Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising...
Aug 13, 2024•8 min
What are your strengths and how can you use them to grow your personal brand? In this episode, Chris Tieri explains how to leverage your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris’s definition of a brand and what research can do to help. 03:06 – A Career in Advertising 05:58 – Tra...
Aug 06, 2024•41 min•Ep. 141
In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada . Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emph...
Jul 30, 2024•33 min•Ep. 281
Your personal brand isn’t about being someone else, so why would you be anyone besides your authentic self when building your personal brand? In this PR Maven® Podcast episode, Lee Goldberg, an anchor for the Morning Report at NEWS CENTER Maine, shares how he has built his personal brand on social media. Instead of developing a different professional persona, Lee explains how he posts about his life on social media and how that has attracted a larger audience than only posting about his job. Lee...
Jul 23, 2024•47 min•Ep. 79
In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additi...
Jul 16, 2024•32 min
How are these Maine newspapers adapting to the digital age? CEO and Publisher of the Maine Trust for Local News , publishing Central Maine News, Portland Press Herald and Sun Journal publications, Lisa DeSisto explains in this episode. Lisa shares how she was initially hired at MaineToday Media in 2012 because of her digital expertise, helping balance the existing print publications with all the digital possibilities. Using social media and email as well as industry tools to focus on trending to...
Jul 09, 2024•39 min•Ep. 47
This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on h...
Jul 02, 2024•35 min•Ep. 279
How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy. 00:00 Introduction to the...
Jun 25, 2024•39 min•Ep. 190
In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his eff...
Jun 18, 2024•37 min
As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get res...
Jun 11, 2024•38 min•Ep. 208
In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery...
Jun 04, 2024•34 min•Ep. 277
After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and incl...
May 28, 2024•36 min•Ep. 168
In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their c...
May 21, 2024•43 min•Ep. 276
Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash started to focus on employee wellness while riding out the COVID-19 storm. Rob also explains how supporting local grain farmers improved sustainabilit...
May 14, 2024•52 min•Ep. 147
In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, pr...
May 07, 2024•39 min•Ep. 275
In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The convers...
Apr 30, 2024•32 min•Ep. 274
This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based appr...
Apr 23, 2024•33 min•Ep. 273
In this episode, Michelle Hood, executive vice president and chief operating officer of the American Hospital Association and former CEO of Northern Light Health, talks about her career in academic, national faith-based and rural healthcare integrated systems. In addition to talking about her career, Michelle gives career advice on risk-taking, establishing a pattern of lifelong learning and having enthusiasm for your work. Michelle and Nancy also talk about marketing and PR including the doors ...
Apr 16, 2024•41 min•Ep. 54
In this episode, Annie Mahle shares some of the lessons of intention she learned from working in a tiny kitchen on her windjammer and how those lessons can spread to your life overall. Annie defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook, “ The Tiny Kitchen Cookbook: Strategies and Recipes for Creating Amazing Meals in Small Spaces,” to help others with tiny kitchens. Annie also talks about how she has built her personal brand around intention, ...
Apr 09, 2024•35 min•Ep. 184
In this episode, Nancy’s mentor, Chip Carey, shares his top tips from his 40+ year career in marketing and public relations. Find out why it is important to treat your hometown paper well, how to build relationships with reporters and journalists, and the benefits of telling a visual story and making it easy for the media to share those visuals. The most impactful tip for your career: don’t be afraid of change. Stay on top of changing technologies. Don’t be afraid to change how your brand is per...
Apr 02, 2024•1 hr•Ep. 56
In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative ...
Mar 26, 2024•49 min•Ep. 272
How can you combine PR and personal branding techniques to make your business successful? In this episode, Amber Lambke, co-founder and CEO of Maine Grains , shares her business success story. Amber explains how the topic of grains was missing from conversations, how she helped start Maine Grains, and how she uses speaking engagements to start conversations and inspire others within the industry. In addition, learn who the famous Maine Grains customer is, and how Amber has been on her baking sho...
Mar 19, 2024•40 min•Ep. 198
From running the rental shop at Sugarloaf to becoming president of Sunday River , Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to the snow at the end of the day, so Dana describes the importance of snowmaking and how Sunday River shares the snow conditions with its audience. 00:00...
Mar 12, 2024•36 min•Ep. 164
In this episode, Karl Strand shares the path his career has taken to become the general manager at Sugarloaf . Karl explains how his parents’ love of restaurants led him to a career in food and beverage operations, which also led him back to Sugarloaf, where he discovered his love of skiing in his younger years. After working his way up, Karl became the general manager at Sugarloaf. Nancy and Karl reminisce and share stories as well as talk about the powerful Sugarloaf brand and community. Karl ...
Mar 05, 2024•44 min•Ep. 104
In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibiliti...
Feb 27, 2024•36 min•Ep. 271
In this episode, host Nancy Marshall speaks with Sean Riley, president and CEO of Maine Course Hospitality Group (MCHG), about his career and network. Sean explains how his career in hospitality started after having been a high school teacher and the journey his career took before joining MCHG. Sean emphasizes the importance of a strong company culture and an employee first attitude. Social media has made it possible to further engage with employees as well as build a network. Sean describes how...
Feb 20, 2024•45 min•Ep. 61
In this episode, Raffi DerSimonian talks about his career doing public relations and marketing of the arts. As a Waterville, Maine, native, Raffi describes the renaissance going on in the city from arts to dining. Music has always been a passion of Raffi’s. He describes his musical career and helping found Waterville Rocks. In addition to doing PR and marketing for the arts, Raffi is experienced in promoting higher education. Raffi shares some advice for schools and colleges to promote themselve...
Feb 13, 2024•43 min•Ep. 146
In this episode, Nancy talks with Tim Winkeler, president and CEO of VIP Tires & Service about PR, marketing and sponsorships. Tim describes his career and how VIP Tires & Service has grown since he started working there in 2010, with a focus on people rather than price. Nancy and Tim also discuss how they met after Nancy left a bad review about her experience at VIP. Nancy and Tim also talk about sponsorships and how VIP sponsors events their employees are involved in. 00:00 Introductio...
Feb 06, 2024•41 min•Ep. 172
In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reu...
Jan 30, 2024•37 min•Ep. 270
In this episode, Caili Elwell joins Nancy to share her career journey from hospitality to food allergy advocacy using public relations. After discovering her daughter had severe food allergies, Caili made a career shift, opening Mother Eats Proper to grow the conversation around food allergies. Caili shares her approach to PR and branding through this lens, emphasizing a craveable narrative. Caili also talks about the idea behind her documentary, “How Do We Make It Better?” 1:49 – Caili explains...
Jan 23, 2024•28 min•Ep. 269
