Support for the show comes from Schwab. With Schwab investing themes, it's easy to invest in ideas you believe in, like online music and videos, artificial intelligence, electric vehicles, and more. Schwab's research process uncovers emerging trends, then their technology creates relevant stocks into themes. Choose from over 40 themes by all the stocks in a theme as is, or customize to better fit your investing goals, all in a few clicks. Schwab investing themes is not intended to be investment in the world.
It's a device or a recommendation of any stock or investment strategy. Learn more at Schwab.com slash thematic investing. At the end of the day, you can learn more at www.medialabs.intuit.com Schwab is a subway sandwich. Also, I've been banned from subway. Welcome to the 304th episode of The Prof G Pod. I don't remember any of this. I have a sensation. I have a feeling around this, but I don't. It's someone said, what happened in episode 285? I'm like, geez, I just don't know.
In today's episode, we speak with Kyla Scanlon, a writer, video creator, and podcastry of focuses on educating our audience about the economy and the financial markets. We hear all about Kyla's new book in this economy, how money and markets really work. I love this conversation. Kyla brings a refreshing perspective that we think you'll enjoy.
I'm also just inspired by these influencers on the word, thought leaders that weaponize or leverage new mediums. One of the wonderful things about these new mediums, including TikTok, which is the ultimate propaganda tool and should be divested. But having said that, you do discover a lot of fascinating people.
When Kyla bubbled up in my feed, TikTok, what bubbles up in my feed? Great dance. Chiropractors aggressively adjusting other people. Who do I be fascinated by that? I didn't know. And then people talking about social justice issues who also happen to be ridiculously fucking hot. I knew that one. I knew that one. Okay, what's happening?
Back in London, but I'm headed to gone this weekend or can whatever it's called niece. So can lions is the creativity festival. It's where the less cool people that semi cool sort of aspirational cool people go. The true ballers go to the can film festival. That intimidates me. I could never go to that. I don't I'm not dialed in. I don't love movies. I just wouldn't I would not know what to do at the can film festival. So fortunately, no one has invited me.
So the world, the world is at peace with these decisions. Anyways, can lions used to be where ad executives would go collect awards and then find other jobs. And then the entire economy of their entire ad world shifted to Google and meta and all the new guys.
And slowly but surely they took over the beach or the quassettes and you get this these amazing parties. The best parties are at Spotify. I don't get invited to the meta parties go figure go figure. I mean, I'm hoping I can go and see Sheryl Sandberg figure out a way to add scale.
Depressed tens of millions of teenage girls. I think that would be a great event on the beach. Maybe they could do that with like a barbecue or something. It was shocker. They don't invite me. Although I will say this. I will say this. I stay at one of my favorite hotels in the world.
The hotel do cap, which has $34 lot is and I feel very European and I put on a big black pair of sunglasses and I go to that slim errands like beach or the pool. And I put in an unlet's cigarette in my mouth and I put on a speedo. Not true. But anyways, I jump up putting on a speedo.
And anytime a woman walks by me, I go, I take down my glasses and I'm like, Jackie, mad at me. I make you very happy woman. That's my impression of Aristotle and assets. As your parents. Anyways, what I also do for a total baller moment is I Google zodiac or boat rental. And I find some French guy who speaks modest English. And for like 100 or 200 euros, which is a lot of money, but it's worth it.
He comes in some zodiac, usually almost always smoking a cigarette picks me up at the hotel to cap and then bombs me in to the crocettes. And I always ask him to dump me at the pier at or at the jetty, if you will, of either Google or Meta Beach.
I'm not invited either of those places. They know who I am and they don't like me, but I roll in like I'm fucking James Bond in a tuxedo about to crash a party and kill some, I don't know, nemesis uninvited. That is how you roll a can lines. By the way, if you're at can lions and you see me, please come up and say hi. I'm desperate for other people's affirmation.
I'm actually quite friendly, but I need to warn you, I'm much less impressive in person on this show. You're not really meeting me on this show. You're meeting a representative of me that's much more charming, interesting, smart and funny than I am in real life.
But if you're looking to meet someone who's modly depressed and angry and quite intense and actually quite quiet, please come up and say hi. Unfortunately, I will not be with my dog. I used to take lay out almost everywhere. And now it is getting just too much to kind of cart a great dain around continental Europe.
So the dog is staying here and the big dog is headed to can lions. So stop by and say hi. Okay, moving on to some news. Apple AI is finally here, but don't call it AI. No, no, no, no, no. Call it Apple intelligence, which will be integrated throughout Apple's ecosystem devices software apps to do everything that AI has promised. I mean, not everything. Make our lives easier and more efficient. Apple is even partnering with chat.
GPT to answer user queries that Siri can't deliver. By the way, if Apple doesn't want to call it Apple AI. And we have to call it Apple intelligence. And I'm not calling chat. GPT chat. GPT anymore. I'm calling it would really as Microsoft AI. Much of Apple's forthcoming features are fairly basic. When you think about the grand scheme of AI sorting through notifications, generating images, writing tools, assisting with personal tasks, meeting schedules, et cetera.
And as per usual, Apple is playing up its commitment to privacy. So let me share my thoughts. Let me share my thoughts. The I like this took me while they get here, but I've been processing here and I like this. I think this is the exact opposite. This is the zag to the zig of the mixed reality headset, which was a bunch of jazz hands. It's going to change the world.
You can see a train set in 3D with the fuck cares. Oh, a movie. Wow. It's 3D movie. Well, OK. He really want to put on a headset to watch a movie and film the OSHA. I just don't get the whole headset thing. At what point does someone ring a bell and tell me I was right that these headsets are ridiculously stupid and nothing but consensual hallucination between the market and Mark Zuckerberg that he knew what the fuck he was doing. And he was a true visionary around hardware. And in order to
have a call option in case he was right, Tim Cook Greenlit probably a billion dollars in spending for the mixed reality headset. They will let it die is slow death similar to the air mess Apple watch. Isn't that cute? Isn't that cute? Makes no fucking sense. Big press release. And then we just kind of let it go away. We let it go away. And here's the bottom line.
It's the born shit the mousher holder value. And I'm trying to coin a term not generative AI, but integrative AI. What do I mean by that? You have a lot of data on your phone. You have a lot of contacts, a lot of utility, a lot of information that could be integrated into an LLM not to enhance your media experience or answer every question.
But just do the following make your life easier on Sunday. I was sending my dad a video and I wanted to find this great picture of me and his grandsons at the uf finals. And I couldn't find the goddamn thing. And one of the things that Apple intelligence is promising is to make searching your photos much easier and also to have a huge upgrade toward the huge upgrade toward is the front end of an LLM or AI or in this case, Apple intelligence, see above Microsoft AI not chat to you.
Is to make it make it much easier and to integrate a billion people's data per their permission, right? Right. That's a key consideration here. I mean, they've done so much right here as I think about it. First off, they've said, OK, the AI brand has gotten weird and dangerous. And oh, it's going to kill us. Oh, it's going to save us. Oh, it doesn't know what it's doing. Oh, these answers make no goddamn sense. Oh, wait, Scarlett, there's just so much weird shit surrounding AI.
Oh, this person who supposedly knows AI says it's going to kill us. It's just feels kind of, oh, how am I using it? I don't know. I'm not using it. But I'll buy more in video. The whole space is getting. I don't know. It feels like you read too much about AI. You kind of want to shower or kill yourself or find a time machine and go back in time.
Such you can find yourself, kill yourself and then do sort of like a murder suicide. It's that dark. That's pretty fucking dark. Isn't it? Anyway, anyway, how do I use AI? I use it to plan weekends with my 13-year-old son. Well, so what are we doing this weekend and we type in this crazy prompt to try and find something fun to do a London. And I got to be honest, I think it doesn't amazing job. I also love Adobe Firefly, the AI that has taken a different approach.
And this is smart. They have licensed all of the content or its their own content so they don't have to worry about what happened at I think it was, I don't know if it was Google or Lama or you know, Joey Bagadona, say I where they typed in a prompt and it literally brought a verbatim of Forbes article.
And they're saying, well, okay, are you paying for it? No, they're not. They're not. So they've said we need to get away from this brand, make it more about privacy, make it more about utility, make it more about incremental change, make it friendly or upgrade Siri, which is arguably one of the worst. Brands and tech from Apple or more sub brands, if you will, and make it more, I don't know, make it more you tell so to speak.
Of course, Elon Musk had to weigh in and say that he's not going to use it. Who knows. It was down 2% and then it was up 5% today. So I don't know exactly what that means. I think people are starting to figure out that the second mouse here or the biggest second mouse in history is Apple. What do I mean by that?
Innovation is actually a terrible shareholder strategy. That's right. That's right. You heard it here. My colleague at NYU is now at Dartmouth at the Tuck School did breakthrough research that would just open my eyes that it's not the innovator that makes money. It's the second or the third company that comes in and lets them spend a ton of money and waste a ton and then says, okay, you spent a ton of money trying to come up with an MP3 player will now come in and make it easier to use.
Graphic user interface, Xerox Park. Thanks very much. This works great. You don't have to use it. We'll commercialize and make a shit ton of money. So that I think is what Apple is trying to do here. They've been thoughtful. They've been kind of laying in the reads and I said, okay, we're ready. This is what's good about AI. This is what's bad about AI and they come in and said, okay, what's bad about it is the brand.
What's bad about it is promising or over promising and under delivering. We're going to start small and go incremental the absolute opposite of the mixed reality headset. I like this. I think it makes sense. Keep in mind, keep in mind. It's the boring stuff that makes you money. It's the mundane stuff that moves shareholder value. We'll be right back for our conversation with Kyle Scamlin.
Support for Prof. G comes from Adlessian. Adlessian software including Gira, Confluence and Trello help power the collaboration for teams to accomplish what would otherwise be impossible alone. Because individually we're great, but together we're so much better. That's why millions of teams around the world including 75% of the Fortune 500, trust Adlessian software for everything from space exploration and green energy to the delivering pizzas and podcasts.
Whether you're a team of two, 200 or two million, or whether your team is around the corner or on another continent altogether, Adlessian software is built to help keep you all in the same page from start to finish. That way every one of your teams from engineering and IT to marketing HR and legal can stay connected and moving together as one towards shared company wide goals. Learn how to unleash the potential of your team at Adlessian.com. It's ATL-A-D-S-I-A-N. Adlessian.
Support for the show comes from Intuit. If you're trying to market to small businesses, you might want to try Intuit SMB Media Labs. First of its kind, B2B Media Network focus solely on small businesses. SMB Media Labs is powered by the unmatched first party business data of Intuit. All this means is that they can connect you with unparalleled audience data in a privacy-productive manner and can help you reach your target market and create scalable campaigns with accuracy and efficiency.
Learn more at medialabs.intuit.com. That's medialabs.intuit.com to learn more. Support for ProFG comes from Fiverr. If you're looking for top-tier talent that can work flexibly and deliver results quickly, you might want to check out Fiverr Pro. Fiverr's latest offering that matches you with top freelancers in just a few clicks. If you're a business owner, then I don't have to tell you the struggle of sorting through endless resumes and profiles trying to get the right hire.
Fiverr Pro ensures that you're connected with the best talent efficiently and effectively, so you can focus on what matters most growing your business. But it doesn't stop there. When it comes to big, complex projects, Fiverr Pro's management team can handle logistics seamlessly from managing deadlines to handpicking a team of freelancers, big guarantee top-notch talent without compromise.
Whether you're in need of AI specialist, digital marketing experts, or anything in between, Fiverr can assist you in tackling your next business milestone. Now is the time to tap into the best freelance talent and accelerate growth for your business with Fiverr Pro. Visit pro.fiverr.com to sign up and use code of ProFG for 15% off any service. Pro.fiverr.fiverr.fiverr.com and use code ProFG.
Welcome back. Here's our conversation with Kyle Scanlin, a writer, video creator, podcaster, and author of in this economy how money and markets really work. Kyle, where does this podcast find you? I'm in New York City right now. And you're at a we work with a fan in the background. Where's Adam Newman? Yeah, he's not involved anymore. He's focused on real estate now, right? Yeah, I've heard he's doing flow or something right about this.
Okay, so we're making an effort to bring in young influencers. I have a tendency to find people my age boomers around CNBC. So you're one of our first outreach to someone we found. I think we found you on TikTok. Anyways, your new book in this economy explores how money and markets really work. What does through what you believe are the biggest misconceptions about the US economy? Yeah, I mean, I think that's the issue is that a lot of everything is kind of misconception right now.
I think a lot of people have a frustration with how the economy is functioning like the labor market inflation, etc. A lot of people think that inflation going down means that prices should go down. But we've been dealing with pressure to curb inflation. So if we want prices to go down, there's rolling recessions and tech and finance. So people extrapolate that to the broader labor market as well.
So I think there's like a lot of misconceptions and the goal of the book is just to be a toolbox to understand the economy. Everything that you need to know about inflation, GDP, like all the terminology and how it applies to you without, you know, all the theory that goes into it. What do most people get wrong about money in the markets? One of my favorite charts is the chart from the Federal Reserve is called the distribution of financial assets.
And it shows that the bottom 50% have all of their wealth inside of real estate. And the top 10% have their wealth inside of stocks and business ownership. And so I think a lot of people think that home ownership is sort of the path to wealth. And I think historically it could have been, but we kind of need to rethink what home ownership means. Right? It's very confusing to have house be both a speculative investment and then also a place that you need to live.
And so I think that's kind of it's not necessarily what people get wrong about the economy. But I think it's the thing that is most harmful is review housing as the way to wealth when maybe it really shouldn't be. But it's an housing to a certain extent. I've been thinking a lot about how to build wealth. And one of the features observations I would have is that it is very difficult for people to build wealth with anything they can get their hands on.
What do I mean by that? 99% of people I believe will spend everything within their grasp. And that that's why these force savings programs or options where you get one big lumpy hit or you sell a company. But big hits you weren't expecting because regular cash in your hand is very hard to hold on to given all the temptations that's offered by an capitalist society into a certain extent. Isn't housing sort of force savings because people don't want to be evicted.
So it forces them to make that kind of investment some of which goes into equity in the home. Yeah, yeah. I mean, I think housing is definitely one path for that. I think if you look at that chart though, like the clear answer to how to build wealth, if you just are following the path of like what we've people have already done is some form of stock ownership and some form of building business, whether that be employee stock option programs are actually building your business.
So I think housing is is create in terms of like the force savings aspect as you've mentioned. But we have this expectation that house prices always go up, but like it from 1860 to 1960 home prices went up by like 0.06%. And so I think I think we just kind of have a messy conception and then it creates a lot of economic foreboding when people feel like they can't achieve what I'm going to dream is the only way they know how to build wealth.
I think that's a great point actually Philip Schiller of the case Schiller index says if you take into account maintenance that the housing market has not been nearly nearly the asset class that it's the people claim it is in the book you write people are not static entities but dynamic beings with evolving needs and aspirations and growing economy should reflect that when you look at our economy, what areas do you think need the most attention right now.
I mean, I think that we've done a really, really good job at focusing on manufacturing the chips act the IRA the IJ, all of those have really invested in American manufacturing and have enabled like you know,
the factory is built in Arizona, but I think like the big thing and you you've done a very good job talking about this is like sort of putting young people in a path, I think that a lot of people feel stuck in their jobs or feel like they're not able to pursue as you would say they're telling, but I think that's kind of where we need help is that we have a whole generation of people that are stuck.
And they'll even market a sort of funny like there are these rolling recessions and tech and finance and so I think it's just it's a reallocation of capital that'll enable new jobs to come out I think that's what needs to be done. Yeah, you coined this great term vibe session. What is it and are we experiencing it?
A live session is to disconnect between consumer sentiment and economic data and I wrote this piece back in July 2022 and it turned into New York Times opinion piece and everybody kind of latch on to it because you know the economic data was really good.
But during that time like GDP was improving, the labor market was strong inflation was going down, but people were still feeling really bad if you looked at some metrics. And so that term is meant to capture that idea and then since then it's a ball to recognize like structural affordability issues like we have a housing crisis child care cost of gun up like you know 32% since 2019 or something like that elder cares $10,000 a month education cost or sky high.
And so like there are reasons that you feel bad, but then there's this poll that came out sort of detailing you know that 55% of people think that we're in our session 49% of people think that the stock market is at all time lows or is down on the year and that 49% also think that unemployment is at all time lows.
And so like there's this aspect of the vibe session where okay yes there is an actual disconnect between consumer sentiment economic data and some of that can be explained by structural affordability. And then I think another component of it is explained by a lack of media literacy like the stock market is up 12% on the year unemployment is at a record blow we're not in our session.
I do think we are in a vibe session just because it's a rather tense time there's a lot of uncertainty we're going into an election. I guess really hard to have quote unquote vibes during that. I think another thing that I've been sort of thinking about is like there's this gap between online discourse and then offline discourse so like air travel hit an all time high over Memorial Day weekend like everybody's fine everywhere.
People are there spending money even see it in the consumer spending metrics but if you go online the discourses negative people are feeling very bad and that's kind of the other thing too is like there's this bifurcation between actual reality and then proceed to reality through the online sphere.
There really is a disconnect and then I look people should posting America you know lowest inflation biggest growth the factors are starting to some of the factors that you talked about do you think our discourse is become more course or do you think. As someone who's just understands of your generation what do you think is causing this is it is a move to online where we have bots trolls a lack of civility do you think it's kids are more prone to.
I don't know being depressed or anxious because of helicopter parenting and social media but what what is created a situation where 55% of people my age so very proud of the American but it's only 18% of people under the age of 25.
It's really sad and I think that that poll and of course you'll just take all surveys with the grain of salt but that poll where you know people think we're in our session we're not they think it's not very sound it's not I think I'm plummeted really high but it's not.
It's just like what's happening and so I think a big part of it is the media that people consume so younger people get a lot of their news from tiktok there's a lot of surveys putting that out all of data sources and like tiktok the algorithm totally incentivizes you to post negative things like if you are saying that the world is in day you're much more likely to get a million views and if you're like everything's perfect and good and you should be fine.
I also think there's a pressure to be anxious and I think like anxious is anxiousness is very normal like we do have a lot of information below but if you're not freaking out it means that you don't care right and so like there's almost this performative anxiety that comes up and that's a loaded term but I do think that's what it is is like because I get yelled at my comments too for for not caring about the suit of affairs but like there's an element of truth that you have to recognize when you talk about the economy like.
You can't say the stock market is down and it's not but if you're saying the things are good people are like well you just don't care about anything like you're just lying to us and it really creates this strange environment so I think it's media the consumption of certain types of media and then how you have to be perceived in the online world is in a state of anxiety.
Well you're talking about I I'm naturally fits me like a glove because I'm a glass half empty kind of guy and you know serve a man or depression so I feed right into this that guys but whenever I talk about you know just the exceptional performance of a stock or the market's touching all time highs and I was like well typical boomer who you know most the real economy most of us got don't don't get to invest in stocks it's like you guys shamed and you sort of perceived as non empathetic if you're not catastrophizing all the time.
Talking about the worst possible outcome for everybody speaking of this type of looking through the world with gray color glasses talk a little bit about dollar doom or is. Yeah I mean a lot of people think that the US dollars no longer going to be the reserve currency that discourse hasn't been as popular over the past few months of US is going to be in traction and maybe back to.
And has been able to pass legislation finally but yeah people are kind of like betting on the downfall of the US by saying the US dollar would be reserve currency more. So you saw a lot of that kind of like post cove the first few years after the pandemic there is a paper from the IMF that refuted that was like no like you know it's not going to switch over to China or Russia is being their serve currency of the world is probably just going to be if anything a basket of mixed currencies.
But yeah I mean it's sort of going back to like what you asked about with like why do young people feel so bad about like why are they not proud to be American like you can kind of see that the people being like the dollars not going to be the reserve currency like that's a bet against the United States.
You brought up something or you're aware of something we talk a lot about here and that is inflation and a lack of prosperity we believe can be reverse engineered partially to concentration and the sort of oligopolization of our economy for companies control 85% of the US beef market for companies control 80% of the soy market three companies 70% pasta three companies 72% of the cereal market.
I mean there's more common than a question I think you agree but it appears that people are focusing enough on this how else should we be thinking about this is relates to inflation.
Yeah I mean as a doctor is a ball of Weber has written a really good research paper on this sort of like how companies may might be press practicing cost off to consumers their higher prices and monopolies are like the key way to do that right like if you don't have any competition as much easier to push prices through.
And I think like to counter that example we're kind of seeing that you know McDonald's is lowering the prices on their food like they're finally offering a $5 meal because companies like dominoes have had reward programs that people have been flocking to and so that shows that if you do have competition within the corporate space like companies are going to respond and therefore lower their prices.
But I think a lot of the pain of the consumer has been through companies like craft times raising prices just putting a lot of like Nestle raising prices because they're able to people have to buy the things that like Nestle and crap of more or less have to buy.
PNG they have to buy like paper towels and toothpaste and so those companies I do think are responsible for some elements of inflation they're experiencing and then I think they're also responsible for the quote unquote that vibes like when you like I go to the grocery store and I'm like whoa ho.
Like that was an expensive trip and I don't feel great about that in its sucks and that like the grocery bill that you get and then the gas price that you pay or the two main ways that consumers interact with the economy and so corporations are able to you know, raise prices and do it without any thought other than profit can be very harmful to the consumer.
And I write a lot about the challenges facing young people and how it wants more tension and more investment but also believe that as kids come out of you know commencement that they do have agency and I want to bring on more people like yourself that have demonstrated that type of agency when I was getting out of college I knew I was interested in finance economics you could either go to an investment bank and get into an analyst program which is exceptionally competitive.
You can become a stock broker I got my series seven and basically being a stockbroker was calling all of your friends parents and asking them to buy stocks or your ridiculous fees. Or you could go back to graduate school and try and become an economist really worth that many on ramps.
To having influence in the markets can you talk a little bit about how you cut your path and how you found agency and became I hate to use the word influencer became someone who is a strong voice in this and appears to be making a nice living and. And is developed a rewarding career talk about your back story and your path to to how you got where you are now.
Yeah I grew up in Kentucky and I thought I'd be stuck in Kentucky forever and it's not a bad place to be just you know there was in the opportunities that I wanted there and so I went to school in Kentucky for the scholarship program that I'm on and all throughout college you know tutored in economics and had a blog talking about my options trading.
And so I had always been sort of in the online sphere and then I went out to capital group in Los Angeles and worked on the buy side for about a year and a half. The six months after I graduated cove it happened and so like the way that I thought about work was it changed quite a bit because you know all of a sudden your face and you're like oh well what do I really want to be doing and for me it was education specifically economics education.
And so I started making videos around games job and you know a lot of things sort of influence like why I wanted to focus on economics education number one is because I don't think we get people a fair shake at all when it comes to understanding the economy like it's something that we all exist in like I you know I bought a coffee this morning like that's an economic transaction the jobs that we have a economic you know interfaces everything that we do is tied to the economy somehow but we pretend that we don't need to understand it we pretend that we don't need to know what the Fed does and.
How it influences interest rates and we don't need to know the death of it we need to at least understand how it could impact us I think that it creates a lot of confusion and a lot of anger when people live in a system that they don't understand and so I kind of set off you know partly because I felt like I wanted younger pilots have access to the stuff and you know if there's younger
Kyla out there want to help her but then I just think it's really important that we understand how the economy works and functions and that's why I wrote the book and make the video is because I think it's just I think it's super important.
So what advice would you have for someone whether it's an economics or another domain they want to get kind of this fly wheel going that you have books videos what has surprised you to the upside if you are advising yourself two or three years ago you leave the capital group you're not
a corporation trying to build your own brand your own small media company if you will what advice hacks would you give to somebody who says all right I really want to get into I want to be an influencer make money in child psychology and what what hacks what advice can you give to people.
I think the biggest hack is carrying a lot that sounds so silly but like you have to you have to care I actually get stopped by my friends if I talk about the economy too much because it's like it's something I'm really passionate about and so like if we're up to general just be like did you see the day and they're like that right now.
And so I do think you have to have like a deep care for what you're talking about and you have to really want it like you know it's really bumpy starting your own business and it's really scary like if this didn't work out for me there you know I would have failed and like there was nowhere to go.
And so I think there's an element of drive that you have to have and you have yeah yeah yeah here's a big part of it I was scared I was scared silly I mean it's like funny now looking back on it because everything worked out but I can think of it.
I can think of exact moments where I could have quit and like could have stopped and could have given up and you just have to push through that and I would say that that would be the biggest advice is like carrying a lot and working through fear the best you can. What about tactically what platforms have made money for you where I've gotten the greatest return on investment in terms of raising awareness which platforms have had the lowest ROI.
So Twitter previous Twitter before the new owner came in was where I got a lot of traction because there's a lot of amazing finance and economics people on there and Instagram has been very good with reels and discovery I'm really known for tiktok's but I actually don't have that big of a platform on tiktok and I think that tiktok is dying and then I have a newsletter you think tiktok is dying yeah I think it's going to be legislated away.
I think somebody's going to buy it maybe but I think that you know we're slapping terror of sunshine there's no way they're going to let that app continue to exist. I think it'll be a post election thing like spending on who gets elected but yeah yeah I think that that's going to go away. So I'm off a Twitter I just because I don't I don't want to paint that guy's fence what has happened for you a Twitter.
I miss been said I really love Twitter and I still learn a lot on there but I work more than I post now there's still like really amazing economists and like really great thinkers but you can see the influence of Elon on the platform and you know the algorithmic incentives are toward humorism and like the bad kind where people are you know questioning reality and painting all sorts of colors on stuff that maybe you should be painted whatever.
But yeah I think that's a it's been said to watch the decay of a platform but it makes sense and the answer in it age everything turns over so quickly the good times can only last for so long in certain places. It's interesting I tell people I would have naturally gone to tiktok is a place to over invest and you it's interesting to hear perspective if someone was going to pick one platform to over invest in right now to try and build a big brand footprint what platform would you suggest.
I mean I think tiktok still has a discoverability but real is now trying to compete with tiktok in a really big way and I think third discoverability has improved tremendously so I think Instagram actually has has become a very good app to build a following on.
What about you to you tips hard I haven't even really figured out YouTube actually I think that you have to kind of play to the rules of the algorithm Mr. Beast is like very good at this which is why yes such a big platform but you have to have like the right titles and the right thumbnail. And I think that long form is just very hard to capture people with and you like they are investing a lot in YouTube shorts and you can pull shorts and I think do pretty well.
But yeah I think long form is just hard to get discovered. So Kylie you know why we invited you on this podcast why was that because you're very impressive. I thought to myself we have all these financial experts on and they all are the same guy damn person they're all old guys on CNBC.
And I think it's great that you manage to establish this following and when I hear you speak I'm like this person just gets it so we're hoping that you're going to come back on and be a regular gas but you really are I was really inspired when I saw your content I just thought it was so puncturing and I don't know down to earth and relatable so well done. Thank you yeah that's the whole goal is to make accessible content like that was the goal of the book like there's 60 illustrations in there.
Like it doesn't need to be as complicated as we make it and I think that makes it so scary is like we we make it so scary. And it is really just like nice I think to have somebody talking at you I guess about like economy there isn't a lot of that because there's a lot of cakey people you know. And yeah I'm glad that it is helping.
I think it is Kyla Scanlon is writer video creator and podcaster focuses on educating our audience about the economy and the financial markets your debut book in this economy how money and markets really work is out now she joins us from a we work in New York or in Brooklyn where are you. No I'm in New York City and I'm not nice well it's great to be here and thanks for your good work. Yeah thank you so much. We'll be right back.
So for for the show comes from fun rise for decades venture capital is going to the most prize investment strategies in the world. It's also borderline impossible for most people to invest in but a new fund is trying to change that and they've already raised over $100 million. The fund rise innovation fund allows you to invest in a portfolio of some of the world's top tech companies before they go public with a minimum investment of just $10 now practically anyone can invest in venture capital.
It's your turn to get in early and build a portfolio of tech leaders disruptors and pioneers. The fund rise innovation fund the future is open for investment check out the innovation funds impressive list of investments for yourself by visiting fund rise.com slash prop g. Carefully consider the investment objectives risk charges and expenses of the fund rise innovation fund before investing this and other information can be found in the funds perspective at fund rise.com slash innovation.
This is a paid advertisement. Support for property comes from mirror our screens can only hold so much information if you're too focused on the details it can be hard to understand the relationship between tasks especially between different teams.
Mirro can help you see the full picture mirror is a visual collaboration platform that gives you team more clarity with a toast of features and functionalities which work seamlessly with your existing tool sets with mirrors planner widget you can connect with Jira or Azure to visualize and filter tasks.
Mirro's visual mapping also helps you clearly see which tasks are dependent on others and it can filter by which are more critical to whom they're assigned and more mirror makes any sprint ritual whether it be a standup estimation sprint planning or retrospective more efficient clear and ultimately more productive.
You can make sure your team has the context they need before devoting time and resources to get the work done with mirror planning team tasks is smoother and gives everyone a clear sense of mission for every sprint. Whether you work in product design engineering UX agile or marketing bring your team together on mirror your first three mirror boards are free when you sign up today at mirror.com that's three free boards at m i r o dot com.
At the Coca Cola company Cureg doctor pepper and Pepsi co our bottles might still look the same but some of them can be remade in a whole new way using 100% recycled plastic new bottles made using no new plastic except the caps and labels you'll be seeing more of these new bottles and more places and that's thanks to you because when we get more bottles back we can use less new plastic learn how our bottles are made to be remade at made to be remade dot org.
I was a bit of happiness kissing I grew up in a household that had very little affection occasionally my mom literally couldn't help herself and she would hug me and occasionally kiss me but they were both raised with an absence of affection their European and there wasn't a lot of that in my household and my dad. Who is out of the house and gone when I was eight after my parents but up he was never very affection occasionally when he felt good about me he messed up my hair.
Which was his way of being affectionate and I don't I don't resent him for because I think he grew up in a household with actually not only a lack of affection is sister told me. Later in life that he was actually physically abused by his father pretty severely and I thought to myself Jesus Christ he never brought it up to me can you imagine the person you're supposed to trust the most it's supposed to be a protector of I am.
Abuses you anyway back to kissing I kiss my boys I or I try to kiss my boys every day my youngest still lets me my oldest is not that's fine is going to puberty doesn't want as dad kissing him. But there's so many benefits to kissing the active kissing leads inspires the body to produce endorphins which is kind of the happiness hormone meaning that both the kisser and the kiss feel happy and relax kissing also helps to reduce the body's cortisol levels that's indirectly.
Reducing stress and there even saying now there's there's evidence showing that married couples to kiss each other whenever they see each other and say goodbye are much less likely. To get divorced or much more likely to stay together now whether it's correlation or causation who knows maybe the people want to kiss each other stay together longer but.
I'm trying to lean into that I've actually been kissing some of my male friends I kiss them on the cheek and they're a little taken aback but I think they understand the gesture and then I'm just trying to say I really like you.
So anyways kiss your children as long as you can kiss your partners often as you can but I'm going to take back affection men aren't supposed to kiss what bullshit it's good for you it's good for them it says I love you it says I care about you it says I want to express affection regard that you're singular I don't kiss a lot of people but I choose you I choose to kiss you.
This episode was produced by Caroline Shagrin Jennifer Sanchez is our associate producer and Ju Burrows is our technical director thank you for listening to the property pod from the Vox Media Podcast Network we will catch you on Saturday for no mercy no malice as read by George Han and please follow our property markets pod wherever you get your pods for new episodes every Monday and Thursday please. If you can right now and you enjoyed the show go to property markets and subscribe.