Send Krystal a Text Message. How often have you heard the term overnight success ? Me? About a million times. "Did you see how he just came out of nowhere..." "Look at how much she big in just 2 months..." "Can you believe she up like that overnight..." You've probably heard all of these comments about success. But what I want to talk about today my definition of success - it's probably not what you think it is. We're diving deep into my own journey to how I got to where I am today. Plus, I'm re...
Aug 04, 2020•41 min•Season 1Ep. 175
Send Krystal a Text Message. When it comes to "rules", I'm typically a rule-follower. But, at the same time, I don't think there should be hard and fast podcast rules. Every show is different. Every podcaster is different. And we should all stand out in our unique ways. But when it comes to podcast show notes, there are 6 guidelines I live by. In today's episode, we're talking about what show notes are, why you need them, and the guidelines you can implement immediately to make the creation proc...
Jul 30, 2020•34 min•Season 1Ep. 174
Send Krystal a Text Message. When you've asked yourself the same question more than once, there's a good chance it's a valid question. That's how I felt about podcast transcripts. When I first started podcasting, I knew that this was something I didn't need to ignore. "Transcripts are so important for your podcast!" I heard all of the experts telling me. But yet, I was never really motivated to get them done. Until now. In this episode, we're diving into what podcast transcripts are, whether you...
Jul 28, 2020•29 min•Season 1Ep. 173
Send Krystal a Text Message. "Are there any benefits to listening to your own podcast episodes? Should you do it? Not do it?" These are all questions I asked myself when I first got started podcasting. This is why I was delighted to see so many of you had the same reaction too! There was a recent question posed in a podcast group that asked, "Do you listen to your own podcast episodes after they're published?" And I immediately thought, "OHH! I'm not alone!" Today, I'm diving into the 5 reasons ...
Jul 23, 2020•36 min•Season 1Ep. 172
Send Krystal a Text Message. I'm normally not an "in your face" kinda coach. I'm more of an "encourage them and push them out of their comfort zone just a bit...but not too far". Well, that's changing today. In this episode, I'm going a little off the rails on some things we need to talk about when it comes to publishing your podcast. Some of these things I'm sick and tired of being sick and tired about seeing in podcast communities. And some I'm just downright calling you out on when it comes t...
Jul 21, 2020•28 min•Season 1Ep. 171
Send Krystal a Text Message. "How can I grow my audience? What's the best way to tell people to listen to my show? How can I get more people to know that my podcast is out there?" I see so many excellent podcast marketing questions all of the time. So, I thought I'd bring in not only someone obsessed with marketing but has the inside scoop on podcast marketing. Alban Brooke, Head of Marketing at Buzzsprout, is on the show today to answer your podcast marketing questions. We discussed the best ap...
Jul 16, 2020•57 min•Season 1Ep. 170
Send Krystal a Text Message. When you're just getting started with your show, most new podcasters wonder, "Which ideas should I talk about first?" So today's episode is all about where to get started with the first ideas for your podcast. But if you've already launched your show, don't worry. You'll get some ideas and inspiration from the segment ideas I'm sharing with you today. We're talking about how to create mini-series within your podcast, taking your principles back to the basics, how to ...
Jul 14, 2020•25 min•Season 1Ep. 169
Send Krystal a Text Message. You've done it. I've done it. We've both created something and immediately thought, "Well, this is absolute trash! No one is going to want this..." Yup, this still happens to me all of the time. I know, (GASP) the podcast expert shouldn't admit to messing up. But you know that's not my style, right? Perfectionism is something to avoid. Not to be proud of. Today, we're talking about three things you can do if you find yourself frustrated after a recording session that...
Jul 09, 2020•19 min•Season 1Ep. 168
Send Krystal a Text Message. Social media. Everyone wants to know the right way to do social media. "What are the hacks? How can I get to thousands of followers quickly? What are the secrets?" And I'm going to start off this by saying, I'm definitely not a social media expert. But I can share with you what I've learned with promoting my podcast across my many social media accounts. Today, we're specifically answering questions related to having separate accounts for your personal brand or busine...
Jul 07, 2020•23 min•Season 1Ep. 167
Send Krystal a Text Message. "I do not want to be on camera!" It's what I hear from most podcasters when I ask them why they don't do more videos. I've also heard, "I don't like the way I look...I don't have the perfect setup...my lighting is always bad...I don't have time to do video!" I thought I already knew so much about video. Nope, I was totally wrong. Today's guest, Emmy Award winner - Patricia Kelikani, is dropping some serious video tips and strategies. We jumped right into the question...
Jul 02, 2020•45 min•Season 1Ep. 166
Send Krystal a Text Message. "How am I actually supposed to do my show notes? Do I have to release them on the same day? Doesn't that take a lot of time? What if I can't do that right now? Are there any other options?" So many questions. But good news. I have lots of options for you today. Today, I'm walking you through three specific ways you can create show notes (or blog posts - whatever you want to call them) for your podcast. The options today take into consideration your time, your energy,...
Jun 30, 2020•32 min•Season 1Ep. 165
Send Krystal a Text Message. Are you sitting on your rear wayyyy too much? Yes, you, Podcasters. I'm talking to you. But I'm not doing any finger-pointing here. I'm just as guilty of not stretching, forgetting to take breaks to get up and walk around, or slouching at my desk when I start feeling tired. Today, I'm excited to bring Amy Connell on to the podcast to share her fitness tips for all of us who spend too much time on our phones, at our desks, and not moving around as much as our bodies n...
Jun 25, 2020•57 min•Season 1Ep. 164
Send Krystal a Text Message. When I look at the stats for my top 5 podcast episodes, "How to Grow an Email List with a Podcast" has been hanging out there since it's been published. What does this tell me? That you want to know more about building your email list. So in this episode, we're diving into the basic strategies behind what you need to do to create your very first podcast lead magnet. I'm giving you specific examples from my own experiences, telling you what to avoid, and making sure y...
Jun 23, 2020•28 min•Season 1Ep. 163
Send Krystal a Text Message. Do you ever feel super giddy when you find someone who loves to talk about your passion just as much as you do? I know I do! Today's conversation is all about podcasting with my new friend, and fellow podcast enthusiast, Ben Krueger. In our chat, we talked about what podcasting has been like over the last decade, the biggest changes we've seen in the last 12 months, and how you can avoid the most common mistakes Ben and I see regularly with new podcasters. Our interv...
Jun 18, 2020•52 min•Season 1Ep. 162
Send Krystal a Text Message. "What's the easiest way to get started making money online?" That's an easy one to answer, affiliate marketing. Today, we're diving into all things affiliate marketing including what it is, where to start, specific examples of companies I've partnered with in the past, and how you find affiliate programs that are right for you. When you think about making money with your podcast, don't limit your thinking to sponsorships and brand deals. Think about companies you alr...
Jun 16, 2020•38 min•Season 1Ep. 161
Send Krystal a Text Message. Y'all have asked...I've listened. So many of you are interested in learning how to grow your email list with a podcast that I decided to bring on an email marketing expert that I know y'all are going to love! My friend, Bobby Klinck, is not only hilarious and down-to-earth, but he delivers the truth. Like a true coach, he doesn't just give you the answers you want to hear. He tells you how to be awesome with what you already have - your stories. In this conversation ...
Jun 11, 2020•1 hr 7 min•Season 1Ep. 160
Send Krystal a Text Message. Do you find yourself wondering, "What's the most important thing I need to focus on for my podcast?" Then, this episode is for you! Today, I'm breaking down the top six podcast priorities for my show that I focus on when I'm setting my goals. These are the things I think about when I'm wondering how I can do better, grow my show, and create better content for my audience. And guess what? Once you figure out which order your podcast priorities need to be in, you can f...
Jun 09, 2020•41 min•Season 1Ep. 159
Send Krystal a Text Message. Resources to Check Out: "HOW TO CREATE DIVERSITY WITHIN YOUR ONLINE BUSINESS": https://helloseven.co/how-to-create-diversity-within-your-online-business/ Video Playlist for White Fragility & Other Anti-Racism Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.) Support the show...
Jun 04, 2020•7 min
Send Krystal a Text Message. Are there certain ideas or strategies that you use in your business over and over again? Or do you find yourself repeating the same thing to people brand new to your audience or business? If you answered yes, then there's a good chance that you have already established foundation principles. When it comes to developing podcast content, I want new podcasters to be strategic about what they put out first. If you've already launched, don't worry. You can establish found...
Jun 02, 2020•32 min•Season 1Ep. 158
Send Krystal a Text Message. Did you know you can actually start monetizing your podcast as soon as you launch? Say what?!? I know, it's crazy that you don't have to wait until you have millions of downloads, thousands of listeners, and have been podcasting for decades before you can monetize. But it's true. I recently spoke with Amira Valliani, Co-Founder of Glow , about a new type of monetization platform that has changed the game for podcasters. "Glow makes it easy to monetize directly from y...
May 28, 2020•40 min•Season 1Ep. 157
Send Krystal a Text Message. Podcast formatting is one of the first things new podcasters are tasked with figuring out. It'll make your life easier and recording run smoother when you know what you need to say and when. And today, I want to specifically talk about how to create your podcast outro. Otherwise known as the last few minutes (or possibly even seconds) of your podcast episode. Should you close the same way every time? Can you change your outro later? Don't you get sick of saying the s...
May 26, 2020•17 min•Season 1Ep. 156
Send Krystal a Text Message. The world of podcast advertising has been a mystery to me from the beginning of my journey. I had so many questions when I was just getting started. Does it work like blogging advertising? Do listeners or downloads matter more? Does a company approach me? Do I seek out brands I want to work with? How does all of it really work together? And I know you've had them too because I see these same questions pop up all the time in podcast communities. So I thought I'd intro...
May 21, 2020•49 min•Season 1Ep. 155
Send Krystal a Text Message. "What was it like during the first year of your show?" A question I often like to ask podcasters. Well today, I'm so excited to share with you this podcaster's journey. We have an extra special, superstar guest on the show today - my mom! We recently recorded a conversation about the first year of her show, The Ediful Gardens Podcast. We talked about the ups and downs of podcasting through her first year, what it was like to switch up the format of her show and what ...
May 19, 2020•49 min•Season 1Ep. 154
Send Krystal a Text Message. I say this every time I do an interview, but I really had so much fun with today's guest! I kept getting blown away by the amazing insights she shared in the episode. On the show today, we're chatting with Expert Copywriter, Erika Holmes. We had such a good conversation about podcast websites, email marketing, and so much more. Erika shared her expertise about what common mistakes she sees on websites and in email copy and how to avoid them. I probably shouldn't admi...
May 14, 2020•50 min•Season 1Ep. 153
Send Krystal a Text Message. You're probably just getting started with your podcast, right? Maybe you're in the first year of your show and you're just getting your feet planted on the ground. So, why in the world would we talk about having multiple podcasts? Well, because I thought about having more than one podcast in the first year of my show. Should I do it? Is it a terrible idea? Will it be completely overwhelming? What are the things I should consider in making this decision? Today, we're ...
May 12, 2020•32 min•Season 1Ep. 152
Send Krystal a Text Message. When it comes to public speaking, I'm a fairly confident person. Podcasting has boosted my confidence and helped me find my voice. But today's guest is taking speaking on stages to a whole new level. Heather Sager, AKA my new business bestie, is sharing some amazing tips and strategies for not only people who want to speak on physical stages in front of hundreds of people, but she's giving us practical steps to become better podcasters. "A podcast is a stage." Have y...
May 07, 2020•1 hr 6 min•Season 1Ep. 151
Send Krystal a Text Message. "Which one is more important to grow - my email list or social media following?" This is a question that I'm not only asked all of the time but one that I wondered myself in the first year of my podcast. So many questions around which one is better. Which one will have a bigger impact? Which one has my ideal listener? Which one is easier? What does growing each one involve? Today, I'm sharing with you the purpose of both social media and an email list and why you nee...
May 05, 2020•32 min•Season 1Ep. 150
Send Krystal a Text Message. Podcast networks and podcast advertising have been a mystery for many podcasters - including me! Until I started surrounding myself by industry experts like today's guest, Meredith Reed from OSSA, I didn't fully understand how all of the pieces of the podcast puzzle worked together. But our conversation about how podcast networks work was very informative and fun! We dove into how OSSA's organization works as well as how they collaborate with brands and advertisers t...
Apr 30, 2020•50 min•Season 1Ep. 149
Send Krystal a Text Message. A question that's come up a ton recently is, "How can I be a good podcast host?" And while we've talked many times about the logistics of setting up podcast interviews, let's dive into the mechanics behind being a good podcast host. We're digging into the archives and sharing episodes from the past today, so make sure you go back and listen to those for more interview tips. But more importantly, we're covering the 4 tips for being a good podcast host. We'll talk abou...
Apr 28, 2020•27 min•Season 1Ep. 148
Send Krystal a Text Message. When it comes to batching content, I get a lot of funny looks when I say that's the key to my content creation success. But what does that really mean? And what does batching podcast episodes really look like? I'm sharing all of that with you today. Including the book that helped me develop my own batching strategy, what it means to batch, and the individual tasks I use batching for. If you decide to adopt these strategies for your own podcast (or any other content y...
Apr 23, 2020•23 min•Season 1Ep. 147
