How to Create Content for a Current and Future Audience

the ridiculous ideas that I have. But today's episode, I was thinking, I wrote down the idea. How do you create content for a current and future audience? And I'm not, I'm not kidding, because I had normally I will plan episodes in advance, and then I'll go record them later, I sat down to record this. And I planned out everything moments before I hit record. But there was a time when I sat down to look at my topics on my content calendar. And I looked at this topic, and I was

like, What am I even talking about? What Kry-Krystal, what was this idea that you had in your head? What do you mean, create content for current and future audience? So yeah, if you had that thought, like, Wait, what is she even going to talk about? Okay, look, I will explain it,

don't worry. But it took me a second. So I just wanted to be really, really open and upfront with you that even when I sit down to record this podcast, sometimes I'm like, wait, wait, what did what was this idea, and sometimes those get pushed down to like, three or four months in advance. And I'm like, I'll figure that out later. Never. I

know exactly what I'm going to talk about. But I did really, really hone in I actually took more notes on today's episode than I typically take, I'd normally have like four or five bullet points. This one is a lot more. And it's because creating content for people that are listening to your show right now. And the ones are that are in the future, are equally important. And that's what we're going to get into today. So let's get right

to it. Welcome to the profit podcast where we teach entrepreneurs how to start launch and market their podcast. I'm your host, Krystal, Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?

maybe it looks different for everybody, right? I'm not just going to assume that your listener behaviors or listener habits are exactly the same as mine. And actually, if you haven't listened to the episode we did recently about understanding your listener behaviors and like, what, what people are doing, go listen to that, because that'll kind of give you more insight into what people are doing whenever they're looking for a

podcast whenever they find one. Because I think it helps to have kind of a broader spectrum of what people are doing to find new content. But what I will do is I recently found okay, this is I'm totally gonna nerd out on y'all because I always do, right. I always just nerd out on you. I mean, you should just know this by now, if I find any podcasts. I'm going to tell you about it. Well, recently, I have found two podcasts that are

related to two shows that I watch. And I've been binging binging these podcasts like I've been looking at the date, like this is what happens I will look down at the calendar and I'm like, Ah, there's a new episode coming out. Okay, it's coming out on on Friday. Okay, but it's only Wednesday. And I'm just like, I'm literally itching like even just saying that I'm like itching my face because I just get so excited for

these new shows to come out. But what happened is whenever I found out that this new podcast was coming, I was like, Oh my gosh, so I went to got my phone, open my good pods app. This is where I listen to podcast comm follow me on good pods if you want to know all the different podcasts that I listened to. But I pulled out my good pods app. I went and I search for that podcast, and I immediately look to see how many episodes have

they released. But of course with me and my geekiness we soon as I learned about a podcast, it's usually right when something is airing a lot or it's like just start To launch. But every once in a while I do find a podcast, it's been around for a long time, you know, you've had those moments right where you find one and you're like, oh my gosh, where's this person been my whole life, I feel like we're best friends. I feel like

I should have been listening to them. For years and years and years, right, this happens to you too. Well, I want you to think about those things. As you're creating your content. Now, this could apply to you if you're just getting started. Or if you want to have a new content plan, going from like today forward.

audience. So if you go back, if you find a podcast, and you go back in their archives two or three years ago, they created that piece of content to outlast that moment, whenever it aired, it was also created for a future audience, because you're still listening to it, right? It's either still relevant, or you're still interested in it. It's not something that's like the flash in the pan. And we're going to get into that in a second.

Because there's, there's a big difference between something that's evergreen versus time sensitive. And whenever I came up with the term time sensitive to describe the content, I was thinking, Well, no, it's like trendy, right? Because it's, it comes and it goes. But it's not really that because there are certain things that I will talk about on this podcast, that aren't necessarily evergreen, but I will talk about them multiple times, because maybe it's related to a launch or

promotion. Or if you've run a podcast, and you also have a brick and mortar business. And you're like, Well, every year around, you know, summertime, we get an influx of new customers. So I want to make sure that on the podcast we're talking about like that's also evergreen, but it's cyclical. And we're talking a little bit about cyclical content and what that can look like. But

just so everyone understands. I wanted to tell you, when I create content for this podcast, I do put a lens on the content asking, Well, is this for evergreen, meaning someone way, way, way in the future could find this and it still be relevant? Or is this just time sensitive? And I think that you should have a balance of both. And the reason why I say that is because I don't

listen to a lot of just news podcast. Actually, I know my husband, he will listen to the articles on I think it's like the iPhone articles that Apple news or whatever, he will listen to the audio versions of those like those are time sensitive, right? In six months, he's not going to go back you bill quinoa. I wonder what happened on January

4 2022. Like he's not going to do that. I mean, he might if there was something very specific, but typically, that is a time sensitive piece of content, something that is newsworthy, it's like right then and maybe that's what your show is about. And you're like, I don't really have a lot of evergreen content, hang on, because I feel like you probably will. But I think it's just a way in

how you look at what you're doing. So I wanted to give you a great example of how I apply the Evergreen versus time sensitive content across a spectrum of my audience. And this is very intentional. And I almost want to be like take notes. If you're not taking notes, maybe you just need to re listen to this episode again. But I want you to create your content for a spectrum of your audience. Now, this may contradict what a lot of people say about like, Oh, you just need to

speak to this one person like I agree, right? You should have your ideal customer avatar, your ideal community, your ideal listener, I think that that's fantastic to have this one person that you're imagining in your mind. But for me, if I'm being totally frank with you, I don't imagine the same person every single time. And there's a reason why it's because there are qualities in Sara, like I would tell her this one particular thing, right maybe Sara asked me a question and

I'm just answering Sara in this one episode. But then Shawn came to me And he asked me a totally different question about something else. And I want to answer this specific question. As if Shawn were asking me like face to face. Do you see there's a, there's a difference there, I'm still

thinking of that one person. But it's not just Sarah, or it's not just Shawn, every single time because they have different experiences, just like you listening to this, like, I'm gonna give you four different identities that you can take on as a podcaster. Listening to this episode right now, because this is the spectrum of my audience. So first, I have the idea person, the idea person is the person that says, I think I want to have a podcast, but they still haven't made that

decision. They're still not all in, they're like, Ah, maybe it's could be a good time. You know, I, I said, I was gonna do it last year, it was on my resolutions list, but I never made it happen. But this is going to be the year, but they're not taking action, right? It's all in the idea. And that's fine. If that's where you are, this is

totally fine. But then you have the beginner. So the beginner podcaster is someone that is just getting started, you're buying your equipment, you're figuring out your title of your show, like you're, you're in this stage of maybe just recording, and you're gonna launch soon. So you've been podcasting for three months or less. That's really it. And when I say three months, that's not necessarily recording and publishing episodes,

that's just figuring things out. Maybe it took you a month to figure out the title of your show, record everything and took you another month to launch the thing. And now you've just been podcasting. Like that's a beginner. And then we have the intermediate podcaster. So this is somebody that's been podcasting consistently, for six to 12 months. Now notice the word consistent in there. Because I meet people all the time that say, Well, I started my first podcast three years

ago, but then I stopped. And now I'm starting this new podcast, I would not call that person an intermediate podcaster simply because there was a large break, like there was a long break in how long it's been. So I would kind of file them back under the beginner, like maybe an advanced beginner. That sounds like an oxymoron, right? Maybe, maybe it is, but whatever. I can make up my

own definitions here. But you see what I'm saying like, I want someone that is consistently podcasting for six to 12 months, I would consider them an intermediate podcaster. And then we have the advanced podcaster. This is someone who has been really putting out content and they're ready to take things to the next level, right? They're,

they're ready to monetize. Or maybe they're like, I want to get serious about finding sponsors and building a business around my platform, I'm ready to increase my downloads, I'm ready to really work on my marketing strategy for either paid content or growing my Instagram, I want to add a YouTube channel, like there's a whole a whole different kind of ethos around an advanced podcaster versus someone who just has the idea to podcast. But I

want to serve every person on that spectrum. So this is where I was saying earlier, like I'm kind of contradicting when people say just talk to that one person. Well, I want to talk to all four of these different people that are in love with podcasting, or that want to be in love with podcasting, or they are just obsessed with trying to understand how a podcast can really work for them and for their business. That is the person I'm trying to serve now where they fall on the

spectrum. It depends, but I don't just want to be the person that is only for beginner podcasters. And there's a there's a really specific reason for this. And it has nothing to do with anything other than my own creativity level, right? Because I could just niche down, I could niche down to just

one of these. I could just serve the people that are trying to come up with ideas for their podcast, or just the people that have been podcasting consistently or just someone that wants to launch a podcast or just someone that wants to monetize. But don't be really honest with you. It sounds boring. It sounds so boring to me to just

talk about launching a podcast. It is to just talk about this is how you launch this is how you get connected to all the places this is how you pick a launch date that like if I feel like it's funny because like I'm I'm like shrinking up right now my shoulders are tensing because I feel like I'm being boxed into something. If I were just, you can only talk about this, this one thing, this one

thing. And so I think of when you look at your content for serving Current and future audiences, you have to ask yourself, Well, do you have a spectrum of who your audience is? I always think about someone that I always use real estate as an example. I don't know why it's just the one that always comes to me. But if you're a real estate agent, think about the different parts of buying house, right? There's the people that say, You know what, I think we want to buy a house. So what

do they do? They probably start looking in an area that they would love to live one day, or maybe they're start searching for us, you know, do I want property? Do I want to live in a neighborhood? Do I want to live out in the country? Do I want to school districts? Like, there's all these things? And I say this, because we've moved so many times, but it's like, I know the different nuances of buying a house. So then maybe you find a property, but it doesn't work

out. Okay, should I do you know, flip a house? Or should I buy new should I? How do I go about having a getting a loan and securing you know, different parts of the things like closing cost and escrow? And what about a builder? How does the contract work if we want to build a brand new house, and there's just so many steps of the process? But if I were to tell you, no, no, no, you can only talk to someone that is pre approved,

and they want to buy their very first home. Nobody else, you probably tense up a little bit too, you're like, gosh, that's like really, really specific. Well, if you want to niche down that much you can, but I've seen people get trapped in this area where they're like, I am creatively stunted, because that's the only thing that they can talk about. And I don't like that I like to, I guess, express myself in so many different ways.

And to be honest, I just like talking to everyone that is in different parts of their podcasting journey. And I know that my idea person will eventually become a beginner podcaster. And then they will eventually become an intermediate podcaster. And then there are those of you that have been listening to this show for a few years now. And you're like, hey, Krystal, I'm an advanced podcaster. Now, like, yeah, I still

listen to some of your content. That's for beginners, maybe I needed a refresher, but I'm ready for your more advanced stuff. And I want to keep all of these different people happy on the spectrum of my audience. So that's really why I want you to consider the people that are currently listening to you, what stage are they in? If it's all beginners, you have to assume that in six to 12 to 18 months, they won't be beginners anymore.

Maybe they'll be at the intermediate or the advanced level, and you have to know how to serve them. Otherwise, they're gonna say, I think I'm gonna go find somebody else. Ooh, that hurts. Right? That That stings a little bit. Honestly, it makes me kind of sad if I were just serving beginners. And I'm like, Okay, we're gonna talk about launching, we're just gonna talk about naming your podcast, we're just gonna talk about this, we're just gonna like, and I was just like,

beginner, beginner beginner. And then they're like, hi, Krystal. Yeah, I was a beginner like six months ago, I no longer need to know how to launch. I need to know how to grow my platform. But you don't teach that. So I'm gonna go find someone else. Okay, thanks. Bye. That would make me really sad. So and I know that sounds so dramatic, but it would like a waiver just like it would crush me. If somebody was like Hive, it's the best feeling in the world to think that

someone has outgrown you as a coach. But also, I love the idea of just serving podcasters. My bigger message. And this is something that I recently kind of revamped. And I've decided, you know, should I do some rebranding on this? Or do Do I just kind of pivot a little bit, but honestly, I don't have to change anything, I just have to tell you more about what my bigger mission is. And that is, I want to help people that help other people. So I want to help those of you that

have an important message to share. And that is across the whole spectrum. Like I said, it's the idea people, it's the advanced podcasters because all of you have an important message to share. So I don't want to just pigeonhole myself into the beginners or into the advanced stage or into the middle like I want to serve everyone.

do that. And that content is going to be related to the current people that are engaging with your content. And another way that, you know, depending on what type of content you deliver on your podcast, but giving them really specific how to, based on the season that they're in, and I know not everyone teaches on their podcast, but things that are related to what they're doing right now, today, that is an example of serving your current

audience. And then your future audience. This is what we were kind of talking about earlier.

was, I was in the Buzzsprout group. This is their free Facebook group. And I'm a moderator in there. I've been I've been a part of that community for a few years now. And somebody the other day was saying, you know, what are some of your do's and don'ts for launching. And you know, of course, I don't type all the things that I'm thinking, I'm like, Oh, just get practical, you know, give them some highlights, boom, boom, boom, you can do

this, this, this, don't do that. But in my head, I was thinking, Man, I wish someone would have told me this, whenever I was just getting started. And I wrote that's like from the place that I wrote from as a call, you know, if you're launching, you know, you should create a trailer and put it up. And here's some things to not do, like don't air, every thing that you've recorded on launch day, you should hold a few things back. That way you

can stay consistent. And so all of this kind of poured out of me, and it made me think of, I wish I would have known these things when I started. So if you are creating content that's related to your own journey, or if you've been in the shoes of your listener, tell them those things, share with them, like, Hey, I know you may not be at this stage in the process of your journey, or whatever that looks like for, you know, whatever your topic is for your podcast, but letting them know, hey,

this may be a little over your head. Right? If you're just in the idea phase, or the beginning stages of podcasting, that's fine. You don't need content that's about podcast ads, and strategic collaborations and what those can look like if you haven't even named your podcast, right? You don't need that information. But you will need it one day. I know you will need it one day. And I want you to come back to this podcast. When you are ready. Instead of saying, well, Krystal just talks

to beginners. I've outgrown her content. Now I guess I'll go find someone else on the internet to teach me what I need to know. No, no, I do not want that to happen to anyone in this audience. And I know that giving these examples are pretty specific to the type of content that I create. But I want you to sit down and say, this piece of content right before you start recording. Or maybe when you're planning it, you can say is this for my current audience, or for a future audience?

Because you can even say that in the episode like, Hey, I know most of you are beginners, or I know most of you are more advanced, but you're looking for the next level. Well, here's what you can expect. Because I think that some of my most valued mentors that I have been following for a few years, I can go I can dig through their old archived content, right stuff that they put out a few years ago, and I will scour for things that

I'm ready for. Now. There were things that I found on example, Amy Porterfield podcast, back in the day that I remember thinking, I'm not ready for this. This is not for me right now. It was like a way advanced strategy. But I've since gone back and re listen to it because I'm like, Oh, that makes so much more sense now. So if you are educating people, if you're teaching people, you're coaching people, you're motivating them, and you want to create content that's a little bit

more advanced. That's okay. Just tell people hey, if you're not ready for this right now, bookmark this episode, you can actually do that in good pods. I have lots of stuff bookmarked all the time. So I'm like, Oh, I can't listen to that right now. I don't have the time. Typically I'll see like seven or eight new episodes, but I don't want them to get lost. So I'm like, oh bookmark bookmark. I'm gonna make time to listen to these episodes. Tell people save This episode and come

back. Like if you're listening to this right now and you're like Krystal, I don't even know what you're talking about. I haven't named my podcast, we'll go listen to the episodes about starting a podcast and getting launched and then come back to this. When you're ready to create content, you're like, Wait, she said something about creating evergreen versus time sensitive, come back to this whenever you're ready to start recording your

podcast. But if it's been a while, since now, I'm talking to you podcasters that are intermediate and advanced.

teach on your show. But I think that it's important that we serve people across the spectrum of listeners that we have, but you're the only one that can determine what that looks like for your show. Maybe you only have a specific type of person, that's fantastic. I think that's great. And then maybe you enjoy just creating content for that one type of person. But for me, personally, I love the idea that I can serve my beginner podcasters. There's so much content on this show

for beginners. But I also have a lot of really cool stuff for people that are transitioning from a beginner podcaster to an intermediate. And they're just toying with the idea of maybe trying out some dynamic content, or maybe thinking about recording a solo show when they've done only interviews, or maybe you're going from intermediate to advanced and you're like, I'm ready to make some money. This is the year I'm gonna make money with my podcast, I can serve

everybody through those different seasons. But the only way you can do that is by sprinkling in this different type of content on your podcast, and you're going to be the one that's going to best figure out the right balance that's going to work for you and your audience and your show. But that's all I have for y'all today. This is really fun. Like I like I said, I whenever I first initially wrote this down, I was like, What am I even talking about? What is your current and

future audience. But I'm glad we got here, because this was a really good message, especially when it comes to marketing your show and knowing how to talk to different people through different cycles of maybe there's an evolution of your customer, people that will probably download your podcast and listen to it for a while before they actually ever buy anything from you. This happens here a lot. I know a lot of you have been listening to this show for a while, you'd already had a

podcast. Now you're coming in, you're just getting to know me. And thank you so much for listening. I'm so happy that you're here. But I think it's also really cool to see people that listen to the podcast for a while and then say, You know what, I do want her to be my teacher. I want her to be someone that is in my ear on a regular basis, telling me things that I need to know about podcasting that I didn't even know to look out

for. I think that that is the best compliment ever is not so much someone saying I loved your podcast episode. It's someone saying How did you know that's exactly what I needed to hear. That's the thing that will make my heart burst into a million pieces and make like I have the biggest smile on my face, even just saying it because it's the best compliment that you could ever give me as a podcast host is you knew exactly what I needed to hear. And it hit me just at the right moment.

joins. So if you join us, I'm actually going to dig through I mean, it's gonna be a little revealing, okay, like imagine the like one of these personal organizers that comes in your house, if you've ever watched the home edit, you know what I'm talking about? They come in your house, and they dig through all the crap all the dirty corners and crevices of your house and say, Okay, we're going to put it all out on the table.

And then we're going to decide what stays what goes what needs to be thrown in the trash, what needs to be burned. There are some things in this house that I should be honest, let's just be really, really honest. Just throw in a garbage scan, and set on fire because I'm like, I don't even know what that is. I haven't seen it in forever. But we're gonna go through every aspect of your podcast. And we're gonna decide how can we

get more organic rates with your show? How can we get more people to listen to your podcast and be really excited about it and how can we grow your platform overall? So if you're like, oh, My gosh, that sounds exactly what I need. And you want to do that in a group coaching setting, then I want you to go to KrystalProffitt.com/waitlist to join us. This is going to be so much fun. Like I said, it's going to be opening in January 2022. And I can't wait to tell you more about it. It's so much

fun. I've been developing everything on the back end. And I'm just if especially if you enjoy today's episode, about future pacing, your content and what that can look like. These are some of the things that we'll be talking about when it comes to taking your content and your podcast to the next level.