169: Is it Safe for your Brand to Have a Snarky Twitter Account? with Dusty Weis
Episode description
Twitter can be a great way to connect with customers and show off your brand’s personality. But is it safe to be sarcastic?
There’s a thin line between being clever and sounding mean, and you don’t want your brand to cross it.
My guest, Dusty Weis from Podcamp Media - a branded podcast production company - joins me to discuss tips for having a snarky Twitter account without damaging your brand.
Mentioned in this episode:
- Pabst Blue Ribbon Is Facing Backlash Over This Now-Deleted Tweet, Mashed, January. 5, 2022
- Lead Balloon Episode 25 - FEMA Rep Has Near-Death Experience After Hurricane Ike
- #BluesClues25 Tweet
- Burger King 'Women Belong in the Kitchen' Tweet
Need help preparing for a PR crisis?
Click HERE to download your copy of the Crisis Communication Rapid Response Checklist.
Listen + Subscribe on Spotify or Apple Podcasts
© Molly McPherson 2022
Feeling Panicked When Crisis Hits? Molly's Got You Covered
Follow Molly's secret process that has helped hundreds of clients respond to a reputational crisis. Written by a communicator, for communicators - Molly's Indestructible PR® Playbook guides you through the crisis step-by-step and out the other side. Imagine confidently protecting your reputation when everythiing is on the line.
Don't wait for the backlash to hit. Learn how to make your reputation indestructible. Buy now and download your playbook immediately while your physical copy ships to your door!
You can download a copy immediately while your physical copy gets shipped to you.
Grab the Playbook: https://www.mollymcpherson.com/prplaybook
Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.
Want more PR + Crisis Management insights?
- Subscribe to Molly's Substack: https://www.prbreakdown.media/
- Watch Molly's videos and weekly livestreams: https://www.youtube.com/mollymcpherson
- Work with Molly: ...