Have I got a special treat for you today? Oh my goodness, I feel like we're just like starting the new year right in. I love bringing awesome interviews to this podcast. And today's interview is no different. Because I'm talking to someone who I have known for a while now. And we've had many conversations about business and growing and getting a little uncomfortable in I just cannot wait for you to hear the conversation that I had with Tasha today. So let's get right
to it. Welcome to the Proffitt Podcast where we teach entrepreneurs how to start launch and market their podcast. I'm your host, Krystal, Proffitt, and I'm so excited that you're here. Thanks for hanging out with me today. Because if you've been trying to figure out the world of podcasting, think of this show as the time saving shortcut you've been looking for. So let's get right to it, shall we?
So like I said, in the beginning, today's guest is just so special to me. It's Tasha Cochran. And if you've been around the online marketing space, you've probably noticed her and the big things that she's doing, because Tasha is actually a lawyer. And don't worry, we dive into all of the juicy details of how she transitioned from being a lawyer to running her on line business.
But she's also a wealth expert, and She's the founder of one big happy life, where she helps people grow their income and learn how to spin intentionally, so that they can live their dream life today, while also building wealth along the way. I love whenever I catch her on Instagram Live, and she's talking about financial freedom, and it's just her whole journey
is so inspiring. And in less than two years, Tasha has built a multi six figure business grown a following of over 250,000 Yes, you heard that right 250,000 subscribers on YouTube and amassed over 17 million views on their channel. Tasha has been featured in Forbes, Oprah Magazine and the Wall Street Journal and has partnered with brands like Adobe, Google, LG Capital One and Amazon. I mean, she's doing
big things. And she has something really fun and exciting that actually just launched this week that we're gonna get into, don't worry, we're getting there. But I can't wait to share it with you. So here is my interview with Tasha. All right, profit podcast listeners, I'm so excited to bring to you today's guest. So Tasha Cochran, welcome to the show.
Hey, Krystal, so happy to be here cannot wait to chat.
Oh, my gosh. So I was telling Tasha, I was I started to tell her this story. And then I was like, No way, I have to save this for the interview. So if you kind of hang around in the same online circles, as we do, then you may be familiar with Tasha, and all the incredible things that she's doing. But I want to take you back to when Tasha and I first met. So we met in San Diego in October 2019. And I am like a front row person whenever I go to a conference, and I was
sprinting to the front row. And I think was it the second day, I was trying to remember when we sat next to each other, but she came up. And I remember we were all like bum rushing it basically we were all offensive linemen at this point. And like tackling people to get to the front row and Tasha, like, threw her back down and looked at me and said, Is this seat taken? And I was no. But it was just Oh, it was such a great memory.
And I just love that. That's how we connected and I don't know, am I remembering this incorrectly? Is that what you remember?
Not only do I remember that, but you skipped the whole what hour that we were sitting at the door waiting for it to open. So that is how intense we were. And you know, it was so funny because I was an hour ahead. And when I got there you and make a we're already there. And at first I was worried I'm like, Am I being ridiculous being here this early. And there you guys are and I'm like nope, I'm good.
Very good company. Oh my god. And well, because so I'm on central time and you're on normally Eastern time. Right? So here we are. We're on pacific time and we're just I'm jacked up I'm totally I was up at like 3am the second day or the first I don't remember all the days blended together. But I just remember like nope, I came all the way here. I'm gonna get on the front row 100%. So that was so cool to get to share. That experience.
And I remember having this like, Oh my gosh, what if somebody takes our seat when we're gone? Like, I'm not even going to go to the bathroom? I'm not going to get food and and then I realized, okay, you need to chill out you are being a little crazy at this point.
Oh, it was the best thing that we met. I mean, because you're an awesome person, but also because we started talking about podcasting. And you were telling me how it would be possible because I was toying in my head about this idea of starting a podcast. And so just our conversations in between the different presentations that were happening that day, really
made an impact on me. And so while it's taken me a while to finally get to the point where I'm starting my own podcast, it was always just front of my mind to me that you were saying, this is possible. This is so doable. I'm like, Alright, Krystal said it, I can do this. She said,
I can do it, as well. And so I want to go back to because around that time was when you were officially like, I think you were still in your nine to five and you were just transitioning. So let's start there. Like, what has the journey of you becoming an online entrepreneur look like? Yeah, so
I had actually just quit my job. So I quit in August of 2019. Before that, I was a banking and finance attorney, working for the Consumer Financial Protection Bureau, which is the agency in the United States that regulates all of the biggest banks here in the US and governs all the different consumer regulations. So doing really important, really impactful, meaningful work that I love. But I discovered this online entrepreneurship thing. And I just just fell in love with it.
I loved being able to talk about what I wanted to talk about and not be limited by, you know, bosses above me and, you know, political whatever's politically leanings of the different appointees and what we could accomplish as an agent agency being affected by who was in the White House. And if I started my own business, I could just go out there and start empowering people to make better financial decisions without having to ask
anybody else for permission. So I was just, it was liberating, but also really, really scary. Because I'd spent my whole life building this legal career. I was at the top of my career, right, like my career was set and to walk away from it was hard. But it felt so good. And I remember that entrepreneur experience trip, really feeling like I had arrived, because here I am, a big girl on a big girl business trip, playing with my
big girl business visa. And it just felt really good, but also really, really scary.
Yeah, yeah. Well, I love hearing like the inner dialogue that you're going through, because that's that was very similar. I didn't come from having like, like the nine to five, I had actually quit corporate several years ago. But I had been a stay at home mom kind of toying around with like, this hobby that I was doing on the side. And last year was the year I decided I'm going to go
all in. But it's funny that you mentioned that was right around the time that you quit, because you had told me that you had a YouTube channel. And we're gonna get to that we're going to talk about, you know, leveraging other platforms, and what that looks like to grow using content and everything. But I remembered you told me about your YouTube channel. And then of course, you do what you do. I looked you up. I was like, What does she What did she talked about it on her
YouTube channel. And I remember seeing the video. It was a maybe when we got back from San Diego, and I saw the video of you like quitting your job. And I was like, Oh my gosh, like, she like she just did this like this is so like, you were just right in the beginning. So let's kind of segue like, from that moment, to where you are today. What has life looked like? Like, what's the biggest thing if you were to say, you know, from October 2019
to November 2020? What has been like the one thing that you're just like, if you would have told me that this would have happened? You know, when I first quit my job, I would have never believed you.
Um, so I would say the biggest. So COVID right. COVID really, I that I would never have believed you. Okay. And I would not have left the house for like, you know, six months straight. I would not have believed you. But what's really interesting. So it's funny to say that I was new to online entrepreneurship, because when I quit my job, one big happy life was a multiple six figure business. That is why I
was able to quit my job. And so I think what's really surprising is that I went into 2020 thinking this was going to be my million dollar year and I was just gonna go give it everything I had. And then COVID happened and I'm like, and then George Floyd happen, and I'm like, I can't even focus. And so I just decided, you know what, I'm just going to do what I can. This is going to be my year of ease.
This was supposed to be my year of, I think my word, my actual word was f it like the whole that was gonna be like, it doesn't matter. Just ask it, just go for it. That was gonna be my word of the year. And then Like by April, it was like ease relaxation. And so what's really surprised me about this year where I didn't even launch? Not one time, is that we still grow our revenue this year. Was it our million dollar year? No. And by launch, I mean, no big webinars, no big huge
promotions. It was very, like I eased into everything that I was doing. And we still had a great year, and I was able to hire my first full time employee this year. So those are big things.
That's awesome. No, that's so good. And I love I love that you shared your word, because that was I'm looking at mine. I actually I had a friend who does like artwork, and she wrote it, my word was dominate me. And now I look back. And I'm like, you were so silly. A year, but you tried. You tried, like, we're looking at the January versions of ourselves like, Yeah, but you know what we're going to try again.
20 $21 million. Again, here we go. And I even have decided one of the things that I'll be doing on my podcast, which is very scary, the scariest thing ever, is that I'm going to go ahead and do income reports, the whole year of 2021. With the idea that hopefully, I will be tracking my million dollar year and if it's not my million dollar year, well, I'll be tracking like the highs and lows and just being really transparent along the
way. So I'm really excited and nervous and scared, but looking forward to it.
Oh my gosh. Well, I I really, I love this idea. I think I've always been fascinated. I've followed bloggers for a long time that have done this. And it's it's really encouraging to see the breakdown. And I know oh my gosh, y'all. Tasha is a numbers girl. I love following all the things that she I've, I've binge watched your videos where you and Joseph your husband, Joseph, I said, Yes, Joseph my way. I was like, Wait, is it okay? Yes,
I said the right name. But y'all just sitting and chatting about building your wealth and building the life that you dream of on your agenda, not someone else's. And I love this so much.
And sharing our numbers, right and sharing our net worth. So like baring it burying our financial souls to the world is not new to us. I've just never done it on the business side.
Yeah, well, so let's talk about this. So you've, when did you start your YouTube channel, you are still in corporate?
Yeah, I didn't really mean to start a YouTube channel. And so we're going to have to take it way back to what actually started this, which was back in 2013. For those who can't see me, I am black. And I have long, relaxed hair, meaning My hair is chemically straightened. And my daughter, Alexis is biracial. And so her hair is just, you know, these
beautiful flowing curls. And she was going through puberty, and we lived in Texas, you know, where, and like most of the world blond haired blue eyed is the standard of beauty and it was having a hard time and with her hair, and she wanted to chemically straighten it. And I said, No, your hair is gorgeous. You should just wear it curly. And she's like, Well, why don't you wear your hair curly mom. And so I'm like, you know, Point
taken. So I went on YouTube to figure out, Okay, how can I transition to curly hair because my mom relaxed my hair wasn't I was sick, so I had no idea how to do it. So I went on YouTube, like, oh, there's all these great videos about how to it's called big chop, so cut off all your relaxed hair so that your natural curly hair can grow out. And so I'm like, Okay, I'm gonna do this. And I'm just gonna throw the video up on YouTube to
pay it forward. Because I learned from all these people and I want to inspire other people the way I was inspired. I just left it there. 2013 cut all my hair off, had a teeny weeny Afro years passed. Occasionally I would do a little update to show people how my hair was growing out, but never really
thinking anything of it. Well, fast forward to 2016 I had just had a baby and I left my law firm job to work for the Federal Deposit Insurance Corporation FDIC in what was supposed to be just a super easy laid back job right, a nine to five I could set my own hours like, and it was a travel job from hell with the worst boss of all time. And
I was miserable. And like to wear I would cry every Sunday because I would have to leave and we had struggled to conceive my son and so to have to travel all week long was was really challenging. And just it's like, Look, you got to something's got to take your mind off of this. You got to find a passion project while you search for a
new job. And right around that time I got $100 check from YouTube, because those couple of hair videos had been sitting there for years getting $5 here $6 there, and they finally reached the pay the payout threshold of $100. So I'm like okay, well, I guess I'll just start making YouTube videos because why not? I got $100 from it. And so I made a couple hair videos. I'm like, you know what I don't like talking about hair like that is not interesting to me. What do I like talking
about? So I started talking about personal finance and lifestyle design. I started showing our lives with vlogs Because, you know, I believe that with personal finance the things that we're told, we never see what kind of lifestyle that looks, that gives us and I think most people won't want that life, right? So I wanted to show them, these are our financial principles. This is how you crunch the numbers. And this is what life looks like, with these financial principles. And so it
just took off from there. So this was basically the beginning of 2017
Oh, my gosh, well, I'm just sitting here, listening to your story, you know, it's like you, you decided to just, you know, I'm just gonna throw this up here and see what happens, then you got some traction, and you're, like, await this platform can work, but how do I really want to use it, and you use something that you already were familiar with, like finances, and you're like, but what am I passionate about? And it's like, you know, helping
people build that wealth. And and I think that as content creators of all kinds, you know, of podcasts, YouTube blog, you know, social media, whatever it is, that we think that a lot of people say, I want to start a YouTube channel, and then you say, Okay, what do you want to start it about, and they're like deer in headlights, like, I don't know, I just want to have a viral video that, you know, hits a million, like, I just want to create something viral, and you just like, kind of laugh
behind closed doors, you're like, Oh, you don't even know you don't. That's not, that's not what it is. So, um, I just, I love the behind the scenes of how it all got started. And I have to tell you from another behind the scenes perspective, Tasha is in the middle of remodeling her bathroom, and I've been following those Instagram stories. And I love it. I love that you're sharing all this stuff, because it just gives you a peek into you know, who you are not as a professional finance guru who
wants to help you. But it's like, Hey, this is how we budgeted to make this happen. And I love when you're showing pictures of your husband fixing things. You're like, hey, when you're on a budget, like, you know, he's he's the handyman. He's the one like trying to fix things. So I love that you're giving everybody a peek into what your experience going through life is. I think that's
just that's super awesome. So I do want to switch gears for a second because you said before we started recording, and even since we started, you're like, I'm terrified about podcasting. And I want to know, how is someone who's so comfortable on video because I feel like most of the audience is the opposite. They're like I chose podcasting. Because I'm so scared. I feel like I'm gonna flub over my words if I if I have a light on and I have to have a backdrop
and a camera and everything. So kind of like break down for us. What are some of the things that you've thought about for your podcast? in it? Is it the same as the content you're already creating right now for your YouTube audience or your other, you know, email list, anything else like that.
So the content of the podcast is different. I have settled on a name for the podcast, which I still feel I just want to I'm just going to let you guys know, this is I'm going to tell you the real deal. Okay, I'm going to tell you exactly how I'm feeling I'm not even going to pretend like I have it all together, cuz I don't. So wealth, life balance is the podcast name that we have settled on. And it's basically it's a lifestyle podcast for entrepreneurs and aspiring
entrepreneurs. So how do you build a successful and sustainable business from scratch that will allow you to quit your day job and have the kind of lifestyle that you want to have. And so it will be very much like one big happy life in that it's well rounded. So it's not just going to be marketing tips and strategies, it's time saving tips, it's mindset, you know, productivity hacks for
entrepreneurs, specifically. And so while the podcast will live on our one big happy life YouTube channel, because I'll be shooting a video at the same time, my income reports won't be on YouTube. So that's going to be exclusive content for my podcast listeners. And in terms of what has been holding me back, what things have I been struggling with. So I just feel like the format of a podcast is very different, like this idea
of coming up with an intro. I finally after three months, wrote the intro, it is a whole minute long. And I feel like it might be too long, but I feel like I should just run with it. But there is just so much like, well, this intro was going to be used over and over and over so I better get it right. Whereas a YouTube video, every video can be different. Every video is a new opportunity to try something
creative. And people expect that whereas I feel like with podcasts, people thrive on knowing what's coming next and understanding the format of your show, and exactly what your show is about and exactly who it's before. It's like I don't want to make all these decisions. I just want to just flow with it. Also, I feel like podcasts feels so much more thorough than a typical video especially because
I tend to listen to it. Amy Porterfield who has these really long and just so complex and amazing podcast episodes just packed full of information. I'm like, I don't think I can talk for 45 minutes straight.
How long are your YouTube videos typically?
So 15 to 20 minutes long, I would say 15 minutes long after editing 20 minutes total. But here's the other thing, the podcast will be a solo show. So for the past two and a half years, Joseph and I have been making videos together. So I am used to having a co host. And only when I started to make solo shows because Joseph's like, why do I need to work? This is your full time job now, isn't it? And so then I realized how hard it was to fill all the space by
yourself. So we had gotten away with just a few bullet points to shoot a 15 minute video. And all of a sudden, I realized I actually needed to think through everything that I'm saying, because I'm by myself, so I can't be stopping every 30 seconds to look down at my notes. So that's been a bit of a challenge. Yeah. And I felt like that would transfer over to podcasting too.
Well, it's so good to hear like the behind the scenes of like how you you formulate everything that goes into your videos. And I can tell you from like a coaching perspective, that you absolutely don't have to talk for 45 minutes straight and you can 100% it's funny because I listened to Amy Porterfield podcasts as well, I've listened to tons of other podcasts that
are in our space. And because I've been in this space for a while or kind of being like a creeper, you know, on the sidelines, like looking at everything. I'm like, okay, like, I'm just gonna watch from afar. For a while, I've seen the evolution of shows. And I can tell you that what you decide on like when you first launch, you can always pivot, you can always like if anything we've learned in 2020 is you can pivot and try
something new. So I know that whatever you settle on, like, right now, as soon as you launch your podcast, you're gonna be like, I don't know if I love it, but it's okay. And I can always change it in the future. So I'm just I'm coaching you. Now. Now we're in full blown coaching mode. And if for those of you that don't know, Tasha is actually she was one of my previous clients, we weren't together earlier this year. And I just, I love seeing how you're taking a very strategic approach
to your podcast. And you're not just saying I'm just gonna throw it together and put it out there. Because, like you said, it is a different audience or different segment of your audience that you're really trying to target. So tell me a little bit more about what it's been like, I'm going to like switch gears on you for just for
a brief second. But to really approach who you've been talking to, since you've been in the online space, but get now narrowing came, I'm making up words now narrowing down on one segment of your audience and just sharing this entrepreneurial like behind the scenes information with them.
You know, it's been a challenge, because we're always told that we're supposed to niche down and personal finance and business, they are two different niches. Now, luckily, they're kind of like overlapping circles, like a Venn diagram with only two circles. It's am I using the right I feel like I get these examples wrong. I don't know why I tried to do them on the fly. But basically, starting a business is a way of
growing your income. And it's actually a kind of investment because a business is an asset. And so us in the side, hustle culture is so rampant now. And so many people are looking for different ways to make money online. So we knew that there was actually some amount of connection between our current audience and this other audience, this sub set of that audience, but it was still challenging, because I didn't want to completely segment them.
So I want to talk about business on my YouTube channel, which ends up being really meta, because I'll be talking about things that I'm doing on the personal finance side of my business, on the business side of my business. And so the people who are just there for the personal finance are watching the business stuff like Oh, so she created a video and then created a lead magnet so that I would join her email
list. So that part is a little bit tough, but the way I see it, it's people, I think it's great information. And if people are even remotely interested in what it's like to be an entrepreneur, even if they don't want to start their own business, they can watch that or they can skip those videos. So the videos will be on Fridays. So that's how people can segment themselves. The hardest part for me has
actually been Instagram. How do I start incorporating talking about this business podcast talking about business, on Instagram, so it'll be one post about personal finance and then right next to it as a business post, and no one knows what they're going to get on any given day. So that felt a little bit harder, but the way that I look at it is I am a whole person, we are a whole business. And so we talk about all the things that are underneath our
business umbrella. So some of that will be personal finance and investing. Some of it will be lifestyle design, and some of it will be taking charge of your income potential with your own business. And the right people will stick around and the people who don't want to hear about that they'll leave and that's okay.
Yeah, I love this approach, though, because it's still the umbrella effect, right? Like you have this umbrella. It's not like you talk about finances, and then talk about underwater basket weaving or something, you know, like something that's totally not related, you're still under the same umbrella. So I like I think about it, which I'm not a finance person, per se. But I think about it, you're just diversifying your portfolio.
It's like, Man, you know, if, if anything, you know, you're you're just making it a different approach for someone else. And I love that you have the background and the foundation of having already created content on YouTube. So you know, going into a podcast that like, Okay, I know that this works, because we've gotten video views on it. And I know this works, because I've been approached by sponsors. And this is, oh, this was Oh, that was
such a strategic segue. I'm gonna give myself a little pat on the back, because that was not intentional. But now I shouldn't have even brought it
up. But I did want to talk to Tasha about sponsorships because this is something that my audience, it's just like this, you know, like the Wizard of Oz is behind the curtain and like they're pulling strings that no one really understands how working with brands work, because most listeners in our audience, they're not to the point of their podcasts having so many downloads that they have brand deals and sponsors just getting thrown at them saying here like, please like, just
take our money, we want you to talk about our stuff. So what has that experience been like for you? Because you've worked like we're let's brag on Tasha, real fast for a second, because you have worked with some incredible brands. So let's talk about that. What does that experience been like?
So the experience varies by the brand. But yeah, I have, we have been able to work with some really great brands, it's kind of been crazy, because I never really expected that I didn't see brand work in my future when I started my YouTube channel. And it's just brands started reaching out to us. They liked what we were doing. And
they wanted to work with us. So we've gotten to work with Amazon, HP Cricut, which is a it's like a, like a paper cutting craft tool like machine, which then helped us work with DC. So we were just on the Wonder Woman, Instagram, which was amazing to be featured among all of those iconic images of Wonder Woman, and there's me and my daughter, they're on their Instagram, who also Sony. I mean, it's just been really,
it's really great. But I would say that it is not as glamorous as people think that it is it really is work. And so when you are working with a brand, you're basically like that brands marketing team on a piece of content, because you've got to figure out how do you incorporate the brand messaging into your content in a way that is approachable and feels relatable to your audience, but also makes the brand happy. So there can be a lot of back and forth on the brand word, it can
be a lot of work. Yes, they can also pay really well. The brand work side of our business does bring in six figures every year. But they they're there a lot of work to
it's not just a walk in the park, like somebody's saying here, here's a check. Like you know, just go do your thing and have fun.
So some can be honestly one of my favorites has been so we did a partnership with VISIT FLORIDA. So we flew the whole family out to the Florida Keys. And we basically went on a family vacation for four days in the Florida Keys. And we're paid to do it. And yes, we had to document and create lots of videos, which slows things down. It's very much like a production where you only get one take at everything.
So it's challenging. But gosh, it was so much fun because like we are vacationing in the Florida Keys and this is our job. It was amazing.
That sounds like so much fun. So So how does this actually work? Like? So like I want to know about like the baby steps into working with a brand because I've talked to specific ad networks that work with podcasters. Right? But I'm curious to see, like Did someone approach you and say, Hey, Tasha, we love what you're doing on this channel. And we think that our brand may be a good fit for you or was there another conversation that happened?
So it's there. It's been a combination of them approaching us and us reaching out to them. And the one thing that I will say just from a podcasting perspective, like you mentioned that People, their their podcasts are small. So two things about that, because obviously my podcasts will be small too. In the beginning. I, I think about it in terms of my the podcast serving my business ends, right. So I am my podcasts
sponsor in the beginning. And so the things that I highlight are my products and services and opt ins and things like that. And there's value there. But I also think there's value in going ahead and doing affiliate type of programs where you share your affiliate link, as your sponsor brand partner for that particular podcast episode. Because it's, it's better than nothing in the beginning. Should we pause? So that, okay, the dog barking is not a problem. Now
it's fine. Okay. But in terms of how we started working with brands, in the beginning, when we were smaller, fewer brands approached us, typically, it was us reaching out to them. And so what we would do was join different sponsorship networks. Like there are a couple that are specific to YouTube, like Grapevine Logic, what are some of the other ones, Aspire IQ, things like that, we would join those where brands would post different campaigns. And so then you would pitch to see, okay,
this is my concept. Would you be interested in working with me? and nine times out of 10? It would be no, but one out of every 10? It would be? Yes. And so those were much, much smaller brand deals. So it could be a few $100 to maybe 1000 at the most to. But as we got bigger, more and more brands would reach out to us directly. And so then they would they would say this is the campaign. These are the deliverables, what is your rate.
And so then we have to set a target, like our rate for different types of deliverables that brands might ask for whether it's a 32nd integration, a two minute integration, a two minute integration, plus an Instagram post, or an Instagram swipe up. And so we would put together a packages to say, Okay, this, these are our rates for these specific deliverables. And then finally, it got to the point where now every time a brand reaches out to us, we let them know that we have a minimum
engagement rate. So we won't do a single, we will do a single Instagram post, but they will pay the minimum engagement rate for that single Instagram post, because we know kind of which deals are quote unquote, sort of worth it to us from a time value standpoint, like return on our time. And so now we will turn brands away if they're not able to hit our minimum engagement rate.
Oh, my gosh, I like everything that you just said, I feel like somebody's mind just got blown, like, Oh, this is so good to hear. Because, like I said, I think that a lot of people, it's like this big mystery on how podcast advertising works, because a lot of people don't want to pull back the curtain and tell people how it actually works. And as you all have noticed, like I haven't said, Tasha, how much money exactly are you making? And that's like, the numbers that people just get scared.
They're like, somebody's going to ask me, I don't even care. I don't even care. Like, I love that, you know, you're making six figures with, you know, the different brand brand deals that you're working on. But honestly, at the end of the day, that doesn't matter. Because if Tasha had not come up with a duplicate, like a duplicating system, where she could look at it and say, we worked with this one brand, it was an awesome
experience. How do we find more people like that, or we worked with this one, don't don't even look at that company's Instagram or anything like we don't ever work with them again, you know. So this is really what I want podcasters to understand is, you have to have a system on how you are going to approach brands, how you're going to work with brands that way, when you do like Tasha said, even if you have a small audience right now, you got to have that five year plan of it may be small. Now,
what is my goal? What is my goal to have in the future? Because working with brands is absolutely something and I have to go back to what you said a second ago, y'all. Tasha put the biggest smile on my face when she said, You are your own sponsor. In the beginning, this is what I teach. It's what I
preach. It's what I believe is, you should be sponsoring your own podcast episodes in the beginning, whether it's your lead magnet, your course your program, your membership, whatever it is, so Okay, I'm just gonna put you on the spot just for a second. Don't worry, it's not gonna be super hard questions. But I'm sitting here thinking, as you're looking at your launch, you're planning out like, what are some of the strategies I want to implement?
Where do you find yourself as far as Do you want to list build with your podcast? And then like, kind of warm up that audience and then invite them into your programs? Or are you thinking I think I'm just gonna flat out say this episode is sponsored by tell me some of your thoughts on that.
So So I will, I will definitely list build. But one approach that I like is to in the outro, talk about invite them to join a program. So, right now, the only program that I have that is open enrollment all year round is my business mastermind, which is the Ascend
incubator. So at the end of the program, I'm going to say that, you know, I created a sense for people who were just like me, people working a nine to five, but who wanted more freedom and more income and wanted to live their life on their own terms, but don't know where to start and what that six figure business, so if that's you, and if you want my help to support you, as you're growing that business, and I'd love for you
to apply to the program. And I would say that at the end of every episode, but I also imagine that during the course of the episode, so I might actually put a brand sponsor earlier on in the episode because I do have relationships with businesses because of the work that I've done on YouTube. So I imagine that I will have a Thinkific, for example, spot on there or a bench spot on there. Because I am currently a brand ambassador for both of those
companies. And or at least worked closely with I don't want to say brand ambassador, because that's like a very specific thing but affiliated with. And so I will likely I will put those in the front. But if I'm having a particular program, so let's say maybe for a second, I am doing some kind of live launch. I'll mention Hey, guys, I'd love for you to join my webinar. I wouldn't say it like
that. But you know, it would be an ad spot like this episode is brought to you by my new live masterclass, and I would have no problem saying that. But also during the episode, I will likely also mention my lead magnets wherever it's relevant.
Yeah, I love this. I love this so much. And actually, I want to talk about this because you actually have a lead magnet and a great free resource for our audience that is all about working with brands. So can you talk a little bit more about that? Yeah,
there are so many things when it comes to working about working with brands that people don't think to ask a brand about or even think about themselves until they find themselves in the situation. And they brands will continue to ask for things just so you know, like it is the rare brand that's not like, Hey, can you do this? And can you do this. And so it's important that you set boundaries and expectations up
front. So it the guide is the guide to working with brands talks you through things to consider as you are pursuing brand deals. So thinking about how much you're going to be charging thinking about what it's going to cost you to provide the services in terms of number of hours, thinking about things like the number of edits that the brand is allowed to do, and you know, asking for timelines and the campaign details up front so that you know exactly what they're
expecting. So that it walks you through all of that.
That's awesome. And you're gonna find those in the show notes. So make sure and check those out. We're gonna have all the links to everything that we've talked about today, you'll have to go check out tosses YouTube channel, because I love seeing you and your husband on camera. And y'all are just so funny. Y'all are so funny together, how y'all just kind of pitch and catch and like
the flow and the rhythm. I don't know if that's amazing editing, or y'all just have this incredible chemistry, but I just I love watching the two of you on camera. Y'all are so much fun. So I want to switch gears real fast. Are you up for some rapid fire questions?
Yes, I suck at rapid fire, but I'm gonna give it I'm gonna give it a shot just for you.
It's okay. It's okay. Usually it's like rapid fire. And everyone's like, Yeah, but can I keep? Can I keep explaining? And I'm like, yeah, sure, we'll keep going. Okay, so this is actually going to be tweaked a little bit, because normally I would ask, what advice would you give to a brand new podcaster. But since we are speaking to you as a brand new podcast, or like, I'm just throwing it out there, we're gonna have tortious like all the information about her podcast
very soon. I can't wait to see it. But what would you give what piece of advice to someone who's just brand new to this world, the online space and they're just like, I don't even know, are shiny objects. There's all kinds of information flying at me. What is the one piece of advice that you would give to them?
Pick one thing and go all in on that thing. And just let it be messy. And it's funny that I'm saying that because I'm like, Oh, my podcasts. I don't want it to be messy. But that's because it's not my first thing. I feel like, Oh, you know, I should know how to do this by now. I don't, but pick one thing and go all in on that. So I did YouTube exclusively for three years and basically nothing else. And then I picked up Instagram and now I'm picking up podcasting.
I love it. I love it. That's such great advice. Okay, now this is a two part question. What is the dream podcast that you would absolutely love To be on, and then for your podcast, I know you said it's probably gonna be so low. But if you could interview someone who would be your dream podcast guest.
Okay, so my dream podcast would be Amy Porterfield online marketing made easy. I'm putting it out there. I'm actually going to pitch her this month. So we'll see how it goes. If you guys are friends with Amy, just pop on over to her DMS over on Instagram and say, Hey, Amy, you know, there's this Tasha girl, please have her on your podcast because she's amazing. And then in terms of who I would want on my podcast, I would say probably Oprah.
Oprah would be just amazing, because she's just done such incredible things with her life. Just these old, daring things. She motivates so many people, she's changed so many lives. And I just want to just hear anything that she wants to pour into me and my audience. So yeah, that would be I mean, that's
Yes, that's you have arrived, not only have you arrived, but I mean, it's just like, Oh my gosh, Oprah, like, I would just be crying. I just be a bawling mess. I wouldn't be able to ask her anything. I love it.
But a close second is Nancy. Oh, yeah, she's amazing. And I think she doesn't really say, you know, she doesn't put herself out there as much and say what she thinks as much, but she had this amazing speech. It was a graduation speech. I don't even remember where I just watched it on YouTube. And she talked about building your own stage. She's like, build your own stage and
make them see you. And every single time that entrepreneurship starts to feel hard for me, where I start to feel not seen, which is silly, because clearly I'm being seen, but I just remind myself, like, I'm building my own stage, I'm going to make them see me like, it doesn't matter how long it takes. And so that that's been very motivating. So I would love to know what other nuggets of wisdom she has hidden in there,
that she's not she's being stingy, just not sure. I love it. That's really good. Okay, my last question is, Do you consider yourself a perfectionist?
So, uh, yes, I do consider myself to be a perfectionist. I think that is some programming that I'm working on. undoing actually just hired a life coach, my good friend, goalie from the former lawyer podcast. And so I think that there is just this leftover kind of wanting to be clean, like wanting to please people, and feeling like I need to be perfect in order to be loved, because that was definitely ingrained in me by my parents.
And I think that when we push for perfection, we waste a lot of time, and we slow ourselves down. So I'm working on being less perfect, which is part of why I'm doing I'm documenting my journey next year on the podcast, because I realized that I could very well fail. So I am committing to doing this, even if it doesn't work out, which goes against my perfectionist tendencies.
I love it. Oh, my gosh, like I can't, I'm like, okay, Tasha, like, I want to have the launch date. I want to know when it's coming out, I want to know all the details. So we will have those for you. And I just I'm thank you so much for being on the show. And for sharing pieces of your journey that you know, some people will probably just be like, Oh, no, I don't want to talk about that, or I don't want to share and I just I'm so grateful. I know, my
audience is grateful. So thank you so much for being on the show today.
Thank you for having me and for asking really hard questions. So you know, it's almost like therapy. I tell you what,
wait, Hang on. Hang on. Before you go. I've missed like one of the most important things where Can everybody find you?
They can find me at one big happy life everywhere. one big happy life.com Instagram is actually where I'm most active in terms of responding to comments, and DMS and things like that. But we have over 500 life changing videos on YouTube. So watch, binge watch those and come tell me what you think over on Instagram.
Awesome. Thank you so much for being on the show today. Tasha.
Thanks for having me, Krystal.
So what did you think she's pretty amazing, right? Like, I just, I feel like the luckiest person in the world to have met the people along this entrepreneurial journey. The way that I have in Tasha is one of those. I still remember us sitting there together in San Diego. And I just felt so lucky that she was like, Hey, can I come sit here? I was like, Yes, absolutely. And we've just kind of connected and I just I love watching her journey unfold because she's doing really big
things. And like I said in the beginning, her brand new podcast is out in the world as of this week, so make sure you go check it out. We're gonna have all the links for you to connect with Tasha in the show notes. So KrystalProffitt.com/Episode218 go see what Tasha is up to check out her pockets. kasko follow her on Instagram, go check out
her YouTube channel. Like if that's another thing that you're thinking I might want to toy around with trying YouTube out then go learn from Tasha and all the incredible things that she is doing over at one big happy life. But also make sure that you check out her programs on building wealth. I love that the way that she approaches her business and her life is so centered around having financial freedom not just now and not just in the future whenever we retire, but it's along the
entire journey. So go check out Tasha again, the show notes are at KrystalProffitt.com/Episode218. And that's all we have for you today. So if you're brand new here, make sure you go and hit that subscribe button wherever you're listening to this podcast. And I would so appreciate it if you would leave us a rating and a review. Those really helped us push this podcast out in front of more people and I would so appreciate if you would leave us a review because it means the world to
me. But I also love seeing the feedback and the suggestions that we get in our reviews because I love connecting with y'all. I love connecting with this audience. I'm so appreciative of this community and I'm so happy that you're here. But as always remember, keep it up. We all have to start somewhere.