How My Podcast Has Exploded My Business

in the best possible way. And I want you to consider some of these things as well as you look at your own business. So let's get right to it. Welcome to the Proffitt Podcast where we teach entrepreneurs how to start launch and market their podcast. I'm your host, Krystal Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking

for. So let's get right to it, shall we?

Justin Bieber? Hey, Mom, can you play marshmallow? There was none of that. It was, oh, we're gonna listen to Celine Dion again. Because that is what is on the radio. Oh, Tim McGraw's in the house because that's what's on the radio. or whenever I was in my dad's work truck, and it was just classic rock, mostly the Eagles then that's what we listen to. So radio DJs when they would come on, right? Like they like burst into your eardrums. And they're just like, Yo, what's up, like, we're back

back from break. Now we want to talk to you about blah, blah, blah. Anyway, that's terrible. That was the worst segue to get into what we had to talk about today. But I've been thinking about that a lot. lately. I'm like, I need to come up with a better radio DJ voice, just to kind of keep things interesting around here. But hopefully you find things interesting enough, because I kind of, I kind of did it a while back with the whole buttholes and excuses, right?

And if you're just listening, this is first time tuning in and you're like, wait, I think I missed that. Yeah, go go back and listen to Episode 212. You'll know exactly. Talking. Okay. This has been the longest segue to get into what we have talked about today. Because today is actually really, really

important. Because we're going to talk about three ways that my podcast has absolutely exploded my business since I started it, like, if I look back at you know, if you don't already know this, I started my podcast as the rookie life. That was my original podcast name. It was a totally different topic than what we talked about here today. And those episodes are still there. If you didn't know this, here we are Episode 214. But the first 45 episodes of this podcast, or something totally

different. And I leave those there in case you want to go back and reference them. I didn't go back and re edit them. I didn't change them to Oh, these were before we were the Prophet. No, the way that they were uploaded is the way that they began. And I'm embarrassed if some of them but you know what, you just can't go back and rewrite history. Okay, like, it's kind of like that one person that you dated a long time ago. And you're like, Oh, really, that was a train wreck

of a relationship. But then your friends will come back and tell you every once a while, they're like, Oh, you remember that one guy? And you're like, Yeah, I know. I know. Let's not talk about it. That's how I feel about some of those episodes. And they that might be your situation. After you launch your podcast I have my students tell me all the time. They're like, Oh, man, I finally found my traction. I found my audience and found my voice. But those first few episodes, were a

doozy. And I'm like, do not go back and touch those. You will appreciate those so much more, a few years from now, whenever you've been podcasting for a while, but I wanted to talk to you about how I started my journey, right? Because that's how I started I didn't really have much of a business per se like I didn't have strategy I didn't have Okay, I'm going to talk about this and I'm going to

have my website set. up this way, I'm gonna do Facebook ads, and I'm gonna like, there was none of that when I first started it was, hey, here's the microphone. Who can I talk to? And what can we talk about that will be of interest to other people besides just me. It was basically how I started. But over the course of this journey for two and a half years, I have learned so much, and there's certain key things that I want to share with you on how my podcast has helped me explode my business.

That's why if you go to my Instagram, you will see sound bites, you will see graphics related to my podcast, you will see all kinds of stuff like as you scroll through, you can go back for the last year and a half and see, okay, whoever this chick is, right, look, let's pretend you stumbled upon me. And you found me on YouTube or Google search, and you stumble upon me and you're like, oh, let's go see what this chick is

all about. You will realize pretty quickly that I have a podcast or you'll say, what is this profit thing that she's talking about? Like, oh, that's her last name. Oh, wait, that's, that's her podcast name. Okay, like, you'll be able to connect the dots pretty quickly, simply because I talk about this podcast in the potty report on a

regular basis. And what I love about having the podcast is it gives me something to talk about, because before I had my show, I know if you've listened to the show for a while, you may know this. But if you're new around here, I started off in my online journey, blogging, and trying to figure out social media and what to use it for.

And you know, like, Well, you know, blogging is more written and social media is more visual, how can I connect the two, y'all I was literally just sharing links to blog posts on my social media, like there was no strategic graphic, and carousel pictures, and oh, I'm gonna do a story about this. And I'm gonna know, there, there was none of that going on. I was mostly sharing pictures of my kids. And every once in a while, I would throw in something that let's just be honest, it wasn't very

smart. It wasn't very strategic. It was just like, oh, by the way, did you know I have a blog, from time to time, it wasn't like this. This is going to happen once a week, this is going to happen twice a week, or even I'm going to do this on a regular monthly basis. I had no idea what I was doing. But like cut to now, on my Instagram, on my Facebook, you can go and see that I'm talking about my

podcast on a regular basis. And it's so easy for me to talk about my podcast, because I have made sure that my social media is people that are interested in podcasting, right, like I haven't tried to grow this audience of people that would never listen to my podcast, because that's kind of it's not really a great idea. Why, like, why would I try to grow a huge following that is just interested, let's say in cooking, okay, cooking is something I'm interested in. But it's not all I talk about all

day, every day. I mean, that would be incredible. But if I'm being really honest, I love to cook. I like to bake. Like I say I love to bake, I like to bake. But if I had to do it every single day in like a setting of taking pictures and doing videos and making sure I had all the ingredients right and doing all like that's too much pressure. Don't be putting pressure on a hobby that absolutely love. So I wouldn't want to grow a fan base around like, Oh, you know,

cooking with Krystal. And then it's like, oh, but by the way, I have this podcast about podcasting, that does not make any sense. So if you're growing your social media right now, I want you to focus on growing your following around your podcast, because what will happen is you will put a post out about your podcast, you'll say, here's a graphic, here's a soundbite. Here's a video related to you know, this interview that I did with

someone. And what will happen is you'll post it on social media and guess what, your numbers will go up, your downloads will go up because those people are seeing them and saying, Oh yeah, Krystal has an impact. podcast episode today I'm gonna go listen to it. I forgot. It's Tuesday. She has a new episode. I know it's gonna be incredible, right? I hope that's what you say every time. Like, I'm totally tooting my own horn here. I hope that you're like,

Oh my gosh, I cannot wait. But don't know, just let's just stop there because that's it's getting a little narcissistic. Right? Right. Okay, let's just move on from that. But social media is just it was just a game changer once I had my podcast because that's what I talked about. I gave interesting facts about my guest. I like to share a picture, like I said, the soundbite. And it just kind of freed me up mentally to not have to worry. Oh, my gosh, what am I gonna talk about social media

this week? I don't ever ask that question anymore. I say, Where should I talk about social media this week? Where me meaning like, do I talk about what's coming up on the podcast? Do I go backwards and do like, oh, in case you missed it, here's five awesome episodes, you should go check out. Or, you know, here's a soundbite from the guests that we had last week, or here's the upcoming schedule of what you can look forward to in January 2021. Like whatever that looks

like. All I'm simply doing is looking inward into the content I've already created. And I'm pulling from that to post it on social media. So that's number one. Like how my podcast has helped me explode My business is I no longer have to wonder what am I supposed to post on social media? Okay, number one.

I don't drink. I've actually been seven years sober this year. So yeah, like high fives all the way around. But I don't drink but if this were a drinking game for you, I'm fine. If you drink that's fine. That's cool. But um, yeah, you'd be trashed. You'd be trashed from now until kingdom come if every time I said the word podcast, you took a shot. But anyway, podcast guesting has helped me

reach more people. But it's also been great to have people guest on my show, because when someone comes on to my podcasts, I say, Hey, can you share this with your network? Can you share this with your audience? Can you include this interview in your email list or on your social media? So I am very intentional with the people that I reach out to and this has helped me explode my business. It's helped me get my name in front of more people that are interested in podcasting, and that is very

crucial. It's also this is kind of like nested under guesting. But having something to share if you're going to guest on someone else's podcast is super, super important. Now what I mean by that, that means having a free resource giving yourself the ability to collect people's email addresses is so smart. So if you're thinking about guesting on more podcasts going into 2021 you need to have this at the top of your list. You need to figure out what am I going to tell people that I can

offer them? Is it a free checklist? It's a free training video. It's whatever it is. You want to make sure that you have that top of mind as you approach guest or host to be a guest on their show. This is very very important. But y'all guesting on podcast is one of my top priorities for 2021. I've already met with someone that's going to help me guest on more podcast next year. I'm really excited about this opportunity.

And I just know like, I'm going to be doing a lot of intentional guesting next year, this is just something that I that I know needs to be a priority for me. Why? Because it has helped me explode my business getting in front of new people making sure I'm not just like kind of recycling the same message over and over again, because I want to help as many podcasters as I

can. And I mentioned this before, but did I tell you my goal in 2021 that sounded really country detail you mageau I don't know why that came out that way. But my goal in 2021 is to have a community of podcasters that reaches 1 million downloads in one year. I know it sounds crazy. You're like Krystal, I don't know how it's possible, but we're gonna figure all that out. We're gonna figure out the logistics on how to make measure this and how it's gonna work. But this is

happening. This is something that I want all of us as a community to contribute because one, I want you just launching your podcast and getting it out there if you haven't already done so. But two, I think it's that like, collective teamwork that we can all work towards this one goal that just has me so fired up. I'm so so so excited about this. So be looking for more information on how you can participate. And we're gonna be doing some fun giveaways and prizes and all

kinds of cool things. So a million pod or a million downloads in one year. We can do this right? We can do this y'all we can make it happen. So the first reason or the first way my podcast has exploded. My business is social media. The second is guesting on other podcast and having people guest on my show.

2021.

the coming year. And number three, it's given me a platform to get to know you, my audience, and I'm so grateful for that. If you have not introduced yourself, I would love for you to come hang out with this in our free Facebook group. It's the Proffitt Podcast online community. It'll be linked in the show notes. Come hang out with this because y'all have just all of a sudden turned into the chatty Cathy's of the worlds. I love it. I love it.

You're asking such great questions about what happens if like someone cancels on you last minute, what do you do? Or people getting feedback on their podcast artwork, or asking questions that have to do with equipment or editing like, you need to come hang out with us in our free Facebook group because that's where it is. And as a podcaster, especially if you don't have anyone else in your family or your immediate friends that understand what you do or even more what you're trying to

do. Then you need to surround yourself with people who are already going through the same thing. If that's what you're looking for. We would love to have you join us in our free Facebook community. But again, you can find links to all those at KrystalProffitt.com/Episode214. But that's all I have for you today. So if you enjoyed this episode, I would love for you to subscribe if you have not already, wherever you're

listening to this. And as an extra special Christmas present to me Actually, when this episode airs, it will be my birthday on the 23rd. So my birthday is technically tomorrow. As an early birthday present, I would love for you too. Leave us a rating and a review on this show. So when you do this, and helps us push the podcast out in front of more people, you can give us a star rating between one and five stars. I'd love it for a five star on my birthday. That would

be fabulous. But I would love for you to tell us what you loved about this episode or another episode that you've heard or a number one takeaway that you've had since you started listening to the show. But again, go to KrystalProffitt.com/Episode214. And as always remember, keep it up. We all have to start somewhere