31: A Crisis Case Study: Tony Robbins Responds to a Media Attack
Episode description
It’s happened again.
A high-profile man accused of inappropriate conduct. Even those with a PR staff to help them out don’t always respond appropriately when their reputation is being attacked. That’s exactly my take on the recent man in the spotlight: Tony Robbins.
This week on the Confident Communications Podcast, I’m dissecting the accusations against Tony Robbins and his response. What did he do right? Where did he (and others) miss the mark? What happens next?
There’s a 3-step process for responding to media attacks, and an ask that the accused needs to make. Unfortunately, not everyone follows this crisis management mainstay and it’s a recipe for reputational disaster.
Listen in as I review the timeline and where the missteps happened--and where you can do better should your reputation ever be on the line.
Mentioned In This Episode
Buzzfeed Tony Robbins accusations
Tony Robbins response via Medium
Episode 12: The Art of Messaging a Divorce
Tony Robbins thank you for your support [video]
Support from Robbins client [video]
Video footage of Robbins using racial slurs
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Feeling Panicked When Crisis Hits? Molly's Got You Covered
Follow Molly's secret process that has helped hundreds of clients respond to a reputational crisis. Written by a communicator, for communicators - Molly's Indestructible PR® Playbook guides you through the crisis step-by-step and out the other side. Imagine confidently protecting your reputation when everythiing is on the line.
Don't wait for the backlash to hit. Learn how to make your reputation indestructible. Buy now and download your playbook immediately while your physical copy ships to your door!
You can download a copy immediately while your physical copy gets shipped to you.
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