Episode 221: How To Use Hashtags

Using hashtags can often seem a bit overwhelming and confusing. With the unlimited number of hashtags and variety of social media channels using them, you may be asking, “What hashtags should I use? How many should I use? Should I even use hashtags?”

The bottom line is that hashtags should be used, and they do benefit social media marketing efforts when used correctly. They can help improve social media visibility, encourage user engagement and clue you in on industry trends. Here are some strategies a brand, business or individual social media account can utilize to improve their hashtag usage.

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