What happens when two people who are obsessed with podcasting get together? Well, we geek out about podcasting. Not we don't just have this casual conversation that's like, so tell me a little bit about your day in the podcasting space. No, we like go cheap. We start talking about things that just get me so excited. And I'm like, Oh my gosh, like I could literally talk about this stuff all the time. Because, you know, I have found someone who was just as obsessed with
podcasting as I am. And it's incredible. So today's guest is ash Borland, who you will want to go follow on YouTube, you'll want to go subscribe to his podcast and just follow him and all the places because he is crushing it when it comes to sharing really valuable information about podcasting. So I hope you enjoy today's conversation with ash. Welcome to the profit podcast where we teach entrepreneurs how to start
launch and market their podcast. I'm your host, Krystal, Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?
Alright, Proffitt Podcast listeners I'm so excited for I just love the fact that Ash is here today. And we are chatting about podcasting, content creation and all the things and I just want to welcome you to the show and say, I'm so happy that we're new friends. Like, I feel like we're BFFs like behind the scenes with content. And let's let's geek out about this stuff. And it's just it's so fun to talk to you. So I'm glad that you're here today with us.
Oh, Krystal, I'm so excited. This has been in my diary even messaged you and said it's not in my diary. And I'm worried because I didn't want to miss it. i I'm so excited to chat to you. I love what you do. Your podcast has been accompany me on dog walks. Every single day since we've spoken like I've just been going back for your stuff. So I'm so excited to speak to you today.
Yes, this is gonna be fun. So I know that you have an agency and you do podcast and content creation in YouTube. But I want to know, tell us a little bit about your like origin story. I mean, did you grow up and you said you know what, one day I want to be a content creator. What did that look like for you?
Yeah, I have, I don't want to bore you too much with it because it goes I'll go deep on this. So I'll just kind of give you the kind of Cliff Notes but my background originally I come from like a family of performers. So I might my grandmother was a concert pianist she played for the queen she played forever over here in the UK.
My mom was a professional dancer, she had a dance school and I've a very young age pretty much got straight into performing arts and did that as my career I got into I got scholarships I did worked in the west end over here in London's like Broadway for the people over in the US and did all of that and and from very young age all the way through. And then at about 2122 which is actually very old for performers. And young for everybody
else. I kind of just left the industry I was kind of done with it I didn't want to go into any more when and I wanted to be quote unquote normal and I wanted to go and get a normal job and I got into real estate for you for what we call it a state agency here but it's real estate and you know for kind of a got this past that I had of the site this kind of various centric center of attention hold the stage type person and just became a real real estate agent and just lost that and I would
get into anyway fast forward through that I was doing quite well never really understood why but I was just doing okay and it was doing well and I moved into mortgage brokering because that seemed like a really great thing to do, which is the Dallas job or you can ever possibly do in your
life. And I got into this mortgage brokering and one of the things I did I was constantly listening to Gary Vee, which you know, you know, I love Gary Vee and I've listened to Gary Vee all the time on my commute for years and I never actioned anything I was like this guy's really speaks a lot of sense but I have no idea what how to do this couldn't turn on a computer I didn't know how to do any
creative stuff. I don't know what happened. I think it was something really random about like this idea of trying to generate leads I just one day. My wife is a performer as well. And she turned around to me said you need to start making videos about buying houses and mortgaging and
stuff this was quite a while ago now. And I just set up in my old iPhone five one day and propped up against my coffee mug before I went to the office and made a video and everything changed and it sounds so silly but that one day it was not one day but it was a one day and then the next day and
then the next day and over a year period. I coined this term which I love to use which is visibility is more important than ability and I started to realize that Everyone thought I knew everything because because I was talking about this stuff. And it was great. And it transformed my entire life I started generating leads in the financial services space, but what I would refer to people, I used to be into fitness a lot and like they're kind of gyms and guys go to the gym because they
want to impress women. But what actually happens is, guys, get lots of other guys asking them about how great they look, and how do they you know, how do they keep? How do they work out what so you get the wrong attention. And that's kind of what happened as with my with my video content. More brokers were getting in touch with me going, how
are you doing this? And what I started to realize was, I packed away all this creative kind of skills, and I hadn't, and I could go I don't really know how to do I don't know how to do this. And there was a moment about a year in where I kind of, I was called, like, stepping into the superhero suit, which is like, there's just last scene in Smallville years ago. He's the lover and he like he can only come Superman when he fully
admits that he can fly. And that's the stops him and I had this feeling where I was just like, well, of course I'm good at this, like, this is what I've done my entire life. And I hadn't thought I'd never admitted that to myself. And when I did the work, everything changed. I left the mortgage industry. I started consulting
mortgage firms here in the UK. And part of that started the whole thing with this kind of started as consultant was I got interviewed on a podcast and it kick started that whole consultancy business. I loved it. I was dyslexic. I love this idea of podcasting. And that was it. I got into podcasting content creation. And here I am now. I mean, there's a lot between that point and we're gonna unpack it, I'm sure here but it was it kind of felt like a full circle. It was this idea of
like, I hid away from it for years. Didn't want to do it. But actually it was my terms. Perfect Storm, the stars aligned and I love absolutely love it. And being around people like you meeting great creators. I didn't really like that performer world because it was quite Catty, and quite but but in the creative space, the digital creative space, everyone is just amazing. So yeah, that's me in a nutshell.
This is so good. And it's so funny, like for anybody that if you're not watching the video, if you haven't seen Ash is set up and everything, I cannot imagine you as a mortgage broker. Because you have this super awesome like backdrop and you know, you have like your professional studio and everything. And I'm just imagining like, What in the world did you look like? Like, what was this life like before
content creation? And I just I I totally agree. I think that you've stepped into your zone of genius with what you're doing today. So you are on the right path. You are definitely
glad Yeah, no, it was. Yeah, I was definitely not. Yeah, not like this not at all, like having a beard tattooed very eccentric guy. Like, I just wasn't like that at all. So yeah,
well, but it's just it's really refreshing to hear that, you know, you had this for someone that could look at you and like you have this super professional setup. And you know, you're cranking out all this content, that's super helpful. But like you said, you didn't know what you were doing. You're like I don't I don't know
how to do any of these things. But you knew that innately like in who you are as a person, you're a performer, or you're able to get up in front of an audience get behind the camera, and speak naturally. And I think that, you know, a lot of people don't do that. They don't take like I was a cheerleader. Oh my gosh, I was a cheerleader, like from the age of four. And so when people say, doesn't that terrify you to get out in front of people want a mic? Not really, I used to do it
whenever ever since I was a little kid. It's what I knew. And it's how you develop these, you know, feelings of confidence and being behind the camera and all the things so I just wanted to point that out. I thought it was so funny, like a mortgage broker. No, I can't I can't see it. I can't see
the kid I need to get anybody else. I mean, it was no, that was a little lesson to everyone there don't follow money. That was the biggest lesson that is to sum that one up, don't follow money, because money will take you to places where you are not suited.
That's really good. That's really good. Oh my gosh. So that's a little bit about like your content creation journey. Now I want to talk about because, you know, we You had me on your podcast, which is so fun and where everything kind of stemmed from like we have this, you know, really cool back and forth, you know, DMS here and they're like, Hey, you should go check this out. We're trying to connect people and
network with one another. But I really liked the idea of podcasting and YouTube like going together. And I think that you're doing this really well. So can you tell a little bit about why you want to be on a podcast and a YouTube or how you kind of got started with that.
Yeah, so I I started off in I say just podcasting and I just I just did what are gonna sound really bad with people that don't mean start with the audio purists, you know, the, the RSS feed only and that's it and that's by the way, everyone is different for that. I'm from a different era of this idea of video cons, I think content is content. And I got into podcasting by just podcasting. And that was great. And then, and then I fell into the idea of live streaming. So I
was like, okay, that's really cool. And what happened was really lucky enough. And kind of rookie enough I didn't really realize the kind of the genius that I was around at the time. But I I, because it didn't know they were so I wasn't that bothered I reached out, I've stumbled onto YouTube was like, Okay, why don't we take you seriously, anybody, anybody who wants to really be found has to be on YouTube. Because right now as a podcaster, discoverability, is terrible. Social
media is not good enough. There is only one place for my opinion. So I was like, I'm gonna stumble onto YouTube, I'm just gonna have a look. I've never been on it. But I've got a channel. But you know, like, I'm just throwing rubbish up there. And I stumbled in a live stream by a Creator called Nick Nimman. And anyone who doesn't know Nicholas, check his stuff out. He's got about
150,000 subscribers now. And he was just, I was like, a bit like, just kind of glued to this guy's live streams, a four hour live stream, I stopped I was building my son's caught at the time cuz he was about to be due. And I just literally was like, stuck to this guide, like I lived and everything was said and I what I realized was He then brought on five other people onto the show, and this live stream that after three hours of him solo, which is intense, he does it every weekend.
And then he bring up five or six other people. And I just kept looking at it thinking, you know, you'd like to see something I can imagine like the guy from McDonald's in the founder thing when he's like, seeing something going, oh my gosh, can you believe this is? What is this? Like, this is insane. I know other people had seen it. But I was glued and I just didn't know who he was. So I just reached out to him and bent down just messaged me said, Look, I'm a podcaster. And I didn't know is
a big deal. I mean, I said I'm a podcaster I got over here in the UK and I'll check my podcast is around 14th in the marketing charts, I would love to interview you because stuff you were saying on that live I know nothing about it. But this is amazing. And it got me in with this crowd of really if you're a huge into YouTube in any way every single YouTuber that you knows YouTube coach, I ended up in their like Whatsapp group,
and I didn't intend to be there. This huge and but what happened then was people were asking me these YouTubers didn't know much about podcasts. And they kept saying, Wow, what are you doing? I was I unintentionally started becoming their podcast person. And I was like, Well, okay, that's weird. And so I but what I did start to believe and I started and I really started to kind of a gut kept telling me this, when I started talking to them as I was like, I think that podcasting is going to
evolve. And I think YouTube is the place it's going to be. And I kept saying this to them. And they were like, because I kept seeing, you might see this Krystal with people that these these YouTube creators are going, I do lots of live streams and like you're doing a podcast, that's what you're doing. You can rip the next now that his live streams in our audio, like that's what he
does. But at the time, he wasn't. And it was this thing of like novels, because it may but it was one of those like he wasn't and people they couldn't seem to connect these dots. And I just seemed like when I was looking at I was like, this is exactly what it is. So I tried to work it out, see how it works. It's I'm still figuring it out. And that's how I first came across your content. Because I was looking at like solo podcasts and how can you utilize those in on on YouTube. But
I'm getting some success with shorts. But I do think that YouTube has just hired their first executive to look at this space. I think I really do and I don't I mean, I would I bet my house and I'd remortgage my house. And but I do think they're going to come into this space strong. And I think video podcasting is I think YouTube could conquer it, because they have the audience there
and they have the search. And I think if you're a podcast, you should be seriously that I'm not saying to say you shouldn't do it, because Krystal, you're amazing. podcaster and you don't do it, but you have a strategy. But I think you people are missing a trick. If you're just ignoring it. I think you should be seriously looking at YouTube as a podcaster
Yeah, this is this is so interesting. And I do love you know how you shared because I gotta say like, it takes a little bit of self confidence to just reach out to people, especially even if you don't know who they are that they're not really like that big of a deal. Because that's how we got connected. Like and I so appreciate. You're just like, hey, love your content, like what you're doing. But you were very specific. So for anybody listening, this is this
is a way for us to become friends. Okay? Like you, you have to be very specific, not just say, Hey, you do amazing things. Now let me talk about myself. Because that is what a lot of people do like to pitch themselves to be on a podcast or do you know, do a collaboration, but what ash did and what made me pay attention is he was very specific, like hey, I love what you're doing on
your YouTube channel. Specifically, the content about solo stuff I had you said something like I hadn't seen this before or I really liked In this video, and that made me pay attention to what you had to say, and I was like, Oh, who is this person? So I looked up what you did, and I wanted to see what you were doing. And and I was just like, man, he sounds like a great person to chat
with. So I wanted to really point out what you did for us to kind of just be in contact, because I don't think a lot of people out there even think about that, I think that they're looking at, like you said, the big channels, and they're like, Well, I want to get on those. But at the end of the day, like there's a lot of power in speaking with people who are kind of either on your same level, or talking about the same things or even talking about things that you really want to know
about. So I thought that that was that was really cool. And I wanted to say you did a great job and doing well. I don't even know if that's even a conscious.
It's lovely to hear. And it is a thing I've been told a few times I had my own video, who is quite big in the YouTube space. He turned down I reached out to him. Nice thing. He did a similar thing. And he turned he came on the show and he said I wanted to shout out quickly so the reason why I come on he turned me down. This is podcast live business. Your listeners will get
this like like, and he turned me down. He said yes, he i i met I like WhatsApp there was not whatsoever like Instagram message DM them to a story because it was like the best way to get into it was like a Legend of Zelda thing. And I said, Well, this is great. And I said, I'd love to have you on my podcast. Would you like to come on? And he went? And he said, Yeah, sure. Send to my PA Now we all know that means no. So I was like,
Yeah, sure. So I sent it to the PA. And then. And then what happened was with a P and this is another way, another way I find to get these bigger guests on. And these are called different people just not big. It's just people who I think is valuable. I couldn't care less about the size. But like Owens then I sent the the PA they get the list and she said, Oh, he's booked out now for the next six months. So really another I know, I know. And I said not a problem. Can you? Can we book him
after six months? Because she was like, Oh, no. Well, I'll get back to interesting get back to me anyway. I just kept turning up these live streams. And I knew this is where understanding of digital marketing, their live stream, their multicasting and their multicasting to LinkedIn, Facebook, all of the places YouTube sort of big YouTube channel, a big Facebook follower, but nobody watches him on
LinkedIn. So I just went on to LinkedIn. And I just kept I just kept saying this is not just look at me, look, I was like, This is great and getting involved. And it's really funny because he came on the show all of a sudden, about three, four weeks later, the PA messaged me and said always had a cancellation. You can come on next week, you're around. And he came on the show. And he said, I just want to shout he said, but he said I would
never say this normally. He said, I get asked every single day said and I was like yeah, whatever. And I'll let her cuz I pay her to deal with it. And he said, but the fact you kept showing up and actually caring about what I did, made me research, he said, and when I researched you, I was like, Oh, this guy is actually legit. Like he's either he's knows people. And he's connected. And it's all of this and he's got good
stuff. So follow up is very important. And being how many times people just reach out for just nothing. And that's what your content was a spur of the moment. I saw it. I loved it. I thought your video and shout out to this your video was the best video I've seen on solo podcasting. And I am a solo podcaster. So I was like, Yes. And I just as soon as it was like it was like impulse I clicked on that that photo, I went down to the thing. And I was like, I've got it. And I just
thought I have to speak to this woman. I don't know anything else you do. But this is again, I'm sorry, research you have to is but it was like when a video makes you feel that kind of emotion. Like, I think you have to do it.
Yeah. Oh, this is this is so good. And I love this strategy so much. Because you do do it well. And I actually it was kind of like after we had our initial interview, I feel like I repaid the favor, like I showed up to like one or two of your lives. And I was like, win. But to what you said your point. It's not about just talking, it's not about love. But if you go on someone's live stream, and you add value, it's all about the value, not like, Hey, I'm amazing. Look
at me over here, look at what I'm doing. Like you're not you're just gonna annoy the crap out of everybody. But if you go there, and you're like, Oh, yeah. Do you remember this? Or have you ever tried this strategy? Or asking questions that are kind of maybe some of those softball questions that people are like, hey, you know, I know that your audience is going to probably be interested in this. And I also know that Ash knows the answer to this question. So it's kind of like that. I
don't know. Maybe it's like an unspoken creator thing. But I think that the more we talk about it, it could be very helpful to other people, because now there's going to be people that hopefully will go and everybody goes subscribe to ashes information. It's all going to be linked in the show notes. But definitely like I think it's a way that we can help support each other. And what's so cool about the creator community, for sure.
Absolutely. 100% Yeah, well, let's change directions because you mentioned solo podcast and I want to talk about your solo podcast journey because this is where people get uncomfortable and We're just gonna talk about like solo podcasting, it's an uncomfortable thing. It's not even for someone who like you said, you have a performing background, you've been on stage, I'm sure in front of hundreds of people. And it's still so awkward to be in a room by yourself with just a
microphone or a camera. So let's talk about what that journeys look like for you.
hearable is, I love it. I love solo podcasting. Now, it's one of my favorite things to do. But my gosh, it was not at the beginning. And my very first episode again, not, it's not there anymore, because of copyright. I did a silly thing, which was I didn't know you'd again, you live and learn. And you have to realize that, but the first episode was me. Like, I have my headphones in from a from an iPhone, you know, the old ones. And I have a beard. So it was scratching
my beard. It was terrible. I was just I was so awkward. And it was about 35 minutes long, of which 20 minutes if I was telling you about, you know, and it's like, Just you wait, just you wait, because it was coming today is going to be very good. But let me just tell you a little bit about me first, but trust me. And then what was coming was a blog that I found. And I was just reading it, you know, it was terrible. It was terrible.
And I actually listened to it a couple of months ago, because it was on like, Listen notes, as you know, were the ones they don't delete them, for some reason they those are they just keep them everywhere else is there. I was like, I can't believe that I did this. But I'm so glad I pushed through. But it is very awkward. And it is very uncomfortable, I think as a solo podcaster. Because we I think there's two types of people of
interest there. Your first one is people who are really uncomfortable, so they sound uncomfortable. And it's like, oh, this is painful to listen to, which is fine. By the way, you got to keep pushing through all those The other type person, which was definitely me thinks they're not uncomfortable to listen to. But they are and so they're very
overconfident. And actually, there's no they and so they're making a 40 minute podcast, because they've got enough to say, and actually, it probably could have been done in about five minutes. So yeah, it's not fun, but it is amazing. Now like I love it. It's like a diary now.
Yeah. Oh my gosh, it's so funny. And I love to hear your two different types. Because both people are uncomfortable either. either. They're uncomfortable, I feel like I would definitely fall into the second category where it's kind of like that, fake it till you make it. But then you're talking. And while you're talking, you have this loop in your head, like what is the point of what is actually coming out of your
mouth? Like, what are you trying to say? You're just speaking, you're talking to yourself, you're not making sense, like bring this home, like lay in the plane because you no one even knows what you're talking about anymore. So just is there a way for you just to stop talking?
The first one it was because I originally got in my personal brand consulting originally. And I'm like, this is a personal brand. It's called the personal branding secrets podcast did very well at the beginning. But I have no idea why. Because the first episode, I'm like, I don't know anything about personal branding. Like I'm the first to be this thought leader. And the first thing because I'm nervous. I was like, I don't really know anything about it. Nothing at
all. I want to bring you on this journey with me, which is fine. But I was pitching myself as the expert. I was saying to people go and listen to the show. If you want to work with me. The first thing I say in the first five minutes is I don't really know what I'm talking about. Don't like it's not Yeah, but it's funny, but it does evolve.
And I think pushing through those pain points. And that's what I said about I loved your video was it was real there wasn't that was what I found that and I think this hopefully is I think it might be what why you made those videos. His solo podcasts are amazing, like amazing. And they're amazing for lead gen as businesses. They're amazing for content for YouTube, for example. They're amazing for everything. And, but there was like no one talking about it. And so like I stumbled across I
think was Rachel Peterson. And hers was very, very good. So I listened to I was like, and she was the first person I've ever heard you've done a solo podcast, and I was like, this is even a thing. Oh, okay. Then if this is a thing then and I ran up, it wasn't my first podcast, it was my second podcast, because I'd run up with this man that came across because I was like, bring it you might feel this. I was bringing guests on the show. Because I know for me, I was bringing people on
the show. Because they were and I knew more than they did. And I was like, This is really bad. Like, I don't really know, like, why am I not? You know, I'm not gonna I'm not gonna correct them. But I was like, I need to step in front of this. Why am I not doing it? And that was where the solo thing. I thought I can't get people to interview me every week. So what do we do? So yeah, it's a brilliant tool, I think.
Yeah. And I think too that a lot of people that do, okay, so there's a comfortability in solo podcasting, and it takes you a second to get there. It's not some even people that can talk on a stage in front of 1000s of people like it takes a second to get there. And I think that we often use interviews as a crutch because we do we want to do we Want to do it on our own, or we have those thoughts of me and I could totally just run with this conversation by
myself, but it's gonna be awkward. It's gonna be hard. Like, it's easy. Like what we're doing right now, what ash and I are doing, I can see him, he can see me we can read off of each other. And we're just talking, y'all, we're just having a conversation, like, we're having coffee together, and it's easier. But whenever you're stepping behind the mic by yourself, like, it's just, there's all these feelings of like, oh, I can just
stop whenever I want to. And so people will often stop and start and then the editing process is a mess if you do that, too. So it's just like, it's a lot more stressful until you can figure it out on your own. But I'm so glad that you said that you love it. And it's really powerful. Do you know, have you gotten any feedback from your audience? Like, is there? Do they like the way that you talk to them? Like, like, it's more
relatable? Or do you teach like, what is tell me more about your solo style?
So what Yeah, I am, how so you say how it started, I then moved. I then started a whole new show. And I and what it was, was I had a guy come on the show. And he said, there's a podcast here in the UK. And he said, You need to be careful interviewing too many people, if you're trying to generate leads from this, he said, Because you're you're spotlighting all these other people and you're not talking to so that was I was like, okay, so I went back to the drawing board,
and I set up a new show. And I just did, I didn't do any interviews. That's actually like, I just did literally a solo show. And I was like, I'm going to do this. And I'm going to go through the uncomfortable phase again. And I'm gonna try it. It was weird because I got it. That's the one that
put me in the charts over here. And it's, that's the one if I'm monitoring this, the kicks like my entire career, because I just I just went back to my days as a mortgage broker making videos on that that was literally what I thought I've done this before. It's my wife said, she said, You've done
it before you can do it again. And I loved it. And the people and I built a really, I made a big miss some mistakes, and I'm sure we will, we'll talk about those as we go through but in regards to like community and building and stuff, but my audience, they they were like soaking it like a sponge, they were literally like, and I'm very into psychology and structure every I'm very deep, I'm very into like, deep level learning as opposed
to just surface level. So I was like, well, this podcast can be it's gonna get quite really deep into behavioral economics and so that and, and they just kept wanting more and more and more. I did it every day, I did it every single day, seven days a week, and I would live stream it. So I live stream it to all my platforms. And I did I did it for like a year. And it was amazing. Like it was
so good. But they was what I started to realize I started to lean into, I got more confident that I was a performance I started being better tonality and funny and not only for like making silly noises in regards like the way my voice was sounding and and then also having I watched a lot
I loved a lot of YouTube was back in the day. And I was thinking like you've got to be remember, as a performer that was that idea of fully commit, you know, if you're fully over the top, and I want it to be this larger than life count, not not false. Just I'm an eccentric guy from a very weird upbringing. And so instead of you know, I wanted to show the world who that will that really was and, and it worked and it really worked. But then
it then it was a little bit of success. I'm sure you'll know this Krystal a little bit, as it says is a bad thing. Because then it muddy the waters again. And it just it's just a constant. I says all the time. It's just a constant. Repeat, recalibrate, get back you don't you think you've sorted it? You think everything's flying to the races and just went I remember someone says to me, just when you think you've sorted it, someone comes along and knocks it out. So but yeah, I
definitely. The feedback was, the feedback was great. And then the feet and I started bringing guests on, the feedback got bad again. They were like, No, we don't want the guests you want. Yeah. And I was like, Oh, well, I want the guest because
I feel lonely. So what are we gonna do, and that's where the show that I brought you on came in, because because that came from more of a network, I wanted to meet people and, and I wanted to show the people who are interested in seeing who these creators were outside of the because I'm in the UK, they don't know, half the people in the US and the best ones are in the US, the best creators are in the US. So if I could create a show that could
curate them. That's where that came from, but mostly from loneliness.
He said that that's so funny. But But it's so interesting to hear, you know, kind of how everything developed. And I totally agree, I think that there's a constant evolution of like, you get to this point, and you're just like, you get to the top of one mountain, but really, you're just at the bottom of the next mountain. And that's what's really cool about it.
And I think that, you know, for everybody that's listening, if you're just now starting on your journey, and you're waiting to get your first 100 subscribers on YouTube or your first 10 listeners to your podcast, like just remember that that you know you're going to get to a point where you do reach your goals and you have to start asking these questions of what do I want versus what my audience wants and how can you better balance
that. So I love that you said, you know, I know y'all just want me but I'm lonely over here, guys.
It's very true. It's very true. And I think you'll put your video I watched recently and about that about the solo and solo verse I watched on three solo verse interview shows, they say they do the one you want. And I think all works if you do it, however you want it to do it. So I like
that. But you do have to balance you're very right, you have to balance this idea of, and I think this is a content creator, this is not not just podcasting, this is YouTube, everything, you have to balance the idea of what do your audience
want. Because I think a big mistake I see loads of people making in when they try to come into content is, is that they, they think they know what the audience wants, and they have no idea and and that's so so what you told me to stop with that kind of is what I've said to you about when I look at my stuff I was like are that they want podcast content, they don't want me to talk about the psychology stuff anymore. But I think this is a problem that will I see come up all the time.
They're not listening. It's like niching, the people don't. And I said this before is like you don't pick a niche, the niche has already picked you you just have to open your eyes to what's already there. And I think that's something that a lot of content creators are just handicapping themselves massively, because they're not actually being self aware.
Yeah, that's, that's so good. I felt like that was like a mic drop moment. Because actually, now that I think about it, so this is gonna sound kind of like crazy woowoo or whatever. For I mean, I feel like I predestined for you. And I, to me, it's because it was by happenstance that I created the solo content. But as soon as I did, it started performing well. And so I started creating more solo content. And just like you said, because I think you had said to me, no one's
creating solo content. And that's exactly how I stumbled upon creating solo content, specifically for my YouTube channel. My podcast listeners are like, What are you talking about? You don't talk about it a lot? Well, it's because what we've talked about discoverability it's a little bit different with podcast, but I create a lot of solo content on my YouTube channel, because people are looking for it, and my channel can rank for it. Because there's not a ton of videos out there. There's
a few sub solo podcasts you are the but that's why I said about reaching out to you will, you're the only one. The only one like it. Like, I want to sneak in there the next couple of years. But you are the only one like and everything. It's amazing. And and which you're you're serving a need. It's incredible. Like it's I think it's a it's a massive, and it's not trying to, you know, beat you up here. But it is is the podcast, I feel like podcasts. And I'm super
passionate about podcasts. But the problem is, everyone sees something like Joe Rogan and thinks that's the only thing and it's not, and, and nine times 99 times out of 100, not nine times out there 99 times out of 100 people go into podcasting, thinking that they can be Joe Rogan, it's going to transform their business and it's not. It's not the but the that solo podcast will. And and that's the thing that was I was like, this is like, it's like the secret that no one's
telling you. And so when I saw your video, you it's incredible. And I think that your listeners should go if they haven't, they should go and check out your YouTube stuff because it is brilliant. Like it was I was writing notes I was getting so because I was just doing it from a video guy. I was listening to your stuff. I was like, this is epic. And I've took so much from each other. And last time we spoke like I don't actually do my solo podcast video anymore. I do it
audio because easier. I can batch it. I can do I was listening to you. And she's obviously you said you batch and you do want the beginning you do all that throws like how small, like so small. So you're the best at it, in my opinion, definitely in this space.
No, thank you so much. And we're all linked to the videos that that Ash is talking about. Because there are definitely I have like a playlist for solo podcasters. And you should absolutely go check it out. Because there are some mindset things that I talk about when it comes to solo. But like you were hitting on earlier, you don't know them until you do them. Like I didn't know any of this stuff. I didn't wake up one day and say, You know what, I'm gonna be a podcaster
because I have all this information. No, y'all, I made all the mistakes, and I'm teaching you what not to do. I'm saying please do not do this. But I want to go back to what you were hitting on earlier about kind of branding and community and how you can tie all of these together. So what does that look like? Like for your business? Does each type of content serve a different audience? Are you just trying to blend like all of your brand together? How does that work for you?
Yeah, it's a great question. So I have two very like now I have two very strong, separate niches, which was which to be completely honest with you has been a battle over the last maybe three months have been like, again, getting myself out of the way. So I got into this by being By doing personal branding, and I actually think looking, my wife was one that said to me, I was I
was I think, actually, that was a mistake. And the reason why that was a mistake is there's a great YouTuber called Ed Lawrence, who runs the Channel film booth. And I had him on the show he's blowing up right now. And he said, The big mistake people are making is they're trying to make themselves a
brand when they aren't a brand right now. And he said, The problem is, and I remember him saying, he said, Ash, because everyone else had told me named me after you call it that he's not just the pocket mean everything, the podcast, not at all. Don't do that. But like you can, because you got a cool now, everybody else con. I'm always jealous of people like you because you got amazing names, you can put it in, but like, that was supposed spoke to guys one called Steve worthy, and I was
like, I just love your name. Well, you, you know, he said, he was like, you know, I and this has been a branding. He was like, I think you're gonna
you're gonna Hindi. So he said, Because the time I'm making shorts, and he said, if someone is interested in podcasts, if someone's interested in podcasting, and you've done a short about podcasting, or a video about podcasting, and your channel is called the podcast creators hub, they're gonna click on it, because they're interested in podcasting report that he said, so making it like a lower barrier to entry is really
simple. And he said, none of them are talking about they said, you've got it, someone's got to really go, do I care about you ash Boland is enough to click on it. And so that was something that as a personal brand guy, which had built my business on it, I was like, and that but he was right. And so but the problem with that then meant, I had many niches that I worked in. So I had to look and I said, I'm a mortgage broker. Originally, I work with mortgage brokers in that
space. I split it, I've set up a podcast for that. And I've set up a setup, I've got to like things podcasting, and then mortgage consulting. They're very separate. And it's been happening over the last few few weeks. And it's seen tremendous results. And the reality is, like, like crazy better than I ever would have expected in the job. That is once I got out my way, and stop trying to make it all about me. And stop trying to be like,
Do you know who I am? Ash Borden here, the guy that makes more content than you can possibly imagine. And that was what I was trying to be. I was trying to be Gary Vee, I was trying to be this guy that, like, I want to, you know, can you to come on the show and be like, be like, blimey, seven videos a day? How many like, and the reality is, instead of instead of going, okay, who's my target audience? Okay, they're here. So let's make content they love and then they're here. Now the
branding is the same. That's of course, so the colors are the same, the fonts are the same, the because I'm a brand guy and I like it. So it's cohesive, you'll be able to know it's the same guy if you look, but I think make I've definitely I think it's very important for people because I see a lot of people doing this, because I was the world's worst. I mean literally happens a lot a couple of weeks months ago, trying to make everything fit into one place. And actually, you
did by serving everybody you serve nobody. So I do think you have to be quite so even down to like thumbnails, I I've removed my face from the thumbnails I don't have that was from Nick again. I was like, who am I? I'm a nobody right now for podcasts on YouTube. I'm a nobody. So no one's gonna look guys a bald guy about a click. I mean, everybody on YouTube, the beard, so it kind of worked. But like, you know, I started thinking,
Okay, what would the or what would they want? What do they and so that's helped me it's helped tremendously on YouTube. And it has helped on on the other businesses. Well, I think people, it's refreshing to see someone new. So yeah, hopefully that answers your question is quite long winded. But
no, that's great. I feel like you just gave us like a mini crash course in personal branding, too. I think that was fantastic. Because I love to talk about branding and marketing and how everything can be cohesive, because that's what people will say to me, they're like, Well, I have a podcast. And now I want to start YouTube. But I don't know how to tie the two
together. And I have to be really honest. Like, you could look at both my podcast and my YouTube and say, Oh, she talks about the same content. It's very, very different. And that's intentional. Because you know, when Ash and I we've talked behind the scenes about content creation, and you know, kind of what that can look like. And for me, I put stuff on YouTube that's gonna perform well with a podcast, I create what my audience is
asking me for. And I don't always make sure that everything's keyword specific and super like Google friendly on the podcast. I always do with YouTube. Always, always always. So can you talk about anything that you've learned as far as your YouTube strategy that's been super helpful? I know you were talking about shorts so let's let's hear let's Yeah, shorts experiment and like, how that's gone for you.
Well, first of all, just to echo what you're saying, I think so when we spoke right, the beginning about like video podcasts. I think what you're doing is like the the meta, I think that's the right thing to do. I think podcasters should be using YouTube. To talk about keywords specific things to drive them to the podcast, I don't think it should be uploading, I think what you're doing isn't is like glowing example of how it should be done. And so I love that because YouTube is a
search engine, and it's not the same. And I think your podcast whenever I tried to make them match, your podcast suffers because it doesn't sound very good because it's got to be short and snappy and quick and this way, and it shouldn't be. So you know, as we've listened to your episode about your first experience of write a book, and I was like, if you did this in a short episode would suck. But it was great. And I got to hear everything. So they read again, it'll keep changing my mind. I'm
like, I need to do longer stuff. But with YouTube, short, so shorts is something that I am, I was super excited about shorts when it first came out because I as a content marketing consultant, which is what I do, you know, pretty much by pretty much by by day. And so it's my job to know, like, the way I feel is everything about every platform. And so I'm constantly hiring coaches and consequences understanding. And so like, tick tock came out, the reason why I'm saying that is tick tock came
out, and I started tic tock account. And in about four weeks, I grew it to from zero to 17,017 17,000 followers, started monetizing. Got a couple of sponsorships on it very small at the time. But I backed doctors way too much work. But I work because I was because I was also part I was just kind of testing it out. And I also you might find this Krystal, but I was like as doing content marketing, as I've got to have some form of like,
credibility there. So if someone says, Can you do it, I'm like, Yeah, I've done it, I can show you how to do it again. But I just didn't really like the platform. I thought it was very, very young. I thought that the audience, there was no search, which really would really like I'm very, like kind of purist on that. I think it needs to have search because otherwise you're not getting what you want. You're getting what they think you want. So But YouTube shorts then came out and I was very
excited about that. Because I was like, Oh my gosh, this could be a game changer. But then everybody was like everyone would know was doing it. And everyone was being like, and I couldn't get my head around it for ages. I've slept on shorts for a while because every time I did one I do well. And then then I was in this YouTube community. And they were like, no, no, no, no, no, don't do shorts. It's not a good idea. It's going to damage your channel. It's not very good.
Doesn't help with this. You're going to over all of its rubbish, by the way. And I'll explain why. Because what these people and I listened to them. I love them. Friends of mine. They're amazing. But I was listening to them as yet. Yep. And then I got Rob Wilson from vid IQ. And he came on the show. And he said something nice. I said, should you be doing shorts? And he said ash, asking should you be doing shorts is like saying to me,
Rob, should I upload a YouTube video in 2014? He said it's the stupidest thing I've ever heard people say. And so I was like, okay, and then he said it off there. I said, I'm going to ask you about this. And he said, as the problem is, no one understands it. And the YouTube gurus have built their brands, on knowing everything about YouTube. And they don't know how this works, because it's not the same game. So he said, so they're all shying away, which is why there's no content on
it. So waited and waited. And then I was like, Okay, I'm gonna just do it. I'm gonna be the guy then sign. I'll try it out. And I know we tick tock. I was like, it's gonna be the same as tick tock, tick tock, you got to upload three to 10 videos per day, Spike the algorithm, I paid a lot of money to a guy to find that out. And so so everyone was doing one and that's what Rob Wilson said. He said, they're doing one a week to support their channel. He said, it's not enough. So I just
thought, Okay, I'm going to commit. Everything else is sucking right now. Anyway, so what else I got to lose? And I have I've made the podcasting, okay, but other than that, and I was like, Okay, I'm gonna do it. And I did five a day for 30 days. And my channel, I think, at the time had like, 100 subscribers, it was this channel, that was just nothing. And it did well, I mean, like, I gained about 130 subscribers in the month. And I did about 60,000 views. And I was like, oh, okay, this
is cool. So I upped it again, and I did it again. And, and in two in two months, it's gone from like, 100 subscribers to like, 765 subscribers. I think I've got about 150 comments. It's, it's quite a lot, multiple 1000s of hundreds of 1000s of views. But I've signed like brand deals and stuff. And it's and it's literally been two months. So the honest truth is, there are gold, there's gold in those streets, you know, when
people are not, they're sleeping on it. And as a podcaster my podcast downloads are gone through the roof because it's like helped because people are going, I'm just talking about podcasting. And now what I haven't done is I haven't fancy edited it. I spoke to a couple of friends and said, you know, should I be doing like tick tock content and like know that you're a podcaster so if you're going to talk about podcasting, be in your studio, do like a one minute micro podcast and easy it's
very easy to do. The it's been very successful. And I think, you know, no one else should do it because then I'll lose out. But yeah, I would I think if you're looking to make YouTube work, it's the best place. I was chatting someone before. I think it's amazing for podcasting, because I think that you can have Uber short and Uber long is becoming this kind of new way that we consume content. So I would say definitely do it.
Well, it's interesting, because you know, I will see and I'm curious to know, is what you upload on Instagram? Is that your shorts? Or is it totally separate?
No, it's my shorts. I don't really use Instagram, I just use, I use Instagram to connect with people like you guys. So I can just see what you guys are up to and chat. Like I use it for that. But I do upload one a day. Because I've got like, 500 of the things in a bot in a file zone like, yeah, and I have them I do upload one a day to there. But that's all that is that short is the short, like it's not okay, to get a lot of hey, you know, it's not good day, if I wake
up and someone tells me to die. That's amazing. But other than that?
Well, I think the reason why I ask is because that's where I see them, because as a consumer, so this is a little bit like into my mindset of how I learned about marketing. And I decide whether I want to try something new and marketing is how do I consume it? And I don't typically think I'm going to go to YouTube to watch shorts, I go to YouTube intentionally to get an answer to something, or to look for a video that I know is there on someone's specific
channel. So I'm not there as the consumer of a short, but I'll get an Instagram. And I'll see I see your reels that come up. And I'm like, Oh, look, there's actually again, I don't even know what it's about. But I'll see oh, he's got another podcast tip. So the personal branding is there because like you said, I see you you're in your studio, you have your mic in front of you, most of the time you have on your headphones, and you have
like a it's the same branding colors and fonts. So it's very quick to even if I don't watch the whole thing I don't want you to watch I just, I just know, like, oh, Ash is putting out another one. He's doing another one. So whether or not this is your intention, in my mind, the branding behind it is he's putting out new content, he's putting out new content, I should go check out his content.
There's these little subtle triggers that happen in people's like marketing brain where they're seeing something and it's like, Oh, hey, I should actually go check it out and see what they're doing. And I think that that's like, personal branding One on One is you're being in front of people consistently enough to where it makes them curious. Oh, what's he up to? What's he up to? I want to go see like, what's what's he's doing what he's doing over
there. That's all it is. That's why I uploaded there. And you said about, you know, I've made people make me laugh with this. Because they say, you know, they kind of think they get offended. They know, they think they're gonna offend me when they say, I haven't watched it. I'm like, I don't want you to watch it. That's not why I've made it. I've made it. So you've seen it.
That's it. I couldn't really. And that was why I said people don't override it on the shorts, because they're not designed to be they're designed for visual awareness. And so that we you know, like, but that's the reason why now the other reason just to go with the shorts with you said, because you said like how you consume it. This is the thing that changed my mind on it was because I was like, I'm not sure. But I did one month, and 49% of my traffic from shorts came from
search. That was when I was like that now I'm fully now like, this is the thing. And I'll tell you why. Because that's why just because you said you know you don't you don't you go to YouTube to consume a specific thing. 49% of that traffic in that first month, of which there was like, like that hundreds 10s of 1000s of viewers remember the exact amount because they do with 28 days, it's gone. It was yeah, it was search. And that to me, then my content marketing SEO brand. I was like,
Wait a minute. If this is search, and this is how it changed. And I said somewhere as this is search, that means that people this has been served up in people's, like actual when they're looking for something or or browse but you know, mostly search, and I was thinking okay, so what that means that if I answer a specific question that is searchable, and I can do it in less than a minute, and it's not a sexy question that people
want to know the answer to. All I'm waiting on now is consumer behavior to shift to start to actually watch shorts. which let's be honest, whether you're a purist or not 100,000,000% The world is moving to consume content on a vertical platform.
And if I've got a video and it's gonna like say for example, you because YouTube you're like I look at your content, love it, but if I've got a video that's 1550 seconds talking about why solo podcasts are a good idea and you go on the six minutes then the lazy person is gonna go is that is they're gonna go I'm going to click on that and so maybe not now, but in two 510 years time they might and so I started to what I did, then I went to answer the public because I know what it is.
Let's answer the public. I went on SEM rush. And I got lists of hundreds. I mean, I'd printed off podcasting, video podcasting, like every single live podcasting podcaster pocket, and I just have this list. And I went down the list. That was those videos. I just did like hundreds. I just literally when they're, they're crazy ones. It was like, you know, can you upload a podcast to iTunes? Yes, you can find it. That's a great answer. Yes, you can. And, and I was like doing
one and the next one. And people, you know, that's what it was for. And all I was looking at was like, I can get to a point over a 595 a day over a five year period. There can't be a question in podcasting that I could not have answered. And so that was where you're gonna see Krystal do loads of shorts now. But he's one of those things. That was that was rare, because if it was the Tick Tock
world, I was like, I don't want to be in that. But the search bit changed the game, because you could get to the point where every single content has been is there. And it's answers the question. So that's an interesting play with shorts right now.
No, this is this is so good to hear your mindset because that is like we like we had our conversation when I was on ashes podcast, like we did our interview. And then shortly after that, that's when I would see on Instagram, I was like, man, he is cranking out this content. Like, I've got to ask him like what it is. So hearing what you said and thinking about the search. Holy moly, that's a game it is. Because it's totally
different. And, and I also think about as an I don't know, if you're this type of consumer as well, but if I stumble upon you, right, I hear ash, he's on the Prophet podcast, and I want to go like, well, who is this guy? What is it? What is he all about? Even if you have several 1000s of subscribers on YouTube, but you have like two videos? I'm like, um, does he really know what
he's talking about? But if I go and I see Holy crap, this guy has like 5000 videos, you know, of all these, but he's answering all my questions. It's not just random, like a vlog here and like a random thing here. Like he is literally answering my question every single time or the important things I want to know about like that's, it's a game changer, like
watch time hours, just to give you a statistic here, watch time hours for this last one eight day period, just pull up there is 453.8 hours, they are less than one minute. They are less than one. And I mean, my channel and I know I have a repeat viewership of four and a half 1000 Roughly, but only have like 750 subscribers. But these repeat us. They're like consuming it like quick. And I had another kind of epiphany with
this short content. Because today I made I did a podcast it launched written as in I did the podcast, launched on Monday, and it got into the charts here in the UK. And I was like, Oh, great. I'll talk about what I did and how I did it and know how I launched and stuff. The video is about eight minutes long. And this is why Ghana is weird. I'm always trying to think what would the consumer do, but I wasn't. And I thought are going
to show my wife this video. And then I went, but she'll never watch it because it's seven minutes long. And she'll go, she's got to go and look at the baby. And I was like, Oh my gosh, if I've just said that like, which means that that means other people are going to be the same. And I thought I think we sometimes get really indulgent of our own content lens. Especially as podcasters because we have their attention on YouTube, you just a click
away. You know, if I've got a podcast video, and I'm lucky enough to get a viewer, there is 100% guarantee that your video is going to be there in the sidebar, yours or pod sound school or someone like that, you know, all these great guys out there, and there's going to be there. And if I just lose their attention for one second, they're going to go to you. And so I don't think people I think there's something that the short content they don't have time to is done. And oh,
this is so good. Like, I feel like you just gave everybody a mini lesson. Lesson. Now we're getting a short lesson like this is so good. And I feel like like knowing that you're also a consumer behavior nerd. Like we're gonna have to have you back on the show to talk about this because it just, it makes me so happy. I love to talk about all the branding, the marketing and all the things because I tell people you just got to be self aware of like you said,
like, what you and your wife do. Like, I'll ask my husband like, what does he do? Like, what do you think about this? He likes to listen to the articles. This is really interesting. So on the iPhone, like on, like the news articles, it's I was like, Do you listen to podcasts a lot. You know, I was asking him the other day and he was like, not really. But I like to listen to these articles. So it's like Wall Street Journal and
just the audio version. I'm like, baby, that's a podcast, like it's a short podcast, but it's basically a podcast and he was like, no, no, it's not the same thing. It's not like okay, but it's good to understand not only what you do as a consumer, but what other people are doing because like you said, you can see the future of we don't have time for that. I don't have time to watch a 30 minute video. I don't have time for this. I like give it Give it to me straight. Give it to me. Sure. And
I think it's hype Ilonggo hype is short. And that's the sorry, I'm just concerned with this dialogue over short. I think my wife says to me again today He's just going to the shops. And she said, it needs to be long, short enough that I can get what I need to know as soon as possible, or long enough so that I can, you know, do the dishes, or go for a run or like if I'm listening, but if I'm watching do the dishes,
or I can do it. It needs to be a TV show lens, she said, Because if I've got to pick another video halfway through, there's about 1015 minutes you said, I'm just like, and I see that, like, you see these super long, one hour, two hour videos doing very well on YouTube, accompanied by but you don't I think you have to get people in with short and then on board. I think I think that's where it's gonna go. As time goes on.
This is so good. Oh, we're gonna have on the show. No, we're gonna have to have you back on the show. This is so good, because we're gonna move into our rapid fire questions. So are you up for some rapid fire? Okay, so the first one is what piece of advice would you give to a brand new podcaster?
Start? Oh, no, I wouldn't actually what advice I would give is make sure that you do your market research on on the audience. And the idea and make sure that your format your concept and format is it's like solid before you even think about starting because otherwise, it'll just be another Joe Rogan want to be shown.
Okay, my next one is a two part question. So who is or what is the dream podcast you would love to be on? And who is a dream podcast guest that you would love to interview? Yeah.
So first one will be Gary Vaynerchuk. And everyone says that, but there's a reason I want to be gay, but I'm going to show don't want to interview him. I want to be on my show. Because I want to be the guy that was crazy enough to make as much content as he said, but didn't have the team behind him to do it. Because I have zero person working for me. Because of that reason. Like I want to just it's just systems and processes and automation. And if it can't be done
by me, then it's not getting done. So I want to be on his show to be like, to everyone who said it's not possible. It's absolutely possible. That's that one guest I would love to have on the show. Actually, I'd love Pat Flynn. And I can't get him. But I know I've had his best mate on about that. But I would love to have Pat Flynn, because I just think he's an awesome guy. And so and I think he will be the type of guest that I just think he's really great and interesting and funny and a
pioneer in this space. So he would be my number one guest.
Okay, awesome. Awesome. And my last question is, do you consider yourself a perfectionist?
No. No, no, no, I'm definitely not perfectionist. For the far from it like the other way. I have to force myself to look at detail in content, because I'd rather do quantity over quality, but I think I'm the I have the opposite end of it. I'll go Yeah, throw it out. So no.
This is so interesting. And you've mentioned Gary Vee several times and I have to tell you that that's kind of the approach that I have as well is the Gary Vee approach of like, hey, you know what, if it's going to be a crap piece of content, it's okay cuz I'm gonna have 10 more that are gonna replace it pretty soon. And the people that need to see that content will and then everybody else that says this is crap. And you know, hey, more power to you by a great
I mean, I'm not not saying that not only YouTube content, scrap, I love your youtube content, but like, you know, your Q and A's and stuff. I think it's brilliant. I think people overcomplicate it the message if the message is done and get it out there. I think the problem I remember Roberto Blake, actually love Alberto's
content. And he said something about this idea that, you know, it's absolutely great if you focus on quality, but my 700 videos and your three really great ones, my 700 is probably going to be better than your three really great because I've had way more cracks at bat. I'm better, skilled and faster. It's just I think quality over quantity is a lie. We tell ourselves to make
ourselves sleep better at night. But the reality is that the people who make it, they early quantity will bring quality and that's what no one seems to want to talk about. So yeah, I love and that's why I love your content, because I can't find it everywhere. So I think it's good.
Well, thank you so much ash, this is, this is so much fun, you're just gonna have to come back we're gonna have to have maybe do a live stream. Maybe that's what we'll have to do. We'll have to do a live stream where everybody can ask questions and do something. But where can everybody find you tell us all the places where people can connect with
you? Yeah, best place to go is for further content and stuff. Best place to go is YouTube for which is podcast creators hub. You can go to it's not really set up yet probably yet. So but yeah, that's probably the best place you can also get me a podcast creators hub on Instagram. And my podcast is called podcast creators hub. There is a mortgage one and all that other stuff but trust me you guys will not want to listen to
that. So So yeah, everything is podcast creators up and you'll find it there.
Perfect. Perfect. So everybody, we're gonna have links to everything in the show notes. Make sure that you go check it out. Ash thank you so much for coming on the show today, adding your wisdom and just just for doing the things that you're doing, because you are someone that very much exemplifies not just saying, Hey, you should go do this, but you're actually doing it. And I really appreciate that. So thanks for being on the show today.
I told you, you were gonna love this conversation. It was so good. And I feel like it has just been such a joy to work with ash in several different ways. I mean, since we've recorded this podcast, we've gone on to do another episode that's going to be airing on his YouTube channel. And I'm just really excited to, again, find someone that is just as passionate about helping other people because that's what it's really about. I mean, yes, we're both obsessive
podcasting. But we are so passionate about helping other people understand how marketing works, and how you can use your voice to share a special message that could change someone's life. I know like this is the real deep stuff that we often don't talk about. But behind the scenes, I really want you to understand that marketing isn't just about selling something, or promoting what you're working on on your podcast. Marketing is about
changing someone's mind. It's getting them to pull out their phone and make a decision to listen to your podcast, instead of opening up Instagram, or checking their email or doing whatever it is that they're doing. They are opting in to the message that you are sharing. And that's a really cool thing. And I know I'm just gonna I'm not gonna geek out on podcasting or marketing anymore today, because I want you to go follow ash on YouTube, I want you to go check out what he's doing on
Instagram. If you have been wondering how to use YouTube shorts, or how Instagram reels can really help you. He's doing a fantastic job in how he's promoting really short clips about podcasting, and they're always super helpful. I have found myself saying, oh my gosh, this is so good. And we geek out behind the scenes. I'm like, tell me, tell me your strategy on creating these reels and doing really cool things with shorts. So go follow what
he's doing because I'm learning from him. And we can absolutely band together to help other podcasters in this community. So go to the shownotes Krystalproffitt.com/episode315 to connect with ash on YouTube and Instagram and all the places that you can follow him. And as always remember, keep it up. We all have to start somewhere.