital products. So you could say, you know what, I'm just gonna give away access to my course, I'm gonna give away five

people to my course. because technically, that doesn't cost you anything, right? If you've already created your product, it's there or you have a membership, you could give away a six month membership or a year long membership, right? So I want you to think outside the box. But at the end of the day, think about does like are your prizes

aligned with what your podcast is about? Because and I've mentioned this before, when I see people do giveaways for like, oh, there's a brand new iPad, and there's a brand new iPhone or you know, something like a ring light. Do your people use those? Of course, I bet everybody could use an iPad or ring light. But are they going to stick around afterwards? Is that something that's going

to get them super, super excited? Because I know the people because I had somebody reach out to me like, Oh my gosh, y'all were cracking me up. Because after I chose a winner, I sent them an email. I said, Yeah, you're a winner, like, send me your mailing address, and let me know how we can get these to you. Congrats, you're a winner. And I got so many responses that were like, holy crap, I cannot believe I won. Or Oh, man, this is so exciting. And there was one that said dude, no

way. So I knew that I was on track with these prizes. And so I want to make sure when you're focusing on a giveaway and how you're going to do it that you think how does this align with my business, my podcast and how can I make sure that everything is cohesive, but keep in mind if you are going to have physical products and you have international people entering your contest, you could possibly have all international winners and you're gonna have to pay for that. So just know I

wasn't even upset about it. I was kind of excited. I was like, Oh, I get this, you know, ship some prizes internationally like it was. It was a lot of fun for me because I look at it as karma. You know, when you when you do stuff like that when you honor the prizes, and the People that have won and took time to enter the giveaway. I just believe in good Juju, good karma sent out there. So I'm still really excited about our international winners. That was a lot of fun.

right fit for you. If you're looking for a way to understand exactly how podcasting works, you want to know how to create content, how to launch your podcast, how to get it on all the players, but most importantly, how to tell people about it without feeling like you're alienating your friends, your family, your neighbor like I want

you to go check out profit podcasting. So go to KrystalProffitt.com/course, to learn more about profit podcasting and to enroll today, Krystalproffitt.com/course, to check out more. Okay, let's get back to today's episode.

whenever you're actually in it. Like you're in the giveaway, it gives you more space to be more kind of impulsive, if you want to be like, Oh, you know, I think I'm gonna do it live on this day or think I'm gonna do a Facebook Live or, you know, I'm gonna go do some kind of zoom call for everybody just because that would be fun. I just gives you more breathing room when you're more organized and you have everything planned out. Now I know I'm a little kind of over the top when it

comes to my planning. But I use Asana, I use the free version of Asana, I've played around with like upgrading like, do I need to upgrade and get all the other things, but maybe one day, I just use the free version of a sauna. And what I did is I opened up I have like my I'm looking at it right now. So if you hear me clicking around, that's what happened. And I'm gonna do a YouTube video about this. I haven't done it yet. So um, but I will link back to it in the show notes. whenever

it's finished. I'll upload it. But in the month of April, whenever I have my yearly like I have my yearly plan, guys, like y'all should see my Asana, I feel like such a nerd. But you know, it works for me, it helps me stay organized. So for the month of April, my big one thing was to do the review contest. And so I have my review contest. And I have my stats before. And then we're going to walk through my stats afterwards in a second. But I want to go into the actual detailed

organization of what I had. And this will be a lot easier to understand in a video format, because I'm going to share my screen. I'm going to show you everything. But I just wanted to give you the highlights. So what did I create inside this review contest, a sauna board. Basically, I did a brain dump of all the things I thought would be needed to like the the things that needed to happen in order for this giveaway to be a success.

And I got these ideas from other giveaways I've seen other people do so feel free to steal any and all of these ideas, right? I don't have a patent on any of these. It's why I'm sharing them with you, because I want you to have a successful giveaway that you feel proud of. But the first thing I knew I needed to do was create a Google form. And so I created a Google form. And I like wrote it down as one of my tasks that I needed to do. And then ask myself, okay, well, what needs to

happen in this Google Form? And if you're not familiar with Asana, it's kind of like having nesting dolls. So you have like your high level Google Form. And then I could click into that, and then right, okay, what are the things that need to be on the Google Form, and I put name, email and a screenshot of the review, and I've talked about this before, but the reason why we needed a screenshot is because it takes time for reviews to

populate. And especially I was doing this right in the middle of Apple announcing that we're going to make all these changes. So it like it made me nervous that it wasn't going to happen. But luckily everybody figured it out. And I do have some comments and reviews, or review information then I got back From the community, and one of them was possibly not having it be strictly for Apple in the future. And don't worry, I did, like

open this up to other platforms. But I did have on the Google Form, go to Apple podcast and submit it, I'm going to have a link to the Google form because it's, I'm not accepting anymore, obviously. But you can go look at it as a reference. So that's what we did for our Google

Form. The next thing is, I knew I wanted to create social posts, so social posts, meaning posts, and I'm gonna put on Facebook, Instagram, LinkedIn, and all the places I knew well in advance, I needed to create these, I did some for Igy stories as well. And I don't know about y'all, but I mean, I'm pretty good in Canva. This is my graphic design tool, where I create everything that you see, like my YouTube thumbnails, like if you see any kind of pretty pictures on it, like I use

Canva, for all of that. And sometimes it takes a while, like, I slowly underestimate how long it's going to take me to create a Canva like image or graphic because I get in there, and I start tweaking it, and I start messing with it. And then I'm like, Oh, I think this font should be bold. I know that one should be italicized this one should be that. So it usually takes me longer. I'll say, Oh, I just need 30 minutes. And I can create all of them. No, no, that's not how it happened.

That's how it happens. In my mind, that is not how it happens in real time. So if you're thinking about doing a review, giveaway, I highly recommend planning everything out on paper in Asana in a Google Doc, I don't care where you plan it out, but put it all in a place where you can actually

step out what needs to happen. So when you do go into Canva, you're not wasting time, you already know, okay, I'm creating, you know, a shot for someone like here is where, like a screenshot, this is where you would go to enter the giveaway, here's how you enter the giveaway, right? Because I wanted to tell people how it needed to happen.

ConvertKit now where you can make them public. So I may figure that out of how I can make all my emails public, or I may put together a guide, that's actually probably what I'm gonna do, I'm probably going to put together a guide. So it'll walk through exactly how I did all the giveaways, it'll have the swipe, copy emails, to kind of give you an idea of how this could work for you and your own podcast review. So we're going to make

that happen. So what I did, at the very top of all these emails, so I sent one the day before, so I said one on Sunday, right? It started on Monday, I sent an email on Sunday. And I'm actually just going to read the top of it to you because I think that this was so important to have, again, I use ConvertKit. This is my email service provider, I've talked about them before, I'll have a link in

the show notes. If you want to try ConvertKit out, they have a plan now that you can use them for free until you have your first 1000 subscribers, which is incredible. They did not have that whenever I first started. So take advantage of that. If you're looking for a place to house your

email list. They are fantastic. But what I want to point out is at the very top, I wrote this because I knew that there would be people that were annoyed, right, y'all have been you've been on people's email list, and they just bombard you with freaking emails and you're like, I do not care about this. I don't I don't care about what they're talking about. I'm just here for their weekly content or their weekly stuff. I don't care about whatever it is that they're promoting, or

whatever that they're doing. I know that I mean, maybe that's you, maybe you're listening to this, you're like, yes, Krystal, I love you. You're fantastic. I want to hear all your podcast stuff, but I could care less about your giveaway that you did. That's totally fine. And I knew that that was going to happen. So at the very top of every single one of my giveaway emails I wrote, we're in the middle of a giveaway with lots of fun prizes. And we'll be sending emails daily to announce

winners in new prizes. But if you don't want those emails, no worries, click here and you'll just receive our regular Friday email. This was really important to me, because if you are if you have an online business, if you launch things pretty regularly, you know that when you launch something, you're going to lose a lot of

subscribers. It's just because maybe Someone's brand new on your list and they're like, Oh my gosh, I didn't realize this was gonna be such a commitment and they were gonna send so many freaking emails. I'm done. unsubscribe, that's okay. That's okay. It used to really bother me. Don't get me wrong. And I think that if anybody is brand new to having email marketing and trying to understand it like it does, it hurts, it stings a little bit when you're like, Oh, my gosh, someone

doesn't like me. They don't want to be my emails. But now I'm like, okay, that's fine. They weren't for me, because my people will hang around and chill with me and do the giveaway stuff. Or they'll just click on and be like, oh, Krystal, we love you. I just want my regular Friday email.

That's fine. I'm okay with it. So I wanted to, you know, just kind of give you an idea of something that you could write at the top of all of your promotional emails as like, hey, by the way, we're in the middle of this review giveaway, I'm going to be sending every single day for this whole week, I'm going to be sending something if you don't want those, click here. And there's an automation where people won't get won't get those

emails. So just so you know, you can send a ton of emails, just give your people an out, right, give them a reason to be like, you know what, I'm good, I'm good. I don't want to get them all. And then the people that want to know about the prizes will hang around and read every single email. So the next thing was, I had a tab in a sauna for prizes. That's where I actually listed out on day one, this is one of my giveaway on day two, day three,

day four, day five. And I actually had, like, how I was going to create the emails for all the prizes. I did this like, again, it's like the nesting dolls. So I had a task that said, okay, day one, signed copies of the book, like I'm going to give away this mini. And then I actually wrote up the email. This is what I was talking about y'all like I had these emails wrote up beforehand. And I said, congrats, you're a winner. And I wrote

everything out beforehand. That way, whenever someone did when I wasn't like racking my brain, like, What am I supposed to say? How can I make this personal? How can I really say something that's meaningful, like in the moment, and then like, I don't know about y'all, I'm not great at writing under pressure. I do a lot better when I have more time. So in planning out weeks in advance, I had the time to write up something that was thoughtful, meaningful, and had all of the

correct information. So whenever I announced Monday's winner, all I did was I went in copy and pasted, I changed the name to the person that one I input their email, and then that was it. So make this a lot easier on yourself by being more organized and being more prepared.

about the giveaway. Now my YouTube video ended up being a live instead of a regular pre recorded video, simply because it would be kind of weird to talk about a review giveaway in a podcast or not sorry, in a YouTube video before I had everything, which is why I'm creating a YouTube video that will encompass everything for everybody that wants to know how I do a podcast review giveaway. It's gonna have all the goodies in that YouTube video,

and it's probably gonna be a long one. I typically don't make really long YouTube videos, that one's probably going to be a long one. And then podcast episodes. Like I said, that was Episode 250. It aired during the review giveaway as another incentive to remind people Hey, by the way, we're doing this review giveaway. Everything's super meta, right? We're doing a podcast review giveaway. So review this podcast because we're right in the middle of said giveaway, right? It's

so meta, I understand it. But it was how I knew that I could keep talking about it and promoting it without bugging the crap out of everybody, right? Because I'm giving you value. So if you're thinking, well, when would be a good time for me to do this, should I create a podcast episode about it, you probably don't need to because you

probably don't teach podcast review giveaways. But you could take an opportunity in planning out your content to talk about maybe something related to the prizes or something related to why the giveaway is important to you or why giving back to your community is important as it relates to your business or the journey that you're on. So I love and this is just such a great marketing tool to have through lines for all of your content for why

you're doing everything that you're doing. So maybe even write that as like if you're going to sit down to plan all this out. I highly recommend coming back to this episode listening to it over and over again to get all the nuggets But I think it's important to maybe write at the top of your paper right at the top of your Asana. What, however you're brainstorming this information, say, why am I doing this? Why is this important?

Right? And maybe you just have, you know, for me, giving back is one of those things that I love to do. It makes my heart so happy because I'm able to do it. And I think that being generous is something again, it's good Juju. It's good karma. And I believe that it comes back to you tenfold. So Oh, y'all, like we have so much to cover still. Okay, so let's real fast go through the stats. And like I said, the YouTube video that's coming out

about this will have so much of this detail. So if I miss anything, write to me and say, Hey, we want to hear about this, because I'm going to be creating the, the YouTube video very, very soon after this.

Asana go? screens are disappearing on me here. So before the giveaway actually happened. So this would have been anywhere from April 25. Right, because it started on the 26th, April 25. And before I had 64 ratings for the podcast. Now, where did I find this information? I found this on charitable.com. You've probably heard me talk about it. I have a YouTube video, I'll link to in the show notes, where I walk you through how I use charitable, but that was the best place for me to

see it. I don't like using my phone to go back and look because again, it may or may not be there and the place that like how people submitted it. But then I looked at my rank history. Okay, wait, I'm jumping ahead and hang on. So ratings. That's what we were talking about. I had 64 ratings that were mostly five star, a few four star and one star ratings. I didn't have any two or three. So I think I only had about one one star rating, which I mean, come on, everybody's gonna have a one star

rating. I'm not even upset about it, especially because most of them are five and four star ratings. But now, can you guess how many I have, because this is really cool to see. So I have 75, which are like Krystal, that doesn't sound like a lot. It's more than I had. So I have 75, I had 64. Now I have 75. And again, these are all through apple. I'm not even looking at the other ones that were submitted. I'm just looking through apple.

And if I look at the actual ratings and reviews that were submitted that week, I have 1-234-567-8910 1112 1314 1516 17 said 17 reviews that were submitted via Apple this week. Okay, so the last review that I had was from March 17 2021 before the review started, and then now all of these are from the giveaway, and I actually had 20 participants that entered into the giveaway. So

this was really interesting. It was I think it was really cool to see how all this like played out based on everything that I don't know, it was really cool. And I'm just reviews are one of those things that I just love, love reading. And I love seeing them like I see you know, I found Krystal when she was still the rookie, I loved her then but when she rebranded to the Prophet podcast, I became her number one fan. I have to meet Krystal in person one day as she has helped me plan my cod

podcast more than she'll ever know. Thank you Krystal. So that was so cool to read these and to see them because now I have so much marketing material that's fresh. Have you ever seen people that will you know share a podcast review and you look at the date and you're like, Oh, that's from like three years ago and they're still putting that on the front page of their website. Don't get me wrong, a review a testimonial all that is good.

It's fantastic. I no matter how old it is, but what I think immediately is whenever I see a review or testimonial that's more than that. A year old, I start to question well, did their content start sucking after that? Like, was it terrible? After you know, like, Why? Why were like no recent people leaving reviews. And maybe that's just my critical marketing brain. But these are the things that I think about. So I love seeing the reviews on here. They're really, really just

like, I thank y'all so much. I appreciate every single one of y'all that entered into the giveaway. And the last thing that I want to talk about is, did my podcast go up? Did it go down in the charts, and what changed? So this is where you're going to want to watch the YouTube video. Because this was so interesting to me. And I actually probably need to take a screenshot before

things change. But I'm in chargeable. And I can see, like, I'm in Apple podcast, the United States of America, how to write like that is my category. And if I look at the rankings on April 25, at 1am, like that's like the timestamp that they have on charitable, I was ranked at number 210. And the weird thing, as I'm looking at this chart, is there was nothing from April 25, it does not change, it does not change until May 1. So the whole time I did this review giveaway. There are

no changes in the chart. And I'm like, What happened? What happened here, right, because everyone says you get more reviews, like everything, like it went from I guess I went from 210 to 217 on May 1. But if you look at weeks prior, I bounce up and down, I go up to number 119, and then down to 167. And up by back up to 127. Like it goes all over the place. But for the week that I did this review giveaway, the line is almost flat. It is almost flat, and I have no

explanation for this. I don't like I was shocked. Like, why is this flat? This makes no sense to me. Why did it you know, almost went down when everyone tells you like you're gonna jump in the charts whenever you I mean, y'all y'all heard I just got 17 more reviews. Why? Did it slightly go down the week that I got all of these fantastic reviews? I don't know. I don't know. And I know that I'm kind of leaving this episode like in a

cliffhanger. But it's going to be more research and more of me looking into like, why did this happen? Like why? I just I don't understand it. It's very strange. And it's more something I'm going to dive into in the YouTube video that's coming. But you know what, I talked about it and now I feel like I have to make it.

there. So if you are wanting to create a review for you know, a review giveaway for your show, then I want you to go grab this. So it's going to be at KrystalProffitt.com/reviewdebrief. I know it's a long word, I'm going to have it in the show notes, so don't worry about it when this episode airs, it will be there. The Show Notes for this episode again are KrystalProffitt.com/episode255 So go check it out, go grab this giveaway debrief, because I think it's going to be very helpful. And

at least it will give you somewhere to start. You won't be starting from scratch, right? I've already done all the hard work and shared everything with you. And I'm really excited to see what you do with this information. So again, go to KrystalProffitt.com/episode255 for everything that we talked about here today and be on the lookout for the YouTube video that's coming out. I mean, I'm actually I'm really excited because I'm going to create it shortly after we finish here today,

but i i think it was a lot of fun. At the end of the day. Would I do it again? Yes. At the end of the day, was I excited about my results? Absolutely. At the end of the day, did I care that I spent money on doing this giveaway? Not a bit because again, I am in a place in my business that I was able to do that. So if you don't feel like I

can't, I just can't do anything. $5 gift cards, something like access to your program, a coaching call If it's just giving away your time, and you're able to do that, then start somewhere, right? You know, that's the motto around here. So I just want you to start thinking about this. Let these ideas percolate. Like Like I said, Come back, listen to this episode again, and let me know what you think. Okay, so I'm gonna wrap this up. This was so much fun. I'm really I'm jazzed

up. Actually, as soon as I get off of this, I'm gonna go write my notes down of the things that I thought about while I was like creating this episode, because then I'm going to make this or this YouTube video, maybe the best one I've ever made, and I'm really excited about it. So again, show notes one more time. KrystalProffitt.com/episode255. And, as always remember, keep it up. We all have to start somewhere.